Blog

  • Tide Super Bowl ads + more

    Tide Super Bowl Campaign

    A little bit old, but this Mark Ritson advertising case study of Tide Super Bowl campaign is must watch material. I like the Tide Super Bowl campaign as creative and media planning came together.

    The ad industry insider in me liked the way the Tide Super Bowl campaign spoofed various genres of advertising. More marketing content here.

    Lowersumerism

    ‘Lowersumerism’ by Box 1824 reflects on the tension between environmentalism and consumerism. Manufacturing, advertising and consumption are a virtuous cycle. Individuality drove the process further forward. What Lowersumerism doesn’t provide is a viable answer or approach to consumerism.

    National Film Board of Canada

    Amazing collection of modern culture for the commons – Watch 3,000 Films Free Online from the National Film Board of Canada, Including Portraits of Leonard Cohen, Margaret Atwood & Jack Kerouac | Open Culture 

    The quality of the content that has been made available by the National Film Board of Canada is stunning.

    Recycling robot

    MIT put out this demo of a recycling robot. It doesn’t answer challenges such as laminate packaging, but it’s very interesting in terms of its automation of sorting. In a lot of countries this sorting process is often done by hand with a limited amount of machine input. Recycling supports some of the poorest people in the world’s societies.

    Fall or Dodge In Hell

    Author Neal Stephenson has been promoting his new book Fall or Dodge In Hell and as always the talk is well worth listening to. Stephenson’s work has the eye for the human condition like Douglas Coupland. But he marries this with a great understanding for mathematics and technology. Fall or Dodge In Hell riffs on characters from his previous book Reamde.

    In this reading he talks about myths and storytelling as an operating system for the human mind and optimised sleep.

  • Bullet time + more things

    Bullet Time – Logic Magazine – Bullet comments, or 弹幕 (“danmu”), are text-based user reactions superimposed onto online videos: a visual commentary track to which anyone can contribute. Started in Japan, but popularised massively in China. When a beloved character dies in a web series, a river of grieving kaomoji (╥﹏╥)—a kind of emoticon first popularized in Japan — washes over whatever happens next. The bullet time interface reminded me of the realtime information one would see in things like trading desks. Its an emotional barometer amongst your people for real time content.

    Mark Ritson: Binet and Field aren’t perfect but it doesn’t make them wrong | Marketing Week – well deserved defence of Les Binet and Peter Field by Mark Ritson. Models are never perfect

    Why Strangers Are AirDropping You Memes and Photos – The Atlantic – everything old is new again as Bluetooth sharing ‘Bluetoothing’ gets a refresh. Taylor Herring used this to share a job advert at the recent PR Week Awards

    Does the UK Benefit From Chinese Investment? – Carnegie Endowment for International Peace – short answer no – it’s actually harmed by it as investment is power projection and compromises the UK’s strategic capability

    Mark Read: CMOs have become too much like chief communications officers | PR WeekA lot of CMOs have become too much chief communications officers, not chief marketing officers,” Read said. “Our job is to help to put the ‘market’ back into the word ‘marketing’. “Communications has an important role, but it needs to be “the right element” within the wider marketing mix, according to Read: “Marketing means: what markets are we in? What products do we offer? What prices do we do? How do we understand and anticipate consumers?”

    Despite Fears, Aviation’s Future Will Be More Automated | Time – so why the move towards more automation in cars such a good idea based on what we know about airliners from this article?

    The Hottest Chat App for Teens Is Google Docs – The Atlantic – context specific

    WalktheChat | WeChat Live Streaming Case Study: 48% Sales Conversion Rate! – really interesting read. China’s mix of live-streaming and e-tailing is shopping TV for the 21st century

  • John Shaft & things that made last week

    Samuel L Jackson has a second go at playing re-conned blaxploitation private investigator John Shaft. This time it seems to be a bit more self conscious and ironic in tonality. Think Jackson’s first outing as John Shaft mixed with Snakes on a Plane

    Gillette Spain comes up with an advert that looks at masculinity without offending their customer base with heavy handed patronising messaging or ‘brandsplaining’ as I like to think of it.

    https://youtu.be/A5PHG9AHdhk

    A couple of weeks ago I showed the controversal advert featuring William Chan to promote Chanel’s J12 watch. There are parodies across the web of Chan’s Chinglish and general weirdness of the ad. This is my favourite one.

    Singapore newspaper TODAYonline | In Hong Kong, foreign maids are racing to reclaim their voices – foreign domestic helpers live outside society and at worst they are horribly mistreated, suffer from loneliness or are victimised with scams and MLM schemes. It’s great to see a positive story about this community managing to do fantastic achievements on their own terms.

    What we’d know as Eid in the UK, is known in Malaysia and Singapore as Hari Raya. You get seasonal tentpole ad campaigns. Here are some of the ones that I liked the most.

    Happy Hari Raya!

  • Qualcomm licensing + more

    Judge Koh: Qualcomms Licensing Practices Destroyed Competition, Harmed Consumers – Disruptive Competition Project – as best as I can understand this, the analogy of Intel and AMD comes to mind in terms of the kind of case Judge Koh has described her thoughts. But the case is different which is what makes this a bit odd. Especially odd given that there is so much more to criticise on Qualcomms licensing practices. In particular the coercive cross licensing conditions that are part of Qualcomms licensing practices. More on Qualcomm here.

    Blockchain officially confirmed as slower and more expensive | FT Alphaville – Oracle et al should be showing this to clients

    Field Notes: Highlights from Huawei – Andreessen HorowitzMy family uses Apple’s phones; Apple’s ecology is very good. When family members travel abroad, I would gift them an Apple computer. One can’t narrow-mindedly believe that if you love Huawei then you must only use Huawei mobile phones. – Chairman Ren says that when he and his family are looking for premium smartphones they use an Apple

    TV makers to reduce display panel stocks, says IHS Markit | EE Times – expectation of economic contraction

    China’s robot censors crank up as Tiananmen anniversary nears – Reuters – there’s a definite tension between western media fake news and Chinese censorship coverage. Not that there’s moral equivalence, but a lack of awareness about the thread connecting the subject areas

    Dunkin Donuts Refuses to Get Woke: ‘We Are Not Starbucks’ – Sometimes the brand purpose is what it says on the tin

    Uber introduces quiet mode for premium customers | Canvas8 – you need an app to mediate a simple request FFS

    Global Competition and Brexit | American Political Science Review | Cambridge Core – highlights the importance of globalisation in driving populism in post-industrial economies. This is probably why Trump and American politicians are in the trade cold war for the long haul and likely to see similar in the EU – its only a matter of time

    Nigel Farage seeks to establish a viable far right UK party — Quartz – If you don’t read anything else about Brexit and think that the current populism will peak and subside with Brexit ponder “Anyone who is not the governing party is going to benefit from the governing party inflicting food shortages. Medicine shortages will be very immediate. All of which he will be able to blame on Brexit not being done properly, and at least some people will be receptive to that message.”

    China showing signs similar to Japanese housing bubble that led to its ‘lost decades’, expert warns | South China Morning Post – I’ve heard this more than once, though there are two things to consider: 1/ the Bank of Japan was much more hands off than Chinese monetary policy 2/ China has opacity of data and more levers to pull in its favour in property market. Bigger issue is corporate and government debt

    Exclusive: Behind Grindr’s doomed hookup in China, a data misstep and scramble to make up – ReutersWhile it is known that data privacy concerns prompted the crackdown on Kunlun, interviews with over a dozen sources with knowledge of Grindr’s operations, including the former employees, for the first time shed light on what the company actually did to draw U.S. ire and how it then tried to save its deal. Reuters found no evidence that the app’s database was misused. Nevertheless, the decision to give its engineers in Beijing access to Grindr’s database proved to be a misstep for Kunlun, one of the largest Chinese mobile gaming companies

    Mediatel: Newsline: Sex sells, right?So, with that in mind, can sex still have the selling power for advertisers that it once did? 
    “Ultimately? Yes and no,” Jem Fawcus, CEO of brand strategy partner and insight agency Firefish, tells Mediatel. 
    “Every well observed element of human life can sell if used in the right way. But if used just for titillation and as an attention grabber, absolutely not.”

  • Gundam into Space + more stuff

    Japan Wants to Launch Gundam Into Space for the 2020 Tokyo Olympics – I am looking forward to the next Tokyo Olympics. Not for the athletics but everything else that the Japanese organising committee wraps around it. I mean if a Gundam goes into space, what’s next? Godzilla takes part in the olympic torch relay and hands off to Shotaro Kenada on his iconic bike?

    Challenging stereotypes has become a key trend in advertising recently. Part of it is down to the movements supporting diversity and LGBTQ communities. GS Caltex have chosen to challenge the stereotypes surrounding stepmothers in Korean society with this advert. These  were run on YouTube and distributed via online fairy tale platform “Iwing” and on Naver, a leading portal in Korea. You don’t need to speak Korean to understand the gist of where campaign was going.

    A bit of oil history for you. GS Caltex is a joint venture business between what was then GoldStar (now LG) and Caltex. Caltex was an joint international joint venture between Chevron (Standard Oil of California or SOCal) and Texaco. Both of which were part of the Seven Sisters of western oil companies who dominated exploration, production and refining until the 1970s.

    We’re starting to see an increased focus on craft in advertising after a decade of obsession with performance marketing to the detriment of brand. So now is as good time as any to revisit London agency CDP (Collett Dickenson Pearce) work on Hamlet cigars during the 1970s.

    I love this cheeky send-off and backhanded tribute that BMW gave Dieter Zetsche when he retired as CEO of Mercedes-Benz. In reality Mercedes-Benz and BMW have different brand attributes and strengths.

    IDEO has commissioned an oral history of itself as a corporate video. It covers their move from industrial design to the design of ideas.