Category: consumer behaviour | 消費者行為 | 소비자 행동

Consumer behaviour is central to my role as an account planner and about how I look at the world.

Being from an Irish household growing up in the North West of England, everything was alien. I felt that I was interloping observer who was eternally curious.

The same traits stand today, I just get paid for them. Consumer behaviour and its interactions with the environment and societal structures are fascinating to me.

The hive mind of Wikipedia defines it as

‘the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.’

It is considered to consist of how the consumer’s emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics (especially behavioural economics or nudge theory as its often known).

I tend to store a mix of third party insights and links to research papers here. If you were to read one thing on this blog about consumer behaviour, I would recommend this post I wrote on generations. This points out different ways that consumer behaviour can be misattributed, missed or misinterpreted.

Often the devil is in the context, which goes back to the wide ranging nature of this blog hinted at by the ‘renaissance’ in renaissance chambara. Back then I knew that I needed to have wide interests but hadn’t worked on defining the ‘why’ of having spread such a wide net in terms of subject matter.

  • Gree + more news

    Gree

    Asiajin » Gree CEO Talks To National Paper Readers By A Full-Page Ad – interesting how social businesses had to respond to accusations of preying on consumers by ‘traditional’ business. Gree is a Japanese Internet media company with headquarters in Tokyo. The name was borrowed from the idea of six degrees of separation. It runs the GREE mobile focused social network, not to be mistaken for the products of Chinese domestic appliance maker GREE. Gree focuses on mobile gaming and the sale of virtual goods to games players.

    Consumer behaviour

    China Less and Less Enamored of Social Media, Study Finds – China Real Time Report – WSJ – “Social media has penetrated into the lives of Chinese people and they now realize they are spending too much time on it,” said Sophie Shen, who led the Kantar poll, in a statement. “At the same time, they are receiving more low-quality and duplicate content.”

    Economics

    Raise Taxes on Rich to Reward True Job Creators: Nick Hanauer – Businessweek – rich people don’t create jobs, customers do

    Finance

    Former Chairman of Anglo Irish Bank Arrested – NYTimes.com

    How to

    The Behavioural Economics Guide 2014 – (pdf) – this is an area of increasing interest in social policy, marketing and advertising circles. It promises the ability to better shape consumer behaviour, which is an attractive proposition to government and marketers. Especially when combined with pursuasive computing techniques in digital media.

    Guide to keeping your social media accounts secure – (PDF) keeping social media accounts secure is now a key issue for brand protection. Yet brands still treat their website much more safely than their social channels. Keeping social media accounts secure needs to be a higher priority.

    How to Find Websites and Domains owned by a Person?

    Ideas

    Jeff Mills: The Failings Of The Future | Hypnotik – interesting to read this, especially after reading William Gibson’s latest book The Peripheral. In the book, much of the story plays out after the Jackpot – a gradual long duration series of events that herald massive human population decline

    Innovation

    Hoping Google’s Lab Is a Rainmaker – NYTimes.com – interesting the impatience. However if you go back to Google’s red herring you can’t say that they weren’t warned. More innovation related content here.

    Swatch upcoming smartwatch won’t require charging — GigaOM – It seems to charge itself via movement. Does the Swatch smartwatch  use Seiko Kenetic style power? If so the smartphone device would represent spectacular innovation in low power computing. More related posts here.

    Japan

    Asiajin » Jerry Yang’s 1999 Order Thanked By Japanese Auction Dominator Yahuoku | Asiajin – interesting how Yahoo! engineered the product to meet Japanese characteristics back in 1999 by Jerry Yang. More on Yahoo! here.

    Luxury

    Nokia to sell luxury Vertu subsidiary

    INSEAD Knowledge: Chinese Vogue

    Luxury Goods Market Surges In China [Headlines] @PSFK

    Marketing

    ‘Mustang’ More Popular Than ‘Superman,’ ‘Batman’ According to Research by SplashData | Ford Media Centre – just bad PR and a piss poor use of search data by the Ford Media Centre. Its a desperate gasp at cultural relevance

    Media

    Universal Censors Megaupload Song, Gets Branded a “Rogue Label” | TorrentFreak – IF true, this is crazy as Universal is blowing a hole in its own head from a reputational point-of-view

    Patry’s How to Fix Copyright: deftly argued, incandescent book on the evidence-free state of copyright law – Boing Boing

    Groklaw – ITC Recommends Finland and Canada Help Barnes & Noble Get Evidence from Nokia and MOSAID ~pj

    Here’s What a Twitter Follower Costs | ClickZ

    Yahoo’s Alibaba Quandary – NYTimes.com

    Online

    Facebook’s Video Views Rising, But Mostly For Discovery | paidContent – does mobile mean less engagement with Facebook?

    SOPA: Chinese Internet Users See a Familiar Face | WebProNews

    Cameron etc shamed as social media-ignorant reactionaries | TechEye

    Social networking’s salad days are ending, Forrester says – CNET News

    People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops | TechCrunch

    Retailing

    Data: “Coupon” Most Engaging Keyword on Facebook for Cyber Monday / Black Friday Posts | Buddy Media – says a lot about the economy

    Security

    Three of Tech’s Top CEOs to Skip Obama Cybersecurity Summit – Bloomberg Business – snub due to Snowden revelations

    Spies are putting off writers | Channel EYE – more than 75 percent of respondents in countries classified as “free,” 84 percent in “partly free” countries, and 80 percent in countries that were “not free” said that they were “very” or “somewhat” worried about government surveillance in their countries

    2012: Siri Is a Stunner, Amazon Is Amazin’ and Security Gets Spendy – AllThingsD

    I, Cringely » Blog Archive » Cloudy judgement at BAE Systems

    Federal domain seizure raises new concerns over online censorship — Engadget – smacks of incompetence or government corruption to gain favour with the media industry

    Software

    We Need to Break the Mobile Duopoly. We Need a 3rd Mobile OS | Andreessen Horowitz – there are more than three, but there seems to be barriers to adoption

    Rumor: Skype Set To Launch A Social Network To Compete With Facebook | Social Networking Watch – this seems a bit pointless to me

    Beijing cracks down on Uber and its rival taxi-hailing apps | Quartz – interesting that Didi has been declared illegal

    WebOS Lives! (Update: And HP’s Still Making Tablets)

    Technology

    The Problem with Big Data | EE Times – nice analysis of big data. More technology related content here

    Chinese chip makers want in on bank card business | WantChinaTimes – threat for Infineon and Gemalto

    Tablets Attracting Repeat Buyers, Unemployed, Says Study – Forbes – if you have an Amazon Kindle Fire tablet you’re likely to be unemployed

    Roger McNamee’s 10 Hypotheses For Technology Investing – UPDATED EDITION

    You Think Your Credit Card Bills Are High? You Should See HP’s Debt – this is insane

    Asiajin » Cookpad’s Listing To Be Transfered To The First Section – interesting story about quality content

    The Windows 8 tablet train wreck | ExtremeTech

    Web of no web

    Why I’m not impressed with your smart device | VentureBeat – interesting take on CES

    Dimensions – Adventures in the Multiverse – interesting web of no web game that melds computer imagery with the real world for game play

    Wireless

    Liveblog: Xiaomi Explains Itself To Silicon Valley | TechCrunch – contextual aspects of the OS is really interesting

    Qualcomm Cuts Outlook, Warning Its Snapdragon 810 Dropped From a Flagship Device | Re/code – likely Samsung Galaxy S6

    Huawei Bets Americans Will Want Contract-Free Phones – WSJ – I guess they are struggling to get carrier deals, is the new burner phone a smartphone and is the FCC holding up approval on HiSilicon-powered smartphones?

    How AT&T fumbled $39 billion bid to acquire T-Mobile – The Washington Post – they were scared about losing jobs in a presidential election year. More wireless related stories here.

    How many iPhones are being discarded in the US? | asymco

  • Ogilvy social trends + other things

    Ogilvy social trends

    Marshall and James delivered their Ogilvy social trends presentation on a webinar. Included in the Ogilvy social trends presentation is

    • Disposable / transient content
    • Brand banter
    • Sub-dividing communities using greater ad targeting
    • Twitter zero as the organic reach on the platform plunges towards zero
    • Platforms battle for video dominance
    • Rise in privacy facilitating services
    • Digital and identity are blurring the lines between aspiration and self actualisation

    Here is this year’s Ogilvy social trends presentation:

    Vintage logo design

    Flickr user Eric Carl has put together an amazing album of vintage logo design from the 1970s and they are truly splendid in monochrome. They are like set of post modern mons – the iconic symbols that Japanese clans used to represent themselves. They also feel timeless rather than trend driven.

    Great to finally see something we’ve been working on for a good while break cover. I have been working on a global website redesign and digital strategy for the Family Brands unit at Unilever. This is their worldwide margarine (and related cooking ingredients including cream analogues) product portfolio of products. A second project that I have been involved in is a set of adverts that will be rolling out globally. This is debuting in Mexico. Unfortunately, I couldn’t enjoy it as the new, new thing beckons.

    In the words of Bill Hicks business-to-business marketers run the risk of knowing the price of everything and the value of nothing.

    More information
    The Cluetrain Manifesto
    New Clues
    #NewClues and #VRM – Watching The Watchers