Blog

  • Snowden revelations + more things

    Looking back at the Snowden revelations – A Few Thoughts on Cryptographic EngineeringThe brilliant thing about the Snowden leaks was that he didn’t tell us much of anything. He showed us. Most of the revelations came in the form of a Powerpoint slide deck, the misery of which somehow made it all more real. And despite all the revelation fatigue, the things he showed us were remarkable – this is such a good read. I suspect that the level of surprise expressed is mostly a US thing. I was disappointed, but not shocked by it all. Back in the day the NSA used to publish one of the best guides to ‘hardening’ macOS – documents that they no longer seem to host online. The Snowden revelations were nothing new. I grew up in Europe when:

    • GCHQ were tapping all of Ireland’s overseas telecoms and data traffic via the Capenhurst tower. Having lived in the neighbourhood of Capenhurst during the 1980s and 1990s, this was well known but only confirmed in the media in 1999
    • The ECHELON network was hoovering up microwave, fax, satellite and telephone calls

    After Duncan Campbell’s lifetime of work, the Snowden revelations are part of a decades long pattern of behaviour. Admittedly the US’ rivals will be up to the same things and worse.

    Luxury watch maker Patek Philippe and Leagas Delaney launch new Generations campaign – Marketing Communication News – the most interesting aspect of this to me is the way its looking to address a younger audience. Secondly, if you look at the background with the plants and rain its moved the look and feel to more tropical than their previous campaigns that were northern European in feel. (It was actually shot in Italy). Because? My guess, China. Younger rich people due to second generation wealth. Two children reflecting the recent law changes around family size in the country

    Is the era of the $100+ graphing calculator coming to an end? | The Hustledon’t feel too sorry for Texas Instruments: over a 20-year period, TI set out to manufacture demand by making its calculators mandated classroom tools. The company established partnerships with big textbook companies that integrated TI-specific exercises (complete with screenshots of buttons) into classroom curricula. It sought approval for standardized test use from administrators like the College Board. And every time a competing tech innovation came along, it lobbied to maintain its perch atop the parabola. According to Open Secrets and ProPublica data, Texas Instruments paid lobbyists to hound the Department of Education every year from 2005 to 2009 — right around the time when mobile technology and apps were becoming more of a threat. The company campaigned against devices with touchscreens, internet connection, and QWERTY keyboards” – hate the game, not the player etc. etc.

    Snap Detailed Facebook’s Aggressive Tactics in ‘Project Voldemort’ Dossier – WSJ – which is being used in an antitrust investigation. No real surprises for anyone who has followed Facebook over the years. This negates Facebook’s main defence of ‘if it wasn’t us, it would be China’

    The Dark Side of Techno-Utopianism | The New Yorker – the sub heading ‘Big technological shifts have always empowered reformers. They have also empowered bigots, hucksters and propagandists

    New York in 1984 was the time, and the place, dance music became a culture – Features – Mixmag – great write up, the only thing missing is a name check for the Latin Rascals, Cutting Records and the Freestyle scene

    Jason Dill HYPEBEAST Magazine Interview | HYPEBEAST – great interview, partly due to the car crash of journalist interviewing technique

    Parenting’s New Frontier: What Happens When Your 11-Year-Old Says No to a Smartphone? – Voguemy son had decided three things about smartphones. 1. They’re infantilizing, a set of digital apron strings meant to attach you to your mother. (He was onto something there.) 2. They compromise a boy’s resourcefulness because kids come to rely on the GPS instead of learning Scout skills. 3. They make people trivial. This final observation bugs me the most, because he still expresses it whenever he sees me jabbing at my own device: “Texty texty! Emoji emoji!” And when I play my word games, he shouts, “GAMER!” That hurts. In short, my son says, he doesn’t want a phone because he wants to be free

  • I like: StarTech Thunderbolt 3 adapter

    I like the StarTech Thunderbolt 3 adapter, or to give it its full name: StarTech.com TBT3TBTADAP Thunderbolt 3 to Thunderbolt 2 Adapter.

    Like many people who have bought a new Apple laptop recently. The move to USB-C / Thunderbolt 3 has been extremely disruptive. I spent a fortune on new accessories. One thing I wasn’t prepared to do was throw away my Belkin hubs and Apple Cinema monitors. I tried Apple’s own Thunderbolt 2 – Thunderbolt 3 adapter; and it worked inconsistently. One day I would switch on my computer and the monitor or hub wouldn’t work. For apparent no reason, on a seemingly random basis.

    StarTech ThunderBolt 3 to ThunderBolt 2 adapter

    StarTech are a Canadian company who have been involved in unsexy, but necessary parts of the technology and video industry. Their focus is purely on interconnectivity of different video display standards. Whilst they aren’t a well known brand like Logitech or Belkin, there are probably some of their products used by your office sys.admin. They used to make a well respected Thunderbolt 2 hub, that didn’t seem to ship to the UK. So in desperation I decided to give their adaptors a chance. 

    Let’s get the negative aspects about them out of the way first. They are bulky, with the electronics coming in a case about the size of a stack of playing cards, rather than a small pack of chewing gum like Apple’s own convertors. They’re in a shade of dark grey only a sys.admin could love. 

    But once you get over these cosmetic issues you get a product that just works. It is ironic that I had to go to a non-Apple supplier to get this most Apple of attributes. I can wholeheartedly recommend these convertors. 

    More on my trials and tribulations with USB-C / Thunderbolt 3 here.

  • Juul sales halted in China + more

    Juul Sales Halted in China, Days After Launch – WSJ – this could be as much about IP as anything else that caused the Juul sales halted in China. The e-cigarette was invented by a Chinese engineer looking for a healthier option to cigarettes. Secondly tobacco is a monopoly in China run by a state owned enterprise that is a valuable source of government revenue. There are even tobacco sponsored universities. I am only mildly surprised that Juul sales halted hadn’t happened in the US, given that Juul is so popular with teens

    Trend-bucking Maccas turns back to tradition | The Australianthe most interesting implication of McDonald’s selection of W+K is what it says about client conflict. W+K already has the North American account for KFC and has been producing spectacular work for the brand. McDonald’s made no request of W+K to drop KFC in order to work for it, with its North American chief marketing officer, Morgan Flatley, noting the potential client issue “doesn’t concern us”. “We wanted to make the decision around getting the best work that this business deserves,” she said. – it wouldn’t have been that long ago that a major client would tolerate that degree of client conflict

    Exclusive: Australia concluded China was behind hack on parliament, political parties – sources    – Reuters – the Australians were too scared of the Chinese to confront them about it at the moment. This is a situation that could

    Gasp | The Blogfather | Brand Building Breakdown – nice summary which emphasises why brand is more important than activation in terms of marketer focus

    McDonald’s picks Wieden & Kennedy New York as lead U.S. creative agency | AdAgeit “also suggests that a bespoke agency model … may not be the definitive answer for major marketers when it comes to creative partners.”

    The New Target That Enables Ransomware Hackers to Paralyze Dozens of Towns and Businesses at Once — ProPublica – similar to tactics that Chinese hackers have been doing for years. Yet another argument against cloud

    China’s TikTok social media app has captured the NFL, but not Hong Kong protesters – The Washington Post – you know ByteDance are censoring the sh*t out of it to keep the Xi administration happy, more online related content here

    LS Keynote 2019 Speaker Introduction: Pablo Mauron, DLG (Digital Luxury Group) – luxury brands need to find ways to adapt and integrate their globally-developed creative assets for use in different markets

    LS Keynote 2019 Speaker Introduction: Kai Hong, JINGdigital – how brands can truly engage and grow their WeChat communities with the right social CRM strategy

    LS Keynote 2019 Speaker Introduction: Jacques Roizen, EVP Digital Transformation and New Ventures, Baozun – the evolution of omnichannel retail and how brands can leverage new opportunities to create better customer experiences

    Frankfurt Motor Show: Winter Is Coming | EE Timesthe moon shot of autonomous driving may one day lead to falling accident rates, but that the development costs — and liabilities of public testing — may destroy them on the way. Almost everyone has stepped back from the brink of a ludicrous business model. This begs the question about autonomous driving as a killer app for 5G

    Standing out is the key brand challenge, so great brands play with their codes | Marketing Week – purpose-wank aside, removing every single letter from your packaging is actually a very smart and very effective move. Because when companies play with well-established codes like this and remove or alter their appearance, the impact on salience and brand image is significantly improved – great article by Mark Ritson, but requires decades of brand consistency to work well

    Design: pharma’s next frontier | eyeforpharma – on human centred design

    Facebook warns about Apple iOS 13 privacy improvement – the blog post appears to be a way to get out in front of software changes made by Apple and Google that could unsettle Facebook users given the company’s poor reputation for privacy.

    The new Microsoft To Do is here – pity the poor product manager who is trying to transfer Wunderlist which built up an amazingly loyal following

    Underwear Ads Lose the Macho: How Marketing Has Embraced Real Men – The New York Times – I suspect that it’s like Gillette in that men who buy Hanes by out of habit and women buying for men are the people to influence

  • By innovation only. Yet another iPhone launch

    Apple’s September 10 event ‘By innovation only’ marked the autumn season of premium smartphone launches. It is also a bellwether of what we can expect from the technology sector.

    Mark Twain’s ‘History doesn’t repeat itself, but it rhymes’ fits especially well in the smartphone business. From a consumer perspective Apple’s 2019/20 iPhone range is basically the same phones but with more camera features. Other vendors are going to come out with handsets with more camera and 5G modems.

    All of them are going to be trapped in the same pictures-under-glass metaphor. The smartphone industry as a whole (with the iPhone as bellwether) is trapped in its own version of groundhog day.

    5G? Not so fast

    Whilst 5G sounds good on new handsets, there’s five points to consider:

    • Early generation handsets for a new wireless standards tend to have poor battery lives
    • 5G phones are only as good as 5G networks
    • There aren’t applications to make use of 5G networks
    • A lot of mobile usage happens on home or other wi-fi networks. 5G is competing with your home broadband connection rather than your patchy cellular connection
    • 5G isn’t really about smartphones

    When you see all launches (like this picture from the Huawei Mate 30 launch); just remember the five points above and process the slick technology spin through this lens.

    5G competition isn't cellular its wi-fi on smartphone

    In Huawei’s case they’re basically launching very pretty €1,000+ 5G Mi-Fi hotspots with point-and-shoot camera functionality, since they’re an Android phone without access to Google services. The Porsche Design variants come out at closer to €2,500 – ideal for bored, but patriotic 土豪.

    Price inelasticity

    Apple’s iPhone X and XS models tested the the price elasticity of premium smartphones. The market spoke. This year’s prices have stayed the same rather than increasing. You could argue that the value proposition has increased through a year’s worth of bundled services. Of course, its only worth anything if you use the services.

    Differentiation through services

    Seven years ago I was sat in a hotel restaurant in Seoul and overheard Flipboard going through a pitch they wanted to deliver to Samsung. Samsung eventually tried out Flipboard and free content subscriptions to help sell the Galaxy S3.

    Apple decided to build their own free subscription model based around streaming video. This is to:

    • Differentiate its new devices from competitors
    • Provide a recurring revenue stream from iPhone users with older devices
    • Utilise the massive data centres that Apple has been building for the past decade

    Built to last

    The use of superior materials has resulted in iPhones lasting longer. Add this to pricing and for many people, their first iPhone is a pre-owned iPhone. They are handed down in families or to older relatives. This has built Apple a large user base. The big question is whether they can turn this footprint into services.

    There is a tension between new phone sales in a saturated marketplace, versus a growing base of service users.

    More information

    Apple Live Event: Apple Cuts Prices for Sales, New Subscribers – Bloomberg 

    Apple Event: Upgrades, Upgrades, Upgrades – Tech.pinions 

    The iPhone and Apple’s Services Strategy – Stratechery by Ben Thompson 

    Apple is making its iPhones last longer. That’s a good thing | Macworld 

  • China set traps for attacks + more

    China Set Traps To Capture Dangerous NSA Cyberattack Weapons: New Report – the implications of China set traps for attacks and repurposing the NSA’s expensive code has seriously difficult optics. Leaked NSA tools have already been used by cybercriminals, it is likely the China set traps may faciliate it. More security related content here.

    The 10,000-hour rule has been disproven. Now what? — Quartz – what another Malcolm Gladwell ‘truth’ disproved? His books are entertaining but the amount of people who take them as gospel is astounding. His works are the QAnon of middle class dinner party discussions

    China’s Sinopec launches coffee brand with 27,000 locations | News | Campaign Asia – I like the way they’ve named the coffee after RON (octane) values of petrol. It harks back to the cup of joe which would have been filter coffee in a roadside diner or doughnut shop. You can take your flat whites and hipster shite and shove it up your (well you get the idea). But I do wonder if it fits in with the Chinese consumption pattern of coffee being essentially middle class in nature?

    Unpacking Berlin’s mysterious, ubiquitous tote bag – TODAYonline – the iconic Hugendubel bag has become a fashionista go to like Birkenstock sandals.

    The Epstein scandal at MIT shows the moral bankruptcy of techno-elites | Jeffrey Epstein | The Guardian – whilst people like famous computer science professor Dave Farber believes this article is ‘way off base’ – it’s an accurate reflection of policy makers views on big tech and I am surprised that the Republicans haven’t managed to rally around the idea of skewering academics, metropolitan elites and big tech.

    A magician whose tricks constantly get exposed – Inkstone – I really like this as social content. Its smart, clever, entertaining and could be bent to suit a brands need

    The Venezuelan Diaspora: Spain’s Other Refugees – SPIEGEL ONLINE