Ged Carroll

Category: web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー

The web of no web came out of a course that I taught at the La Salle School of Business at the University Ramon Llull in Barcelona on interactive media to a bunch of Spanish executive MBA students. The university wanted an expert from industry and they happened to find me by happenstance. I remember contact was made via LinkedIn.

I spent a couple of weeks putting together a course. But I didn’t find material that covered many of things that I thought were important and happening around us. They had been percolating around the back of my mind at the time as I saw connections between a number of technologies that were fostering a new direction. Terms like web 2.0 and where 2.0 covered contributing factors, but were too silo-ed

So far people’s online experience had been mediated through a web browser or an email client. But that was changing, VR wasn’t successful at the time but it was interesting. More importantly the real world and the online world were coming together. We had:

  • Mobile connectivity and wi-fi
  • QRcodes
  • SMS to Twitter publishing at the time
  • You could phone up Google to do searches (in the US)
  • Digital integration in geocaching as a hobby
  • The Nintendo Wii controller allowed us to interact with media in new ways
  • Shazam would listen to music and tell you what song it was
  • Where 2.0: Flickr maps, Nokia maps, Yahoo!’s Fireeagle and Dopplr – integrated location with online
  • Smartphones seemed to have moved beyond business users

Charlene Li described the future of social networks as ‘being like air’, being all around us. So I wrapped up all in an idea called web of no web. I was heavily influenced by Bruce Lee’s description of jeet kune do – ‘using way as no way’ and ‘having no limitation as limitation’. That’s where the terminology that I used came from. This seemed to chime with the ideas that I was seeing and tried to capture.

  • WHITEvoid + more things

    WHITEvoid

    OrbitalInstallation by WHITEvoid is a large circular flip-dot installation for Volkswagen, find out more at Prosthetic Knowledge.

    It is really interesting to see that projects the one that they’ve done with WHITEvoid are funded by Volkswagen. I was reminded of teamLab and Troika.

    Pornhub

    Pornhub does consumer marketing with a suitable for work (SFW) advert for its gift card service providing subscriptions to its content. I can’t work out whether this is:

    • Trolling, just to build fame similar to much of Larry Flynt’s legal cases during the rise of the Hustler media empire
    • They genuinely believe that porn has become mainstream in a similar way to the 1970s when the great and the good would watch Behind The Green Door and other works from the industry’s ‘golden age’
    • They are aiming for ‘prank presents’ a la office secret Santa or a ‘bro’s’ birthday

    Its a ballsy move, they’re sticking their head above the parapet despite having issues around revenge porn on the platform and possible under-age content.

    Returning to space

    Helen Sharman, The First British Astronaut, Narrates an Animated Story of Her Recurring Dream of Returning to Space – feels very Kubrickesque phenomenon, on Vimeo so may not be visible to all viewers

    Porsche 935

    1977 Porsche 935 & Transporter | Uncrate – I love that Porsche designed their own transporters so that their cars were looked after in the right way. The transporter is based on a Magrius-Deutz truck, not a Mercedes truck like the article claims. It is interesting that it wasn’t a MAN truck given Porsche’s association with Volkswagen.

    Kartograph

    Kartograph – Drawing new geographic data over the infrastructure of old – really interesting technology meets art project. It reminds me of the locative art that appears in the speculative fiction of William Gibson, particularly his pattern recognition trilogy. More on where 2.0 here.

  • Green labels + more news

    Green labels

    There are more than 450 meanings behind “green” labels – Eco-conscious shoppers have probably noticed hordes of new “green-approved,” “100% natural” eco-friendly goods—claiming to be “certified” by some organization or other—popping up on store shelves. Green labels have many problems. One of them is that environmentalists can’t agree on what’s green so green labels are challenged. Let’s take take hybrids versus old cars on carbon footprint – since most carbon release is in manufacture, yet the hybrid cars would sell on green labels. Or electric cars overall, we don’t understand the energy requirement to recycle them yet they will get green labels. Ands thats before you look at how electricity is generated where they are being sold. Chinese electric cars may get green labels, but the majority of China’s electricity generation comes from coal-fired power stations.

    Business

    I, Cringely Amazon’s cloud monopoly – I, Cringely – Bob Cringely provides some interesting insights into the market position of Amazon regarding cloud services. It also highlights the challenges that Alibaba, IBM, Microsoft, Oracle and SAP in addressing Amazon’s cloud monopoly

    Yahoo, NHL Ban Employees from Paid Fantasy-Sports Sites | WSJ – ethics (paywall)

    Consumer behaviour

    68% of Chinese men are smokers—and millions will die because of it | Quartz – most of the cigarette brands are owned by state owned firms and China has a surplus of males to females. More China related posts here.

    Innovation

    Weekend edition—The lure of Mars, citizen Schmidt, lobster mysteries  – Hot on the heels of the release of the action movie The Martian—and the discovery that the red planet still has liquid water—NASA has unveiled a bold three-stage plan for getting humans to Mars – interesting lessons in messaging and storytelling from this

    Marketing

    adam&eveDDB, Temptations Dress Up Cats for the Holidays – Ad Week – blatant link bait

    Has Essena O’Neill signalled the end of influencer marketing? | Econsultancy – probably not, influencer marketing is too much ‘on trend’ but it does beg the question are the fees worth it?

    Online

    WeChat reading rates are dropping. How much, and why? – In mid-2015, the number of views of WeChat subscription accounts started to decline. Some popular accounts saw a decline of more than 50% in readership. More on WeChat here.

    product insights from wechat — Medium – interesting WeChat insights

    Technology

    Will You Ever Be Able to Upload Your Brain? – NYTimes.com – so your cryogenics is probably wasted

    Web of no web

    Watch How to Eat a Virtual Cookie | MUNCHIES – how is a virtual cookie possible? By altering the taste of food with different visual cues using virtual reality techniques – literally creating a virtual cookie.

    Wireless

    iPhone Vs Samsung: Apple is still the marketshare leader | BGR – Apple still commands more than 90% of all the profits in the smartphone market

  • The Boardroom + more stuff

    What The Boardroom Thinks About Data Breach Liability | Dark Reading – cybersecurity risk vs cost of insurance premiums is the sums that the boardroom will be making. Expect the insurers to force innovation and better practices on large corporates rather then doing it off their own bat, a case in point being Sony Entertainment breach and TalkTalk. There was surprisingly little impact on the boardroom given the seriousness of the cases

    Tablet users indifferent to upgrades | TechEye – because they work well on their current consumption media use cases

    Huawei who? We probe the sleeping storage dragon’s brains • The Register – nice summary of where Huawei is from in terms of history and culture

    Vulnerable Coffee Machine Demonstrates Brewing Security Challenges Of IoT | Dark Reading – not terribly surprising that the internet of things has such poor security. There is no incentives for vendors to harden the tech at all. The problem is that in categories like TVs, you no longer an purchase a ‘dumb’ option. More on IoT here

    Microsoft says that collecting user data is ‘not an issue of personal privacy’ (MSFT) | Business Insider – oh really???

    Facebook Prods Users to Share a Bit More – WSJ – interesting data point

    Neuropolitics, Where Campaigns Try to Read Your Mind – to save articles or get newsletters, alerts or recommendations

    Young shopper: south korean’s young shopper – What they expect from retailers | GfK – great insights on Korean consumers

    Microsoft Surface Book teardown reveals almost impossible-to-repair design | ExtremeTech – 1/10, just waiting for Greenpeace to realise that there is campaign mileage in low teardown scores

    Samsung Sells More Phones — but for Less Money – WSJ – the brutal commoditised business of Android handsets (paywall)

    Internet firms to be banned from offering unbreakable encryption under new laws – Telegraph – you have no right to privacy but really bad people do

    ‘Candy Crush’ owner King sold to Activision Blizzard for $5.9bn – FT.com – (Paywall)

  • Magic Leap + more things

    Magic Leap has shared an interesting concept video. Magic Leap that has technology which provides a more immersive experience, layered on top of the real world. It would be impressive if Magic Leap manages to pull it off. A demo are notorious for being the technology equivalent of snake oil salesmen who sell but can’t deliver. There’s even a name for it: vapour ware. I have no idea yet if Magic Leap is vapour ware. But the engineering challenges in terms of optics, software, power management and hardware are immense. More on web-of-no-web type experiences here.

    Once they have nailed the device, there is a requirement for content development. Lots of it. This also has implications for story telling.

    The Rise and Fall of China’s economy is a provocative title. The title was designed to be really good link bait rather than accurately reflecting the content of the video. The video actually does give a good background on how the Chinese economy has developed on a macro-level in a way that the interested non-economist would understand.

    I like the way Nestle has brought on board a gingerbread man character to advertise Coffee Mate in the US. There has been a move away from mascot-type figures in marketing in general. This is a really nice counterpoint to that trend.

    Nikon seem to be reaching out to millennials with this profile of a skateboard photographer, it is likely to appeal to a contingent of generation X too.

    It targets a very different type of photographer who would wouldn’t be impressed by the traditional photography ‘personalities’ from Rankin to Dave Lee Travis (Leica paid him good money back in the day, apparently he was interested in bird-watching).

    This is a world away from the first skating video shot by Stacy Paralta back in the mid 1980s, with grainy low-fi VHS cameras.

    Really nice mobile experience: Sync! Illumination lets you watch Tokyo Disneyland Electrical Parade from home on multiple phones

  • WeChat Life Report

    Chinese consumers literally live a WeChat life as shown by this great  collection of consumer behaviour data on WeChat. Over the past year WeChat has expanded the services that it provides to include Skype like conference calls, which changes and expands the behaviour in this report. (Presentation on Slideshare)

     

    Key takeouts

    • The ubiquity of WeChat can’t be over stated with over 93% usage in tier one cities. It will grow over time in lower tier cities for a couple of reasons. There will be a network effect that will reach out of the tier one cities and into the lower tiers and countryside. Secondly, WeChat services will start to permeate out of the tier one cities and into the lower tiers. You will then have a virtual cycle due to network effects and ever-increasing ubiquity
    • Call and message data shows how it binds the diaspora back to friends and loved ones in China. The Chinese talk about ‘near and far networks’. But WeChat closes the gap, meals can be shared with photos and videos. Voice messages popular with older users also helps with asynchronous communications over difficult time zones
    • Chinese people tend to exercise during the week, rather than at the weekend according to WeChat fitness data. The idea being for rest is an insight and an opportunity for fitness and sports apparel companies
    • Male shoppers spending 30% more than female shoppers  was an interesting statistic emblematic of WeChat life. Generally men are not as enthusiastic a shopper as women are. They have to save for a home, a car and marriage. My take was that women offer WeChat a growth opportunity in payments; if it can address the underlying cause of this disparity
    • The average social circle on WeChat at 128 is very close to the Dunbar number

    More on WeChat here.