Ged Carroll

Category: innovation | 革新 | 독창성 | 改変

Innovation, alongside disruption are two of the most overused words in business at the moment. Like obscenity, many people have their own idea of what innovation is.

Judy Estrin wrote one of the best books about the subject and describes it in terms of hard and soft innovation.

  • Hard innovation is companies like Intel or Qualcomm at the cutting edge of computer science, materials science and physics
  • Soft innovation would be companies like Facebook or Yahoo!. Companies that might create new software but didn’t really add to the corpus of innovation

Silicon Valley has moved from hard to soft innovation as it moved away from actually making things. Santa Clara country no longer deserves its Silicon Valley appellation any more than it deserved the previous ‘garden of delights’ as the apricot orchards turned into factories, office campus buildings and suburbs. It’s probably no coincidence that that expertise has moved east to Taiwan due to globalisation.

It can also be more process orientated shaking up an industry. Years ago I worked at an agency at the time of writing is now called WE Worldwide. At the time the client base was predominantly in business technology, consumer technology and pharmaceutical clients.

The company was looking to build a dedicated presence in consumer marketing. One of the business executives brings along a new business opportunity. The company made fancy crisps (chips in the American parlance). They did so using a virtual model. Having private label manufacturers make to the snacks to their recipe and specification. This went down badly with one of the agency’s founders saying ‘I don’t see what’s innovative about that’. She’d worked exclusively in the IT space and thought any software widget was an innovation. She couldn’t appreciate how this start-ups approach challenged the likes of P&G or Kraft Foods.

  • NYPD surveillance + more things

    IBM Used NYPD Surveillance Footage to Develop Technology That Lets Police Search by Skin Color – you might feel a bit squeamish about the application but this is established image recognition that Google (and Yahoo!) search engines used 12 years ago rather than anything new. We shouldn’t be surprised that the NYPD surveillance search system doesn’t use all aspect of physical attributes that might turn up in a witness statement.

    eBay builds its own customized servers to ‘replatform’ its data center infrastructure | SiliconAngle– surprised that they weren’t doing this already

    Luxury Daily | eBay extends authentication program to high-end watches – Paywall

    Immersive art – JWT Intelligence – In China, where fine art isn’t typically part of a school curriculum, art collectors and curators have been working with mall developers and brands for a number of years to create crossover opportunities among Chinese audiences, fueling interest and building a culture around art. Zheng’s approach is to focus on making his visitors the protagonists in his exhibitions to help them “accept art as an element in their lives.”

    WE ARE IN AN EFFICIENCY BUBBLE – BBH – at the expense of effectiveness. Just good enough commotised creative

    The Path Ahead: The 7th Forum on China-Africa Cooperation | China Africa Research Initiative – (PDF)

    Cryptocurrency exchange Changelly admits it can steal users’ Monero (if it wanted to) – I think this is over egging the opportunity and underestimating challenges

    WeChat, Alipay to Block Crypto Transactions on Payment Platforms – CoinDesk – surprised that this is taking so long

    JD CEO’s arrest steps on governance landmine – Breakingviews – (paywall) it shows how tenuous ‘foreign’ shareholding in Chinese entities are. According to The New York Times he has some form for these kind of events

    Manipulation, Chinese style – Nikkei Asian Review – cunning and clever. This should be compulsory reading for anyone doing lobbying or in corporate communications. It mirrors some of the Russian philosophy on information warfare, but the Russians take it in a much more kinetic direction.

    The “experiential advantage” is not universal – the less well-off get equal or more happiness from buying things – Research Digest – really interesting finding on consumer behaviour and retailing

  • Colin Kaepernick + more things

    Colin Kaepernick 

    If you work in marketing, you’d have had to hidden in a remote jungle outpost to avoid all the industry big opinion pieces and social discussion over Nike’s latest brand campaign. The outrage was over a social image of Colin Kaepernick supporting the video content below

    Believe in something. Even if it means sacrificing everything.

    Everything has become political. New Balance got the whip end of it from liberals during the early part of the Trump administration because of its domestic manufacturing plants and his focus on American jobs. The New Balance CEO made positive remarks about the president focusing on domestic manufacturing and liberals burned their sneakers on social media.

    So from the beginning Nike was in the ‘not Trump camp’ because of its business model. The question would be should it put its head above the parapet or not? From a marketing history that has worked with directors like Spike Lee – this is almost a non question.

    Nike also has demographics on its side, banking on the African American community and urban kids over aging Trump supporters. This will also play well in western European markets.

    Nike has trends behind it at the moment. Hypebeast style is on the ascendency, even in preppy lookbooks you are likely to see the blazer and chinos paired with a pair of Air Max in a colour scheme that pops.

    In my mind working with Colin Kaepernick was inevitable because it was such a Nike thing to do. Down the road Kaepernick is going to make a stylish articulate spokesperson, think Michael Jordan but with more of a ‘thinking man’ image. (Yes I know Michael Jordan is sharp as a button but he’s got more swagger).

    From Nike’s perspective it was a good tactical move. The timing was ideal to get out ahead of the NFL season, rather than being seen as a reaction to it. Scott Galloway went as far as to call it the ‘gangster marketing’ move of 2018. But no it wasn’t particularly brave on the part of Nike. From a Nike point-of-view this kicks the inevitable liberal media cyclical discussion about Nike and children working in third-world sweatshops a bit further down the road. I guess Nike won’t have to worry about yet another set of shoe brands like Starbury, Patrick Ewiing or And1 coming up anytime soon. Commentators tend to forget that they emerged because Nike was seen to be using black athletes to gouge poor consumers out of excess cash and fuelling criminality to have the ‘right’ shoes. What a difference a president makes.

    Secondly, there is an issue of has bravery become an overused word?

    • By using it to sell sneakers and track tops are you cheapening the sacrifices of fallen first responders, civil rights activists or military personnel?
    • Where do whistle blowers like Chelsea Manning and Edward Snowden fit into it?
    • And what does it say about America when you have to be brave to use your constitutional rights?

    Everything has become weaponised, how do we step back from this? More on Nike here.

    its a rare one of the columns when I am dealing with two pretty grim subjects in a week. The Register broke the news about western intelligence services declaring a new war on privacy – its a even more alarming when you think about how populist politics has blown up in the past few years. This is the best written reaction that I have seen to it. Schneier is a online security expert and I’d trust his judgement over any politicians: Five-Eyes Intelligence Services Choose Surveillance Over Security – Schneier on Security. Go and have a read, I’ll still be here when you come back.

    As you can understand I’d like to lift the mood a bit. The reaction of Japanese people to western swear words once they are explained to them is priceless.

    NASA on the Cray super-computers that they used in the mid-1980s

    My former colleague Haruka is doing a daily illustration challenge, creating artworks on 1 inch x 1 inch paper square. (An inch is 25.4mm)

     

     
     
     
     
     
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    A post shared by Haruka (@haruka.illustrations) on

  • Uniqlo IQ + more things

    あなた専用のお買い物アシスタントが、ついに登場！UNIQLO IQ – UNIQLO ユニクロ – voice enabled digital shopping assistant Uniqlo IQ, more information here: How Uniqlo developed its ‘digital concierge’ voice service | Analysis | Campaign Asia – the initiative was developed through a collaboration between Party and Inamoto & Co. Campaign asked the people behind the project to explain how they did it. Rei Inamoto, founder of Inamoto & Co, said his company first presented the idea of an “AI-powered customer service engagement platform” two years ago. He said the main aim was to help Uniqlo manage inventory more efficiently, which is deceptively difficult in the retail business. “It’s a question of how you manage expectations and predict what kinds of products will be popular and sell more,” he said. IQ sits within Uniqlo’s mobile application and is also integrated into Google Assistant. It is connected to real-time store inventory data and uses text and voice interaction to help would-be customers find products to buy via the app or in the outlets closest to them. It is also designed to be used during the physical shopping process, and recommends new products based on individual searches, hourly product rankings, occasions and personal specifications such as daily horoscopes – Uniqlo IQ is a fascinating development that is Alexa before Alexa. Uniqlo has been a technology innovator in terms of consumer facing experiences and Uniqlo IQ builds on this work. It is a shame that Uniqlo IQ didn’t make it beyond the Japanese market though. More related content here.

    China Properties Group Limited (PDF) via Google Drive – the money quote – 10 years ago, the U.S. printed money like crazy and exported U.S. dollars all over the world. Now, the U.S. has become a global enemy, trying to bring back the exported U.S. dollars (the U.S. dollar debt of the emerging market in the first quarter was close to 3.7 trillion) and supply chains, as well as to undermine the asset markets of other countries and the global supply chain order. No wonder the U.S. has made a lot of enemies. Fortunately, Trump does not have the same wisdom as Mao Zedong in making alliance with one while fighting another. He wants to fight the world. But to defeat the U.S. hegemony is not an easy task. The history told us that those who wanted to kick out the big brother would run the risk of being wiped out. Nevertheless, Chinese are savvy and resourceful. Deng Xiaoping said, “we should grope our way across the river, going one step at a time”. Jiang Zemin said, “keep a low profile to make a big fortune”. Han Xin demonstrated his immense ability to endure humility in order to preserve his existence for future accomplishments. Such wisdoms contributed to the creation of incredible historical achievements one after the other. Today, the U.S. is pushing the trade war to the limit. Yet, it is not easy to cripple the China model, even with Trump’s wisdom. With a looming war, there are risks as well as opportunities. Therefore, the Group’s established policies will remain unchanged. While some projects are delayed pending for the government’s new plan, the Group will always ensure that Shareholders’ benefits are well taken care of.

    With Goals, FAST Beats SMART – MIT Sloan Management Review – I need to read this properly, skimmed it and thought it was worthy of a further read

    How the wheels came off Ford | Business | The Sunday Times – not so sure that Jaguar Land Rover will be as good a deal in the longer term

    Branded in the 80s | Remembering what it was like to be a kid!  – A couple of quotes from this piece that got me:

    What I’m realizing as I try and look at this trend from outside of my own nostalgia is that this is a sign of the end of the golden era for my own generation. I can’t count how many times I sat and listened to my father talk about how different the world seemed in the first 40 years of his life. How much seemed to change during the 70s and 80s that obliterated the world that he was accustomed to growing up in the 40s and 50s. Institutions that he imagined would be around forever that had disappeared almost overnight. Soda fountains, local pharmacies, 5 & Dimes, seasonal burger or fry stands, car hops, diners, drive-ins…

    Amazon is basically a virtual Toys R Us. And probably one of the biggest realizations that we as adults have to come to grips with? Kids just don’t play with toys the same way that we did 20 and 30 years ago. Video games, television and Youtube have superseded toys in a lot of households. Sure, we still buy a lot of toys for kids, but I’ve watched first-hand has nieces and nephews receive the kind of toys that I had as a kid and they just sit in their rooms collecting dust.

    PHD retains Unilever business across Greater China region | Media | Campaign Asia – great news for Phd and lost opportunity for Mindshare who cleaned up on last years global pitch

    Publicis, VCCP named winners in Cathay Pacific’s first pitch in 25 years | Advertising | Campaign Asia – big loss for McCann who were unassailable just a few years ago and major lost opportunity for WPP

    The Ecological Impact of Browser Diversity | CSS-Tricks – a little disappointed that KDE’s work that would go into Konqueror didn’t get credit as the starting point for WebKit . Otherwise a great read

    FCC to invest $1.5 billion over 10 years in expansion of rural broadband – will US carriers just trouser the cash like they did last time?

    Farmland (@farmlandfoods) • Instagram photos and videos – love the way that they put their farmers in Supreme; though the gains will be marginal at best

    Starbucks’ Frappuccino Gets a Sugar Makeover – WSJ – makes complete sense given regulatory push back on sugar (paywall)

    Philip Kotler’s influence in the Soviet Union and Russia | European Business Review | Vol 20, No 2 – pay walled but just reading the abstract about marketing coming to Russia in 1980 via a highly censored bootleg translation of Philip Kotler’s Marketing Management is nuts

    Apple buys startup focused on lenses for AR glasses | Reuters – also interesting for cameras

    Old ads come back to haunt Didi Hitch following rape-murder cases | PR | Campaign Asia – The past ads are suggestive, always showing a male driver and a female passenger and using romantic analogies between car-pooling, movie-watching or trying out clothes in private fitting rooms. “Such obvious sexual hints,” remarked one online commenter. The copywriting follows suit with the images. One ad reads [translation by Campaign]: Is it really a coincidence? Oh, we met again. It’s [the Didi system] so smart. In fact, I already knew your little secret, your car is actually not on the way. But this is such a sweet show, I want to continue acting with you. – you can see why netizens think that the ads promoted instances of rape and murder

    Unbowed by Brexit, Swiss Bank Seeks Clients in `Red Hot’ North – Bloomberg – capital flight opportunity? Footballers (and their WAGs) looking to hedge against a post-Brexit pound?

    What The Hell Was The Microsoft Network? – early online service a la CompuServe or Aol

  • 2018 Brand Action Library & things from last week

    The 2018 Brand Action Library by Planning Dirty has been published. I contributed one of the sections. You can view it and download it here. The 2018 Brand Action Library is a collection of campaign case studies for inspiration sorted by vertical market. it was collaborative efforts with planners and strategists from around the world, coordinated by Australian strategist Julian Cole. 

    Here’s the things that made my day this week –

    The Nonetheless podcast is looking to inspire female students to take up careers in STEM subject areas; as way of broadening and deepening STEM skills throughout America. As part of this, they’ve created great posters to download.  Find out more about the podcast here. You can find out more about Cynthia Breazeal’s work on her personal MIT website.

    01 Cynthia Breazeal

    Salvador Dalí & Walt Disney’s Short Animated Film, Destino, Set to the Music of Pink Floyd | Open Culture – it is worthwhile reading Open Culture’s bit on the backstory of this animation. They’re right, this does fit really well with Time off Pink Floyd’s Dark Side Of The Moon album

    I have been listening to a vintage concert by Hijack in Montreux. The Montreux Jazz Festival played host to the South London rap group. The film captures them at their height. While the Britcore scene faded away into history, it left an enormous influence on the next generation of turntablists. The britcore sound of which Hijack was an exemplar is rougher, faster and harder than US productions. The closest America had to offer was Public Enemy’s wall of sound, which still lacked the energy and pace of Hijack. It feed into the breakbeat culture of rave and drum and bass music scenes. Smooth, nice and groovy it isn’t. 

    Great brand film by Mercedes-Benz; presumably aimed at reframing the whole debate around women drivers. The film was made by R/GA, New York.

    Finally Miu Miu’s autumn winter collection film is really nicely done.

    More luxury related content here.

  • Samsung 5G + more things

    Internesting focus: Samsung 5G, machine learning and other emerging technology – Samsung pledges to invest $22B in AI, 5G and other emerging technologies – SiliconANGLE – plan to invest $22 billion in emerging fields such as artificial intelligence over the next three years. The effort will be driven primarily by the conglomerate’s Samsung Electronics Co Ltd arm, which makes its popular mobile devices. Last quarter, the handset maker saw profits decline for the first time in nearly two years due to stagnating smartphone sales. Investing more in emerging technologies could help Samsung generate new growth on the long term – the Samsung 5G and machine learning problem is the Chinese government and the limitless resources it will put behind Huawei and their peers. More Samsung content here.

    Save Sarah Jeong! And Kevin Williamson, Quinn Norton, and Joy Reid Too | WIRED – my comment: I agree that Ms Jeong has a right to an opinion. She has a right to a bad day. However when she weighed into the Naomi Wu / Vice Media dispute; her contribution damaged some of the feminist and progressive viewpoints that she herself supports. As an international Wired subscriber I find it difficult to support her particularly aggressive form of American privilege. Ms Jeong used her skill in rhetoric to hide her lack of expertise in the legal and online social environment of China.

    ‘Hipster kryptonite’: will CDs ever have a resurgence? | Music | The Guardian – interesting read. I have listened to CDs and have them, but preferred to DJ with vinyl for tactile reasons. The article fails to ask whats next. We’ve got a generation coming through with Spotify with a more passive, casual relationship to music that we haven’t seen before. There has always been people who liked music but bought few if any recordings. We haven’t seen it on the scale that we see with the Spotify generation. Music becomes a utility like water, electricity or mobile data. Since music tends to be about playlists now the artist’s brand becomes less important. Festivals provide the buzz of live music for generation Spotify but they can dip in and out moving from one tent to another. They won’t support live acts in local concert halls, go to local clubs to support local DJs or have eclectic musical libraries

    The UK Top 40 will never be the same | British GQ – For a stream to qualify as a sale, it has to play for at least 30 seconds. Most listeners will abandon anything too jarringly different before then, so there’s an incentive for artists to draw on a small pool of bankable writers, producers and styles. “I call it the shit-click factor,” says Masterton. “If a record is too challenging, then people will say, ‘What’s this? It’s shit,’ and click onto the next one. There used to be room on the charts for something dynamic and exciting such as the Arctic Monkeys. I can’t see the circumstances right now where that could happen.”

    Rock is the new jazz and vinyl’s misleading revival: 5 things I’ve learned as Guardian music editor | The Guardian  – Technology has vastly increased what record companies know about listeners and their listening habits, just as it has increased what newspapers know about their readers and their reading habits. And the results of this – on both parts – can be pernicious. At our end, it’s the reason why we get complaints about endless stories about Adele and Beyoncé and Kanye West. Why do we run them? Because people read them. Whereas very few people read stories about the latest underground band we want to rave about. And in music, that knowledge has resulted in commercial music, more than ever before, being made to a formula

    Tymbals – #edge @growth – interesting online tool

    ITV joins Hollywood giants to back video streaming service for mobiles | The Guardian – ok what am I missing here, streaming services are already on mobile and also offer side loading to deal with network quality issues

    Say Hello to the New Editor | The new Gutenberg editing experience – interesting changes that will make themes less rigid