Ged Carroll

Category: innovation | 革新 | 독창성 | 改変

Innovation, alongside disruption are two of the most overused words in business at the moment. Like obscenity, many people have their own idea of what innovation is.

Judy Estrin wrote one of the best books about the subject and describes it in terms of hard and soft innovation.

  • Hard innovation is companies like Intel or Qualcomm at the cutting edge of computer science, materials science and physics
  • Soft innovation would be companies like Facebook or Yahoo!. Companies that might create new software but didn’t really add to the corpus of innovation

Silicon Valley has moved from hard to soft innovation as it moved away from actually making things. Santa Clara country no longer deserves its Silicon Valley appellation any more than it deserved the previous ‘garden of delights’ as the apricot orchards turned into factories, office campus buildings and suburbs. It’s probably no coincidence that that expertise has moved east to Taiwan due to globalisation.

It can also be more process orientated shaking up an industry. Years ago I worked at an agency at the time of writing is now called WE Worldwide. At the time the client base was predominantly in business technology, consumer technology and pharmaceutical clients.

The company was looking to build a dedicated presence in consumer marketing. One of the business executives brings along a new business opportunity. The company made fancy crisps (chips in the American parlance). They did so using a virtual model. Having private label manufacturers make to the snacks to their recipe and specification. This went down badly with one of the agency’s founders saying ‘I don’t see what’s innovative about that’. She’d worked exclusively in the IT space and thought any software widget was an innovation. She couldn’t appreciate how this start-ups approach challenged the likes of P&G or Kraft Foods.

  • Nokia N950

    Nokia N950 origins

    The Nokia N950 was designed at a weird time. Nokia’s position as the premier smartphone maker was under siege from Android and iPhone after seeing off the Palm OS and numerous iterations of Windows Phone. Nokia had missed the boat on devices with capacitive touch displays. It was using a smartphone operating system that was starting to show its age, a bit like PalmOS did previously. Like Palm, Nokia wasted far too much time coming up with its next generation OS, which gave Google and Apple the opportunity gap that they needed.

    Part of the problem was that Nokia was wrong for the right reasons:

    • Different consumers do need different types of phones, which is why HMD have managed to resurrect modern versions of classic Nokia feature phone designs
    • Phones are better if they can be operated one-handed. Whereas Google and Apple busied themselves designing computers that happened to be phones
    • Phones needed to be made down to a cost. So the handsets were different on the outside but had common ‘guts’, which meant that premium products could  be underpowered

    Nokia had their own answer to Android and iOS in MeeGo which grew out of work that Intel and Nokia had separately done on mobile Linux. Nokia was partnering with Intel partly because it believed that Intel was the future of mobile.

    The Nokia N950 was a development handset showcasing this operating system in action. It was similar and related to the N9.

    The N9 was released in a limited amount of markets were it was successful. However the N9 success story was overshadowed by the larger business problems Nokia faced in its transition from Symbian and feature phones to Windows Phone.

    There were an estimated 5,000 Nokia N950 handsets made in total, which went to the Nokia global developer community. Technically there are loaned devices rather than given to developers. They occasionally appear on eBay going for 1,000GBP+

    Up close with the Nokia N950

    At first glance the Nokia N950 looked like a chimera of the N9 and the N8 with a slide out keyboard riffing on the Communicator form factor that Nokia pioneered.

    It makes sense to list the differences with the N9 first of all:

    • The Nokia N950 had a TFT LCD screen roughly the same size as a Nokia E90 Communicator, but with a higher resolution. The N9 had an AMOLED screen which is slightly smaller and has a slightly higher resolution
    • The N9 was made from the same machined polycarbonate body that then made its appearance on Nokia Lumia models. The Nokia N950 has a case made from a mix of machined and stamped aluminium parts and came only in black (though I have seen pictures of un-anodised devices as well. These were probably pre-production prototypes)
    • They had different camera modules that performed broadly the same
    • The Nokia N950 had a pop under keyboard similar to  the N8 and E7. More on that a bit later on
    • The Nokia N950 had 8.5GB of usable storage compared to up to 64GB of memory in the N9
    • The N9 has a slightly larger battery than the N950, but the difference wouldn’t have been noticeable due to the difference in screen technology

    What you end up with is a phone that still looks modern (partly due to its anodised black case making the screen edge harder to spot.

    Nokia N950

    The device is slow compared to modern devices but is speedy for its time. The device flipped from landscape to portrait mode, but this wasn’t perfectly implemented.

    Nokia N950

    It had a pop under keyboard which allows the device to have a really shallow design in comparison to Communicator devices. However it does leave the screen exposed to damage. The past decade of Gorilla Glass™ screens on iPhones and Android handsets proves that the Corning wonder material is not invulnerable.

    Nokia N950

    The problem with the design means that you end up with a shallow area for the keyboard. The Nokia N950 like the E7 and N8 don’t have as full a featured keyboard as the Communicator devices.

    10 - E90 keyboard

    Here’s a keyboard from the E90 by comparison. When you were using the Nokia N950 you end up with a virtual keyboard on the screen  providing the tab,  ctrl, esc and alt keys, as well as very commonly used symbols.  Which begs the question of how useful the keyboard would really be for developers?

    Compared to the modern iPhone, the N950 meets the goal of a mobile computing device much better. You can write longer emails and documents on the keyboard than the iPhone. The camera is adequate for most people’s needs and it shows in some respects how little the smartphone concept has moved on over the past seven years.

    Could the Nokia N950 been the future?

    Historically Nokia’s Symbian phones had been built on TI’s OMAP processors; but these didn’t have a roadmap for 4G wireless. Nokia had two choices bet on Qualcomm or Intel. Qualcomm had come out on top in IP related disputes, which probably made Intel seem more attractive. Intel was also championing WiMax as a 4G standard.

    WiMax had limited adoption at best, Nokia was on the wrong side of networking standards and eventually was forced to use Qualcomm processors in Windows Phone reference designs.

    `Nokia could have gone to Snapdragon processors but its joint relationship with Intel on the software side of things would have been tainted. There is also no guarantee that Qualcomm would have been a helpful partner given the history between the two companies and that both Android and iOS devices used Qualcomm products.

    Secondly, Nokia bet all the marketing budget on the Lumia device launch which left nothing for the MeeGo devices.

    Finally, Nokia would not have been able to get out of the legal contract that they had with Microsoft. The only way MeeGo would have stood a chance is if the Nokia board had not approved Stephen Elop’s proposal to go with Windows, rival schemes to go with Android and bet on the home team.

    • At the time the internal Nokia option would have looked high risk. Board members would have been familiar with historic project problems on Meamo and then MeeGo
    • Secondly Nokia had a history of buying in new generation operating systems. It licensed GEOS  for the Nokia Communicator 9000 and 9110. It licensed and then bought into Psion’s OS business unit, which became Symbian
    • Nokia’s feature phones ran on homegrown technology built on Intelligent System Architecture (ISA), also called the Nokia Operating System (NOS)
    More information

    TIMELINE: Qualcomm vs Nokia patents battle | Reuters
    Qualcomm loses GSM patent fight with Nokia in German court | Ars Technica
    Why Qualcomm Folded to Nokia | Bloomberg BusinessWeek (paywall)
    The ‘I Wish I Had Known This’ List about 101 Things Wrong With Windows Phone Smartphones Like Nokia Lumia | Communities Dominate Brands
    How Many Lumia Sales? As Nokia (and Microsoft) ashamed to reveal number, lets count – and compare to N9 MeeGo sales | Communities Dominate Brands
    Nokia N8 review | GSMArena

  • Walter Cronkite & things from last week

    US newsreader Walter Cronkite narrates a 1967 programme on what the future held in the 21st century. The soothing voice of Walter Cronkite makes the future look less scary

    An Unknown Enemy is a Mexican series on Amazon Prime that follows the rise of Fernando Barrientos, Head of the National Security Directorate, Mexico’s Secret Police in the late 1960s

    Panasonic helps workers create their own head space with new crowdfunded device | The Japan Times – the design looks hokey, but it mirrors the transformation of offices with hot desking and always on headphone culture to try and provide distance. More design related content here.

    The People’s Republic of Desire documents China’s online streaming culture that has developed over the past few years. The film financed by the Ford Foundation provides an inside view of the direction interaction between personalities and their audience. Young girls become online personalities funded directly by besotted fans. More interaction happens online than in real life. Of course, all this happens under the ever-seeing eye of the Chinese government.

    https://youtu.be/auHtqCJV4Rw

    Super-excited by an album of Smith & Mighty’s unreleased back catalogue from 1988 – 1994 being released this week. It is available via digital channels, double vinyl album and on compact disc. While the tracks were unreleased, there is no filler tracks in the collection, the quality is all top notch. Here is a taster.

    Have a great weekend.

  • The buzz of an emergent community

    I was chatting with a friend who was evangelic in their description of the emergent community on the AltSpace VR (virtual reality) social network They had met great friends, the kind of meaningful interactions that seldom occurs on your Facebook wall now.

    But was this about the power of VR? My take was that it is a minor factor at best. VR acted as a filter, it brought similar likeminded early adopters together. In many respects this mirrored other technology filters: the early days of dial up bulletin board services (particularly in the US with free local calls on the Bell network carriers),  AOL and CompuServe chat rooms or the Usenet.

    Filipino community gathering under the HSBC building

    The power of connecting likeminded people can be a transformative experience in the minds of participants.

    If I think back before my time on the internet, my friend’s experience in the emergent community of AltSpace sounded like the people I met at the Hacienda. It sounded like the experience of many of the regulars at acid house club Shoom – which was hosted by Danny Rampling out of a small gym in South London.

    These experiences are once lived, often never recaptured experiences rather like being on a school or college sports team. They only exist for a fleeting moment in time.

    It was like being an early member on Flickr, or my friend Ian’s experience on CompuServe chat rooms (where he met his future wife).

    So what makes these communities special?

    • Likeminded people who are likely to share a certain amount of norms and have common grounds to be there
    • A relatively small number of people. This number becomes inexact. In a good nightclub it would be a certain amount of exclusivity because not everyone knew it was there, rather than a strict door policy. The strict door policy is usually a remedial item done once the norms try and break down
    • Agreement to a set of common behaviours, for many years a common etiquette held sway on networks like Flickr. Facebook doesn’t have this except in tightly managed private groups

    So what happens to these communities?

    • A number soldier on, particularly around passion points such as Harry Potter books / films / games
    • A small minority (cough, cough) Facebook for example transcend their community and turn into a utility with pockets of interest hidden in secret
    • Things move on. Think about restaurants or nightclubs that are now sites of investment properties in London or Manchester

    About the photo: I took this on an early trip to Hong Kong. Every Sunday the Filipino and Indonesian communities would gather in different parts of the city to see friends, eat, sing, dance and trade items. This picture is of Filipinos,  taken in the private public space under the HSBC building in the Central district. Some years later this was a site for the Occupy Central protesters.

  • Eco vehicles + more things

    Korea to Fight Smog with Eco Vehicles – The Chosun Ilbo (English Edition) – interesting dual electric / hydrogen strategy in their eco vehicles. Hydrogen makes sense because of its compact nature as a form of energy, that helps with range anxiety and the amount of time taken to ‘fill up’. As a use case hydrogen makes more sense than modern electric batteries, the key challenge to overcome is the current price differential.

    Japanese Mobile Phone Users Distrustful of Profit-Hungry Operators | Nippon.com – a few interesting aspects of this research. Japanese aren’t as convinced about the utility of mobile services as one would have expected and smartphone mastery is really low

    Why are millennial-obsessed marketers ignoring women over 50 – when they spend the money? – Mumbrella Asia – gen X is a smaller demographic – so their ‘control of 95% of consumer spending decisions” power of spending might be counterintuitive, youth is aspirational – which is why old age is being redefined by boomers. There is also an argument that focusing on young people is focusing on consumer lifetime spend. The last reason is hard to gel with the overall short terms approach to marketing currently employed

    Coty partners with the Cybersmile Foundation to tackle cyberbullying with Rimmel | coty.com – interesting tension between Instagram culture setting the beauty bar and cyberbullying, so I guess this is why Rimmel stepped into the fray

    TIC Brings Affordable Cell Service to Indigenous Mexico | New York magazine – interesting read and reference data on the Mexican wireless market

    Palm Is Back With a Tiny Phone That’ll Keep You Off Your Phone | Makeuseof – not convinced its the right form factor or price point, but I think that it’s an interesting attempt at innovation in the smartphone sector. More innovation related content here

    Instagram’s next cash cow: instant Promote ads for Stories | TechCrunch – stories were a massive lift for Facebook, so its stories with everything

    BBC and Sky call for EU crackdown on Saudi pirate TV service | Business | The Guardian – this story gets stranger by the day. BeoutQ started off as a way to break Qatar’s pay TV business throughout the Gulf, but has morphed into something even more difficult for Saudi Arabia and western countries

  • Pegatron + more things

    Apple reportedly shifting more iPhone XR orders to Foxconn from Pegatron, says paper  – Pegatron’s production has been affected by a lower-than-expected yield rate and shortages of workers at its plants in China – the manpower issue at Pegatron is very interesting and implies a possible rift between the factories and local government. Historically local governments have gone out of their way to facilitate large Taiwanese employers China has just begun to see a decline in worker numbers overall in its population. Pegatron used to be part of ASUSTek. When that business reorganised its OEM manufacturing business became what we now know as Pegatron.

    Brands throwing cash at sponsorship with little idea of return, report finds – Mumbrella Asia – not terribly surprising

    Deepfakes web α | Generate your own Deepfakes – Japanese currency denominated service to create your own deep fakes. This service looks as if its designed for the curious, rather than virtual revenge porn creators, the accessibility of this capability brings with it a variety of issues

    Smart cities — too clever by half? | Financial Times – hell is other people’s technology. Smart cities don’t have the attendant ethical considerations because that would dull their ‘smartness’. In addition law enforcement would prefer to have maximum choices on data. It was interesting that China Mobile’s key use case for 5G was urban crime fighting in the first adverts that they ran.

    Life insurance company John Hancock wants to track your Fitbit data – Vox – very sinister. What demands will the insurance company put on the insured? How will it be using the data?

    Software disenchantment @ tonsky.me – innovation entropy

    Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition – this going to be a very different marketing / sale model for Adobe

    Alexa, Blow My Mind | Gartner L2 – Apple’s recent iPhone and Apple Watch launch lacked buzz in comparison to previous launches.