The online field has been one of the mainstays since I started writing online in 2003. My act of writing online was partly to understand online as a medium.
Online has changed in nature. It was first a destination and plane of travel. Early netizens saw it as virgin frontier territory, rather like the early American pioneers viewed the open vistas of the western United States. Or later travellers moving west into the newly developing cities and towns from San Francisco to Los Angeles.
America might now be fenced in and the land claimed, but there was a new boundless electronic frontier out there. As the frontier grew more people dialled up to log into it. Then there was the metaphor of web surfing. Surfing the internet as a phrase was popularised by computer programmer Mark McCahill. He saw it as a clear analogue to ‘channel surfing’ changing from station to station on a television set because nothing grabs your attention.
Web surfing tapped into the line of travel and 1990s cool. Surfing like all extreme sport at the time was cool. And the internet grabbed your attention.
Broadband access, wi-fi and mobile data changed the nature of things. It altered what was consumed and where it was consumed. The sitting room TV was connected to the internet to receive content from download and streaming services. Online radio, podcasts and playlists supplanted the transistor radio in the kitchen.
Multi-screening became a thing, tweeting along real time opinions to reality TV and live current affairs programmes. Online became a wrapper that at its worst envelopes us in a media miasma of shrill voices, vacuous content and disinformation.
I have used Flickr as my visual diary and my older pictures end up in odd places, but none odder than an office move picture and Backroom. The office move picture seems to have something about it that others feel.
The interior of my old office in 74 New Oxford Street
I had posted it on Flickr, which is a site that I use as my personal picture library, visual diary and image hosting for this blog.
Flickr
Flickr is a photo sharing site. It has discussion boards, groups for different kinds of photography. It hosts images that can be embedded. While it has had an app for longer than Instagram has been around, its freemium model and late adoption of filters meant that Instagram covered the mass market and Flickr was more for dedicated photographers of sorts.
I started getting messages in Flickr about the picture
Hello, I am messaging you about an old photo you took. 11 years ago you took a photo of an empty office. If you remember where this building is may you please tell me. I want to know where it is because it is the photo in an article for backrooms level 4 (I’m not sure if you know what that is but it is a really bug mystery.
filerew
Curious about the Enigmatic Office Building – Dear Ged Carroll, I stumbled upon this intriguing picture you posted on Flickr back in 2011 (September 12, 2011). It’s a captivating shot of an empty office building, and I’m really curious about its location and the story behind it. Could you please share more details about where this picture was taken or how you came across it? It seems like it might be part of an online mystery, and I’d love to learn more about it.
George Williams
Until I got the message from filerew, I had no clue about Backroom.
Empty office
The empty office picture was taken at 74 New Oxford Street, the building had the now unfortunate name of ‘ISIS House’ at the time. The agency that I worked for had been on a long lease in the space. It had originally been fitted out sometime in the 1980s or early 1990s for Comic Relief. There had been no changes since. It was as tired looking as the photo showed.
The furniture was taken away by the company who outfitted our new office. The landlord took the building back as tenant leases ran out. They then stripped the building down to the studs and thoroughly refurbished it as a modern glass fronted block. Even the building entrance moved from 74 New Oxford Street to 70 New Oxford Street.
The photo has a grainy quality as it was taken quickly using an iPhone 3GS, hence the considerable noise in the image that softens it, rather like watching a film on a VHS video tape. It was a dark and cloudy day, which gave it the soft even lighting and shadows.
Backroom
Backroom is a sort of online game that seems to be similar to boardgames such as Dungeons and Dragons with players consulting the site. The backrooms of the title are dystopian places with some supplies for the players and various risks of imminent death.
Something about the mysterious feeling of the picture inspired them to use it in their game. The Backroom site does weird me out a bit however.
Most of my images are available on a creative commons licence, so the creators at Backroom were perfectly entitled to use it.
It took me a little while to write this post on Pebble. Pebble was a start-up that looked to build a more civil microblogging platform than Twitter. Unfortunately it closed on November 1, 2023.
It supported 280 character posts, replies and messages. The staff validated prominent users such as journalist accounts. The service had its own mascot rather like the famous Twitter fail whale; it was a snail called Herbert.
It was the little touches in the user interface that most impressed me when I first started using it, like the ‘radio button’ functionality that showed you what mode you were using the service in. In the screen shot above you can see how the profile icon on the left is filled out to show I was looking at my profile.
The Pebble community
The founders set out to build a community that more resembled early Twitter than the reactionary discussion dominated platform of today. Along the way they also looked in improve the Twitter user experience design. The product was launched as T2 and slowly built up a community. There are good reasons for slowly building a community.
As co-founder, Gabor Cselle put it
“Twitter, but back to the roots”
From T2 to Pebble: The Rise, Challenges, and Lessons of Building a Twitter Alternative by Gabor Cell on Medium.com
Years ago, I got to see George Oates talk about how the community around photography social network Flickr built up. The key was a slow build up of the right people to ensure a community was built with a set of norms that would morph into community rules and culture as the platform scaled larger.
Which begs the question is Pebble a platform at all, or a common state of mind that bonds the community together?
The Pebble community was surprisingly diverse from designers, fantasy authors and Silicon Valley insiders to Japanese cat enthusiasts and a few random netizens like myself. It was odd and eclectic like Twitter circa 2006 / 2007. In this respect it certainly met the brief of “Twitter, but back to the roots”.
This diversity was even more surprising that the platform had about 20,000 registered accounts in total. Media coverage of T2 had garnered an original waiting list of 33,000 interested people.
T2 is dead; long live Pebble
Originally the platform was called T2, a not so subtle allusion to the ambition of building a better Twitter microblogging service. One that isn’t full of reactionary content, or the erratic policies of owner Elon Musk.
T2 rebranded to Pebble. This was to provide a name that was more human-friendly than T2. The move to Pebble pleased investors, but didn’t help attract new consumers.
Criticisms
Pebble didn’t work for everyone, my friend Stuart claimed that he found it unusable with Microsoft Edge. Pebble didn’t have an app, which would have taken time to develop and so would APIs.
If Pebble had started licensing APIs to social listening platforms, this may have driven more brand interest in the platform over time and would have been a clear differentiator vis-a-vis Threads, Bluesky, TikTok and Instagram.
Scale
In the technology sector, scale is considered to be everything. But that’s the approach that left us with TikTok, Facebook and Twitter with all of their attendant problems. Yet despite the attendant problems of large technology platforms, trust and safety were not clear compelling differentiators for Pebble.
A second problem that the founders identified was that there wasn’t enough content coming in to make it a daily destination. Like Twitter and Threads before it, I found I had to ‘wind up’ to putting content on the platform on a daily basis.
My timing wasn’t great.
The End
The last post was by Serge Keller, who posted a video of Vera Lynn’s We’ll Meet Again.
“This is not the end, it is not even the beginning of the end, but it is perhaps the end of the beginning.”
Winston Churchill
Pebble didn’t completely die. As soon as news broke of the platform’s demise a few things happened. Participants started rallying around, sharing their details on other platforms and sharing invites for Bluesky and Mastodon.
Gabor set up a sub-Reddit for Pebble participants, which didn’t get too much take-up. But a Mastodon instance that he skinned in the Pebble UI and put up as a social experiment did manage to take off.
It provides an improvement on the user experiences I have seen on other Mastodon instances so far. A surprisingly large amount of the Pebble community kind of held together across Bluesky and Mastodon. This indicates to me that to those that know safety and trust might be more compelling than we currently believe. I find myself using the Pebble Mastodon instance more than Bluesky at the moment.
Over the past few years we’ve seen a plethora of watch registry platforms spring up. There have been a number of reasons for this happening:
European Union regulations
Business processes
Crime
European Union regulations
The European Commission Health and Digital Executive agency have been championing the idea of digital product passports across a range of sectors including textiles and various manufactured goods. This includes:
Electrical and electronic equipment
Batteries
Food waste
Textiles
Packaging and packaging waste
Even if a watch is mechanical in operation and doesn’t come with a sewn strap, it still comes with packaging. Digital product passports mean that watchmakers end up with a watch registry service almost by default for newly manufactured watches.
The EU digital product passport sits at the intersection of a number of EU related policies including the Ecosystem for Sustainable Products regulation and the Cyber Resilience act. The focus on sustainability is designed to facilitate a circular economy of manufactured, serviced and recycled materials. Having a product’s documentation follow it through its life helps prevent fraud and regulatory non-compliance in a similar way to animal passports as part of the common agricultural policy. It isn’t perfect but it makes criminal activities harder to do and easier to uncover. For such a system to work, it would need to resist the efforts of bad actors like Russia.
There are secondary benefits to the digital product passport including inserting friction in the global trade of products made outside of the EU for importation into the trading bloc, such as fast fashion items.
Luxury items, by their nature have less to worry about, but given their high value, at a future date analysing watch registry data may help understand and intercept money laundering schemes.
There have been existing watch registry players for instance The Watch Register which is a spin-off of the Art Loss Register.
Business processes
As well as using the digital product passport for regulatory purposes and a watch registry. Digital product passports allow product traceability to facilitate:
Manufacturing including quality control and quality assurance
Service and repair
Customer relationship management
Product recycling or remanufacture
Proof of authenticity throughout the life of the product, provided as a watch registry function
Crime
Non manufacturer related platforms have been very upfront about their concern to help combat watch thefts that seems to have surged. Between 2021 and 2022 luxury watch thefts in London surged over 40 percent. London as a global city has rapidly built a reputation for itself as a centre for watch thefts. It has been suffienctly out of control that a luxury auction house and secondary market dealers have been warning prospective and existing customers of the crime risk. The idea is that by having traceable ownership of timepieces in a watch registry, the stolen watches would be harder to fence and would likely be seized when submitted for service, repair or resale.
For secondary dealer watch related fraud has also been an issue with a high profile allegations against Anthony Farrer aka The Timepiece Gentleman (TPG).
The Watch Register
The Watch Register was founded in 2016. For a 20 percent fee, they will store the details of a stolen watch. Watch dealers then check inventory that they are about to receive against the their database. This is problematic for a number of reasons:
You can’t register your watch unless it’s been stolen.
Police are now reluctant to provide a crime number to watch thefts, which you need to register your watch.
There’s a 20 percent fee for registration
The watch, its box and papers may have all been stolen. Which might make having the watch number to hand all the more difficult.
Reviews on watch forums of the service have been mixed. Given the forthcoming regulations coming through The Watch Register is likely to be relegated only to older watches and its 20 percent commission fee looks expensive versus both manufacturer offerings and Digital Watch Vault.
Blockchain and Watch registry
Some of these services have adopted blockchain as their technology stack of choice. I am sceptical of blockchain as a technology in general due to its relatively slow transaction rate compared to relational databases and high speed payment networks operated by the likes of Visa, Mastercard and American Express.
Arianee digital passport
Arianee is a SaaS business and a governing body for a protocol. It offers digital passport and membership services that are used by luxury fashion brands, luxury retailers and beauty brands. Several watch brands have adopted Arianee’s digital passport offering. The product is white labelled and different brands might use different functions, but it is based on top of a block chain technology stack.
Audemars Piguet
Breitling
MB&F
Panerai
Roger Dubuis
Vacheron Constantin
Breitling was the first of the brands to launch its digital passport service in 2020, Panerai rolled their version out in October 2023. There isn’t cross-brand interoperability to make a registry of registries. They all seem to operate as ‘shards’ or instances.
Aura digital product passport
Aura is an LVMH led consortium for the deployment of blockchain based solutions focused not he luxury sector. Other luxury groups including Richemont and Prada Group are members. Much of the use has focused on luxury fashion brands like Loro Piana and Prada. Cartier is also involved and the service is pitched at luxury watch makers. Watchmakers involved include
Bulgari
Cartier
Chopard
H Moser
Hublot
Like Arianee there isn’t cross-brand interoperability for the watch registry function.
Digital Watch Vault
Digital Watch Vault is a platform that has been put together by individuals involved in the secondary market for watch. There is no charge to submit the details of your watch.
Digital Watch Vault is a new service. It has a number of high profile advocates as well as some detractors.
For some brands sponsorships aid in research and product development, motorsport and mountaineering are two sports where this the case. Other sponsorship deals, for instance college athletes and premier league footballers depend on the individuals effect as an influencer as much as their role on pitch. All of these complexities will affect the perception of the sponsorship value and effectiveness. Sponsorship being unmanaged and unmeasured isn’t a new phenomenon. – Sponsorship ‘unmanaged and unmeasured’, WFA warns – The Media Leader. Shirt sponsors are basically dependent on the amount of time on screen. Sponsoring celebrities like Jackie Chan is more about attracting eyeballs to the companies advertising campaigns.
(Jackie Chan represents a particular problem in this sector of sponsorship because he represented over 12 brands at the same time. From local companies that made game consoles suspiciously similar to Nintendo systems to Japanese multi-nationals Canon and Mitsubishi.)
Part of this focus on sponsorship measurement might be about the culture change digital advertising created: How the digital revolution led to a greater justification for advertising – The Media Leader. Famously, telecoms executives love of particular sports influenced sponsorship programmes of their companies. Sir Peter Bonfield was a keen sailor and BT sponsored the Global Challenge yacht race series.
Sir Chris Gent, over at Vodafone was a big cricket fan. The sponsorship would have been difficult to measure as a lot of the impact would have been in cementing existing relationships and facilitating new ones through corporate entertainment. With both, there would be some efforts to demonstrate the relevance of the sponsorship, but it was very much putting the cart before the horse.
Grateful Dead x Stundenglass Bong | Esquire – yes the Grateful Dead now have an official bong for resale, but the author’s deadhead memories are the thing to read on this article
Louis Vuitton is selling a €6,000 digital mini trunk by Nicolas Ghesquière | Vogue Business – Louis Vuitton is selling a €6,000 digital mini trunk by Nicolas Ghesquière. The next product available to LV’s exclusive group of NFT holders is a mini trunk bag designed by the brand’s women’s artistic director. Only 200 are available, and the physical will land in March.
I had used SCART for a long time. The large parallel port plugs and stiff coaxial cables that looked as if they were limbs that had fallen of a cyberpunk twisted oak, were just part of the living room. Even if you hadn’t looked behind the TV cabinet, you maybe seen them as part of the flight cased TV and laser disc combo back when karaoke first took off as an activity in your local pub. Or the connection between a pub’s TV for Sky Sports and the set-top box held up high on the pub wall for punters to enjoy the game with their drink.
That was up until their replacement by HDMI cables, TOSLINK and ethernet cables in my home TV set-up over the past ten years. SCART was actually the name of the French radio and television makers association who developed the standard back in the mid-1970s. SCART came along as TVs were becoming more reliable and one started to see the decline of the TV rental market.
My parents first TV that they bought in the UK was a HMV-branded set with glowing vacuum tubes in the back despite a relatively modern looking TV case with push buttons similar to this one. SCART came along just a few years later.
A lot of the SCART features assumed that consumers would move to larger TVs with better displays and sound that would come to dominate the living room of European homes. And they were right, though through much of the 1980s many homes still had a 13″ colour portable TV.
SCART became compulsory for televisions sold in France from 1980 onwards. The standard was sufficiently robust and scalable for it to be used in transmitting 1080p high definition video as HDMI came to prominence. France eventually revoked their compulsory adoption of SCART in 2015.
Things that we take as standard on HDMI like using the VCR, set-top box or disc player to turn on the TV, were also standard on SCART from the late 1970s. You could daisy chain equipment together, which was important for people who were early adopters of satellite receivers, cable TV boxes and laser disc players.
SCART came at a time when globalisation moved the gravity of consumer electronics further east. First to Japan, then Taiwan, Hong Kong, South Korea, Malaysia and eventually China. Brands like Philips, Grundig, Nokia, Nordmende, Thomson and Ferguson were swept to the side by likes of Sony, Mitsubishi, Panasonic, Sharp, LG and Samsung.
The SCART socket and plug were clever designs. You could only put them in the right way around and for something with 21 pins in they were not only robust but easy to plug and plug out again. Though once you had a SCART connection set up, you left it well alone.
China’s property crisis is stirring protests across the country – Nikkei Asia – Around 50 to 70 demonstrations are now occurring monthly, though August saw about 100 worker-led protests, three times as many as the same month a year earlier. Since June 2022, demonstrations have occurred in 276 cities nationwide. The protests have been somewhat concentrated in wealthier cities, particularly Shenzhen, Xi’an and Zhengzhou, and together have involved tens of thousands of people.
How Liverpool’s legendary Club 051 was brought back from the brink of demolition – Features – Mixmag – “The nightclub in itself is a thing of the past,” he continues. “Most of the stuff people class as nightclubs now are bars or bar-restaraunts that have DJs playing in there and it’s booze culture. There is industrial clubs, especially in London – but in Liverpool, there isn’t really any.” It’s difficult to disagree with Lee, being in this space with its pillars and it’s expansive-yet-intimate atmosphere feels markedly different to being in the kind of modern venues that tend to be of a similar capacity in the UK — converted warehouses and industrial spaces, with a routine approach of sticking decks and the end of the room alongside the soundsystem and a bar at the back
Design
Language Log » Eddie Bauer – young people either can’t read or don’t want cursive fonts according to this Eddie Bauer rebrand
Case Study | Fashion’s New Rules For Sports Marketing | BoF – When the Paris Olympic and Paralympic Games begin in July 2024, LVMH brands will have a significant presence. Louis Vuitton, Dior, and Berluti will design uniforms and Chaumet will create the medals. This is the first time LVMH will sponsor individual athletes. This “premium” partnership highlights the growing importance of sports to the fashion industry.
Survey reveals surprising age trend among paid subscribers of electronic comics in Japan | SoraNews24 – an Internet survey conducted by Oricon ME between May 17 and June 7 of this year revealed. According to 10,438 e-comic reader respondents between the ages of 15-79 who read e-comics at least once per week, the age demographic that subscribed most frequently for these services, at 50.5 percent, was those in their 50s. Conversely, the age group that subscribed least frequently, at 6.2 percent, was those between 10 to 19 years old.
Israel Arms the World’s Autocrats—With Weapons Tested on Palestinians | The New Republic – “It’s either the civil rights in some country or Israel’s right to exist,” said Eli Pinko, the former head of Israel’s Defense Export Control Agency, in 2021. “I would like to see each of you face this dilemma and say: ‘No, we will champion human rights in the other country.’” Under this ethos, the Israeli economy quickly “abandoned oranges for hand grenades,” as one critic memorably quipped. After the Six-Day War in 1967, when the 19-year-old nation launched a preemptive strike on its neighbors—taking over the West Bank, Gaza, East Jerusalem, and the Golan Heights—a new era in Israeli politics began
The Russian Way of War | Foreign Affairs – Russia has long been home to creative thinking in both conventional and nonconventional warfare. In the conventional arena, during the 1920s and 1930s, Soviet military thinkers generated novel ideas such as the concept of deep battle—breaking through enemy lines and creating a continuous moving front. These ideas shaped, and continue to shape, NATO thinking. In the unconventional space, Soviet influence was even more profound. From its founding days, Soviet leaders developed a body of ideas and practices about subversive conflict, including forging documents, co-opting agents abroad, and establishing disinformation campaigns. An early example was the groundbreaking Operation Trest. Carried out in the 1920s, Trest operatives established fictitious underground political cells in Europe in the 1920s to infiltrate anti-Bolshevik groups and lure their members back to the Soviet Union.
Secretive White House Surveillance Program Gives Cops Access to Trillions of US Phone Records | WIRED – The DAS program, formerly known as Hemisphere, is run in coordination with the telecom giant AT&T, which captures and conducts analysis of US call records for law enforcement agencies, from local police and sheriffs’ departments to US customs offices and postal inspectors across the country, according to a White House memo reviewed by WIRED. Records show that the White House has provided more than $6 million to the program, which allows the targeting of the records of any calls that use AT&T’s infrastructure—a maze of routers and switches that crisscross the United States. In a letter to US attorney general Merrick Garland on Sunday, Wyden wrote that he had “serious concerns about the legality” of the DAS program, adding that “troubling information” he’d received “would justifiably outrage many Americans and other members of Congress.” That information, which Wyden says the DOJ confidentially provided to him, is considered “sensitive but unclassified”
