Category: marketing | 營銷 | 마케팅 | マーケティング

According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including

  • Super Bowl advertising
  • Spanx
  • Content marketing
  • Fake product reviews on Amazon
  • Fear of finding out
  • Genesis the Korean luxury car brand
  • Guo chao – Chinese national pride
  • Harmony Korine’s creative work for 7-Eleven
  • Advertising legend Bill Bernbach
  • Japanese consumer insights
  • Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
  • Doughnutism
  • Consumer Electronics Show (CES)
  • Influencer promotions
  • A media diary
  • Luxe streetwear
  • Consumerology by marketing behaviour expert Phil Graves
  • Payola
  • Dettol’s back to work advertising campaign
  • Eat Your Greens edited by Wiemer Snijders
  • Dove #washtocare advertising campaign
  • The fallacy of generations such as gen-z
  • Cultural marketing with Stüssy
  • How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
  • Facebook’s misleading ad metrics
  • The role of salience in advertising
  • SAS – What is truly Scandinavian? advertising campaign
  • Brand winter
  • Treasure hunt as defined by NPD is the process of consumers bargain hunting
  • Lovemarks
  • How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
  • Korean TV shopping celebrity Choi Hyun woo
  • qCPM
  • Planning and communications
  • The Jeremy Renner store
  • Cashierless stores
  • BMW NEXTGen
  • Creativity in data event that I spoke at
  • Beauty marketing trends
  • Kraft Mothers Day marketing
  • RESIST – counter disinformation tool
  • Facebook pivots to WeChat’s business model
  • Smartphone launches
  • 8964 museum + more news

    8964 museum

    六四記憶‧人權博物館 8964 Museum – 8964 Museum is a site ran from outside Hong Kong that acts a memorial for events running up to the June 4th 1989 protests in Beijing’s Tiananmen Square. The 8964 museum site was originally built predominantly for a local Chinese audience in Hong Kong. The reason why its 8964 is because Chinese language is quite logical about structure. You go big to small, hence June 4th, 1989 is 4/6/89 in the UK and 8964 in Chinese. The 8964 Museum is a really nice piece of web design. The 8964 Museum goes back and shows the history of China from the founding of the People’ Republic through the 1989 student and worker’s protests and beyond. The 8964 museum is now blocked in Hong Kong.

    Beauty

    Unilever invites startups to partner through Positive Beauty Growth Platform | Unilever global company website – interesting Unilever Foundry concept aligned around ‘positive beauty’

    Business

    China’s Supreme People’s Court has Ruled against Apple, allowing a lawsuit to Proceed on Antitrust Grounds – Patently Applethe decision by China’s top court to allow the lawsuit to be considered by the Shanghai court could signal more trouble ahead for Apple in China, which now accounts for a fifth of its iPhone sales. Wang Qiongfei, Jin’s attorney, told the South China Morning Post in a telephone interview that a hearing is expected to take place in Shanghai next January. You Yunting, a senior partner at Shanghai Debund Law Firm, said that the top court’s ruling could have a far-reaching impact. “I think this case has established a new principle namely that antitrust cases are also rights infringement cases and thus can be adjudicated by local courts.”

    China Wields New Legal Weapon to Fight Claims of Intellectual Property Theft – WSJChinese courts granted so-called anti-suit injunctions blocking foreign companies from taking legal action anywhere in the world to protect their trade secrets…At Xiaomi’s request, a Chinese court in Wuhan issued an injunction barring InterDigital from pursuing its case against Xiaomi—in China or anywhere else. If InterDigital persisted, the Chinese court said, it would face fines equivalent to roughly $1 million a week.To trade lawyers and others who have tangled with Chinese companies over intellectual property, the InterDigital case is the latest sign of how China disregards the patents, copyrights and trade secrets of foreign companies

    Revealed: Bribery in advertising pitches is pervasive in APAC | Campaign Asia – I wonder if this is skewed to certain markets?

    China to block ‘core’ industrial, telecoms data from leaving the country | South China Morning Post – interesting, this could decouple everything from supply chains to billing systems and also make stocks even more opaque

    Global supply chains at risk of collapse, warn business leaders | Financial Times – the disparity between UK and US trucking problems is striking

    China

    Why China Is Alienating the World | Foreign Affairseven more striking than the backlash against China has been the country’s inability to recalibrate. Beijing’s response to the rapid deterioration in ties with Canberra was to confront Australia with a list of demands that it said were prerequisites for improving relations. China’s leaders have also repeatedly stressed that any improvement in relations with the United States must begin with concessions from Washington and issued Deputy Secretary of State Wendy Sherman a similar list of demands when she visited Tianjin in July. Officials in Washington have begun to see Beijing’s inability to shift course as an advantage in the emerging competition between the two countries – less an inability than no desire, this is more about culture. I was reminded of Huawei’s ‘shut up‘ incident a number of years ago

    Goldman Sachs was poised to triumph in China. What happened? | Financial Times 

    Consumer behaviour

    Conscientious Korean consumers demand the full package | Campaign Asia“Now more than ever, consumers are evaluating brands across multiple dimensions of functionality, personal relevance and collective contribution,” Mali Wuestenhagen, senior media director at Essence Korea, told Campaign Asia-Pacific. “The term ‘meaningful brands’ is gaining increasing importance. Consumers are looking for unique brand experiences, and not just product and service excellence. To connect with consumers on a deeper emotional level, brands’ values need to resonate strongly with consumers. Brand authenticity and brand responsibility are equally important factors in driving positive consumer sentiment.”COVID affected brand relevance

    Project MUSE – Perceptual Divided Leviathan and the Modes of Political Participation in Chinacitizens’ varying degrees of participation across a range of political activities. It considers the perceived Chinese divided leviathan as a crucial cognitive shortcut for ordinary citizens to assess the uncertain activism environment, estimate the relative costs and benefits of different political activities, and strategize their participation portfolios. Using nationally representative survey data, the article exploits latent class analysis to uncover four distinct mass participatory modes—outsiders, conventionals, agitators, and activists—and examines the impact of perceptual government trustworthiness and integrity on modal transition. The empirical results reveal that citizens’ perceptions of a division between the central and local government affect their choice of participatory activities but not their overall participation levels: people who perceive a greater integrity division tend to engage the state in an agitative and contentious mode, and are less likely to do so in an institutionalized, conventional mode

    Gender and Sexuality – CHINESE RELIGIOUS LIFE – really interesting article for anyone looking at China consumer behaviour in terms of foundations

    Did Communism Smash the Patriarchy?In China, the government has maintained a monopoly of violence, rule of law and public trust. Men needn’t present as thuggish. But progress towards gender equality is still held back through the suppression of civil society. Taiwan and South Korea demonstrate what women can achieve when economic development is combined with democratisation and feminist activism. As Taiwanese women amassed wealth, status, and networks, they organised politically. Feminist lobbying secured gender quotas. Twice-elected Tsai Ing-wen now presides over a legislature that is 42% female. With strong female representation, the Government of Taiwan has strongly entrenched protections for women’s rights, criminalising sexual harassment. In South Korea independent civil society and religious groups were never fully suppressed under the military dictatorship. Anti-government coalitions of workers, students, priests, intellectuals, and farmers gained strength over the 1970s and 80s. South Koreans have now consolidated democratisation, on par with the UK!!  South Korea’s strong civil society laid the foundations for today’s feminist activism. 340 women’s organisations, labour unions and NGOs launched ‘Citizens’ Action with MeToo & campaigned ‘With You’. Recognising their collective strength and successes, women increasingly agitate for accountability. In 2018, 20,000 women marched against spy-cams (up-skirt and hidden cameras in loos) and revenge porn (which is then circulated online). This led to more government attention, a ministerial committee, and more police investigations. China lags behind, with the weakest protections against gender based violence. – things will get worse when the government has to come up with inventive ways to make the 3 child policy work

    Design

    BA06 – G-Class Governmental Business – I could totally see this screwing with the Ineos Grenadier

    Open Architecture: The husband-and-wife design duo redefining China’s cultural landscape – CNN Style – Beijing-based practice Open Architecture, are responsible for some of the last decade’s most thought-provoking Chinese arts destinations. Best known for transforming a series of aviation fuel tanks into a popular riverside gallery in Shanghai, the pair’s understated theaters and performance spaces offer a welcome dose of subtlety in a country with skylines all too often blighted by bold statements. “It’s about making a dialogue between us, as humanity, and nature,” Li said in a video interview.

    Economics

    Harper’s Magazine – Unmade in America — Open Markets Institute – America’s manufacturers spent those same happy years shifting many basic operations right off their factory floors. And by this I don’t mean simply offshore but right out of the company, along with the responsibility to make sure their world-spanning assembly lines always run right. Like Enron, our manufacturers did so largely to pump up the value of their stocks. And, like Enron, they will probably get to watch one day as their empty edifices collapse. Unlike Enron, however, this crash may bring down a lot more with it than one or a few companies. The global assembly lines that manufacturers such as Dell, Ford, Motorola, and Intel have so expertly engineered these last few years—in which, say, a single semiconductor might be cut from a wafer in Taiwan, assembled in the Philippines, tested in China, fit into a subcomponent in Malaysia, plugged into a component in Brazil, and loaded with a program designed in India—are just as audaciously complicated as any of Enron’s financial schemes. Yet because manufactured goods are so much less fungible than money, these systems are vastly more vulnerable to the mysterious mutterings of God or the deliberate hand of man and state – this was written back in 2002

    Hidden Performance: Salary History Bans and Gender Pay Gap by Jesse Davis, Paige Ouimet, Xinxin Wang :: SSRNAs of 2019, salary history bans have been enacted by 17 states and Puerto Rico with the stated purpose of reducing the gender pay gap. We argue that salary history bans may negatively affect wages as employers lose an informative signal of worker productivity. We empirically evaluate these laws using a large panel dataset of disaggregated wages covering all public sector employees in 36 states and find, on average, salary history bans lead to a 3% decrease in new hire wages. We find no decrease in the gender pay gap in the full sample and a modest 1.5% increase in the relative wages of women, as compared to men, among new hires most likely to have experienced gender discrimination historically.

    Ethics

    Apple’s fortress of secrecy is crumbling from the inside – The Verge – on Apple’s culture – executives make decisions about how the company will function, and employees either fall in line or leave. What choice do they have? Apple is currently worth $2 trillion, making it the most valuable company in the world, as well as one of the most powerful. Over the past few months, however, that culture has started to erode. As workers across the tech industry advocate for more power, Apple’s top-down management seems more out of touch than ever before. Now, a growing number of employees are organizing internally for change and speaking out about working conditions on Twitter.  “There’s a shift in the balance of power going on here,” says Jason Snell, the former editor of Macworld, who’s been covering Apple since the 1990s. “Not everyone is afraid that their boss at Apple is going to fire them. They’re saying, ‘I’m going to say some bad things about Apple, and if you move against me, it’s going to look bad for you.’”

    Murky waters: What next for the AUKUS nations and their allies? — 9DASHLINE – The development of global financial architecture in recent decades has transformed the transnational arena such that the old rules don’t necessarily apply. As the AUKUS announcement was being made, Russia’s political opposition was being undermined by groups including Google and Apple, who removed tactical voting apps for the country’s election. As attention in the US turns to the implications of growing Chinese power, the Chinese Embassy there can depend on Squire Patton Boggs, a lobbying firm in its pay. Included on the firm’s roster is the retired speaker of the House and one of the best-connected politicians in the US, John Boehner. Chinese leaders themselves are supported by a cast of western enablers who help secure their substantial fortunes offshore, most frequently in the British Virgin Islands

    Hong Kong

    Hong Kong schools lose 81 Primary One classes as wave of emigration saps student population | South China Morning Post 

    Hong Kong faces worst quarter for stock listings since pandemic | Financial Times – interesting that financial institutions bet that HK would be the new favoured market for IPOs hasn’t paid off

    How to

    Kibbles & Bytes #1171:The Plug Is Mightier Than the Puck: Wireless Charging Is Wildly Inefficient, Need to Share Files Securely? Try Password-Protected ZIP Archives – great points on wireless charging versus plug-in charging

    Ideas

    Regime Change #2: A plea to Silicon Valley – start a project NOW to write the plan for the next GOP candidate – by Dominic Cummings – this looks like Domnic Cummings is writing himself a job description and hopes that someone will employ him to do it.

    Innovation

    Dry Ice Detailing Cleans Car Back to Factory Condition Without Water | Business Insider – this was a very specialist thing used on classic and supercars, interesting to see it be mainstreamed

    Luxury

    LinkedIn Global Head of Luxury: “Audiences Are Looking For More Storytelling From Brands.” – ‘In the five years since Tatiana Dupond joined LinkedIn, the social media platform has become a key destination for luxury brands to communicate their messaging to its highly engaged audience. She speaks to Luxury Society about how brands can further the experience for their followers through richer storytelling and more meaningful content.’

    The Deep-Dive: The Luxury Market Is Rebounding. Will It Last? | Luxury Society – Louis Vuitton, Chanel, Cartier and Hermès, to name but a few, have all seen a rise in brand desirability, according to data compiled by DLG, which found that Google searches for the brands have grown by 15 percent, 11 percent, 39 percent and 21 percent respectively, from January 2021 to June 2021, compared to a year earlier.

    TELFAR.TV – rather than write my take here’s Matt Muir’s: – this is an interesting bit of marketing from them, which is in part MEDIA EMPIRE stuff and in part a smart way of stopping bots from snapping up new stock for the resale market. Telfar TV is an online stream of…stuff, the gimmick being that it’s like public access cable insofar as anyone can submit video to be featured on the platform. Among the UGC stuff (I have only seen a couple of things and they are…I mean, look, let’s just say there was a STRONG AESTHETIC and if I were more inclined to look at video art then maybe I would have appreciated it more) will be scattered occasional QR codes which act as gateways to buy limited merch drops, in smart, bot-proof style. This is a super-interesting idea, which will almost certainly die a death based on a lack of people submitting content – I would add that they could also raid the internet archive for filler video content….

    Media

    New Bond Can’t Take On Beijing’s Supervillains | Foreign Policy 

    Adam Curtis: Social media is a scam | IdlerI’ve always thought John Le Carré did spies a great service because he made it seem as if there were endless depths of mystery and darkness when in fact, if you’ve ever researched the spies, they are (a) boring and (b) useless. I mean really, really useless. I researched MI5 once and they hardly ever manage to capture any traitors… it’s usually someone else who points them in the right direction. And in a way I think that’s true of this. The tech companies are powerful in the sense that they’ve got hold of the internet, which people like me think could be a really powerful thing for changing the world and disseminating new ideas, and they’ve got it in this rigid headlock. To do that, they’ve conned everyone into thinking that their advertising is worth it. And in the process, they’re destroying journalism – I would disagree with some of Curtis’ assertions but this feels right in terms of how they’re seen in terms of policy wonks now

    Facebook Views Preteens as ‘Untapped’ Wealth, Documents Show | Gizmodo – actually says valuable audience. Interesting that they were focusing on playdates as a possible media moment

    Retailing

    Shein exemplifies a new style of Chinese multinational | The EconomistXu Yangtian had none of their tailoring experience when he founded Shein (pronounced she-in) in 2008. Instead, the creator of the fashion world’s latest sensation was a specialist in search-engine optimisation. This expertise helped Mr Xu gain an understanding of how to draw shoppers’ attention in the digital world. And he has understood this very well indeed, bringing to an audience of rapt Western fashionistas a Chinese style of “social commerce”, which combines social media with online shopping. Add in a revolutionary approach to manufacturing and the results have been spectacular. In 2019 Shein’s gross merchandise volume (GMV), e-commerce groups’ preferred measure of total sales on their platforms, was $2.3bn, estimates to Zheshang Securities, a Chinese broker. This year it is forecast to surpass $20bn. By 2022 analysts expect Shein’s GMV to overtake Zara’s revenues. In May Shein was the most downloaded shopping app in America, overtaking Amazon

    Security

    C.I.A. Admits to Losing Informants – The New York Times – blames over optimism about their own abilities, under-estimating opponent intelligence services and over-optimism. What’s in the back of my mind is how much their electronic networks are compromised and how many are now double agents

    US has already lost AI fight to China, says ex-Pentagon software chief | Financial Times – blamed the reluctance of Google to work with the US defence department on AI, and extensive debates over AI ethics for slowing the US down. By contrast, he said Chinese companies are obliged to work with Beijing, and were making “massive investment” into AI without regard to ethics. Chaillan said he plans to testify to Congress about the Chinese cyber threat to US supremacy, including in classified briefings, over the coming weeks. He acknowledged the US still outspends China by three times on defence, but said the extra cash was immaterial because US procurement costs were so high and spent in the wrong areas, while bureaucracy and overregulation stood in the way of much-needed change at the Pentagon

    The entirety of Twitch has reportedly been leaked | VGC 

    GCHQ chief: Facebook is a worry but China is the real internet danger 

    The west sees China as a ‘threat’, not as a real place, with real people | The Guardian – Nazi Germany and the Soviet Union were both real places with real people

    Technology

    Study: Despite uptick in telehealth use, patient satisfaction sags – News – MM+M – Medical Marketing and Media – Learning more about unsatisfied patients can help healthcare marketers tailor efforts to reach them more effectively. To that end, the survey found that the industry provided uneven care to patients, with those deemed higher-risk – ones who self-reported their health as fair or poor – having lower satisfaction with telehealth offerings than people who self-reported their health as excellent.In addition, patients in better health were more likely to better understand information conveyed during telehealth visits and characterize these visits as more personalized.“The onus is on the telehealth industry to understand the analytics behind who these members are, and what sort of level of services they need that can be tailored to their healthcare conditions,” Beem said. – I wonder how this compares to in-person visits?

    The Impending Chinese NAND Apocalypse – YMTC 128 Layer NAND Is The First Semiconductor Where China Is Technologically Competitive – by Dylan Patel – SemiAnalysis 

    Wireless

    iPhone 13 Customers Sold On Longer Battery Life | Investor’s Business Daily – “Desire for a better battery life is the most popular reason for upgrading,” Daryanani said. “5G was not a popular reason for upgrading this year likely because 5G excitement in the U.S. remains well below the levels in China.” and working from home with your handset on wifi won’t help that sentiment

  • Angry Britain + other news

    Angry Britain

    Radicalised normal: how Britain fell to the conspiracy… – The Face – interesting essay. But one that I think under estimates the nature of what I’ve called angry Britain. Angry Britain don’t like the speed of change, they’re drawn from all classes of society. Angry Britain encompasses

    • National Trust members who feel its fine to be racist, like someone out of the the post-war Windrush period. As well as the traditional conservative working class racist who wore their views on their sleeves
    • New age believers looking for answers, 5G was something that they latched on to. They were always there in society, but weren’t mainstreamed until recently

    Where will angry Britain take us?

    Business

    Chartbook on Shutdown #4 – Neither Chernobyl Nor Lehman – by Adam Tooze – Chartbook

    Ethics

    British parliamentarians launch ‘full inquiry’ into whether UK banks in Hong Kong suppressed human rights – Hong Kong Free Press HKFP – cough, cough HSBC and Standard Chartered Bank

    Fact Sheet: U.S. Interference in Hong Kong Affairs and Support for Anti-China, Destabilizing Forces – ok, its working, judging by this list of pettiness, keep it up

    Marketing

    2021 LinkedIn-Edelman B2B Thought Leadership Impact Report | Edelman 

    Behind Coca-Cola’s new agency and marketing approach | Ad Age – why Coke cut Accenture, Arroyo indicated it was because the consultancy did not have the global scale Coca-Cola is seeking. “I think they are a fantastic, phenomenal agency from a capability standpoint,” he says. “Our challenge was more one of geographical reach. Their level of capabilities are very different depending on the geography around the world.” – and here was me thinking that their thinking wasn’t up to snuff as digital transformation isn’t the answer to every problem and their creativity lacking despite being a good number of hot shops

    Media

    “Completely Running Blind.” Apple’s Power Move To Kneecap Facebook Advertising Is Working. – by Alex Kantrowitz – Big Technology – iOS customers generally have more money to spend

    Security

    Foreign Office ‘warned UK-based Hong Kong critics about extradition risk abroad’ | Hong Kong | The Guardian – Hong Kong government figures list 19 extradition agreements with other nations including India, Indonesia, Malaysia, Singapore, South Africa and Portugal. In response to the law, several countries including the UK, Australia, Germany, France and the US, tore up their Hong Kong agreements. Chinese authorities record at least 59 extradition agreements, including with countries across Asia and Europe, although not all are ratified. Several countries including France and Australia have indicated they will not ratify their agreements

    Details of some 100 million visitors to Thailand exposed online: research firm | South China Morning Post

    US to drop charges against Huawei’s Meng Wanzhou, allowing her to return to China | South China Morning Post – this means that US sanctions aren’t extra-territorial and they can’t enforce them. It is a major win for China. HSBC will get an ass-whooping and there is no guarantee that the US or Canada will get anything in return. I was surprised that the Canadian prisoners had been released from jail

    The return of Huawei CFO becomes a nationalist moment for China — QuartzChina is turning the return of Huawei’s CFO Meng Wanzhou to the country into a celebration of its perceived diplomatic victory—a “win” rather than “win-win”—over the US and Canada. The timing couldn’t be better: its National Day celebrations fall on Oct. 1. Meng, who is also the daughter of Huawei’s founder Ren Zhengfei, was arrested in late 2018 in Vancouver at the request of the US for alleged violations of its sanctions on Iran. After a lengthy battle against extradition in Canadian courts, Meng last week reached a deal with the US justice department. Meng admitted she misled banks regarding Huawei’s dealings with Iran; in exchange the US agreed to defer her prosecution until next year, after which the charges could be dismissed. Meng pleaded not guilty to charges of her committing bank and wire fraud – not surprising, also interpreted as a sign of terminal US decline.

    China’s national power ensures Meng’s different outcome from Alstom executive: Global Times editorial – Global Times – Global Times interesting emphasis, China’s national power rather than US declining power. Also rubs salt in French wounds, partly due to the Taishan nuclear power station and widening fissure over AUKUS nuclear submarine deal

    Taiwan

    Second line of defence: Taiwan’s civilians train to resist invasion | The Guardian 

  • Tom Ford + more news

    Tom Ford

    The panellists look back to Tom Ford, in particular his notorious, provocative advertising campaigns during his tenure as creative director of Gucci, while wondering whether his present day collections have the same impact. The glamour of the Tom Ford tenures at YSL and Gucci including the old collections is also dissected. The analysis of the Tom Ford legacy is timely as Gucci has looked to relaunch some of his old signature pieces.

    The debate doesn’t touch on Tom Ford and his impact on culture beyond luxury such film making. The outtake for me is that Tom Ford may have a longer and more relevant career than Karl Lagerfeld.

    Business

    Soho China shares plunge 40% after Blackstone deal collapses | Financial Times – this isn’t just about a property sector rout, but also about the founders wanting to be independent of China moving forwards

    Macau casino stocks shed $16bn as government seeks greater oversight | Financial Timesthe Chinese territory opened a 45-day public consultation on revising its gaming law, which is expected to step up scrutiny of operators in the world’s biggest gambling hub. Casino groups’ 20-year concessions to operate in Macau are set to expire next year. The authorities’ move to tighten control of casinos is also proceeding as Beijing embarks on a broad campaign to reshape the country’s business, political and cultural landscape in a bid to stamp out inequality and promote “cultural prosperity”. Chinese regulators have imposed stringent conditions on the country’s biggest companies in the tech, online education and video gaming sectors, and authorities have targeted social behaviours perceived as harmful

    EXCLUSIVE Didi co-founder Liu told associates she plans to leave – sources | ReutersReuters claims that Jean Liu ‘told some associates that she expected the government to eventually take control of Didi and appoint new management, said the two sources.’ – its a shame Liu seemed to be one of a new breed of execs in China

    A decade of the Tim Cook machine — Benedict Evansit will carry on making a certain kind of product for a certain kind of customer. That’s been the plan ever since the original Macintosh, and in some ways all that’s changed is how many more of those customers there are. The original Mac sold a few hundred thousand units in 1984, but Apple now sells half a million iPhones every day. Apple and the market grew into each other

    In Depth: How Evergrande Hid Its Debt – Caixin GlobalA source familiar with the capital market in Hong Kong said that Evergrande had raised a lot of money overseas at interest rates higher than 15%, which one source found to be perplexingly high. “How could Evergrande make a profit borrowing at such high interest rates?” the source asked. – I don’t think Lehman Brothers is the right analogue, but maybe Enron or MCI Worldcom are?

    Consumer behaviour

    Why Is America So Bad at Keeping People Alive? – The Atlantic 

    China cold war nothing to do with us, say European Union voters | The Times – heads in the sand

    Kids who grew up with search engines could change STEM education forever – The VergeIt’s possible that the analogy multiple professors pointed to — filing cabinets — is no longer useful since many students Drossman’s age spent their high school years storing documents in the likes of OneDrive and Dropbox rather than in physical spaces. It could also have to do with the other software they’re accustomed to — dominant smartphone apps like Instagram, TikTok, Facebook, and YouTube all involve pulling content from a vast online sea rather than locating it within a nested hierarchy. “When I want to scroll over to Snapchat, Twitter, they’re not in any particular order, but I know exactly where they are,” says Vogel, who is a devoted iPhone user. Some of it boils down to muscle memory.  But it may also be that in an age where every conceivable user interface includes a search function, young people have never needed folders or directories for the tasks they do. The first internet search engines were used around 1990, but features like Windows Search and Spotlight on macOS are both products of the early 2000s. Most of 2017’s college freshmen were born in the very late ‘90s. They were in elementary school when the iPhone debuted; they’re around the same age as Google. While many of today’s professors grew up without search functions on their phones and computers, today’s students increasingly don’t remember a world without them

    Finance

    Financial blogger crackdown leaves China investors scrabbling for data | Financial Times – it gives you an idea how opaque things already were that these blogs were a source of information to institutional users on management changes, regulatory investigations and arrests – key sources of information for institutions buying debt issues

    Germany

    Germans Demanding New China Policy. Will the Next Chancellor Deliver? | National Reviewno matter who wins, German public opinion, pressure from the United States, and the strong possibility of having to partner with the Green Party in a coalition government make it likely the victor will be pushed in a more hawkish direction. The same hardening found among the German public is also happening in Parliament and the foreign ministry. Conservatives in the United States rightfully lament how bureaucracies often influence policy outcomes against the wishes of the principals leading them, not the other way around. When it comes to the future of Germany’s China policy, those bureaucratic exertions might not be such a bad thing

    Most Germans believe their ‘golden age’ is over, poll finds“These findings suggest that, while Angela Merkel has cemented Germany’s position as a great European power, the cornerstones of her legacy – neutrality and consensus building – will not be enough to defend the unity of the EU, and its place in the world, in the years to come.” Germans will head to the polls on September 26 to elect a new parliament and choose a successor to Mrs Merkel, who has served as chancellor since 2005. Her own party, the Christian Democratic Union, is lagging its coalition partner, the centre-left Social Democrat Party, in polls. Mrs Merkel’s SPD finance minister, Olaf Scholz, is likely to become the next chancellor.  

    More related content here.

    Innovation

    British Airways operates passenger flight using recycled cooking oil | The Guardian – biodiesel makes a lot of sense for jet turbines because of energy density

    Mossad Used Remote-Controlled Machine Gun to Kill Iran Nuke Expert: NYT 

    Japan

    Japan urges Europe to speak out against China’s military expansion | Japan | The Guardian

    Legal

    Hong Kong Police Arrest Three Student Activists For ‘Inciting Subversion’ – Police say snacks and personal items stored for donation to prisoners are intended to incite ‘hatred’ of the government.

    Foreign Office ‘warned UK-based Hong Kong critics about extradition risk abroad’ | Hong Kong | The GuardianHong Kong government figures list 19 extradition agreements with other nations including India, Indonesia, Malaysia, Singapore, South Africa and Portugal. In response to the law, several countries including the UK, Australia, Germany, France and the US, tore up their Hong Kong agreements. Chinese authorities record at least 59 extradition agreements, including with countries across Asia and Europe, although not all are ratified. Several countries including France and Australia have indicated they will not ratify their agreements

    Luxury

    Explained: The Chinese take on DIY luxury | Vogue Business

    Marketing

    How China’s ‘996’ culture is changing | Advertising | Campaign Asiabrands should be “non-judgmental and show empathy and kindness towards the young generations.” By doing so, they can keep momentum going even after “lying flat” no longer trends. “If brands can even help young people to achieve their personal goals, that would help build the loyalty of the younger consumers in the long term,” she advised. brands should be “non-judgmental and show empathy and kindness towards the young generations.” By doing so, they can keep momentum going even after “lying flat” no longer trends. “If brands can even help young people to achieve their personal goals, that would help build the loyalty of the younger consumers in the long term,” she advised.

    Media

    An interview with Bella Poarch on her move from TikTok to… – The Face – social is an on ramp, not a replacement for the media industry

    Retailing

    FamilyMart preps 1,000 unmanned stores in Japan by 2024 – Nikkei Asia – this makes a lot of sense. A lack of young people to be part time staff, a high trust society and a clear use case from automated stores that were trialled in China by Mukbang

    Pandemic Shoppers Are a Nightmare to Service Workers – The Atlantic 

    Security

    Lithuania says throw away Chinese phones due to censorship concerns | ReutersThe National Cyber Centre’s report also said the Xiaomi phone was sending encrypted phone usage data to a server in Singapore. A security flaw was also found in the P40 5G phone by China’s Huawei (HWT.UL) but none was found in the phone of another Chinese maker, OnePlus, it said. – given the closeness of Russia and China, at least some of the concern will about their mutual help of each other in the cybersecurity realm

    Taiwan

    On TECRO’s proposed name change: China, Taiwan, and the ruse of pragmatic moderation – by Kevin Carrico – NSL can’t cancel me 

    Technology

    Report: Fake chips flood in to exploit supply shortageOki Engineering has opened a chip verification service. And after opening the service in June, Oki had received 150 inquiries by August. After studying about 70 cases it found problematic chips in about 30 percent of them. With constrained supplies customers are prepared to buy from “unconventional sources,” the report said. Industrial and medical equipment manufacturers are amongst those to have subscribed to Oki’s chip verification service

  • Content in the online realm

    The nature of content in the online realm

    To think about content in the online realm it makes sense to go back to 1964.

    Internet history

    In 1964, the idea of being online and exposed to hypermedia was the stuff of information theory papers and the fevered dreams of researchers on government projects trying to build working packet networks.

    The medium is the message

    Canadian philosopher Marshall McLuhan published his book Understanding Media[1] introduced a concept in the title of the first chapter of his book, that would become common cultural currency. This was that ‘The medium is the message’. The expression neatly captures the idea that the communication being used— email, podcast, social media post, documentary film, white paper etc.—will affect how the message is perceived. Even, if the same message is communicated with different media. That is why an article printed on the salmon pink paper of the FT seems to carry more weight literally and figuratively than content in the online realm.

    ‘The medium is the message’ is often used in the context of media considered influential on society, including forms of media that are thought to have changed how people experience the world. An area that online communication fit neatly into, just in the same way that television and video cassettes would have in the 1980s, as illustrated by this scene from the movie Back to The Future.  

    When we think of content, particularly in the online realm, the medium itself helps dictate our thinking. From a marketers perspective, at least in theory, every action in the online realm is trackable. So marketers think that they can use content in the online realm to take the audience through a curated journey to adoption and beyond.

    The marketer will have mapped out paths that customers will receive content on like a hunter baiting a trap. The idea clearly meshes with concepts like the sales funnel. Marketers would be able to track the audience through a journey and prompt them to take the next step through emails and advertising retargeting.

    This cajoling might be triggered on customer responses through the power of artificial intelligence, that dynamically adapts to each customer, or a sales rep in a follow-up to conversation. This is would be considered to be part of the marketing function’s digital transformation. 

    Digital transformation

    If you are reading this article, chances are you’ve read about digital transformation, seen internal presentations, listened to podcasts, been to the webinars and possibly in person conferences about the subject area.

    Digital transformation typically offers an efficient technology-centred approach, but consider for a moment if it’s a consumer-centred way? 

    Which begs the question: As marketers and creators, what should we be doing for the estimated 95% of the time when the audience isn’t in a frame of mind to move towards adoption? 

    The sales funnel

    The sales funnel is one of the most enduring ideas in sales and marketing. A recent article by strategist Tom Roach described it as ‘the cockroach of marketing concepts’[2]. It appears in various designs in the smart art function of Microsoft® PowerPoint® – such is its importance in the business world. The importance of the sales funnel is recognised by Mark Ritson, who believes in their use to marshal the thoughts of marketers in terms of periodisation, rather than its literal application[3].

    In his article Roach makes the point that the sales funnel started out as the AIDA model. AIDA (Attention, Interest, Desire, Action) in turn came out of door-to-door personal selling in the late 19th century. It was a way to teach sales people how to navigate buyers to make a purchase in a single conversation on their doorstep. 

    The book Bond Salesmanship[4] in 1924 used a ‘funnel’ metaphor with the AIDA model to encourage a consumer to make a purchase. 

    One interesting aside by Roach was Bond Salesmanship was about facts being ‘forced down’ the funnel rather than people. The generally accepted use now is to convey customers through, stage by stage. All of which is completely divorced from its original use in a personalised single session. 

    When I had been in college the sales funnel was only mentioned in passing in foundational modules on consumer behaviour. The lecturer used it as way of conceptualising how marketing worked as a visual accompaniment to the AIDA model rather than being used in a literal sense. At the time, my lecturer felt that consumers were too post modern in nature to apply it.

    The popularity of the funnel seems to have grown again with the rise of advertising technology and marketing automation platforms. Historically enterprise technology companies have relied on personal selling to their business customers. This may have had something to do with the model’s adoption and application in a multi-session customer journey by adtech development teams as their ‘model’. 

    A model is handy as a mental framework to simplify the understanding of a concept, but it often falls down in a real-world environment. The sales funnel is no exception: 

    • The perfect customer fallacy. Customers will remember what you’ve told them in the previous stages, in the order that you told it to them. This point is a complete fiction, people often don’t remember what they’ve been told. Which is why a lot of work has been put into consumer memory encoding and revival as a subject area. It is why reach and frequency are important aspects of any paid media plan[5].
    • As designed, the sales funnel has no concept of memory. Is this a product that you’ve bought before? What was your experience like? Are you happy to use it again? Do you actively seek it out as a product that you want to use? 

    The reason for both of these limitations is that the sales funnel was originally developed for single session selling opportunities, not the kind of relationship that brands typically have with stakeholders today. 

    McKinsey came up with a circular journey that had been called the loyalty loop to allow for customer memory.[6]

    McKinsey loyalty loop
    McKinsey

    James Hankins of Vizer Consulting came up with a conceptual model[7] that better addresses the perfect customer fallacy. Hankins model also implies the role of brand building as well as brand activating content in the customer buying process. 

    Hankins' conceptual model
    James Hankins

    What does all this have to do with content in the online realm?

    We know that we have a desired journey for content, that is often designed around the sales funnel. But we also need to build content around that. If the consumer journey is storytelling, then the content around it is more akin to world-building. 

    This has been called content continuity by others.[8] Content continuity supports the web of interactions that aren’t a purchase in the James Hankins model. 

    The storytelling provides our core content, the content continuity builds around that. Content continuity provides supporting information. 

    How do we think about content in the online realm in order to create content continuity? The key to thinking about this content is to think about it in two dimensions. The first dimension is around content themes. What are the content themes that the content journey relies on and what is the content areas that are tangential to these areas? This will vary based on the product, service or campaign. 

    The second thing to consider is how this content affects the audience in terms of exposure to the brand, exploration, evaluation and experience. With this in mind consider how your content themes fit into the following six areas that impact exposure, exploration, evaluation and experience. Are there any obvious gaps that need to be plugged? 

    20210922 - content in the online realm
    The author’s own creation

    If you are marketing to a well-understood category with a well-understood idea of what is good, that your product or service fits into then you probably not need to consider market shaping or market attitudes. Otherwise, it makes sense to see how the content themes cover: market authority, market shaping, marketing attitudes, product awareness, product relevant and product proposition / support. 

    Tonality

    The tone of content needs to be appropriate to the job that needs to be done. Safety instructions or a list of allergens in the product could do without a touch of levity. However, in other areas it is worthwhile thinking about how emotion could be used appropriately. Research shows that emotional priming content aids long term sales uplift.[5]

    Remix, re-edit and reuse

    Once you’ve created great content, the next thing to think about is how it can be put to the best use with necessary tweaks, expansions or modifications. A webinar can be turned into video on demand content. A presentation script can be turned into an opinion piece or white paper. 

    Think about how it connects with other content. This means connecting content together and treating your digital presence as an ‘embassy’.[9] This embassy approach facilitates audience exploration and evaluation. 

    Ignoring the digital dictatorship of the marketing automation black box

    All of the processes that we’ve outlined take a human-centred approach, this means that they may not fit in with the algorithmic driven ‘black box’ approach beloved of marketing automation platforms. This means doing content for the right reasons, not just for the right numbers. It takes bravery to ignore the hectoring and dictatorial nature of the ‘black box’, but who should your organisation put its faith in, its marketing staff or a ‘one-size fits all’ algorithm? I would argue that data and metrics should inform, but not dictate an approach. 

    You can find similar content to this essay here.


    [1] McLuhan, M. (1964). Understanding Media: The Extensions of Man. Kiribati: New American Library.

    [2] Roach, T (September 11, 2021) Why the sales funnel is the cockroach of marketing concepts. United Kingdom: Marketing Week

    [3] Ritson, M. (September 18, 2020) ‘Funnel juggling’ is the answer to marketing effectiveness. United Kingdom: Marketing Week

    [4] Townsend, W. W. (1924). Bond Salesmanship. United States: H. Holt.

    [5] Field, P., Binet, L. (2013). The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies. United Kingdom: Institute of Practitioners in Advertising.

    [6] Court, D., Mulder, S., Vetvik, O.J. (June 1, 2009) The consumer decision journey. United States: The McKinsey Quarterly

    [7] Hankins, J. (February 2, 2021) Forget funnels, here’s a new model for the path to purchase. United Kingdom: Marketing Week

    [8] Kuperman, D. (October 8, 2012) The Importance of Content Continuity. United States: The Effective Marketer

    [9] Armano, D. (October 1, 2010) Digital Embassies: A Blueprint for Community Engagement. Germany: FutureLab.

  • RISC V + other news

    RISC V

    There is heat starting to generate (finally) behind RISC V: Marvell founders back data centre RISC-V chiplet startup | EE News Europe  and Apple is doing their due diligence with a RISC V code port: Apple is Reportedly Designing Various Embedded Subsystems across all Operating Systems using RISC-V – Patently Apple  – is now exploring and developing various embedded subsystems across all Operating Systems using RISC V. The emerging Open Source RISC V architecture is now being used by companies like Nvidia, Google, Oculus, Qualcomm, Rambus and others for IoT devices to supercomputers, smartwatches and autonomous vehicles. Amazon and Alibaba are currently designing their own cloud and data center chips. This week Apple was shown to be recruiting RISC V “high-performance programmers. More specifically, Apple is currently seeking out experienced programmers with detailed knowledge of the RISC V instruction set architecture (ISA) and Arm’s Neon vector ISA for the Vector and Number Group (VaNG) of its core operating system group. Apple’s VaNG is responsible for the development and improvement of various embedded subsystems running on iOS, macOS, watchOS and tvOS. – Not surprising that Apple will be keeping its options open for porting across architectures including RISC V, like it did with Intel and ARM respectively. Apple has taken a similar approach for decades. Apple had the Rosetta Stone version of Intel instructions years before it moved the Mac to Intel. RISC V came out of a research requirement for an open-source computer system and was started in 2010. RISC V was originally thought of as a fun 3 month research project… RISC V designs and specifications were released under a BSD and Creative Commons licence. The foundation overseeing RISC V is based in Switzerland to get around US trade sanctions against potential adoptees like China (or North Korea)

    Business

    Corporate America fights uphill battle against anti-China push – POLITICO – there will come a point where this starts costing them sales in the home market and I see that day coming soon

    Australia’s education industry facing US$15 billion loss as frustrated, worried students ponder futures | South China Morning Post  – Australia’s international education sector was worth around A$40 billion (US$29 billion) in 2019 before the coronavirus pandemic. But students, the majority who come from China, are considering their options as Australia’s borders remained closed – on balance this could be good for Australia as it would also remove a lever of soft power that China has in Australia with subverted academia. This also makes you wonder about the craven nature of UK universities: Universities hire planes to fly in China students | News | The Sunday Times  – There are about 220,000 Chinese students studying in the UK. Across the Russell Group, one in every ten students is Chinese, and they provide nearly a fifth of all tuition fee income, worth an estimated £1.3 billion every year. In Glasgow, about a third of the university’s tuition income comes from Chinese students. At Liverpool University, one in five of its students in 2019 was Chinese — these 5,550 students were worth an estimated £90 million to the university. Experts warned that universities were at risk of overlooking the needs of British youngsters as they fretted over the potential loss of fee income from their overseas students, who pay up to £35,000 a year in fees, nearly four times the fees paid by their British counterparts

    China Evergrande bonds suspended as prices plunge | Reuters  – The Shanghai Stock Exchange said in a statement that it had temporarily suspended trading in China Evergrande Group’s 6.98% July 2022 corporate bond following “abnormal fluctuations.” The exchange had also suspended trading in the bond on Friday. Shanghai exchange data showed the bonds sliding more than 25% to a low of 40.18 yuan after the resumption of trade on Monday afternoon. The company’s 5.9% May 2023 Shenzhen-traded bond , which was also suspended, fell more than 35% after trading resumed – read with Soho China shares plunge 40% after Blackstone deal collapses | Financial Times  – this isn’t just about a property sector rout, but also about the founders wanting to be independent of China moving forwards

    Deutsche Telekom deepens bet on US market with SoftBank deal | Financial Times

    In the driver’s seat: China’s electric vehicle makers target Europe | MericsGovernment subsidies for China-based manufacturers could distort global markets. That China has become the leading EV market is the result of substantial government support. But Chinese exports are also directly supported by central and local governments sponsorship of new production plants, R&D centers and overseas acquisitions

    China

    Zheng Yongnian on “the death of China Studies” – by Kevin Carrico – NSL can’t cancel me – well worth a read. Chinese warfare on the study of China abroad

    Chinese Power and the State-Owned Enterprise | International Organization | Cambridge CoreThe results suggest that China uses FDI by prominent state-owned enterprises as an instrument to promote its foreign policy. – Which makes willing stooges like Vodafone look even worse

    BlackRock Raises $1 Billion for First Chinese Mutual Fund Run by Foreign Firm – WSJ

    Consumer behaviour

    Rejected internal applicants twice as likely to quit | Cornell Chronicle 

    Feeling the 2019 Hong Kong anti-ELAB movement: emotion and affect on the Lennon Walls: Chinese Journal of Communication: Vol 0, No 0The walls are able to marshal the resources of the minds and bodies of those who created and sustained them and give rise to political passions and movement actions.

    Effect of Financial Incentives and Environmental Strategies on Weight Loss in the Healthy Weigh Study: A Randomized Clinical Trial | Lifestyle Behaviors | JAMA Network – comparative ineffectiveness of a couple of nudge strategies for treating obesity

    A Generation of American Men Give Up on College: ‘I Just Feel Lost’ – WSJAt the close of the 2020-21 academic year, women made up 59.5% of college students, an all-time high, and men 40.5%, according to a Wall Street Journal analysis of enrollment data from the National Student Clearinghouse, a nonprofit research group. U.S. colleges and universities had 1.5 million fewer students compared with five years ago, and men accounted for 71% of the decline, the Journal analysis found. – this looks like a political and demographic time bomb waiting to go off. Think about the potential wasted at a time when the US needs more engineers, technologists and innovators of both genders. The deficit of hope scares the crap out of me and should scare you

    Culture

    Taste of the East: How The British Fell In Love With Chinese Cuisine | Newham Chinese AssociationUntil the 1940s, the majority of customers in the restaurants were not English but Chinese immigrants. In the aftermath of World War II Chinese food began to grow in popularity. British servicemen returned from various parts of the Empire and the Far East with a willingness to try different foods and cuisine and a new enthusiasm for Chinese food and restaurants. This in turn saw the rise of the restaurant trade in Soho. Chinese people entered the catering trade because of the downturn in shipping and the closing of laundries, traditional areas of employment. In the 1950s and early 1960s there was an influx of Chinese from Hong Kong who provided the necessary workforce. The restaurants served Cantonese food because of Britain’s old colonial links to Hong Kong

    Design

    Modern Woods: A Herman Miller Story | YLighting Ideas 

    Hong Kong mulls regulating ‘flight deck’ mobile phones on vehicle dashboards – Hong Kong Free Press HKFP – iconic interior feature on Hong Kong taxis

    Economics

    Tech Crackdown Is a Cloud Over China Economy, Ex-WTO Chief Says – Bloomberg

    Is China uninvestable? | Financial Times  – The problem the party has to solve is almost the opposite: investment is so high that much of the capital is malinvested. As a result, debt is growing faster than gross domestic product. The irrelevance of foreign investors to China key problems doesn’t mean Chinese stocks might not go up, “but you have to get both the valuations and the politics right, and that’s just really hard” – soft innovation and rent seeking investments versus the hard innovation desired – Cathie Wood’s Ark cuts China positions ‘dramatically’ | Financial Times – I think strategic alignment wit CPC agenda is a greater predictor than how much of a sycophant the company has been, which is what Ms Woods relying on

    Interview: Larry Summers, economist – by Noah Smith – Noahpinion – interesting interview on economics

    China offers $31m in emergency aid to Afghanistan – BBC News – aid in kind rather than cash to maximise leverage over the Taliban, its a smart play

    Chinese Industrial Policy: How A City Turned Itself Into a VC Fund – by Jordan Schneider – ChinaTalk – interesting to read this. New Structural Economics seems to be very similar to the processes outlined by Joe Studwell in How Asia Works. I was surprised to see that they weren’t trying to learning from Japanese agricultural policies given the mountainous land similarities and instead focused on US agricultural poliicies which have less clear cut lessons for China

    Ethics

    Facebook Says Its Rules Apply to All. Company Documents Reveal a Secret Elite That’s Exempt. – WSJ

    Finance

    Investment banks accelerate efforts to automate junior ‘grunt work’ | Financial Times – how much ‘skills’ and ‘learning’ will be lost through this process?

    FMCG

    Subscriptions: recurring revenue model best suited to expensive items | Financial Times – not terribly surprising, I know that Unilever and Chlorox leant into this hard

    ‘Unprecedented influence’: Hong Kong prisons chief accuses inmates held for national security, protest offences of stirring rebellion behind bars | South China Morning PostHong Kong inmates held for offences related to the national security law and the 2019 protests are exercising “unprecedented influence” in the city’s prisons, leading to round-the-clock monitoring usually reserved for high-profile criminals such as triad leaders – it is probably down to chocolate and candy scandals that threatened Hong Kong and China’s national security. Apparently the Hong Kong government felt threatened by excessive amounts of gummy bears and M&Ms among prisoners

    Germany

    Opinion: Germany must call off Angela Merkel′s Chinese love affair | Business | Deutsche Welle – interesting that this ran in Deutsche Welle before Chancellor Merkel’s last call with Xi Jingping

    Hong Kong

    American lawyer imprisoned in Hong Kong speaks out about his treatment – The Washington Post – Sam Bickett’s case is instructive

    How to

    Nilesh Ashra on his digital toolbox, worthwhile digging into via Iain Tait

    Innovation

    JCB heir Jo Bamford launches hydrogen fund | Financial Times – they’ve done some really interesting work around hydrogen powered internal combustion engines in a way that contrasts with Hyundai’s hydrogen fuel cell approach

    Technique bonds copper foil and PTFE for better 5G 

    UK orders national security review of graphene firm’s takeover by Chinese scientist | Competition and Markets Authority | The Guardian 

    Chinese air force may have cracked how to land a hypersonic drone | South China Morning Post

    Superior MEMS sensors from cavity silicon-on-insulator wafers | EE News 

    Robotics pioneer Yoky Matsuoka’s Panasonic venture debuts personal assistant service in Seattle – GeekWire – what’s interesting about this is that its a concierge service a la Amex Black Card and similar. The tech is on the back end supporting the human operator. I presume that this is also going to build massive data sets on human problem solving

    Ireland

    Galway in line for Intel megafab | EE News EuropeA former military firing range in Oranmore near Galway in the west of Ireland is the Industrial Development Agency’s “preferred site” for an Intel chip foundry that would employ 10,000 people, according to reports. This is more than twice the 4,900 people Intel employs at its established facility in Leixlip, Ireland on the outskirts of Dublin. Pat Gelsinger, Intel CEO, visited Leixlip last week and met with Ireland’s prime minister, Taoiseach Michael Martin. The site in Galway is a 216-hectare rifle range, owned by the Irish Department of Defence. The project would involve the building of eight factory modules on the campus, the reports said

    Korea

    South Korea shatters national debt taboo to tackle inequality | Financial Times – really interesting article

    South Koreans sour on China ahead of Wang Yi visit – Nikkei AsiaSurvey results released in June by Sisain, a current affairs magazine, and pollster Hankook Research indicate a souring of South Korean public opinion toward China, particularly among the young. Only 26% of respondents had warm feelings toward China, compared with 57% who felt warmly toward the U.S. Even Japan, South Korea’s traditional rival, came out ahead of China with 28%. “Dislike of China is arguably emerging as the spirit of our times,” Sisain wrote in an accompanying article. “The question ‘what kind of country is China to us?’ is changing to ‘why and how much do we dislike China?”

    Legal

    China Unveils New Rules Targeting Anticompetitive Practices by Internet Companies – WSJ

    Was the ‘surveillance state’ a price worth paying? – The Law and Policy Blog and How the War on Terror Supercharged State Power – worthwhile reading both together

    Luxury

    The four fashion personas of China’s Gen Z | Vogue BusinessDespite the youthfulness of Gen Z consumers, their understanding of fashion and luxury culture is as mature as older generations. – there is so much in the way that they picked their sample which makes this research something to be approached with caution. Shanghai is not representative of high growth lower tier markets.  Gen Z believes that to qualify as true luxury, a brand needs more than high price points, heritage and craftsmanship. It must also convey an elevated sense of aesthetics, with unique qualities and character. – and this has been an issue that luxury brands have been struggling with. Male Gen Z shoppers are outspending women by 20 per cent on fashion and luxury goods. Not every Gen Z consumer in China is obsessed with celebrities and influencers. – this surprised me as many men are having to save up to impress their girl and get the requisite items needed for a partner to say that they would marry you. The men surveyed are likely to be princelings. Interestingly, many Gen Z are critical of them and the culture that surrounds them. – this mirrors the wider Chinese government criticism of culture. More sophisticated marketing campaigns may, therefore, work effectively with Gen Z shoppers. For example, they appreciate exhibitions that mix brand stories with art and culture. They also like brands with creative crossover collaborations. Finally, they appreciate word-of-mouth recommendations from friends and families. Among those celebrities who do impress Gen Z, the key names include Yibo Wang, Mi Yang, Wen Liu and Yangqianxi Yi (also known as Jackson Yee). Key opinion leaders (KOLs) include Mia Kong and Fil Xiaobai.

    Opinion: Finally, a Chinese car brand to take seriously in Europe | Autocar – interesting that Autocar thinks electrification will disrupt the premium car sector

    Chinese star calls time on Swiss watch brand after CEO says Taiwan is a ‘country’ | South China Morning PostAudemars Piguet CEO referred to Taiwan as ‘a very tech-oriented country’ in a video conversation months ago. Actor-singer Lu Han and team had wanted the watchmaker to apologise on global platforms in Chinese and English – effeminate looking showbiz star tries to save career and look masculine by leaning into Chinese nationalism

    Foreign brands criticised in China for misleading shoppers | Reuters – move after Canada Goose might be due to it being from Canada or a prelude to an attack on the luxury sector

    Chinese debts unravel historic fashion stores | Business | The TimesTroubles in China are putting some of the oldest names in British fashion in a precarious position, with Aquascutum quietly pulling out of the UK entirely and Gieves & Hawkes battling a winding-up order. The trenchcoat maker and the tailor are owned by Shandong Ruyi, which has come under increasing pressure over its bloated $4 billion debts after an acquisition spree intended to turn it into China’s answer to LVMH, the French luxury goods conglomerate

    Marketing

    Rewarding loyalty helps brands make gains in Hong Kong’s top local brands ranking | Country Rankings | Campaign Asia – I find this fascinating as it is at odds with marketing science findings from the likes of the Ehrensberg-Bass Institute

    The Paradox Of Buying Influence. “You keep using that word. I do not… | by Faris | Medium

    Media

    China Bans ‘Cissy Idols’ and ‘Effeminate Men’ in Entertainment Sector – Variety – Chinese government’s crackdown on the tech and entertainment sectors has now turned to “sissy idols,” “effeminate men” and all things “overly entertaining.”

    Hong Kong media group Next Digital says it aims to wind down, board quits | Reutersthe Hong Kong government has never indicated which articles published by Apple Daily allegedly violated the national security law, and the uncertainty created a climate of fear, resulting in many resignations including those responsible for the regulatory compliance duties of the publicly traded company. “We observe that the events affecting the company and its people following the invocation of the National Security Law occurred despite there having been no trials and no convictions,” it said. “Under this new law, a company can be forced into liquidation without the involvement of the courts.” “As Apple Daily often observed, Hong Kong people have a collective memory of what life was like elsewhere when freedom of speech was denied: No other rights are safe” – the Hong Kong government response to this was Kafta-esque

    China uses anti-fraud app to track access to overseas financial news sites | Financial TimesThe app was launched in March by the public security ministry’s National Anti-Fraud Center and blocks suspicious phone calls and reports malware. Police said it was needed to combat a surge in fraud, often perpetrated by overseas operations managed by Chinese and Taiwanese nationals. The ministry recommended that the app was downloaded but numerous local government agencies made it mandatory for their employees and individuals with whom they work, such as students and tenants. One Shanghai-based user told the Financial Times he was contacted by police after accessing a US financial news service. He was also asked whether he had contacts abroad and regularly visited overseas websites. The user, who asked not to be identified, said police seemed genuinely concerned about foreign scams. “But the questions they raised about whether I have contacted foreigners made me feel like they don’t want me accessing foreign websites,” he added. “I deleted the app after the meeting.” A second user in eastern Shandong province said police called him on four consecutive days after the app showed he had visited what it labelled “highly dangerous” overseas information providers, including Bloomberg – if I was Bloomberg or the FT Chinese service I would be concerned

    Online

    Why Instagram’s creatives are angry about its move to video | Instagram | The Guardian

    Some of the most iconic 9/11 news coverage is lost. Blame Adobe Flash – CNN

    Former UK hedge fund partner plots return of Trump-era social network Parler | Financial Times

    Retailing

    Typical CVS Shopper Is Urban Gen Xer, Earns High IncomeIn addition to OTC pain medication and cough remedies, the typical retail shopper often prefers to buy candies, chocolates, and bottled water. Their favorite sweets brands at CVS are M&M’s and Reese’s, and they also buy a lot of Hallmark cards. Just 1.6% of a CVS shopper’s total dollars are spent at CVS, compared with 6.8% of their spending on Amazon. At other retailers, the CVS shopper buys more fresh garlic, hand sanitizer, bar soap, and non-dairy milk alternatives than the national average shopper. They’re also big fans of fast-food chicken nuggets

    Security

    Normal-looking USB cable logs everything you do and can be radioed from more than 1 mile away | Boing Boing 

    U.S. to Include Korea in ‘Five Eyes’ Spying Pact – The Chosun Ilbo (English Edition): Daily News from Korea – World 

    Chinese hackers behind July 2021 SolarWinds zero-day attacks – The Record by Recorded Future

    Malware found preinstalled in classic push-button phones sold in Russia – The Record by Recorded Future 

    Billions of devices impacted by new BrakTooth Bluetooth vulnerabilities – The Record by Recorded Future

    Pro-China misinformation operation attempting to exploit US Covid divisions, report says – CNNPolitics – worth while reading Reuters take as well – Pro-China social media campaign hits new countries, blames U.S. for COVID | Reuters  – synopsis from the China Research Group: According to research published on Wednesday by Mandiant and Alphabet’s Google unit, thousands of accounts across dozens of social-media platforms—including Facebook, YouTube and Twitter —and online forums have urged Asian-Americans into the streets to protest against racial injustice in the US. The network of fake social media accounts is “almost certainly supported by a government sponsor, either directly through a government agency or a third-party contractor”.

    China Is OK With Interfering in Guinea’s Internal Affairsthe inconsistency it demonstrates—nonintervention but only when it works for China—risks undermining the validity of China’s promises to potential partners, among whom only the “irredeemably corrupt or terminally naive” take Beijing’s “win-win” rhetoric seriously. Indeed, Beijing’s mercurial wielding of noninterference risks further exposing the ugly underbelly of China’s fiercely realpolitik foreign policy. China’s pitch to leaders the world over is straightforward: Beijing offers vast sums of development funds (and political support) and expects certain goods—natural resources, ports, military bases, and international political support—in return. Many developing world leaders sign up for this bargain not out of authoritarian solidarity but for Chinese money; it solves problems, and there is no obvious Western alternative. Where poverty and underdevelopment are the most pressing issues, leaders will not say “no.” But with Chinese money, leaders often lean more autocratic – coup messed with China’s access to bauxite (which it doesn’t want to buy from Australia) and its ability to make aluminium which is a strategically important metal

    Hackers leak passwords for 500,000 Fortinet VPN accounts | Bleeping Computer 

    Japan is belatedly recognising the risks of cyber war | Financial Times 

    Indonesian intelligence agency compromised in suspected Chinese hack – The Record by Recorded Future – and this is what China does to its ‘friends’ in ASEAN….

    Web of no web

    Avatar overload: my trip through the Burning Man metaverse | Financial Times 

    Wireless

    Why 5G may be taking longer than we thought – Aruproll-out of 5G networks commenced in earnest in 2019, and is now well underway in many countries, this is largely being driven by the commercial mobile network operators. This has led to a focus on serving major cities and towns, where the service is deemed to be commercially viable and attractive to do so. In addition, much of the focus of these deployments has been on delivering enhanced mobile broadband use cases for public consumers (such as high definition video streaming, VR/AR and gaming). The focus isn’t initially on delivering the lower latency and higher network reliability that would be needed for industrial automation and autonomous vehicles

    Starlink is a global ISP built at ZERO COST to SpaceX, enabling NASA’s Artemis launch | I, Cringely