Category: wireless | 無線 |무선 네트워크 | 無線

This blog came out of the crater of the dot com bust and wireless growth. Wi-Fi was transforming the way we used the internet at home. I used to have my Mac next to my router on top of a cupboard that contained the house fuse panel and the telephone line. Many people had an internet room and used a desktop computer like a Mac Mini or an all-in-one computer like an iMac. Often this would be in the ‘den’ or the ‘man cave’. Going on the internet to email, send instant messages or surf the internet was something you did with intent.

Wi-Fi arrived alongside broadband connections and the dot com boom. Wi-Fi capable computers came in at a relatively low price point with the first Apple iBook. I had the second generation design at the end of 2001 and using the internet changed. Free Wi-Fi became a way to attract people to use a coffee shop, as a freelancer it affected where I did meetings and how I worked.

I was travelling more for work at the time. While I preferred the reliability of an ethernet connection, Wi-Fi would meet my needs just as well. UMTS or 3G wireless data plans were still relatively expensive and slow. I would eventually send low resolution pictures to Flickr and even write a blog post or two. But most of the time I used it to clear my email box, or use Google Maps if I was desperate.

4G wireless services, started to make mobile data a bit more useful, even if the telephony wasn’t great

 

  • US military right to repair + more

    Here’s One Reason the US Military Can’t Fix Its Own Equipment – The New York Times – the irony of the US military being restricted by US legislation and lack of ‘right to repair’. US military withdrawal from R&D hasn’t help things either. DARPA does pure research, but the focus on COTS (commercial off the shelf) solutions by the US military has seen a withdrawal from more practical applications. Where is the modern US military equivalent of things like the Piccatinny rail standard? More security related content here.

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    Facebook’s fake numbers problem — Lex in depth | Financial TimesFacebook’s own estimates suggest duplicate accounts represent approximately 11 per cent of monthly active users while fake versions make up another 5 per cent. Others claim the total is higher. Yet Facebook continues to promote its user base as an incredible 2.45bn per month — close to one-third of the global population.” – ok so some of the logic is wonky, but the underlying point is very interesting

    Adidas is shutting down its Speedfactories in Germany and the US — Quartz – Adidas is apparently moving this to APAC which negates the agile advantage. Is this more about Capex and recent poor financial results instead?

    Sidewalk Labs document reveals company’s early vision for data collection, tax powers, criminal justice – The Globe and Mail The community Alphabet sought to build when it launched Sidewalk Labs, she said, was like a “for-profit China” that would “use digital infrastructure to modify and direct social and political behaviour.” While Sidewalk has since moved away from many of the details in its book, Prof. Zuboff contends that Alphabet tends to “say what needs be said to achieve commercial objectives, while specifically camouflaging their actual corporate strategy.” – some of the most sinister stuff I’ve heard of, that hasn’t been originated by Chinese Communist Party cadre

    E-Commerce Content Marketing: A 2020 China Trend | PARKLU – basically OTT shopping TV

    Luxury Daily | Breitling in step with resale mood launches online trade in programme – or a way of stimulating sales. Rolex seems to have sucked a lot of the momentum out of the luxury watch market. Breitling and and other brands like IWC have suffered

    Chaebols and firm dynamics in the Republic of Korea | VOX, CEPR Policy PortalMoving from low- to high-income status implies that countries escape the middle-income trap. This implies institutional reform to create innovation-based growth. The column uses firm-level data to show how the Korean government’s chaebol reforms in the late 1990s transformed the economy from an investment-based to an innovation-based model. There are lessons here for China.

    USAF officer says China brags about stealing US military tech, they call it “picking flowers in the US to make honey in China” | War Is Boring”China devotes significant resources at a national level to infiltrate our universities and our labs,” Murphy stated. “They are doing it for a reason. They’ve even coined the phrase, ‘Picking flowers in the US to make honey in China,’ which I would say perfectly illustrates their deliberate plan to steal R&D, knowhow, and technology

    Why are so many countries witnessing mass protests? | The Economist – interesting on how there isn’t necessarily a clear correlation of reasons, despite efforts to find a pattern – (paywall)

    Apple, TikTok draw congressional rebuke for skipping hearing on China – The Washington Post – I hope that they get penalised

    Dialog 50 cent SoC Targets Disposable Bluetooth Market | EE Times – environmental disaster in waiting

    Smartphones Rule. But Should They Control Cars? | EE Times – no they shouldn’t

    Something in the air – Why are so many countries witnessing mass protests? | International | The EconomistAs Red Flag, an Australian socialist journal, sees it: “For more than four decades, country after country has been ravaged by neoliberal policies designed to make the mass of workers and the poor pay for what is a growing crisis in the system.”

    Opinion | Why Google’s Quantum Supremacy Milestone Matters – The New York TimesIn everyday life, the probability of an event can range only from 0 percent to 100 percent (there’s a reason you never hear about a negative 30 percent chance of rain). But the building blocks of the world, like electrons and photons, obey different, alien rules of probability, involving numbers — the amplitudes — that can be positive, negative, or even complex (involving the square root of -1). Furthermore, if an event — say, a photon hitting a certain spot on a screen — could happen one way with positive amplitude and another way with negative amplitude, the two possibilities can cancel, so that the total amplitude is zero and the event never happens at all. This is “quantum interference,” and is behind everything else you’ve ever heard about the weirdness of the quantum world.

    5G will only be as revolutionary as the devices we design for it — Quartz“When we’ve spoken with consumers who carry the latest smartphones today, and you talk with them about 5G, what these users are saying is that the current form factor and feature sets cannot take advantage of the promise of 5G,” Sethi told Quartz. While smartphones are great for reading the web, watching videos, and checking emails, there’s not much that a considerably faster connection speed will do for them that they can’t already do.

    Unreal life: just 21% of Brits believe internet personalities portray life honestly | YouGov – about authenticity as a concept….

    Letter of the US attorney general – very thoughtful defence of end-to-end cryptography in the face of sensationalist ‘protecting children’ claims

    How China’s mystery author called its economic slowdown | Financial Times – interesting read about the end of China’s growth

    I Accidentally Uncovered a Nationwide Scam on Airbnb – VICE – the interesting bit is that AirBnB don’t care if people get grifted

    China effectively bans online sales of e-cigarettes | Revue – given that: China invented the e-cigarette and the government has a monopoly on smoking sale. This isn’t the market opportunity loss Juul et al might think that it is

    IPA | IPA reacts to Twitter’s political ad ban If online platforms won’t commit to a publicly available, platform-neutral, machine-readable register of all political ads and ad data online, then they should consider following Twitter’s lead in banning political advertising – and even then what would the first solution solve, given the failure of legislative regulation – what’s the point of a register when you have both major parties more crooked than a yakuza convention, but without the style?

    IPA | IPA Insight Infographic: Smartphones – interesting point for me is that the phone alarm didn’t appear on this

    IPA | Legal Update 31 October 2019Google announced that they are making changes to YouTube to address the substance of the FTC’s concerns and will apply these changes globally. The changes, which will be rolled out from January, include:• moving families over to YouTube Kids through notifications and educating parents about its benefits;• identifying Made for Kids content on YouTube via a combination of input from creators and machine learning; and • no longer serving personalised ads on Made for Kids, for all users regardless of age, and serving only contextual ads on this content

  • The spirit of halloween & things that made last week

    New York public transport gets into the spirit of Halloween. Halloween in the US is based on the Irish traditions, but the US spirit of Halloween that have been expanded and adapted to the new world over time. More here – MTA Making Subway Scarier Than Usual This Month – Gothamist – to be fair you don’t need to get on the MTA during Halloween to see strange and sometimes scary things. You all New York life there.

    Great profile on the director of The Host and Parasite: Bong Joon-ho profile: How the Parasite director is weaponizing the blockbuster. Mr Bong’s work is inherently political in nature, which is at odds with the international popularity that he has received. Parasite is about class and inequality. The Host was a commentary on the US military presence, large Korean corporates and the opaque nature of Korean government.

    Interesting public safety campaign – How the patron saint of chimney sweeps is saving lives in Poland | Creative Moment – Poland is still a very Catholic country so this was an interesting adaptation.

    Taylor Herring tried to use Airdrop at the recent PR Week Awards to try and solicit job applications. Its a variation on a theme of Bluetooth spam the was popular in shopping malls 15 years ago or so. I suspect that main effect will have been to build a mild degree of buzz around the Taylor Herring employer brand rather than active solicitation of candidates there and then.

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    Sanrio have had a cash machine in terms of Hello Kitty for decades. It was only a matter of time before she became a YouTube blogger. This allows Sanrio to continue supporting the franchise whilst reducing the cost of media production. Its a major win for YouTube that desperately needs brand-friendly, child friendly content. Though I think that it will attract viewers of all ages.

    https://youtu.be/bLb_-LJeGTU
  • Choi Hyun woo & things that made last week

    Choi Hyun woo

    TV shopping channels are huge in Korea. Asian Boss did this great interview with Choi Hyun woo, one of the most successful shopping TV pitchmen (pitchwoman) in Korea.

    Looking at data from home shopping company CJ ENM Commerce division, sales are starting to focus more on premium and luxury products from international brands like Karl Lagerfeld and Vera Wang. Overall TV viewship has been declining; but TV home shopping has been steadily growing.

    Good document on how consumer behaviour and technology will affect the future of retailing and e-commerce by Sparks & Honey. Its a book rather than a presentation.

    Amazing bit of creative work by Alzheimer’s Research UK.

    We’re in a golden age of TV drama and it looks like thins are only going to get more interesting with this trailer from HBO’s adaptation of The Watchmen universe. This seems to go in a very different direction to the original Watchman series. It is picks up from the end of the original book when a ‘trans-dimensional’ invasion fails. It doesn’t have the cold war orientation of the original series and is instead a show for our times. The HBO series focuses on issues of race and class. It looks as if it could be more entertaining than the original film adaptation that felt a bit flat.

    https://youtu.be/-33JCGEGzwU

    McDonalds have pushed these ads about trust and they play on human truths like the discomfort of formal restaurants or the tyranny of choice in grocery stores. A classic example of this tension is that many people I know refuse to eat on their own in a restaurant. I don’t have that hang up at all. McDonalds deserves credit for really listening to consumer insights and playing them back tot the audience for added brand resonance.

  • By innovation only. Yet another iPhone launch

    Apple’s September 10 event ‘By innovation only’ marked the autumn season of premium smartphone launches. It is also a bellwether of what we can expect from the technology sector.

    Mark Twain’s ‘History doesn’t repeat itself, but it rhymes’ fits especially well in the smartphone business. From a consumer perspective Apple’s 2019/20 iPhone range is basically the same phones but with more camera features. Other vendors are going to come out with handsets with more camera and 5G modems.

    All of them are going to be trapped in the same pictures-under-glass metaphor. The smartphone industry as a whole (with the iPhone as bellwether) is trapped in its own version of groundhog day.

    5G? Not so fast

    Whilst 5G sounds good on new handsets, there’s five points to consider:

    • Early generation handsets for a new wireless standards tend to have poor battery lives
    • 5G phones are only as good as 5G networks
    • There aren’t applications to make use of 5G networks
    • A lot of mobile usage happens on home or other wi-fi networks. 5G is competing with your home broadband connection rather than your patchy cellular connection
    • 5G isn’t really about smartphones

    When you see all launches (like this picture from the Huawei Mate 30 launch); just remember the five points above and process the slick technology spin through this lens.

    5G competition isn't cellular its wi-fi on smartphone

    In Huawei’s case they’re basically launching very pretty €1,000+ 5G Mi-Fi hotspots with point-and-shoot camera functionality, since they’re an Android phone without access to Google services. The Porsche Design variants come out at closer to €2,500 – ideal for bored, but patriotic 土豪.

    Price inelasticity

    Apple’s iPhone X and XS models tested the the price elasticity of premium smartphones. The market spoke. This year’s prices have stayed the same rather than increasing. You could argue that the value proposition has increased through a year’s worth of bundled services. Of course, its only worth anything if you use the services.

    Differentiation through services

    Seven years ago I was sat in a hotel restaurant in Seoul and overheard Flipboard going through a pitch they wanted to deliver to Samsung. Samsung eventually tried out Flipboard and free content subscriptions to help sell the Galaxy S3.

    Apple decided to build their own free subscription model based around streaming video. This is to:

    • Differentiate its new devices from competitors
    • Provide a recurring revenue stream from iPhone users with older devices
    • Utilise the massive data centres that Apple has been building for the past decade

    Built to last

    The use of superior materials has resulted in iPhones lasting longer. Add this to pricing and for many people, their first iPhone is a pre-owned iPhone. They are handed down in families or to older relatives. This has built Apple a large user base. The big question is whether they can turn this footprint into services.

    There is a tension between new phone sales in a saturated marketplace, versus a growing base of service users.

    More information

    Apple Live Event: Apple Cuts Prices for Sales, New Subscribers – Bloomberg 

    Apple Event: Upgrades, Upgrades, Upgrades – Tech.pinions 

    The iPhone and Apple’s Services Strategy – Stratechery by Ben Thompson 

    Apple is making its iPhones last longer. That’s a good thing | Macworld 

  • Ultra deep watch + more things

    OMEGA SEAMASTER PLANET OCEAN ULTRA DEEP | Watches News – I love some of the design details in this Planet Ocean Ultra Deep such as the lugs. I was less convinced by the aesthetics of the dial, the hands and the lack of protection given to the crown on the Planet Ocean Ultra Deep. More on design here.

    So, Gutenberg Didn’t Actually Invent the Printing Press | Literary Hub – way before Samsung Korea was innovating the shit out of the world, here’s the story

    The Redirect Method – its rare to get this much of an inside view inside a campaign, well worth reading

    NHS teams up with Amazon to bring Alexa to patients | Society | The Guardian – the push here seems to be accessibility; but a call centre is even more responsive than Alexa is

    Shiseido’s Beauty App Promises Perfect Skin — at $92 a Month – BloombergShiseido is targeting women facing “the dilemma of valuing skincare but struggling to find the time to find the perfect formula,” Shigekazu Sugiyama, president of Shiseido Japan, said at a news conference in Tokyo. Research by the company shows that the more hectic the lifestyle, the greater the fluctuation seen in complexion, he said. 

    Optune’s cylindrical device mixes and dispenses a personalized formula twice a day, with as many as 80,000 different combinations. The product’s software, available as an iPhone app, takes photos of the user’s face in order to detect skin conditions. The data is analyzed together with sleep rhythms and menstrual cycles, as well as external factors such as weather and air pollution, in order to deliver the right mix of serums.

    Unilever tackles marketing bias with DNA tests | WARCThe exposed group who perused their personal DNA results and participated in the immersive training recorded a 35% decrease in unconscious stereotyping when measured against the control group. 

    Similarly, Santos revealed, the exposed group also logged a 27% increase in original thinking measured against their peers in the control group. 

    Such an insight builds on a growing slate of evidence that the part of the brain associated with stereotyping influences the cognitive activities that are needed for creativity, too.

    Podcast: WARC’s David Tiltman On Marketing Effectiveness – great listening for the lunch hour on advertising effectiveness

    Nomads travel to America’s Walmarts to stock Amazon’s shelves – The Verge“If somebody likes a certain scent or how something works, they become loyal to that item, even if just the packaging has changed. They can no longer find that item in a store, and Amazon is one place they’ll look for it. It’s people like us who travel around that can find it.”

    Mediatel: Newsline: The scourge of short-termism comes from the top“The Media sector has several examples of companies that placed short-term earnings growth over long-term investment and saw their earnings and, ironically, share price suffer. RELX (the old Reed Elsevier) suffered a collapse in its share price, which took several years to reverse, after the market realised previous management had underinvested to boost earnings growth to meet LTIP plans. On the other hand, companies that invest see returns to shareholders. Sky, which famously prioritised organic investment over shareholder returns and meeting earnings targets, eventually was bought out at a big premium to its historic share price”.

    How 5G will affect marketing communications | Advertising | Campaign Asia – so adtech will slow up the theoretical speed of 5G, this is all very depressing