Category: gadget | 小工具 | 가제트 | ガジェット
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Geico advertising + more things
Geico advertising What prompted me to write about Geico advertising was a stream of news from marketing services companies about the state of technology company advertising. At the time of writing Stagwell are just the latest marketing services firm after S4, IPG, Omnicom and WPP have pinned declining profits on a reduction in technology company…
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Casio G-Shock GW6900
Four years ago I wrote about the Casio G-Shock GWF-D1000 Frogman, this post is about a much more humble member of the same family the Casio G-Shock GW6900. The GW6900 is an update of the classic Casio DW6900 shape. This gives it a button on the front below the watch face to turn the back…
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SCSI + more things
SCSI SCSI was a huge part of my early computer life. It was the way my Mac connected to external hard drives, printers, optical scanners and early optical drives. SCSI still lives on as a software layer in enterprise computer systems connecting storage together. It even exists within the USB mass storage device class. SCSI…
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Tools are changing
I was sat thinking about a client project the other day. I was using Miro as a way to articulate my thoughts into something that the creatives could work with. As I stared off at a Post-It note on my wall that made up part of the prototype the idea that the tools are changing…
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Synthesis + more things
Synthesis Synclavier Regen Synthesizer Introduction – Synthtopia – the old New England Digital Synclavier was a floor to ceiling rack full of equipment paired with a monitor mouse, computer keyboard and musical keyboard. Synclavier was an early digital synthesiser and then evolved to create the first digital audio workstation, featuring digital tapeless recording, digital effects,…
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OceanGate Titan + more things
OceanGate Titan Plenty have already covered the OceanGate Titan implosion in more detail. I will not repeat that work but wanted to bring to wider attention how marketers have jumped on the bandwagon. The following advert appeared in the print edition of the Financial Times, placed by Omega watches promoting their Omega Seamaster Planet Ocean…
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Opel Corsa
I haven’t been a car owner since 1998. Back then driving a car was a very analogue experience and had been for decades. I grew up reading Car Magazine and was excited to get behind the wheel and drive when I was old enough. The reality of driving was rather underwhelming. The Opel Corsa was…
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North America semiconductor corridor + more stuff
North America semiconductor corridor The North America semiconductor corridor looks at Mexico, the US and Canada as a potential production capacity eco-system for the semiconductor industry. The North America semiconductor corridor is framed in terms of increasing resilience in security. At the moment the semiconductor industry for reasons of cost and supply chain ecosystem is…
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Bruce Mau + more things
Bruce Mau I spent part of the bank holiday weekend reading and finally managed to tuck into designer Bruce Mau’s signature book MC24. For those that haven’t heard of him Bruce Mau is a Canadian designer and academic. He founded a brand design agency: Bruce Mau Design which is now part of marketing combine Stagwell.…