Ged Carroll

Category: innovation | 革新 | 독창성 | 改変

Innovation, alongside disruption are two of the most overused words in business at the moment. Like obscenity, many people have their own idea of what innovation is.

Judy Estrin wrote one of the best books about the subject and describes it in terms of hard and soft innovation.

  • Hard innovation is companies like Intel or Qualcomm at the cutting edge of computer science, materials science and physics
  • Soft innovation would be companies like Facebook or Yahoo!. Companies that might create new software but didn’t really add to the corpus of innovation

Silicon Valley has moved from hard to soft innovation as it moved away from actually making things. Santa Clara country no longer deserves its Silicon Valley appellation any more than it deserved the previous ‘garden of delights’ as the apricot orchards turned into factories, office campus buildings and suburbs. It’s probably no coincidence that that expertise has moved east to Taiwan due to globalisation.

It can also be more process orientated shaking up an industry. Years ago I worked at an agency at the time of writing is now called WE Worldwide. At the time the client base was predominantly in business technology, consumer technology and pharmaceutical clients.

The company was looking to build a dedicated presence in consumer marketing. One of the business executives brings along a new business opportunity. The company made fancy crisps (chips in the American parlance). They did so using a virtual model. Having private label manufacturers make to the snacks to their recipe and specification. This went down badly with one of the agency’s founders saying ‘I don’t see what’s innovative about that’. She’d worked exclusively in the IT space and thought any software widget was an innovation. She couldn’t appreciate how this start-ups approach challenged the likes of P&G or Kraft Foods.

  • Siberian meteor burst + more

    Siberian meteor burst

    I know that there have been 500 people with minor injuries, but  the Siberian meteor burst felt like I was living in a Jerry Bruckheimer film. The best observation I saw about it was in Vice magazine’s email newsletter which asked why so many drivers in Russia had managed to film the asteroid rather than keeping both hands on the wheel? The reason for the multiple recordings of the Siberian meteor burst is driver cams used to help with car accident disputes. The Siberian meteor burst brought back memories of the Tunguska event in 1908 which levelled large swathes of Siberian forest.

    Business

    “Physically Together”: Here’s the Internal YHOO No-Work-From-Home Memo | AllThingsD – I could see a post coming on from Becky McMichael about the benefits of remote working and flexible hours etc etc

    PrivCo | LIVINGSOCIAL $110M Debt Infusion From Existing Investors With Oppressive Terms – I wonder what implications this will have for GroupOn

    Consumer behaviour

    HBO: The Weight of the Nation interesting site on obesity in the US

    Culture

    So there has been extensive character redesigns and different actors will be voicing some of the main protagonists, but I am super-excited that Production I.G are returning with another installment in the Ghost In the Shell series of anime. Arise looks amazing judging by the trailer footage now available on YouTube. More Japan related content can be found here.