According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including
Super Bowl advertising
Spanx
Content marketing
Fake product reviews on Amazon
Fear of finding out
Genesis the Korean luxury car brand
Guo chao – Chinese national pride
Harmony Korine’s creative work for 7-Eleven
Advertising legend Bill Bernbach
Japanese consumer insights
Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
Doughnutism
Consumer Electronics Show (CES)
Influencer promotions
A media diary
Luxe streetwear
Consumerology by marketing behaviour expert Phil Graves
Payola
Dettol’s back to work advertising campaign
Eat Your Greens edited by Wiemer Snijders
Dove #washtocare advertising campaign
The fallacy of generations such as gen-z
Cultural marketing with Stüssy
How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
Facebook’s misleading ad metrics
The role of salience in advertising
SAS – What is truly Scandinavian? advertising campaign
Brand winter
Treasure hunt as defined by NPD is the process of consumers bargain hunting
Lovemarks
How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
CES 2023 marks the 25th year since I first started working in agency life. Back then I was working in what was the exciting world of technology. I had nascent internet clients, networking / telecoms clients and Palm, who were leaders in the personal digital assistant market. Things were just hinting at the convergence of the technology and consumer electronics world.
Like most trade shows CES 2023 works on two levels. The bit that’s in the media that helps people like me understand manufacturer led product and service trends. Some of the trends went well, like LCD televisions and some did badly like 3D television screens. The bit that wasn’t seen was the sales meetings that fuel much of the global trade in finished electronics products. 100s of billions of dollars in sales were agreed through CES Los Vegas each year and CES 2023 was likely to be similar to other years in this respect.
China at CES 2023
China had about half the companies that attended CES pre-COVID pandemic. This was a mix of:
Washington Entity list. Large technology players including DJI, ZTE and Huawei are barred from doing business with American partners. So turning up to CES 2023 would have a limited utility for them even if they were allowed to have a booth
COVID-disruption. Large swathes were locked down, something that the country has only recently opened up
Economic head winds at home
Finally, government focus on the right kind of business development with a tiered funding model
Bankers and experts said that the CSRC was trying to funnel money towards sectors it deemed strategically important as the country pushed for technological self-reliance and economic growth. The regulator’s move to refresh the listings guidance underscores Beijing’s efforts to make the country’s equity exchanges serve its national agenda, said analysts. “The Chinese government doesn’t want a market-based stock market,” said Larry Hu, an economist at Macquarie Group in Hong Kong. “It wants one that helps the authority carry out industry policy.”
A plethora of projector companies made a pitch to replace the TV set with 8K resolution projectors.
The physical nature of TV sets is considered to be a ‘problem’ that manufacturers are trying to solve. A second way to do this was through wireless technology. LG separated its TV set from its HDMI and other connectors, instead having the cables to go into a hub that then wirelessly connected to the TV.
If I was to make a guess as to why this was happening, I would partly credit the pandemic and the way some consumers looked to change their living space during that time. Another TV which seemed to capture lots of TV news overage of the show was the Displace wireless TV set. It completely dispensed with a power cable due to being powered by TV sized lithium batteries and was held up with a suction cup.
Descriptors used included comparisons to it being a ‘giant iPad’ which wasn’t really true as its not really a tablet computer. This probably says more about the iPad being co-opted as a media consumption device. Secondly, just because it grabs attention doesn’t mean that it has a consumer use case.
IoT (internet of things)
IoT is often called smart home or home automation. Like most technology ideas it actually goes back several decades. In the case of home automation, the pre-internet communications protocol was X10, invented by a Scottish technology start-up in the 1970s. My 1978, X10 enabled products were on sale in the Sears department store (then the US’ largest retailer) and Radio Shack (for UK people of a certain age: Tandy).
Use of IP protocol has allowed for much more functionality and use cases. It is even parodied with the Internet of Shit.
According to veteran analyst Tim Bajarin, a decade ago IoT the way we now think of it didn’t have its own section at CES, five years ago it suddenly did. CES 2023 didn’t necessarily present solutions to IoTs myriad of problems, such as cybersecurity and personal security.
It’s still a very important trend, despite the decline in Chinese vendors turning up with weird new products this year.
The underlying of technology has inspired new applications in
Health technology
Food technology
Sports technology
All of which now have their sections at CES 2023.
Health technology
Healthcare monitoring has been a big area of growth. The reasons for this are many-fold:
Consumers increased focus on their own health, from the quantified self to the rise of smart watches like the Apple Watch
Organisations like US healthcare provider Kaiser Permanente who have pioneered a focus on preventative health and maintenance rather than waiting for people to get sick
People are increasingly living with co-morbidities such as diabetes
You now have traditional big pharmacy companies like Abbott appearing at CES 2023 with their health monitoring solutions
This surge in healthcare technology has been enabled by smart sensors and machine learning powering hardware and software solutions enable it. Some technologies like accelerometers have moved along in leaps and bounds alongside other silicon MEMS chips. However as we have seen with high profile cases such as Theranos, there often isn’t the miraculous leaps forward in technology that we might expect in other areas due to the likes of Moore’s Law.
Some analysts have speculated that pet health and activity tracking will be the next growth areas after their humans have digitised their own health regimes.
Adaptive technology that could be considered to fit within the health technology space can reduce the cost of care in a similar way to self monitoring, or can be an exercise in ‘brand purpose’ like L’Oreal’s robotic lipstick applicator. In L’Oreal’s case, brand purpose and cynical PR stunt seem to be interchangeable.
For someone who grew up with personal stereos and iPods, I can understand how there would be a demand for a set of headphones that sit somewhere between the Apple AirPod and a hearing aid. Sennheiser have introduced the Conversation Clear Plus and Jabra have a similar offering.
Advertising technology
A good deal of hardware technology is supplied to the consumer on razor thin margins and innovation allows greater data collection. This has meant that ad technology was an area of discussion at CES 2023. Experian were there to sell products that allow advertisers to deal with ‘pesky’ issues like consumer privacy, regulatory requirements and data deprecation. Your internet connected TV and streaming hardware are target advertising platforms and are snitching on your viewing habits.
As someone who works in the advertising industry, I can understand the rationale; as a consumer I detest the invasion of my privacy.
Metaverse
The metaverse had its own sections and both hardware and software companies were noted as having some innovative products.
I think that there is a wider question over the health of the metaverse and related technologies such as Web 3.0 and VR. As CES was on, Microsoft got ready to shut down its virtual reality optimised social network Altspace which had a small but vibrant community on there.
We’re at least a decade away from the open VR web-like metaverse imagined by technologists and the financial downturn isn’t helping with this.
Some of the technology on show was also related to other trends such as the head-up displays rolling out on connected cars.
Automobiles
At the start of my career, car stereo head-units and DVD players may have got a look in at CES. For CES 2023, with the move towards electric vehicles, digital cockpits and a desire for more autonomous driving the car looks more like a computer system on four wheels.
Gains in autonomous vehicles have been modest and this was apparent in the mature GPS based tilling programming for John Deere tractors and the simple shuttle service between halls provided by Tesla.
The big thing this year was an upgradeable module to power the digital dashboard and in-car entertainment. This doesn’t sound much of an exciting product, until you realise that cars take longer to develop than gadgets and new cars can be relying on technology that is 10+ years old.
If nothing else upgradeability would solve issues with trying to source obsolete micro-processors for car manufacturers. The automotive sector is sufficiently important to CES that agricultural equipment and ride on lawn mower maker John Deere gave a keynote at the show.
CES 2023 Gadget Gap
The Wall Street Journal walk around highlighted a number of issues at CES 2023. It noted that new product companies in the hardware space were finding a lack of funding, COVID-related development, manufacturing and logistics issues; together with consumer demand challenges would be here for the long haul. They quote a 50 precent drop in venture capital funding.
This has implications for future years of the CES show. They even gave it a name the ‘Gadget Gap’.
A lack of focus
Reading this post on CES 2023, will make you aware of the lack of focus in the event. A good deal of CES is no longer products aimed a consumer end audience, the participation of Experian, John Deere and Caterpillar were a case in point. Yes, CES is still the world’s largest technology trade show, but what does it mean? It feels too broad to have a meaningful purpose. It feels to me like some dystopian digital skid stain across all aspects of modern life. This at odds with the excitement I felt over game changing technologies in previous years. Others like analyst and author Jonathan Goldberg noticed the lack of focus too.
Combine the lack of focus with the broken globalisation model due to the US – China war means that CES needs to move on from CES 2023, or it will go the way of similar trade shows like CeBIT – nothing but a memory full of old news releases on technology company websites.
I subscribe to all kinds of weird and wonderful newsletters to get content for these posts, the idea of a Ukraine beta test was inspired by this post on SOFREP: Combat Sandbox: Ukraine’s ‘MacGyver Army’Tests Western Weaponry | SOFREP. SOFREP is written a self-described team of a team of former military, intelligence and special operations professionals. While some of their stories are repeats of tabloid fantasies: UK Apache helicopter gunships for Ukraine, they also provide some smart editorial thinking.
Western military ideas were designed to run against Russian and Chinese campaigns. The Ukraine beta test seems to have failed for Russia’s hybrid warfare concept, when it was executed on a large scale basis. Russia were trying to execute on an idea first outlined by an American theorist Frank Hoffman in his work Conflict in the 21st century: the rise of hybrid wars for a think tank. The Russians themselves call it ‘non-linear warfare‘. After careful preparation, Russia used non-linear warfare to capture Crimea and parts of eastern Ukraine in 2014. On the surface of it, a successful Ukraine beta test for Russia. Yet 7 years later on a larger scale approach Russia failed and is having to go back to older ways of doing things.
Part of the Ukraine beta test works because of the Ukrainians and everything that they have on the line. Part of it was down to better tactics by Ukraine compared to Russia and at least some of which was down to the use of western weapons systems used in an innovative way.
There has since been a Ukraine beta test of western military ideas:
Delta is a system for collecting, processing and displaying information about enemy forces, coordinating defense forces, and providing situational awareness according to NATO standards, developed by the Center for Innovation and Development of Defense Technologies of the Ministry of Defense of Ukraine, founded in 2021 at the base of the A2724 military unit, which, in turn, was created in 2015 from the volunteer group Aerorozvidka.
Delta is used for planning operations and combat missions, coordination with other units, secure exchange of information on the location of enemy forces, etc. In particular, Delta has integrated chatbots developed by the Ministry of Digital Affairs – “eVorog” and the Security Service of Ukraine – “STOP Russian War”.
The system is equipped with modern means of monitoring suspicious activity. From 2021, allied cyber units are constantly scanning the system for vulnerabilities, intrusion attempts, data leaks, and more.
According to the developers, Delta provides a comprehensive understanding of the battle space in real time, integrates information about the enemy from various sensors and sources, including – intelligence, on a digital map, does not require additional settings, and can work on any device – laptop, tablet or even on a mobile phone. Roughly speaking, Delta is such a modern real-time command map and troop control center
It has taken years for western powers to build comparable systems. Delta is powered by a mix of human intelligence, Ukrainian open source intelligence and also includes NATO electronic intelligence and satellite imagery. Integration of NATO for Delta is a Ukraine beta test in itself. NATO will learn from the successes and challenges of Delta. At a tactical level the idea of a Ukraine beta test shows how well weapons systems work under real-world ‘near peer’ war conditions, giving them valuable understanding of what systems are most effective against Russian systems.
The Ukraine beta test shows where the gaps are in NATO systems. For instance the Gepard tank is a short range anti-aircraft system phased out by Germany a decade ago, that has shown the value of similar gun based systems against drones and low flying aircraft as a cost effective method to engage.
All of which makes me wonder why the arms industry aren’t taking the obvious step and ‘donating’ trial systems to the Ukrainian military for a Ukraine beta test to show their mettle and value to western clients? The closest that we’ve seen to this is the GLSDB. The GLSDB is an existing Boeing bomb mated to recycled rocket motors. But the arms industry could do so much more as part of a Ukraine beta test.
China
The politics of China’s Belt and Road workers in Africa – Asia Times – strong empirical evidence that democracies host significantly fewer Chinese workers than autocracies, all other things being equal. The results hold up using a variety of different statistical modeling techniques. In Ghana, a vibrant democracy, we found that both the country’s main political parties faced pressure to ensure that Chinese-built projects delivered local jobs. For example, in the construction of the Bui Dam, the agreement between Sinohydro, the Chinese state-owned behemoth contracted to complete the project, and the Ghanaian government stipulated that a certain proportion of the workforce would be local. In Algeria, on the other hand, Chinese labor has been used to quickly complete projects seen as politically expedient. Algeria is a “hybrid” regime that was ruled by a single man, Abdelaziz Bouteflika, from 1999 to 2019. Even when domestic discontent over Chinese workers prompted measures to limit their presence, the measures were not implemented. Our findings have several important implications. First, host country agency is important. Host governments have the ability to ensure Chinese companies hire locally. Second, projects that hire locally may bring more long-term economic benefits to host countries. This can happen both directly through the jobs that they create, and via knowledge and technology transfers into the wider economy. Our analysis, therefore, suggests that the wider developmental benefits of Chinese-built infrastructure may actually be stronger in democracies than in autocracies
China is flashing red on the skewed consensus indicator | Financial Times – The only strong standout finding is on China, around which a strength of current optimism has no offset. Morgan Stanley didn’t think to even offer one. It’s a Goldilocks scenario with no bears – this doesn’t make sense. Wall Street seems to have an irrational belief in China as a market. For example: China moves to take ‘golden shares’ in Alibaba and Tencent units | Financial Times – expect this is to be about more than censorship. More like military – civil fusion – also likely to have big implications for media engagement on social platforms
Ryanair unsure if softening in UK demand here to stay – “There’s no doubt that the UK economy by any stretch of the imagination, in terms of going into recession or whatever, is different than the other European economies,” – interesting that they are concerned about travel overall rather than thinking about a pivot to them from BA etc
Is this the end of the bachelor pad? – The Face – the bachelor pad has been gobbled up by the economy. Nearly a third of 20 – 34-year-olds in the UK are living at home with their parents. I did feel a bit triggered by the author’s dismissal of stainless steel as a material and good quality furniture like an Eames lounge chair as being emblematic of toxic masculinity. But the economic points are very valid
Mainland rush to return to Hong Kong, Macau post zero-Covid nears 1 million | South China Morning Post – travel demand has been growing since China relaxed its border restrictions in December, with around 998,000 mainland residents applying for travel documents to Hong Kong or Macau, and 353,000 people applying for a new passport – expect Hong Kong fatalities to surge. Hong Kong has an even older population than mainland China. There is a corresponding low vaccination rate amongst them, partly down to vaccine distrust due to often Chinese orchestrated misinformation
Wokeness as prairie fire – by Noah Smith – Noahpinion – Anyway, with all that said, the point of this post is that wokeness’ role in American society is evolving as we move into the early 2020s. In particular, I see three simultaneous trends:
An increasing anti-woke pushback from conservatives
Increasing entrenchment of woke ideas and practices within liberal institutions
A general exhaustion with wokeness among thought leaders and young people
Who Are You Calling a Great Power? – Lawfare – trying to define great power status is difficult in ways that are evident from the mismatched assortment of candidates that emerge in the recent literature. Power varies across issues and domains in ways that are glossed over when international politics is reduced to great power competition. It can be a convenient shorthand, but policymakers should not lose track of the nuances: Who counts as a great power may vary from issue to issue
Saudi Aramco bets on being the last oil major standing | Financial Times – What is often forgotten is how oil is also needed as a feedstock for materials. You want electric batteries they need a plastic based insulator and cables need plastic insulation. Mercedes et al tried soy plastic based cable insulation in the late 1990s and the wiring looms of these cars have had to be remade. All of which will be needed if you want a LiON or hydrogen economy. Then there are seals, bushings, coatings, medicines etc all of which rely on hydrocarbon feedstocks. Oil isn’t just about carbon emissions. Aramco is being prescient about this, Companies like Shell etc are increasingly looking at plastics manufacturing for exactly the same reasons
Lidl, Zara’s owner, H&M and Next ‘paid Bangladesh suppliers less than production cost’ | Retail industry | The Guardian – Lidl, Zara’s owner Inditex, H&M and Next have been accused of paying garment suppliers in Bangladesh during the pandemic less than the cost of production, leaving factories struggling to pay the country’s legal minimum wage. In a survey of 1,000 factories in the country producing clothes for UK retailers, 19% of Lidl’s suppliers made the claim, as did 11% of Inditex’s, 9% of H&M’s and 8% of Next’s. A majority of suppliers of those four brands, and also of Tesco and Aldi, told researchers that almost two years after Covid-19 was declared a global pandemic they were still being paid at the same rate – despite soaring raw material and production costs in the interim
EU draws up plans to stockpile scarce medicines | Financial Times – “a systemic challenge with numerous vulnerabilities”, including overreliance on a few countries for certain products, and the way drugs are regulated and bought. The EU’s Health Emergency and Response Authority (Hera), established in response to the Covid-19 pandemic, could organise joint procurements for several countries to improve supply. Health commissioner Stella Kyriakides outlined the plan in a reply to Greek health minister Thanos Plevris, who had demanded action in a letter to her last week. “There is a shortage in certain branded drugs containing paracetamol, antibiotics and inhalers . . . particularly for children,” Plevris said at a news conference last week where he announced a series of measures that would tackle the shortages. – because China
UK supermarket uses facial recognition tech to track shoppers – Coda Story – In July, civil liberties group Big Brother Watch filed a complaint to the U.K.’s Information Commissioner’s Office against Southern Co-op and Facewatch — the company providing the surveillance system. Joshua Shadbolt, a duty manager at the Copnor Road supermarket, told me that high levels of theft have forced him and his colleagues to hide, for instance, all the cleaning products behind the till. Without the technology, he fears customers would be given free range to steal. Since Covid restrictions were lifted in the U.K. in early 2021 following a third national lockdown, shoplifting has been on the rise. This is likely to have been compounded by a cost-of-living crisis. Still, even if theft has not reached pre-pandemic levels, for Shadbolt, the biometric camera has been an effective and necessary tool in tackling crime. For Big Brother Watch, the camera is a breach of data rights and individual privacy. Every time a customer walks into a shop or business that uses Facewatch’s system, a biometric profile is created. If staff have reasonable grounds to suspect a customer of committing a crime, whether it’s shoplifting or disorderly conduct, they can add the customer to a Facewatch list of “subjects of interest.” Facewatch’s policy notice says that the police also have the power to upload images and data to Facewatch’s system. Anyone uploading the data, which includes a picture of the suspected person’s face, their name and a short summary of what happened, must confirm that they either witnessed the incident or have CCTV footage of it. But the policy does not indicate what the bar for “reasonably suspecting” someone is.
Group B rallying was the stuff of my childhood. Its history was complex. In the 1970s the motorsport governing body FIA was in dispute with formula one team owners. As a result the FIA reformed one of its own committees related to formula one called CSI, in 1978, into the autonomous Fédération Internationale du Sport Automobile (FISA). This came under Jean-Marie Balestre. He was a former journalist and president of the go-karting association.
Reorganisation
Just a few years later, FISA re-organised racing and rallying standards. It replaced groups for unmodified and modified production cars. That was largely a like for like swap. Secondly it combined grand touring (sports cars) with a race circuit only production-derived special builds class into Group B.
Group B allowed really small production runs of really fast cars with only a superficial relationship (if any) to cars that could be sold in a showroom. Regulations had a generous minimum kerb weight and allowed rear wheel drive or four-wheel drive. Audi had just launched its Audi Ur Quattro which showed the potential of four-wheel drive in a normal car package. There was no restrictions on turbo-charged engines ‘boost pressure’ – allowing for small engines in a light car package with immense power.
1984
1984 was a crucial year for Group B, when the format would form its ultimate shape.
For the first few years Audi’s production derived Ur Quattro had won loose surface events and a rear-wheel drive Lancia 037 doing better on tarmac roads. Other manufacturers were bringing cars into the championship as well including Toyota, Porsche and Opel. Peugeot brought the first car that fully took advantage of the regulations. A two seater, four wheel drive, mid-engined car in a space frame. A slew of similar competitors followed the year after, including the Ford RS200. This was the stuff my dreams were made of. My exercise books covered in sketches – side profile designs of vehicles that would be optimised for Group B regulations.
The end
1986 saw a series of fatal accidents that would result in Group B being shut down for safety and PR reasons. This created the illusion of a safer sport, but the reality was that the body count peaked some three years later in 1989, due to the way rallies were organised back then and how South Europeans conducted themselves as spectators – playing chicken in the road, dropping rocks on the road to hinder non local drivers and trying to touch cars as they went by.
This is where Richard Madden (of Game of Thrones) short film comes in capturing the difficulties of a driver managing a Group B car and dealing with trauma.
Who are the rioters who stormed Brazil’s government offices? | Financial Times – many pro-Bolsonaro truckers blocked highways across the country, choking supply chains and at one point forcing the closure of Brazil’s main international airport. These hardline backers are nationalist, socially conservative and often evangelical Christians. They accuse Lula and his Workers’ party of being corrupt and against family values, claiming the left intends to implant socialism in Brazil.
The Nokia Risk | Phenomenal World – Denmark, Israel, South Korea, Sweden, Switzerland, and Taiwan a handful of firms account for a hugely disproportionate share of both profits and R&D spending. The firms which dominate these seven economies have all been extraordinarily successful in the knowledge economy of the past three decades: Samsung Electronics in Korea, Taiwan Semiconductor Manufacturing Co. in Taiwan, Novo Nordisk (pharmaceuticals) in Denmark, and Roche and Novartis (pharmaceuticals) in Switzerland
Dim Future for Hong Kong’s Rural Industries – Varsity – the government tends to avoid underutilised plots controlled by village gentries and land banks of property developers when it tries to resume lands for urban development. – Hong Kong oligarchs still have some pull for the time being
Why Beijing Wants Jimmy Lai Locked Up – The Atlantic – Beijing has weaponized the courts against its longtime adversaries—just as Chinese state media continues to promote Lai as the poster boy of everything nefarious in Hong Kong. For both purposes, Lai has a sufficiently high profile and is convincingly rich enough to have fomented a subversive uprising; and, amid the nationalist atmosphere that prevails in Beijing, Lai also had highly suspect foreign connections that reached close to the center of power in Washington, particularly during the Trump administration. By turning to its old playbook of assigning blame to a hostile force at home backed by support from abroad, the Chinese Communist Party is falling into a trap of its own creation. Given the sentences that Lai is likely to receive for his alleged crimes, Lai could very well be imprisoned for the rest of his life. In looking for a scapegoat, Beijing may find it has created a martyr.
Indonesia
The Liem family and The Salim Group and how crony capitalism busted Indonesia in 1997/8
Innovation
How Silicon Valley was build on the back of defence research
Interesting commentary on materials development and the role that the Apollo space programme played to create a chemical and materials science golden age that had applications in other areas.
Tory MP leads warnings over UK security after Chinese spyware ‘found in Government car’ – “If these SIM cards have been duplicitously installed, then this is CCP espionage. If the SIM cards are operationally standard, then it is a failure of security not to have removed them to protect the data of our Government and sensitive Government sites.” – I wouldn’t be surprise if it was the latter rather than the former
The Long War in Ukraine | Foreign Affairs – Western strategists have sought to preempt a military standoff in two ways. Some, such as the leaders of several Baltic countries, have called for arming Kyiv with more of the heavy weapons it would need to expel Russian forces from all Ukrainian territory; others, including Mark Milley, chairman of the U.S. Joint Chiefs of Staff, have suggested that Ukraine’s political leaders should consider a negotiated solution that falls short of complete victory but would at least end the fighting
Style
Lacoste moves to collective model as Louise Trotter exits | Vogue Business – The British designer joined Lacoste from Joseph, and previously worked at premium high street brands Whistles and Jigsaw. At Lacoste, she applied her creative vision to both Lacoste’s fashion shows and general collections, bringing “real consistency” across its designs, according to the brand. “She has also accompanied the shift initiated by Lacoste towards womenswear, imagining a new wardrobe combining comfort and style,” the statement reads. Lacoste’s last fashion show was in October 2021 for Spring/Summer 2022, for which Trotter drew inspiration from her passion for cycling. Sales reached €2.5 billion in 2022, according to the brand.
Taiwan
Taiwan plans domestic satellite champion to resist any China attack | Financial Times – “Our primary concern . . . is facilitating the societal resilience, to make sure for example that journalists can send videos to . . . international viewers even during a large-scale disaster,” Tang said, adding that the system would also support “telephoning and videoconferencing — think [Ukrainian president Volodymyr] Zelenskyy’s daily addresses.” Starlink, the mobile internet satellite constellation operated by Musk’s SpaceX, has helped Kyiv maintain communications with its forces despite Russian attacks
Technology
I wrote a story for a friend – by Julian Gough – I wrote the End Poem for Minecraft, the most popular video game of all time. I never signed a contract giving Mojang the rights to the End Poem, and so Microsoft (who bought Minecraft from Mojang) also don’t own it. I do. Rather than sue the company or fight with my old friend, who founded the company and has since gone off in the deep end, I am dedicating the poem to the public domain. You’ll find it at the bottom of this post, along with a Creative Commons Public Domain dedication.
2022 kicked off with the start of the Regional Comprehensive Economic Partnership, a free trade agreement. It eclipses the European Union – it covers nearly a third of the global population and about 30 per cent of its global gross domestic product. [i] It’s hard to overstate how important this agreement is to the world economy.
Russia’s intervention in Kazakhstan to quieten unrest triggered by a rise in the price of LPG (liquified petroleum gas) and general government dissatisfaction is seen at the time as a good thing on balance.[ii]
The number of global COVID cases exceeds 300 million worldwide[iii], contrast this with the estimated 250 million infections experienced in China alone right before Christmas 2022.[iv]
By the end of January, we had 10 billion vaccinations conducted.[v] But that didn’t stop anti-vaxxers, including celebrity tennis player Novak Djokovic who was deported from Australia due to not being vaccinated.[vi]
In other medical developments, we also saw the first successful heart transplant from a pig to a human. The operation was carried out in the US. [vii] This represents a huge step forward in dealing with the shortage of available organs for transplantation.
February
The winter Olympics were held in Beijing, China. The International Olympics Committee have found it harder to get countries to host both the summer and winter Olympic Games. Holding these events in authoritarian countries posed hard questions for sponsors and legal sanction including the Beijing Winter Olympics Sponsor Accountability Act bill submitted to the US Congress.[viii]
No sooner had the Winter Olympics finished than Russia started its invasion of Ukraine, and the west made a remarkably cohesive response in terms of sanctions, this would be followed with military aid throughout the year.[ix] By the end of February,[x] Russia had indicated a willingness to use its nuclear forces. This was a remarkable turnaround from just seven weeks after Russia, as part of the United Natios Security Council affirmed that ‘a nuclear war cannot be won and must never be fought.’[xi]
March
The global death toll due to COVID passes 6 million worldwide.[xii] In a potential resurgence of corporate Japan, Honda and Sony are partnering in creating sophisticated electric vehicles.[xiii] Equality may have taken a major step forward in the US, with young women in 22 major cities have a higher average salary than their male peers.[xiv] Part of this might be down to a decline in male participation in higher education and economic activity.[xv]
April
Global food prices rise to their highest ever price according to the UN’s Food Price Index, which began in 1990. This adds to supply chain related inflation due to COVID and energy price rises.[xvi][xvii]
May
There was an outbreak of monkeypox first recorded in the UK[xviii], which sparked concern about a possible new global pandemic.[xix] A mix of demand for electric vehicles and continued supply chain problems meant that Volkswagen had sold out of electric vehicles.[xx]
June
Amazon finally closes its Kindle e-book store in China. [xxi] Low economic growth combined with supply side inflation due to disrupted supply chains and the war in Ukraine causes concern about the short term and long term future of the UK economy.[xxii] Meanwhile perceptions of China across Europe reach a new nadir.[xxiii]
July
Heatwaves pummelled Europe, killing 53,000 people through July and August.[xxiv]
August
September
The UK was hit by a double whammy. Queen Elizabeth II died.[xxv] The queen had been a constant in the life of most Britons as the country had moved through imperial decline. Her death was notable for the sustained wall-to-wall media onslaught. Secondly, the 50-day career of prime minister Liz Truss shook up the UK economy due to her proposed government policies. [xxvi]
October
Footage is released that shows construction of linear city The Line is already well under way.[xxvii]
November
The FIFA World Cup was held in Qatar and managed to survive controversy which also engulfed sponsorships. FIFA managed to dodge many of the brickbats slug at the IOC. But both events raise questions for western brand sponsorship strategies moving forward.[xxviii]
December
Will 2022 be seen as the start of the fusion age? In February, the JET (Joint European Torus) facility in Oxford managed to produce more energy than had been created in a controlled fusion reaction. At 59 megajoules over 5 seconds, it was twice as large as the previous record set 25 years earlier.[xxix] But the ‘Wright Brothers’ moment for nuclear fusion may have occurred in December. The US government managed to achieve nuclear fusion with net energy gain.[xxx]
2022 in review for this blog
Site basics
No review of 2022 would be complete without looking at you, the readership of this blog
Audience
The internet has become a global phenomenon, but my audience numbers read like they could from the late 1990s. My readership is predominantly from the US, which surprised me a bit.
Top five countries that my audience comes from
%
Country
33.2
United States of America
9.53
Indonesia – this surprised me
7.41
United Kingdom
3.95
Japan
2.72
Germany
Most trafficked blog posts
Rank
Title
1
Metaverse discussion paper – or why the ‘open’ metaverse won’t be happening anytime soon. Web 3.0 doesn’t solve any of its problems and neither do 5G wireless networks.
2
The Line – Saudi plans to build a high rise, high density linear city.
3
Hino Trucks – one of my regular round-up posts, but it led with a celebration of the Hino Truck brand and how it took Irish roads by storm during my childhood
4
AI and Creativity – the results of an exploration and me and a colleague did into Midjourney and the likely impact it would have on creative agencies.
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The Gay Blood Collection – a project by Mother London to highlight and protest against a long-standing regulation that keeps gay blood donations restricted in comparison to other members of the population
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Moviedrome – probably one of my largest long form posts ever (excluding the Metaverse discussion paper) looking at the impact of a long running weekly film screening on BBC curated and presented by film director Alex Cox
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The World of Visuals – was a trend presentation that provided Adobe’s perspective on areas like artificial intelliengence.
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StetWalk – a trend that has sprung up amongst book editors, where they talk a walk outside to clear their heads and be inspired by their surroundings. I was introduced to the concept by my friend Siobhan.
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Naked Power Politics – the invasion of Ukraine was a transgression of several norms and seems to be part of a movement to a more ugly world.
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Bong Bong Marcos – the scion to the Marcos political dynasty became a president in the mould of former president Duterte.
Ian Hislop is well known in the UK as being the editor of Private Eye and managing to bring the snark of the paper into real life. In this interview with the politics channel of Joe, he seems flummoxed by the state of politics in the UK over the past year or so.
In this video, Ian Hislop talks about the year with clear sense of exasperation. The laughs are for relief rather than humour. The commentary by Ian Hislop on collective short term memory is very interesting.
Tiananmen Square killings
CNN put together an interesting collection of footage around the Tianamen Square protests and put some context around what was happening in China when the protests happened. CNN seemed to have done a better job than most western media at the time in its coverage of the protests. If anything the footage seems even more harrowing now than the bit I remember from the time.
CNN
Darlie Malaysia travel promotion
Back when I worked on Colgate brands in Asia, Darlie was the ‘entry level’ brand. As such its one of the best selling toothpaste brands in Asia and you can see it in any pharmacy or supermarket you walk into in China, Hong Kong and across Southeast Asia. It’s actually an old brand founded in the 1930s in Shanghai that latched on to the popularity of Al Johnson to promote the teeth whitening effect of their toothpaste.
The brand seems to have changed to Darlie around about 1990.
Colgate Palmolive
Moving forward three decades Darlie is still wrestling with its heritage in the eyes of western stakeholders important to Colgate Palmolive. Darlie is a best selling brand.
In Malaysia it seems to have got involved in a package promotion with local travel brand Klook to provide travel vouchers and hotel discounts as Malaysia kick started its domestic tourism and hospitality industries. Much of the promotion revolves around the use of influencers (to appeal to the three main ethnic groups in Malaysia – Chinese, South Asians and Malays).
I am not a huge fan of their books generally, but if the Darlie adverts spark your interest, then the Lonely Planet travel guide is your best option for the two main areas to see: Kuala Lumpur (KL) and Georgetown on Penang island.
The Reflex
I have been listening to this mix a few times this week.
Zone Energy
Zone Energy drinks targeted students sitting exams with adverts on the Tokyo subway that only. they could see using the red plastic sheet lens that is used to decode answers in their work books.
