According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including
Super Bowl advertising
Spanx
Content marketing
Fake product reviews on Amazon
Fear of finding out
Genesis the Korean luxury car brand
Guo chao – Chinese national pride
Harmony Korine’s creative work for 7-Eleven
Advertising legend Bill Bernbach
Japanese consumer insights
Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
Doughnutism
Consumer Electronics Show (CES)
Influencer promotions
A media diary
Luxe streetwear
Consumerology by marketing behaviour expert Phil Graves
Payola
Dettol’s back to work advertising campaign
Eat Your Greens edited by Wiemer Snijders
Dove #washtocare advertising campaign
The fallacy of generations such as gen-z
Cultural marketing with Stüssy
How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
Facebook’s misleading ad metrics
The role of salience in advertising
SAS – What is truly Scandinavian? advertising campaign
Brand winter
Treasure hunt as defined by NPD is the process of consumers bargain hunting
Lovemarks
How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
The Ford Fiesta will be forever linked to my early driving experience. I started learning to drive in the 1990s. Back then leasing agreements and car finance weren’t really a thing due to high interest rates. (There is a whole other blog post that I should write at some point about the risk of sub prime car loans, but not today.)
Car insurance was cripplingly expensive. It was even more expensive when you had no no claims and three points on my licence for an accident that I still claim wasn’t my fault.
I also have a Dad who is a time-served mechanical fitter and all-round engineering wizard. At the time we had access to a garage with a vehicle pit, welding equipment and an engine hoist on the evenings and from Saturday afternoon on during the weekend. My Dad had good personal relationships with a number of people who ran scrapyards. You went in, tore the parts you wanted off the cars and took them to the owner and negotiated a deal.
One salvage yard took things a step further by tearing cars down themselves and selling the parts alongside the basics that you’d need for servicing and usually buy from a motor factors. They’re still going strong and still only do business in-person or over the phone. No fax machine, email or website.
My Dad had been servicing and repairing cars since the mid-1960s and worked repairing a wide range of tracked and wheeled vehicles for the likes of Bord na Mona and Massey Ferguson.
Driving bangers
The vehicles that I owned were nothing to brag about, but they were really, really cheap and at least one of them was really, really dangerous. The most dangerous car was a Fiat 126. It cost £150 and I bought it off a former colleague who I met working one summer repairing tools and equipment rented out for use on construction sites. Even in the early 1990s that was a ludicrously cheap car.
The engine was terrible, as were the drum brakes. The body work crumbled in a way that one would expect for a Fiat made in the 1970s. Drum brakes ‘fade’ with repeated use (like going through a set of turns), they don’t work particularly well in the wet and they were prone to locking up on occasion.
Because of the noise, dangerous brakes, exceptionally poor build quality and Russian roulette-like standing starts it was tiresome to drive anywhere for anything more than an hour. The lights were pathetic the wipers were ineffective and the all the rubber seals leaked.
But it also put a smile on my face more times than any other car that I have owned. It handled really well. You could go sideways around corners and still stay in lane. You had a ludicrously low seating position and an exceptionally direct gear change. As a young man with a complete lack of appreciation for risk, it taught me that small cars can be fun.
Also as a cash-strapped young man, I appreciated that paying less to run a car was a good idea, so I aspired to own a diesel.
Building a Ford Fiesta
Eventually, through my Dad’s contacts I managed to get the diesel engine from a Ford Escort van that had been rear-ended and a Ford Fiesta delivery van with a blown petrol engine. At the time a friend that I knew through scuba diving had done a diesel engine swap into a mark two Ford Fiesta XR2. My vehicle was much rattier.
A mark two XR2 very similar looking to the car my friend transplanted with a diesel engine. The only difference being that his had the ‘pepper pot’ alloy wheels. Picture by Kieran White on Flickr (creative commons licence)
We used the beefier Escort springs to handle the increased engine weight, but kept the Fiesta braking system and gearbox. So I had a diesel Ford Fiesta van. Over a weekend, we used a Makita jigsaw to remove the van panels were the windows should be. New window gaskets and rear side windows from a totalled Ford Fiesta mark one. In went the mark one seats and rear seat belts and I had a car.
The van was old enough that I didn’t need to pay VAT after converting it to a car according to the DVLA at the time.
The gearbox was less direct than my previous cars, the steering lacked the go-kart feel of the Fiat and there was more body roll, but the Fiesta was a good car to drive. It had enough power for confident standing starts at junctions and motorway driving was comfortable. The best part was the fuel economy, I typically got 70 miles to the gallon (over 29 kilometres per litre).
I read that Ford was getting rid of the Fiesta and I was reminded of my old car and the role that it played in taking me around the country and allowing me to earn a living before I had moved to London.
Why are Ford Motor Company likely to be binning the Ford Fiesta?
I suspect that it is down to a number of factors:
Consumers want the higher driving position of a crossover or SUV, super mini vehicles like the Ford Fiesta have fallen out of favour
Small vans no longer share the same body shape as their car equivalents. Ford has its Transit Courier small van with a body better designed to cope with large objects or small pallets. So there are less common tooling that they can use to mitigate for lower production volumes
Germany is an expensive place to built a small car, even in a highly automated factory
It makes sense to prioritise scarce components in crunched supply chains to vehicles that produce the highest profit margin
An electric version of the Fiesta would give only a limited range between recharges. Electric battery carrying capacity is directly proportion to the size of the vehicle floorpan and Fiestas are very small. BMW couldn’t get its I3 to work from a business and consumer offering perspective
The price point of an electric Ford Fiesta would represent poor value for money for consumers
Goodbye to the Fiesta
Ford of Europe put together a farewell video to announce the end of Ford Fiesta production.
https://youtu.be/UYcoJ5cU-v4
Ford of Europe
YouTube channel Big Car did a great history of the Fiesta that is worth watching. Until I watched this video I had no idea that the impetus to develop the Ford Fiesta didn’t come from within Ford of Europe, but from American executive Henry Ford II. Henry Ford II is most famous amongst gear heads now as being the executive who drove support for the Ford GT40 after talks had collapsed with Ferrari.
Hank Deuce as he was known was portrayed by Tracy Letts who acted opposite Matt Damon and Christian Slater in the movie Ford vs. Ferrari.
For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers to do something good of their day, of achieving something more than just selling a humdrum product.
In essence it is the same drive that motivated the apochrical question from Steve Jobs to future Apple CEO John Sculley
Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?
John Sculley recalling Steve Jobs pitch on a documentary profile of Jobs that was part of the Bloomberg Game Changers series.
In recent years over 90 percent of Cannes Lions winners were found to focus on brand purpose. In 2016, the Singapore office of advertising agency Grey created a fake brand purpose campaign for Migrant Offshore Aid Station (MOAS) designed to dupe consumers and award judges. The I Sea app was supposed to crowdsource help to spot refugees, but it was built on fake data.
Brand promise
Historically the focus has been on the brand promise – the idea of what a consumer can expect from the product or service. An example of this would be First Direct – a branchless bank providing its services by telephone and internet instead. It is a retail bank division of HSBC that was founded back in 1989.
Brand purpose, goes way beyond brand promise and is is the brand’s reason for being beyond making money, sales or profit – it’s a framework that guides business decisions and thought processes. A brand purpose is supposed to connect with consumers at a more emotional level. It is why the brand exists and should guide the brand’s mission that differentiates it from others.
By 2014 you had marketing royalty like David Aaker endorsing brand purpose, or as he called it Higher Purpose. It was further popularised in management by the 2017 publication of The Guiding Purpose Strategy: A Navigational Code for Growth is a book by Markus Kramer and Tofig Huseynzade. Kramer and Huseynzade looked at purpose at an organisational level and how it should be brought to life through brand management.
Corporate and social responsibility (CSR) is not brand purpose
It is distinct from earlier concepts like CSR or corporate responsibility as US organisations often prefer to say. The easiest way to demonstrate this is by example. One of my first clients was Verizon Wireless the US mobile carrier. They used to donate pre-used cellphones, together with free services to charitable organisations like women’s shelters in the New Jersey area where they were headquartered. While they meant well, this clearly wasn’t the key focus of their business, but did make use of edge effects brought about by customers upgrading their phones.
I helped them template this activity in markets were they had an international presence at the time:
Czech Republic
Greece
Indonesia
Italy
Mexico
Slovakia
The role of CSR can be for many reasons:
Being a good corporate citizen
Being closer to the community to better understand the environment
The act as a counterweight to negate negative effects of having the business in the area. A classic example of this would be education and health clinics for communities where there is oil drilling
Is brand purpose effective?
We know that purpose lead marketing is 30% less effective than non purpose campaigns according to Peter Field, so purpose shouldn’t be seen as a money making decision. In fact, being prepared to forgo money if necessary is a hygiene factor in a brad purpose. Ethical behaviour won’t necessarily generate revenue.
Brand purpose is most likely to demonstrate effectiveness internally, where it can get people to do more for a company they believe in and matches a set of internalised values. Internal altruism and work life are aligned – they aren’t working in a bullshit job.
Risk management
Business risk management has a number of challenges with brand purpose. The moral challenges and perceived required speed of reaction poses problems for brand purpose risk.
Glocal nature of purpose
There have been a procession of (foreign) multinational companies that have committed costly perceived slights in China. Western businesses such as Nike have generally erred on the side of a Chinese brand purpose for profit and a perceived lower risk of reaction from western customers. For example Nike Withdraws Products After Brand Partner Vexed China for Supporting HK | Jing Daily or how western brands responded to China’s Xinjiang boycotts including concealing past corporate statements or flip-flopping like Fila, H&M and Hugo Boss.
TL;DR – brands are most afraid of offending: Chinese consumers > western consumers > developing world consumers – though this may change with de-globalisation.
Bringing a knife to a gun flight
The Unilever board have been pummelled by shareholder reactions to its brand purpose driven approach
Unilever seems to be labouring under the weight of a management which is obsessed with publicly displaying sustainability credentials at the expense of focusing on the fundamentals of the business. The most obvious manifestation of this is the public spat it has become embroiled in over the refusal to supply Ben & Jerry’s ice cream in the West Bank. However, we think there are far more ludicrous examples which illustrate the problem. A company which feels it has to define the purpose of Hellmann’s mayonnaise has in our view clearly lost the plot. The Hellmann’s brand has existed since 1913 so we would guess that by now consumers have figured out its purpose (spoiler alert — salads and sandwiches).
Fundsmith is one of the top ten largest shareholders in Unilever at the time. This then set the tone for activist investor Nelson Peltz to secure a seat on the company board
Having a position
Having a position is a risk in itself. Some brands notably Dunkin Donuts Refuses to Get Woke: ‘We Are Not Starbucks’ just focus on their brand promise. They keep consumer expectations realistically low. Contrast this with Unilever’s Ben & Jerry’s who took a position on the Palestine question and the invasion of Ukraine. In the case of Israel, Ben & Jerry’s independent board has taken Unilever to court over an attempt to stop sales inside Israel.
Purposeful consumer behaviour
Consumers generally have good intentions. They mostly consider themselves charitable, an example of the Lake Wobegon effect named after the fictional town featured on the US radio show A Prairie Home Companion. In reality, only 20-25 percent of consumers donate to charity. Consumers green tendencies seem to vary with the state of economy according to longitudinal research conducted by Gallup, regardless of their generation. Price is still the key consideration for consumers, but brand purpose can increased the perceived benefit for a consumer when considering similarly priced products.
Welcome to Lake Wobegon, where all the women are strong, all the men are good-looking, and all the children are above average.
Garrison Keillor
Purpose is perceived as being of key importance to consumers because of misinterpretation of of market research and poor research design such as making a false association between the correlation of successful brands and assuming purpose as the causality.
Consumers don’t think every issue have the same weight, they are likely to feel more personally connected to health, economic and societal issues. Political, business or legal issues of brand companies are considered to be ‘hygiene’ factors.
Purpose-washing
One of the key challenges with brand purpose is that many brands have approached in a superficial manner at best. Superficiality might be one of perspective, for instance, Nike supported Colin Kaepernick and other progressive causes, but also funded right-wing Republican Party politicians. Progressive leaning consumers may feel betrayed or gaslit.
Les Binet of Adam and Eve outlined a good test of brand purpose
Purpose bullshit detector. Ok, you have a brilliant new purpose drive marketing initiative.
1) Would you still do it if you couldn’t publicise it?
2) Would you still do it if reduced your long term profits?
If the answer to either question is no, then it’s not purpose driven.
Purpose-washing isn’t new and can see its roots in the ‘greenwashing’ of the mid-1980s where companies claimed ‘green behaviours’ that were designed to cut costs, or create the illusion of caring for the environment.
Brand purpose examples
Brand purpose examples become difficult. Patagonia would be amongst the first brands that would be used as an example. It’s an unusual company that inspired other brands like Warby Parker and Toms. Things start to fall down when you look at large corporates.
PepsiCo tried to pivot towards nutrition as a brand strategy and purpose focus in the early 2010s under then CEO Indra Nooyi, yet still relies on sugar filled drinks for its business.
I worked at Unilever on Family Brands, what people in the UK would know as Flora margarine, when the company mandated that every brand had to ‘find its brand purpose’. Dove’s ‘Real Beauty’ success sparked a change over at Unilever.
Dove’s brand vision / purpose is interesting because it came out of a consumer insight. After surveying 3,000 women across 10 countries the brand team found only 4% considered themselves beautiful. Further research found that a majority of girls had anxiety about how they looked.
We believe beauty should be a source of confidence, and not anxiety. That’s why we are here to help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realise their full potential.
Note that while Dove has a successful men’s range of products, men and boys self esteem or confidence isn’t a concern of Dove’s brand purpose despite academic research suggesting similar issues.
Then CEO Paul Polman focused Unilever on its Sustainable Living Plan and brand purpose was at the centre of it.
Those that didn’t have one were to be sold off. We focused the flora relaunch around being ‘Powered by Plants’. The reality is that I was working on a product known by different brands in much of the 23 or so countries that it was sold in. In the UK, there was the health aspects of Flora versus butter and the vegan credentials. In Kenya and other parts of Africa it was about nutrition for children in the family and the superior shelf life compared to butter. Despite its brand purpose, yellow fats were perceived to be a lower growth sector and the business spun off to Upfield. Money trumped purpose, although Polman has continued to advocate for a change in business practices with his book Net Positive.
Unilever has stumbled with its brand purpose focus, being too focused on it for active investors and insufficiently focused on it in the eyes of other stakeholders, including company insiders.
The pharmaceutical industry is beset with conflicting views regarding brand purpose. The companies will view their products has having a live changing or life saving brand purpose, where as external views will be more concerned about predatory pricing and the non-inclusive access that is a side effect. For instance, one in five people with diabetes in the US have rationed their insulin usage due to high costs.
Secondly you had lifestyle medicines, notably Pfizer’s Viagra, but still no breakthrough AIDS vaccine. Finally there was the exploitative nature of Purdue Pharma and Johnson & Johnson providing opioids for pain relief that drove a crisis in addiction.
Many commentators would cite Nike but the examples are problematic:
Their FlyEase design approach that enables disabled people to participate in sports, is a great example of accessible design. But disabled customers have found them hard to obtain as they flew off the shelf. Accessible design benefits able-bodied consumers too
Plus size activewear could be just about capitalising on the obesity epidemic, rather than truly inclusive sports participation
Supporting Colin Kaepernick and taking the knee for racial justice is at odds with other Nike behaviours including the nature of their supply chain. While anti-sweatshop campaign dented Nike’s reputation in the 1990s, it still has appalling labour conditions today.
Brand purpose thinking from academia and the advertising industry
Articles like this one in AdAge have helped to drive the brand purpose movement: Gen Z doesn’t want to buy your brand, they want to join it | AdAge – This group isn’t waiting for brands to lead on issues. Instead, they’re leading. Since movements rarely come with a business case or cost-benefit analysis, marketers must consider how they can partner with Gen Z to become more involved and deliver on the promise of purpose (paywall)
Brands take note: The purpose of purpose is purpose – Most of the data used to support the case for brand purpose is verbal, spoken data which lays itself open to the ‘intention-action gap’ that exists between what people say they will do and what actually transpires. That gap is particularly large with topics like brand purpose because social desirability bias leads respondents to, knowingly or unknowingly, overclaim the importance of purpose in their purchase decisions in order to look less like a wanker. But there is a bigger, more pressing question now being asked of brand purpose. As we enter a recession, we know – from bitter past experience – that customers will change their behaviour in the tricky months ahead. In May, Kantar was already showing a significant proportion of the market (albeit, again, with spoken rather than derived data) switching to lower priced options. Such moves are not a uniform downgrade of every brand for a cheaper alternative. In order to justify the continued purchase of some premium brands that are deemed different and meaningful enough to retain their place, customers trade down on weaker, less essential fare – Mark Ritson takes a pragmatic view on brand purpose in this Marketing Week op-ed. Meanwhile Byron Sharp over at the Ehrensberg-Bass Institute of Marketing Science has even greater concern about brand purpose: Purpose could be ‘the death of brands’, warns Byron Sharp
The Future of Purpose – TrendWatching – Trendwatching’s take fits in with Richard Shotton’s view …in 2020, consumers will embrace businesses that BREAK the CODE of the brand DNA or their entire industry in the name of a more ethical or sustainable consumerism.
Think a superband that doesn’t tour, a fashion magazine with no photoshoots, or an airline that tells passengers to fly less (see innovation examples below).
Yes, this is a highly actionable trend, and a tactical chance to prove to consumers that you really get the scale of the challenge ahead. But it’s being driven by deep shifts in the nature of status, innovation and transparency…
Unconsumed Status. Status has always been a key driver of consumption behaviors. But via rising awareness of social and environmental damages, the nature of consumer status is changing radically. That means rising numbers fulfilling their status quest by seeking out new brands and new modes of consumption that reimagine, or even invert, old attitudes and priorities.
Clean Slate Mindset. Today, purpose-driven insurgents can become mega-brands that shake the mainstream faster than ever. Tesla is rewriting the rules of automotive; Impossible Burger those of meat. That’s driving expectations across all industries that legacy codes can and must be rewritten in the name of a better consumerism.
State capitalism has been created in various forms in China since opening up. Some of the new forms have aspects that impacts the relative attractiveness of doing business in or with Chinese companies.
Opening up
Historically since opening up China has been a mixed market model. There were small private businesses including many farmers. There was the state owned enterprises, a direct descendent of Mao’s work units and businesses that the government wanted to keep a strategic hold on.
Taken at an exhibition that was part of the Shenzhen Biennial, when I was there back in 2010
Grey zone and hybrid companies
Grey zone companies
A classic example of a grey zone company would be Huawei. In their 2019 paper Who Owns Huawei, Balding & Clarke make a convincing argument that Huawei is a state controlled company, if not state owned in the conventional sense. This view is supported by:
The state hacking of Nortel which Huawei disproportionately benefited from in their subsequent telecoms carrier contracts and 5G technology
State bank vendor financing on behalf of Huawei at negative interest rates that telecoms providers like BT and Vodafone were given
Zichen Wang translated a Chinese academic paper that pointed out an alternative view. Yes the ownership structure was a shit show, was pretty much the one point of agreement between the two papers.
But that much of this was down to domestic practice influenced by classic state capitalism and modern business law that China brought in and still doesn’t square up with what was happening on the ground in terms of business laws.
You can make up your own mind if this is an element of state capitalism.
Hybrid companies
An example of this would be the Stellantis | Guangzhou Auto Company joint venture that made Jeep branded SUVs for China. These joint ventures were basically the way the Chinese government coerced technology transfer from western firms to local firms. The Stellantis JV has gone into bankruptcy and GAC seems to have its own range of capable SUVs based on Stellantis expertise gained over the years.
Huawei’s joint venture with 3Com allowed the telecoms giant to build a large enterprise networking business to compete with the likes of Cisco Systems. At the time that China first rolled out its Golden Shieldinternet censorship platform, it relied on Cisco technology, and China would want to remedy this under its state capitalism system. Huawei now supports internet censorship around the world. This form of state capitalism has been common in a number of developing countries over the years, but China was particularly successful in using it in a coercive manner to enhance state capitalism rather than just driving economic growth.
Rise of the hybrid firm – Gavekal Research – Today, 48% of onshore listed companies, representing 67% of market capitalization, have a mixed bag of major shareholders from the private and state sectors. While many of those companies are still clearly controlled by either state or private shareholders, a large and significant group of firms occupies an intermediate position that is harder to characterize. – on China’s state capitalism system
How China’s communist officials became venture capitalists – Times of India – The US and other Western governments have long been wary of the economic power of China’s “state capitalism,” fueled by giant state-owned companies and an industrial policy driven by subsidies and government mandates. But policymakers need to pay more attention to what’s really propelling China’s growth: private firms with minority government-linked investments. “The distinction between state-owned and private has been important for policymakers outside China and for analyzing the Chinese economy,” says Meg Rithmire, a professor at Harvard Business School who specializes in comparative political development in Asia and China. “That boundary is eroding.” – see also Chinese banks vendor financing deals which is the real reason behind Huawei’s growth (alongside stealing IP and other proprietary elements: Nortel cough, cough)
Influenced firms
Influenced firms are a particularly pernicious part of the Chinese state capitalism system. The Chinese economy has always relied on relationships and even patronage of government power brokers similar to Malaysia, Thailand and Korea. But the state has looked to move personal bonds to state bonds. Much of this comes from National Intelligence Law 2017; that puts demands on Chinese citizens, Chinese companies and anyone connected to China.
Like the more widely reported Cybersecurity Law (which went into effect on June 1) and a raft of other recent statutes, the Intelligence Law places ill-defined and open-ended new security obligations and risks not only on U.S. and other foreign citizens doing business or studying in China, but in particular on their Chinese partners and co-workers.
Of special concern are signs that the Intelligence Law’s drafters are trying to shift the balance of these legal obligations from intelligence “defense” to “offense”—that is, by creating affirmative legal responsibilities for Chinese and, in some cases, foreign citizens, companies, or organizations operating in China to provide access, cooperation, or support for Beijing’s intelligence-gathering activities.
The new law is the latest in an interrelated package of national security, cyberspace, and law enforcement legislation drafted under Xi Jinping. These laws and regulations are aimed at strengthening the legal basis for China’s security activities and requiring Chinese and foreign citizens, enterprises, and organizations to cooperate with them. They include the laws on Counterespionage (2014), National Security (2015), Counterterrorism (2015), Cybersecurity (2016), and Foreign NGO Management (2016), as well as the Ninth Amendment to the PRC Criminal Law (2015), the Management Methods for Lawyers and Law Firms (both 2016), and the pending draft Encryption Law and draft Standardization Law.
For Young Chinese, Even State Sector Jobs Are No Longer a Safe Bet – the public sector hasn’t lived up to its reputation of being a safe haven. Nearly three years into the pandemic, many of China’s local governments are facing eye-watering fiscal deficits and implementing austerity measures. And those cuts are hitting civil servants hard. Wang had originally expected to earn at least 250,000 yuan ($34,600) per year at his new job. In reality, he estimates he’s being paid just 160,000 yuan. His basic salary has been cut by 30%; his social insurance payments haven’t risen as promised; part of his annual bonus has never been paid. Instead, Wang finds himself forced to work regular unpaid overtime shifts, helping to implement the town’s virus-control policies, and trying to cut back spending at home. His plans to trade in his boring SUV have been put on hold indefinitely.
Chinese ‘police stations’ in Canada under investigation | Hong Kong Free Press – there is a definite turning point around the illegal Chinese police operations against its diaspora. I expect United Front activities to be the next point of focus and you could see triad organisations treated less like organised crime and more like the paramiilitary or terrorist arm of the United Front
How the U.K. Became One of the Poorest Countries in Western Europe – The Atlantic – “Between 2003 and 2018, the number of automatic-roller car washes (that is, robots washing your car) declined by 50 percent, while the number of hand car washes (that is, men with buckets) increased by 50 percent,” the economist commentator Duncan Weldon told me in an interview for my podcast, Plain English. “It’s more like the people are taking the robots’ jobs.” That might sound like a quirky example, because the British economy is obviously more complex than blokes rubbing cars with soap. But it’s an illustrative case. According to the International Federation of Robotics, the U.K. manufacturing industry has less technological automation than just about any other similarly rich country. With barely 100 installed robots per 10,000 manufacturing workers in 2020, its average robot density was below that of Slovenia and Slovakia. One analysis of the U.K.’s infamous “productivity puzzle” concluded that outside of London and finance, almost every British sector has lower productivity than its Western European peers. Read alongside – What British politics looks like to the rest of the world – The Face TL;DR a joke that makes their country look good by comparison.
Japan cannot survive without Russian oil, warns trading house chief | Financial Times – Some analysts have expressed concern about Itochu’s heavy exposure to China through its 10 per cent stake in Citic, but Okafuji stressed that its risks were lower since its investment was in a government-owned company. “Currently, what they are doing in China is to move private assets from private companies to government-owned companies to reduce the gap between the rich and poor,” he said. “Our objective is to contribute to providing a prosperous lifestyle to the Chinese people, so I think the Chinese government welcomes that.” – I expect that the Chinese government and CITIC will tear the face off Itochu
Concerns mount over German Chancellor Scholz’s upcoming trip to China | Axios – it looks like there is a battle royale brewing between the German public and their large corporates. Add to this: Ports in a storm: Chinese investments in Europe spark fear of malign influence | South China Morning Post and Watching China in Europe with Noah Barkin – 55 percent of Germans believe he (Scholz) is out of his depth), deepens divisions in his government, and undermines its quest for a common European policy toward Beijing, a goal that was spelled out in black and white in the three-party coalition agreement. More worryingly, it shows that Scholz and his advisers still have a steep learning curve on China. Germany’s sway with Beijing depends on a united front in Berlin, in Europe, and across the G7. Scholz has managed to torpedo them all in the span of a few weeks. To be clear, the problem is not that Scholz is meeting with Xi. The party congress showed that Xi may be the only member of China’s leadership who is worth talking to these days. And it is normal for Scholz, who has been chancellor for nearly a year but unable to meet with Xi in person because of China’s restrictive COVID-19 rules, to want to sit down for a face-to-face with the country’s newly anointed leader for life. But the when, where, and how of this first meeting are important. And Scholz has whiffed on all three. The situation is reminiscent of his predecessor Angela Merkel’s decision, two years ago, to hurry through the EU-China Comprehensive Agreement on Investment (CAI) weeks before Joe Biden entered the White House. Like Merkel, Scholz is gifting Xi a geopolitical victory without much in return. And he is voluntarily sacrificing whatever leverage his government might have had with China. He may not realize that but members of his own government—some of whom have been working diligently for months on a new, tougher China strategy—are furious. “As long as the German chancellor doesn’t buy into his own government’s China strategy, then it is worthless,” one German official fumed. “The Chinese can see the divide in Berlin and Europe, and believe me, they will find a way to exploit it. It is absolutely fatal. And what is so stunning is that Scholz has done all of this of his own free will.”
Hong Kong
America’s Biggest Financial Firms Are Still Collaborating with the Sanctioned Hong Kong Government – After an increasing number of critics began to pile on, including the co-chairs of the Congressional Executive Commission on China Representative Jim McGovern and Senator Jeff Merkeley, a coalition of 20 U.S.-based Hong Kong activist groups, and the Wall Street Journal editorial board, Citibank’s Jane Fraser claimed that she had tested positive for Covid-19 and will pull out of the summit. The rest of these executives have only a couple of days to come down with similar illnesses or unexpected family commitments, but I’m not holding my breath and Hong Kong Summit Surrounded by Drama Before It Even Begins – Bloomberg – Top executives pull out after getting Covid; storm approaches. Event aimed at showing city is back in business after pandemic
9 in 10 marketers spend time in making global marketing locally relevant: report | Advertising | Campaign Asia – Marketers say local requirements are kept in mind by headquarters when making decisions, however, the majority (82%) feel they spend too much time educating HQ on Singaporean nuances and needs. 47% of marketing decision-makers in Singapore say that senior leadership in regional or global offices are misaligned with local marketing teams, there is a lack of local understanding of effective channels, and in some cases, there’s an assumption that a global approach will work across countries. Over a third (36%) of marketers believe in localising content for maximum ROI, however, the local tone, diversity and humour in campaigns is often not well understood by global offices teams.
– The departures mean Apple is losing at least three vice presidents — the highest manager level below Chief Executive Officer Tim Cook’s executive team — in recent weeks. Evans Hankey, Apple’s vice president in charge of industrial design, is also leaving the company, Bloomberg News reported earlier this month. Chief Privacy Officer Jane Horvath has departed Apple in recent weeks as well, taking a position at a law firm
Trio conduct 6G reconfigurable intelligent surfaces trials … – Reconfigurable intelligent surfaces can be programmed to modulate the phase of electromagnetic waves and reflect signals into blind spots, enhancing coverage and improving user experience. The low cost, low energy consumption and easy deployment, of RIS have attracted broad interest in 6G research and made it a popular candidate technology. The technical trial mainly evaluated the deployment effects and performance of sub6 GHz RIS and mmWave RIS in different indoor and outdoor scenarios. The tests modelled deployment conditions with and without RIS, different incidence and reflection angles, different deployment distances, etc. Recorded performance index parameters included RSRP, throughput and others. The trial participants worked together to carry out several RIS test projects yielding hard data that makes a strong argument in favor of continued RIS technology development.
The amount of stories about the Chinese illegal foreign police stations that have broke over the past couple of days is really interesting. The clampdown on illegal foreign police stations seems as if it was either coordinated, or there was an inciting incident that persuaded other governments that they had to act. Secondly, what becomes apparent from the coverage is that governments were aware about them for a while, but chose to do nothing. The mainstream media lack of coverage made China critics look like paranoid cranks when they discussed Chinese illegal foreign police stations in their countries. There is a contrast between the British military Operation Motorman to stop what they perceived as the illegal provisional IRA policing of ‘Free Derry’ and the current handling of illegal foreign police stations set up by the Chinese.
I think that one of the reasons why illegal foreign police stations hasn’t been covered well by mainstream media is that they didn’t want to give credence to coverage by media that are right of centre like Fox News.
China
US think tank CSIS shares expert thought on the 20th Party Congress.
China’s limitless presidency means limited diplomacy | Financial Times – … Chinese diplomats find it disconcertingly easy to revert to behaviour that could be seen as bullying. This confirms the suspicion that European governments have of the Communist party: that it is becoming more brazen. A certain school of Chinese nationalism says that the west is set on containing China’s rise at all costs — and that, as a result, Beijing may as well conduct external relations for internal consumption. Yet European alliances are still in China’s grasp, and many of its own objectives, from technological upgrading to climate action, can only be achieved with a wide range of allies and Video before Hu Jintao’s exit from congress puts files in focus – Nikkei Asia
German exporters rethink €100bn ‘love affair’ with China | Financial Times – Competition — fair and otherwise — remains a problem. “Our members know that every technology they bring into China, in a relatively short time, will be part of the Chinese market,” said Ulrich Ackermann, head of foreign trade at the VDMA. “We say, be aware you can be kicked out in a short time.” Ackermann spoke of a German manufacturer of construction machinery, whose state-owned Chinese rival sent machines to customers, free for use for the first year. “How can we compete with that?” – This has been the standard playbook for decades. Huawei won telecoms because of state bank vendor financing at negative interest rates, not superior technology and certainly not superior reliability. What took the Germans so long to catch on? I suspect it was the outsized political impact that a few large companies have on German policies versus the middle sized companies that actually drive exports, German employment and prosperity.
Hong Kong Policy Address: How much of John Lee’s maiden speech was old wine in new bottles? – Hong Kong Free Press HKFP – Hong Kong has experienced a mass outflow of residents since the start of the Covid-19 pandemic and the implementation of the national security law. The previous administration disputed the scale of the exodus, with Lam attributing it to the suspension of quarantine-free travel with mainland China, saying that the number of One-Way Permit holders coming into Hong Kong had significantly decreased. Lee, who has been pressured to stop the exodus of talent from the city, acknowledged the trend for the first time on Wednesday, admitting that the local workforce had shrunk by 140,000 people over the last two years. Lee had previously rejected the use of the term “emigration wave” to describe the city’s recent and dramatic population decline. While Lam said that she did not want the government to be asking citizens to stay, Lee presented a series of proposals on Wednesday, ranging from new visa schemes to stamp duty cuts, designed explicitly to attract talent. – even the talent attraction proposals won’t make much difference, looking for people only from the world’s top 100 universities and earning at least $318,000 per year. That isn’t going to plug education, healthcare and social care staff gaps. It won’t fill much of the many financial services opportunities either, nor multinational regional hubs
Ideas
Adam Curtis on the collapse of the Soviet Union and modern Russia. His commentary on Brexit is spot on.
Smiles in Profiles: Improving Fairness and Efficiency Using Estimates of User Preferences in Online Marketplaces
Forbidden Questions – Marginal REVOLUTION – asks some interesting questions around science, innovation and politics. On the Flipside you have communism’s examples of bad science as an exemplar of what can go wrong when politics frames scientific exploration and ideas
I was fired from NYU after students complained that the class was too hard. Who’s next? – The Boston Globe – What is overwhelmingly important is the chilling effect of such intervention by administrators on teaching overall and especially on untenured professors. Can a young assistant professor, almost all of whom are not protected by tenure, teach demanding material? Dare they give real grades? Their entire careers are at the peril of complaining students and deans who seem willing to turn students into nothing more than tuition-paying clients.
China’s wealthy activate escape plans as Xi Jinping extends rule | Financial Times and as an interesting counterpoint: Asian art and luxury buying boom | Financial Times – At one level, it is a worldwide trend. From fine art to fine wine, luxury-sector companies have bounced back from the depths of the pandemic as their super-rich customers have, so far, been largely immune to global inflation and economic turmoil. After its worst decline on record in 2020, the global personal luxury goods market grew last year to reach €288bn in value, up 7 per cent on 2019, according to consultancy Bain. It says 2022 began with a further healthy rise. In Hong Kong, though, the picture has been quite distinctive, with some of the super-rich spending locally while others have moved abroad, joining an exodus of more than 153,000 residents since the beginning of 2021. The territory has recorded a 14 per cent drop in the number of millionaires in 2022 compared with last year (that is, people with at least $1mn in liquid assets, according to residency advisory firm Henley & Partners). With about 125,100 millionaires out of a population of 7.3mn, the city fell by four places to 12th globally for the number of high-net-worth individuals – building imperial palaces while China becomes redder…
Second-hand Rolexes: watch out for stupid prices and superfakes | Financial Times – the FT blames millennials who started collecting watches when they couldn’t go on holiday during COVID. I think that the causes are multi-variant. Luxury brands have looked at and learned from streetwear ‘drop’ business models exemplified by the likes of Supreme and Nike’s SNKR app. Secondly, the market might moderate a bit when Rolex realises that there isn’t so much of a demand in China post the 20th party congress. I haven’t paid crazy money like what you’ve described for a pre-owned Rolex, but everyone of my watches original warrant cards have a (mainland) Chinese family name on them. Buying via the verified service on eBay at least reduces the risk of buying an overpriced real, rather than super fake Rolex. I think we should be thankful for small mercies that it didn’t go into meme stocks or OneCoin analogues.
Chinese censors alter ending of Minions: The Rise of Gru film | China | The Guardian – DuSir, a film review publisher with 14.4 million followers on Weibo, noted that the Chinese version ran one minute longer than the international one, and questioned why the extra time was needed. “It’s only us who need special guidance and care for fear that a cartoon will ‘corrupt’ us,” DuSir wrote. Huaxia Film Distribution and China Film Co, the film’s distributors in China, did not respond to a request for comment
Hit film Return to Dust has vanished from China’s cinemas. Why? | Financial Times – “In the beginning,” she says, “Return to Dust attracted almost no attention. An art-house film about poverty among rural peasants? Honestly, neither the government nor mainstream Chinese audiences would normally care.” But then came several fateful quirks of timing. Over the summer, an online short, Second Uncle, became a Chinese viral hit, telling the story of a kindly rural carpenter. On social media, the little-known Return to Dust was mooted as a companion piece. From such small acorns sprang word-of-mouth success. Week by week, the movie built an audience – it might be the government, it could also be forces in the domestic media scene as big budget Chinese films don’t need competition stealing their ability to pay back investments
From East Berlin to Beijing, surveillance goes in circles | Financial Times – Last month, the Stasi HQ hosted a Berlin Biennale seminar on the “Digital Divide”, where panellists discussed the ways in which old, disproved theories are recycled in modern surveillance. Shazeda Ahmed, a post-doctorate at Princeton University, described the rise of emotion recognition technology in China. Parents have pressured schools there to give up emotion recognition in classrooms, but some police forces are investing in the technology, hoping that a person’s movements and gestures can signal their propensity to commit a crime. Such methods fall under the umbrella of “predictive policing”, but they are dangerously unproven. Academics doubt whether gestures can be analysed as discrete events that carry the same meaning from person to person. Speaking at the Biennale, digital rights lawyer Ramak Molavi gave a historical perspective, comparing emotion-recognition trends today to phrenology and physiognomy, the ideas that a person’s skull shape and facial features indicate their character. Molavi described how the ideas had been discredited, but enjoyed a renaissance during the Nazi regime – this isn’t the first time that science and ideology have led each other up the garden path
Taipei urbanism – by Noah Smith – Noahpinion – I had a disorienting sense of being back in Japan — so much so that I kept expecting people to drive on the left side of the street. So much of the infrastructure in Taiwan looks and feels Japanese — the pavement, the building materials, the signs at the airport. People cite this as a residue of the colonial period, but given that the colonial period ended 77 years ago, it’s probably more due to Taiwanese architects, urban planners, and engineers continuing to look to Japan for inspiration. After a few minutes, however, the sense of Japan-ness faded, crowded out by two key features of the Taipei landscape: lush greenery and shabby building facades
Diwali 2022 adverts celebrate the Hindu festival of light. I’ve previously covered Chinese New Year ads & thought I could cover Diwali this year as well.
Ferrero Roche
The advert features Hrithik Roshan. Mr Roshan is an Indian actor who appears in Hindi films. He has 41 credits as an actor. It very much fits into the theme of Diwali and comes from a very authentic place.
Cadbury
By comparison Cadbury has celebrated Diwali 2022 by focusing much more on social purpose and doing good.
Khazanah Deepavali
Khazanah Deepavali is the national investment fund of Malaysia and this advert takes the kind of family story approach that one also sees in a lot of lunar new year ads in Malaysia. Given that its a multicultural environment taking this line the Diwali 2022 advert ensures that it will reach beyond the Indian community. The togetherness of multiple generations of family is a common bond, even if the rituals are different. And there is a nice twist in the telling of the tale.
RHB
RHB is a Malaysian banking brand who define a hero as someone who does good for others with no expectation for a favour in return in order to celebrate Diwali.
Maxis
Maxis is a Malaysian cellphone provider, its an emotional gut punch of ad that South East Asian adverts seem to be so good at doing. It doesn’t so much tug on your heart strings, instead it turns you and your heart strings into a double bass which it plays with considerable skill. Probably the best ad I have seen for Diwali 2022.
This ad is in sharp contrast to the high energy ad that Maxis did last year celebrating the ‘Most Influential Influencer’.
Shopee
Deepavali 2022 – Deepava-LIT catches the energy of their Chinese New Year adverts and keeps things relevant for Diwali.
