Eco vehicles + more things

2 minutes estimated reading time

Korea to Fight Smog with Eco Vehicles – The Chosun Ilbo (English Edition) – interesting dual electric / hydrogen strategy in their eco vehicles. Hydrogen makes sense because of its compact nature as a form of energy, that helps with range anxiety and the amount of time taken to ‘fill up’. As a use case hydrogen makes more sense than modern electric batteries, the key challenge to overcome is the current price differential.

Japanese Mobile Phone Users Distrustful of Profit-Hungry Operators | – a few interesting aspects of this research. Japanese aren’t as convinced about the utility of mobile services as one would have expected and smartphone mastery is really low

Why are millennial-obsessed marketers ignoring women over 50 – when they spend the money? – Mumbrella Asia – gen X is a smaller demographic – so their ‘control of 95% of consumer spending decisions” power of spending might be counterintuitive, youth is aspirational – which is why old age is being redefined by boomers. There is also an argument that focusing on young people is focusing on consumer lifetime spend. The last reason is hard to gel with the overall short terms approach to marketing currently employed

Coty partners with the Cybersmile Foundation to tackle cyberbullying with Rimmel | – interesting tension between Instagram culture setting the beauty bar and cyberbullying, so I guess this is why Rimmel stepped into the fray

TIC Brings Affordable Cell Service to Indigenous Mexico | New York magazine – interesting read and reference data on the Mexican wireless market

Palm Is Back With a Tiny Phone That’ll Keep You Off Your Phone | Makeuseof – not convinced its the right form factor or price point, but I think that it’s an interesting attempt at innovation in the smartphone sector. More innovation related content here

Instagram’s next cash cow: instant Promote ads for Stories | TechCrunch – stories were a massive lift for Facebook, so its stories with everything

BBC and Sky call for EU crackdown on Saudi pirate TV service | Business | The Guardian – this story gets stranger by the day. BeoutQ started off as a way to break Qatar’s pay TV business throughout the Gulf, but has morphed into something even more difficult for Saudi Arabia and western countries