Category: ideas | 想法 | 생각 | 考える

Ideas were at the at the heart of why I started this blog. One of the first posts that I wrote there being a sweet spot in the complexity of products based on the ideas of Dan Greer. I wrote about the first online election fought by Howard Dean, which now looks like a precursor to the Obama and Trump presidential bids.

I articulated a belief I still have in the benefits of USB thumb drives as the Thumb Drive Gospel. The odd rant about IT, a reflection on the power of loose social networks, thoughts on internet freedom – an idea that that I have come back to touch on numerous times over the years as the online environment has changed.

Many of the ideas that I discussed came from books like Kim and Mauborgne’s Blue Ocean Strategy.

I was able to provide an insider perspective on Brad Garlinghouse’s infamous Peanut Butter-gate debacle. It says a lot about the lack of leadership that Garlinghouse didn’t get fired for what was a power play. Garlinghouse has gone on to become CEO of Ripple.

I built on initial thoughts by Stephen Davies on the intersection between online and public relations with a particular focus on definition to try and come up with unifying ideas.

Or why thought leadership is a less useful idea than demonstrating authority of a particular subject.

I touched on various retailing ideas including the massive expansion in private label products with grades of ‘premiumness’.

I’ve also spent a good deal of time thinking about the role of technology to separate us from the hoi polloi. But this was about active choice rather than an algorithmic filter bubble.

CD ROM history + more news

CD ROM reflections

How “God Makes God” is a 1993 CD ROM about probability, game theory, genetic algorithms, and evolutionary strategies | Boing Boing – I remember having my mind blown by this CD ROM at college. It reminded me of Jostein Gaarder’s book Sophie’s World in terms of its approach to making philosophy entertaining and accessible. I remember reading Sophie’s World around the same time as having played How God Makes God. There was something about HyperCard and the CD ROM authoring tools that followed. Amidst all the brochureware there were creators who drove extraordinary media projects, most notably for me was the game Myst, which I don’t think has been bettered. I suspect part of it was the excitement of new ‘hyper-media’, the limitations of the tools (though 640MB storage at the time seemed vast when I was using an Apple PowerBook 165 with 4MB of RAM and an 80MB hard drive at the time) and the media economics of the time. CD-ROM authoring tools were becoming more sophisticated. CD manufacturing plants were proliferating, lowering the cost per CD ROM disk and CD recordable drives were relatively affordable in the price range of $10,000 – $20,000. Still eye wateringly expensive, but this was a vast improvement from just two years before and allowed for better prototyping, small production runs and testing across devices.

Design

3D printed IKEA hack experiences by Uppgradera on Etsy – really interesting aspects to the designs

Ethics

Instacart Is a Parasite and a Sham | The New Republic – The gig economy company, like many of its peers, has seen business skyrocket during the pandemic—while exploiting workers and even failing to turn a profit. That last bit reminds me a lot of the first generation dot com companies who tried to break through the wall of economics and succeed by moving at internet speed. This time they seem to have supplemented the usual ‘throw money at it’ approach with a lack of morality

Ideas

How Claude Shannon’s Information Theory Invented the Future | Quanta Magazine – the idea of binary encrypted signals

Innovation

Activist Firm Urges Intel to ‘Explore Alternatives’ to Manufacturing Its Own Chips – ExtremeTech – there are national security issues with this. I suspect this is just an opening salvo by Dan Loeb

Legal

Regulators tell Jack Ma’s Ant Group to rectify five problems – the five areas included: Ant’s inadequate governance; regulatory negligence; unlawful profit-seeking; monopolistic practices and; infringement of consumer rights, said China’s central bank vice governor Pan Gongsheng.

China orders Ant Group to rein in unfettered expansion as regulators put up fences around financial risks | South China Morning Post – Ant must return to its origins in online payments and prohibit irregular competition, protect customers’ privacy in operating its personal credit rating business, establish a financial holding company to manage its businesses, rectify any irregularities in its insurance, wealth management and credit businesses, and run its asset-backed securities business in accordance with regulations, the People’s Bank of China’s deputy governor Pan Gongsheng said in a statement on Sunday.

Luxury

From TikTok to Depop: Fashion’s new trend funnel | Vogue Business – trends like leather, feathers, neutrals or hot pinks, were relatively easy to follow: the trend funnel moved from runway to rack, with some help from popular culture along the way. This year, Gen Z users on TikTok and Depop jumpstarted a new trend funnel, quickly giving rise to aesthetics like “cottagecore” and “dark academia”, influencing young shoppers’s purchases. “If one of your favourite [TikTok] creators changes their aesthetic due to a particular trend, a whole style can be born out of it,” says Yazmin How, TikTok’s content lead. “The fashion industry is no longer the only voice directing the new season’s trends. People are tapping into TikTok to see what emerging styles are ‘in’ and what previously popular trends are coming back around.” TikTok trends manifest into purchases on Depop, where 90 per cent of users are Gen Z. In step with the rise of the cottagecore trend on TikTok, search for the term on Depop rose 900 per cent between March to August, when it reached its peak. Greater connectivity and increased time at home has boosted the amount of these consumer-led movements, and brands whose aesthetics fit the trends are benefiting, like LoveShackFancy, who specialises in the prairie dresses and gingham blouses associated with cottagecore’s countryside aesthetic – reminds me a bit of the Harajuku trends from the past 30 years. Culture and the trends that come out of it, are now massively parallel in nature

Online

FarmVille Once Took Over Facebook. Now Everything Is FarmVille. – The New York Times – legacy is in growth hacking techniques used to make it popular in the first place

Why Bella Poarch’s “M to the B” video was the top TikTok of 2020 – Vox – TikTok automates the mix of all these topics, going farther than any other platform to mimic the human editor.” At the same time, he says, it’s also “an eternal channel flip, and the flip is the point: there is no settled point of interes t to land on. Nothing is meant to sustain your attention.” The result, he argues, is what essentially amounts to “soft censorship,” or a feed that becomes as “glossy, appealing, and homogenous as possible rather than the truest reflection of either reality or a user’s desires.” How did a perfectly average competitive dancer become the No. 1 internet celebrity in the world? Why did half a billion people watch Poarch’s face bob up and down? Because these two women are the logical endpoint of the world’s most powerful entertainment algorithm: young people centering their conventional attractiveness in easily repeatable formats

Retailing

Amazon and the Rise of the Retail “Sniffer” Algorithm | The Fashion Law – the “sniffer algorithm” – or better yet, “one or more” sniffer algorithms that not only sniff out topics that a speaker is potentially interested in but that also “attempt to identify trigger words in the voice content, which can indicate a level of interest of the user.” For example, as Amazon’s patent application states, “A keyword that is repeated multiple times in a conversation might be given assigned a higher priority than other keywords, tagged with a priority tag.” At the same time, “a keyword following a ‘strong’ trigger word, such as ‘love’ might be given a higher priority or weighting than for an intermediate trigger word such as ‘purchased.’” – when does assistance become creepy?

Security

NSO used real people’s location data to pitch its contact-tracing tech, researchers say | TechCrunch – and here is the original report on which the article is based Nso Group’s Breach Of Private Data With ‘fleming’, A Covid-19 Contact-tracing Software ← Forensic Architecture

Insecure wheels: Police turn to car data to destroy suspects’ alibis | NBC News – investigators have realized that automobiles — particularly newer models — can be treasure troves of digital evidence. Their onboard computers generate and store data that can be used to reconstruct where a vehicle has been and what its passengers were doing. They reveal everything from location, speed and acceleration to when doors were opened and closed, whether texts and calls were made while the cellphone was plugged into the infotainment system, as well as voice commands and web histories. But that boon for forensic investigators creates fear for privacy activists, who warn that the lack of information security baked into vehicles’ computers poses a risk to consumers and who call for safeguards to be put in place

Web of no web

Tencent backs Chinese healthcare portal DXY in $500M round | TechCrunch – China has done a lot of work to move towards telemedicine and technology augmented health. Tencent’s WeChat was used by local governments for their COVID certificates, tracking and tracing applications. More Tencent related content here.

January 2, 2021
Looking back at 2020
Looking back at 2020 was based on desk research I undertook at the end of March through to the beginning of May this year for 90TEN; with a healthy dollop of hindsight added.

The first thing that I tried to make sense of was all the noise from experts who claimed that everything was going to change. Clearly that wasn’t going to be the case. But what would elements would be most affected? I narrowed it down to a combination of three factors:
- Demand side and supply side economic change
- Accelerating trends
- Behavioural change
Where you have an intersection of all three, then you are more likely to have lasting change.

Behavioural change on its own won’t work. When we had the Spanish flu, there was a similar level of masking and social separation. But what followed was the hedonism of the roaring 20s. But all three factors together would act as a push-and-pull on sustained behaviour change.

Thinking specifically about acceleration, we saw a number of things happen.
- Changes in sectors and practices that would have taken years have taken months. Such as the adoption of remote working practices
- Things that were on the edge suddenly became mainstream, like mask wearing that was previously only popular in east asian countries like Korea, Taiwan, Hong Kong and Japan
The rise of e-commerce and food delivery was a classic edge case to mainstream move.

Looking back 2020, one of the topics is the speed of change in circumstances and the relative lack of change in human behaviour. One academic claimed that it revealed what really mattered to a population. Although this misses out that the competency of a government as a key determining factor.

Canvas8 presented a model of human behaviour during an epidemic, which I shared in looking back at 2020. This shaped a key part of my thinking around human behaviour.

Like the grief process, the pandemic human behaviour model starts with denial.

And then anxiety…

Adjustment is how people have adapted to the circumstances. Society as a whole is still under strain.

Life is reconsidered moving forward, a classic example of this would be the Wuhan EDM pool party held in the autumn.

The new normal where COVID-19 is now under control and will have shaped future consumer behaviour.

Canvas8 also mapped out likely consumer behaviour against the stages.

Consumers had a clear view of what they wanted from brands. Brands often struggled to match the expectations of consumers. Dettol’s UK marketing efforts being an exemplary example of how to get it wrong. Looking back at 2020, we had the opportunity to do fantastic marketing work utilising digital and TV platforms, but very little of that opportunity was utilised.

A couple of organisations deserve for their efforts to be highlighted. My former colleagues at LONDON Advertising used their own marketing during the middle of the crisis to demonstrate the power of marketing. Secondly, the IPA ran a sustained campaign in the FT promoting the power of advertising to the c-suite.

The economic factors that will be a driver in societal change, made up the third factor alongside behavioural aspects and acceleration of existing trends.

The initial economic forecasts were very negative which drove a ‘correction’ in the stock markets.

Past trends indicate that these kind of crises cause an economic decline that countries bounce back from. However a lot of the change happening is non-COVID related or only tangentially related like China’s escalating trade sanctions on Australia.

Post COVID-19 economic impact is like dropping industry sectors in a time machine. The kind of change that would normally have taken years to run its course has happened in months. What is more worrying is the amount of unsustainable debt that has been taken on board by businesses across sectors. Over time this will benefit larger established businesses over smaller, or newer ones.

I put in an extra section into looking back at 2020 about the young because the insights challenge many of marketers holy cows in terms of views on younger members of society.

Telemedicine attitudes and usage shows that the heuristic of young people being technology adopters doesn’t hold up. Which is usually presumed in sentiment around digital natives.

The resisters shatters a stereotype of young people being progressive, purpose driven people. And they are media literate and media savvy by nature. Yet they are exhibiting behaviours that would be more in tune with older people with reactionary views.

I put in the links to the sources that I mention in the presentation. However I formed my views by looking at much more material. Just over a gigabyte of data sources that relate to COVID-19 which I went through is on Google Drive. Everything from consumer behaviour to economic data is available here. The looking back at 2020 presentation is available for download here. (More on issues related consumer behaviour here.)
December 25, 2020
Endeavour Christmas card and other things that caught my eye this week

Creative agency Endeavour sent out the first Christmas card that I received. This year they focused on content rather than design with everything that you need Christmas 2020 – Endeavour.

There was guidance on how to make paper Christmas trees including a green PDF that you can print out if you don’t like the snow white look of unprinted paper and a Spotify playlist.

The Financial Times have put together a series article looking at The Future of the City. The City in question being the London’s international financial services sector, whose traditional home is the City of London – think Wall Street in New York, or Central in Hong Kong. I found How London grew into a financial powerhouse particularly informative and all the articles are chock full of charts.

A relatively modern Carroll family Christmas tradition has been my Dad and I watching the BBC adaptations of Tinker, Tailor, Soldier, Spy and Smiley’s People. It will carry extra weight this year due to social distancing and the recent death of John Le Carre. My Dad read his books whilst working shifts during the late 1960s and early 1970s. He used to buy books second hand from a florrid looking book dealer in the local market. I in turn, read my Dad’s books (Len Deighton, Alistair Maclean, Hammond Innes, Robert Ludlum and John Le Carre) as I went through the early years of secondary school. Le Carre was the only one of these authors that I decided to read more than once.

This time, we’ll both be watching them on Blu-Ray whilst keeping the video open on FaceTime to discuss it as we go along.

It doesn’t get more 1990s than this. A skateboarder reading his self-authored poetry. Mike Vallely a professional skateboarder. If my memory serves me right, Vallely rode for Powell Peralta (Bones Brigade) factory team a few separate times during his career. In this video he gives the poetry reading in a LA skate shop back in 1996.

https://youtu.be/QTr2Mvz873c

The Luxury Society held a panel in Shanghai talking about luxury brands and the digital behaviour of the Chinese consumer. More luxury related content here.

December 19, 2020
Caribbean phone networks + more

Revealed: China suspected of spying on Americans via Caribbean phone networks | US news | The Guardian – China is alleged to have used Caribbean phone networks to conduct its surveillance. I’d imagine that they aren’t the only people to do this – At the heart of the allegations are claims that China, using a state-controlled mobile phone operator, is directing signalling messages to US subscribers, usually while they are travelling abroad. Signalling messages are commands that are sent by a telecoms operators across the global network, unbeknownst to a mobile phone user. They allow operators to locate mobile phones, connect mobile phone users to one another, and assess roaming charges. But some signalling messages can be used for illegitimate purposes, such as tracking, monitoring, or intercepting communications.– always use a VPN when roaming whether it’s Caribbean phone networks or elsewhere. We don’t know which Caribbean phone networks are vulnerable, could it be Digicel? More security related posts here.

Robinhood faces legal action over ‘gamification’ of investing | FT – not terribly surprised by this. I wouldn’t be surprised if they were adopting B.J. Fogg’s dark principles in his work Persuasive Technology

LS Keynote Shanghai 2020: The Digital Transformation of International Brands in China – studies by Boston Consulting Group for the luxury sector showed that 93 per cent of purchases in China are influenced by digital touchpoints – which is significantly higher compared to the 60 per cent observed in the global market. This makes developing digital offerings in China more significant for luxury brands. On top of its external transformation, it is also crucial for brands to establish an effective organisational structure and infrastructure internally. When it comes to creating omnichannel experiences, the development of online channels should be done so in tandem with offline touchpoints, opined Liang. Any projects that straddle online and offline must be supported by frontline staff – something he sees as a key challenge for luxury brands today – interesting stuff from Luxury Society

Facebook says French and Russian disinformation trolls spar in Africa | Financial Times – this is fascinating. It is interesting that western agencies are trying to beat Russia at its own game

To the moon and back, Chinese R&D is leaving the US behind | Financial Times – Once upon a time, the US government invested heavily in research. US federal R&D spending surged after the Soviets launched Sputnik, peaking in 1965 at 11.7 per cent of federal spending and at 2.2 per cent of gross domestic product. Frontier discoveries from that time led to the internet and GPS, the global navigation system. But in the decades since putting a person on the moon, US government investment in ideas has waned. In constant dollars, Nasa spending had fallen by more than half by the early 1970s; it has been flat ever since. By 2019, total federal R&D spend constituted just 2.8 per cent of all federal spending and just 0.6 per cent of GDP — the lowest since the start of the cold war.

What to do when the UN human rights office may have violated human rights? | South China Morning Post – UN shopped human rights activists to China, exposing them to retribution

US orders emergency action after huge cyber security breach | Financial Times – Hundreds of thousands of organisations around the world use SolarWinds’ Orion platform. The US department of Homeland Security’s cyber security arm ordered all federal agencies to disconnect from the platform, which is used by IT departments to monitor and manage their networks and systems. FireEye, a leading cyber security company that said it had fallen victim to the hack last week, said it had already found “numerous” other victims including “government, consulting, technology, telecom and extractive entities in North America, Europe, Asia and the Middle East”.

‘This Feels Uncomfortable’: Nike Tackles Racism In Japan – observers criticised Nike for misunderstanding or disrespecting its host country — as if racial prejudice were somehow a component of Japanese culture that should not be challenged. The issue is more complex than both the content and the censure suggest, but the reaction was a reminder that Japan is still less accustomed to ‘purpose-driven’ brand work than many economically advanced markets. It also underscored that extreme right-wing views exist in Japanese society, even if people rarely give voice to them in an offline environment. For some ordinarily bold brands, it is likely to prompt a round of second-guessing before adopting a sensitive social topic as part of their marketing efforts. “People think discrimination isn’t part of Japanese life, but it is,” said one Japanese in-house communications head at a multinational consumer-facing company, who wanted to remain anonymous. She added that she did not see the work as offensive but as helping to raise awareness of unconscious bias. At the same time, she said she would weigh the risks with extra care before embarking on any diversity-oriented campaign

Finnish Data Theft and Extortion – Schneier on Security – when the ransomware hustle didn’t work on a Finnish mental health clinic, the hackers looked to extort employees and patients

China pulls back from the world: rethinking Xi’s ‘project of the century’ | Financial Times – two Chinese banks lent $462bn, just short of the $467bn extended by the World Bank, according to the Boston University data. In some years, lending by the Chinese policy banks was almost equivalent to that by all six of the world’s multilateral financial institutions — which along with the World Bank include the Asian Development Bank, the Inter-American Development Bank, the European Investment Bank, the European Bank for Reconstruction and Development and the African Development Bank — put together. In global development finance, such a sharp scaling back of lending by the Chinese banks amounts to an earthquake. If it persists, it will exacerbate an infrastructure funding gap that in Asia alone already amounts to $907bn a year, according to Asian Development Bank estimates. In Africa and Latin America — where Chinese credit has also formed a big part of infrastructure financing — the gap between what is required and what is available is also expected to yawn wider. China’s retreat from overseas development finance derives from structural policy shifts, according to Chinese analysts. “China is consolidating, absorbing and digesting the investments made in the past,” says Wang Huiyao, an adviser to China’s state council and president of the Center for China and Globalisation, a think-tank. – there are limits to what even China can do to defy economic laws. Overall the infrastructure costs of the British empire were much higher than is generally realised

December 18, 2020
Creatives outputs + more things

Different times | Campaign magazine – It’s tempting to look at the best of today’s creatives and compare them with the greats: David Abbott, John Webster, Helmut Krone, George Lois, Ed McCabe, Mary Wells, Bill Bernbach, Paul Arden, Sir John Hegarty. And to think there’s no-one around who could hold a candle to any of them. But is it a fair comparison? They were working with account men like Frank Lowe, Tim Bell and Nigel Bogle, they were working with media guys like Mike Yershon, directors like Ridley Scott, Alan Parker, Hugh Hudson, and planning hadn’t even been invented then. Of course it was easier to do great work, everyone wanted great work. There weren’t hundreds of TV channels and big data and micro-targeting, and ad tech, and dozens of different platforms, and five campaigns shown at creative pitches. What was wanted was quality not quantity, one fantastic ad not a dozen space-fillers. It was, in fact, much easier in those days to do great work. Sure the competition was tougher, but everyone was agreed on what they wanted, ads that made the public sit up and take notice. I know the people working today may not have stood up against the greats. But I’m not sure that if any of the greats had been working today, they would have been able to produce great work either. – Dave Trott on the futility of comparisons that relate to now, versus then and changing ad environment for creatives (and everyone else for that matter). The contrast in creatives and their output is very striking. One cannot ignore the nature of the medium in the creative process. The move to social seems to have kneecapped creatives and creativity. By comparison earlier media revolutions like television enhanced creativity. Creatives were constantly learning new ways of creativity within the medium. The copywriters seems to have reduced their standing in creatives even more than visual designers. How can platforms provide creatives with a similar range that legacy media did? What can creatives do to recover their own mojo as a profession? More marketing related content here.

Pop Mart/Asian IPOs: go figure | Financial Times – Pop Mart, which sells $8 boxes of figurines, has taken advantage of its newfound popularity to join the listing boom in Hong Kong. Shares nearly doubled in value on the first day of trading on Friday. As with other recent Asian listings, a redirection of money previously set aside for the postponed Ant Group listing appears to have fuelled the frenzy. Demand has also been boosted by the approaching holiday shopping season.

Coca-Cola Launches Global Creative and Media Agency Reviews –Coca-Cola is launching a full global review of its media buying and planning services. The creative portion of the review encompasses creative, experiential marketing, production management and shopper marketing. “We are on a journey to fundamentally transform and dramatically improve the effectiveness and efficiency of our marketing investments,” a Coca-Cola spokesperson told Adweek. “By improving our processes, eliminating duplication and optimizing spend, we will generate significant savings to fuel reinvestment in our brands. “Media and creative agency services require significant investment from our brands. They are also a crucial component of our ongoing digital transformation journey to drive our business. With that in mind, we have decided to undergo a complete redesign of our media and creative agency models in an effort to align the strategic, operational, and commercial needs of our new, networked organization,” the spokesperson added. “This will necessitate a full review of our media and creative planning and buying practices, as well as our media and creative agency appointments and commercial relationships around the world. We expect this process will be completed by the end of 2021.”

Pompeo shames MIT, calls Chinese authorities ‘jackbooted thugs’ in remarks about academic freedom | South China Morning Post – “A Fulbright student coming in from some country ought not be returned to their home country and to suffer from the jackbooted thugs that now want to take the information that they got, send them back into the United States only to have them just take a little bit more information that they’re going to hand off to the Chinese [Ministry of State Security] … or the People’s Liberation Army”, he said. “MIT wasn’t interested in having me to their campus to give this exact set of remarks,” Pompeo said in his opening address. The school’s president, L. Rafael Reif, he added, “implied that my arguments might insult their ethnic Chinese students and professors”. – interesting, if true, that US universities are no platforming politicians to avoid offending Beijing

The Hottest Campaign Ads on Twitter Didn’t Really Work: Study – The PAC, Priorities USA, spent a good chunk of the cycle testing the effectiveness of ads, some 500 in all. And, along the way, they decided to conduct an experiment that could have potentially saved them tons of money. They took five ads produced by a fellow occupant in the Super PAC domain—the Lincoln Project—and attempted to measure their persuasiveness among persuadable swing state voters; i.e. the ability of an ad to move Trump voters towards Joe Biden. A control group saw no ad at all. Five different treatment groups, each made up of 683 respondents, saw one of the five ads. Afterwards they were asked the same post-treatment questions measuring the likelihood that they would vote and who they would vote for. The idea wasn’t to be petty or adversarial towards the Lincoln Project, which drew both fans and detractors for the scorched-earth spots it ran imploring fellow Republicans to abandon Trump. It was, instead, to see if Twitter virality could be used as a substitute for actual ad testing, which took funds and time. If it turned out that what the Lincoln Project was doing was proving persuasive, the thinking went, then Priorities USA could use Twitter as a quasi-barometer for seeing how strong their own ads were. But that didn’t turn out to be the case. According to Nick Ahamed, Priorities’ analytics director, the correlation of Twitter metrics—likes and retweets—and persuasion was -0.3, “meaning that the better the ad did on Twitter, the less it persuaded battleground state voters.” The most viral of the Lincoln Project’s ads—a spot called Bounty, which was RTed 116,000 times and liked more than 210,000 times—turned out to be the least persuasive of those Priorities tested. – I think that there a lot of lessons for creatives and strategists in this piece of research in terms of eliciting behaviour change, beyond politics

China shadows the rise of Hong Kong’s next tycoons – Nikkei Asia – Avoid politics, build trust: One dynasty heir speaks on a generation’s dilemma

How The 1985 Downturn Set The Silicon Wafer Industry On A Path To Consolidation That Continues Today – Semiconductor Digest – a great read

A transatlantic effort to take on Big Tech | Financial Times – Companies are counting on the incoming Biden administration, which will include a number of tech-friendly officials from Barack Obama’s time in the White House, to help them stand up to Europe. It shouldn’t. One of the huge risks for the new administration is that it will be seen as too cosy with concentrated corporate power. Witness the cries already coming from the left about some of Mr Biden’s appointees who have backgrounds in private equity. Individual appointees should be judged on their own merits. If we didn’t let anyone from either the finance or the technology industries into the new administration, we would be the poorer for it. Take Gary Gensler, a former Goldman Sachs executive, who is now Mr Biden’s chief markets adviser. He cleaned up derivatives trading while at the Commodity Futures Trading Commission during the Obama years – grab the popcorn

About Google’s approach to research publication – Google Docs – A cross functional team then reviewed the paper as part of our regular process and the authors were informed that it didn’t meet our bar for publication and were given feedback about why. It ignored too much relevant research — for example, it talked about the environmental impact of large models, but disregarded subsequent research showing much greater efficiencies. Similarly, it raised concerns about bias in language models, but didn’t take into account recent research to mitigate these issues. We acknowledge that the authors were extremely disappointed with the decision that Megan and I ultimately made, especially as they’d already submitted the paper. Timnit responded with an email requiring that a number of conditions be met in order for her to continue working at Google, including revealing the identities of every person who Megan and I had spoken to and consulted as part of the review of the paper and the exact feedback. Timnit wrote that if we didn’t meet these demands, she would leave Google and work on an end date

Pioneer DJ reports 82 per cent rise in the sale of entry-level DJ controllers during lockdown – Tech – Mixmag

Hong Kong’s Civil Servants Under Siege – The Diplomat – I think the oath taking is a big deal. If you don’t sign it, they will immediately assume you will be against the government one day. Most of us don’t agree with this practice. Those who are almost retired and are older think it’s quite normal. They stress that Hong Kong is a part of China, and civil servants have the responsibility to uphold the policies issued by the government and support it no matter what we think. But most of the newer recruits, what we care about is that freedom of speech is protected. The Basic Law guarantees our freedom of speech. No matter what career we have, we should enjoy this right.

RTOS port to RISC-V core for high reliability designs | EE News Europe – opportunities that previously would have gone to ARM

Wikipedia Matters by Hinnosaar, Hinnosaar, Kummer and Slivko – we conduct a randomized field experiment to test whether additional content on Wikipedia pages about cities affects tourists’ choices of overnight visits. Our treatment of adding information to Wikipedia in- creases overnight stays in treated cities compared to non-treated cities. The impact is largely driven by improvements to shorter and relatively incomplete pages on Wikipedia (PDF)

December 15, 2020