Ged Carroll

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The influencers post

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, howto | 怎麼做 | 방법 | 実行する方法, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, quality | 質量 | 품질 | 品質 by .

Mark Ritson wrote an op-ed over at Marketing Week on influence and influencers. Whilst it lacked nuance on the subject area, a lot of what it said is true. Go over and have a read; I’ll be waiting for when you come back. Whilst I disagree on the finer points, what Ritson wrote needed to be […]

Esprit + more news

Published: (Updated: ) in economics | 經濟學 | 경제학 | 経済, ethics | 倫理 | 윤리학, germany | 德國 | 독일 |ドイツ, japan |日本 | 일본, legal | 合法的 | 법률학 | 法的, online | 線上 | 온라인으로 | オンライン, security | 保衛 | 정보 보안 | 情報セキュリティー, style | 時尚 | 유행 | ファッション, technology | 技術 | 기술 | テクノロジー by .

Esprit The rise and fall of Esprit, SF’s coolest clothing brand – Esprit appealed to the youth with a message of lefty, post-racial harmony. Wild prints, bright colors and baggy silhouettes reigned. Their tote bags and T-shirts hung from all the coolest shoulders, adorning fashion plates with the legendary Esprit logo. With the logo’s omnipresence […]

Photo hashing & other news

Published: in beauty | 美容產品 | 화장품 | 化粧品, business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, design | 設計 | 예술과 디자인 | デザイン, ethics | 倫理 | 윤리학, fmcg | 雜貨業務 | 소비재 | 食料品事業, ideas | 想法 | 생각 | 考える, japan |日本 | 일본, legal | 合法的 | 법률학 | 法的, luxury | 奢華 | 사치 | 贅沢, online | 線上 | 온라인으로 | オンライン, retailing | 零售 | 소매업 | 小売業, security | 保衛 | 정보 보안 | 情報セキュリティー, software | 軟件 | 소프트웨어 | ソフトウェア, technology | 技術 | 기술 | テクノロジー, thailand | 泰國 | 태국 | タイ国, wireless | 無線 |무선 네트워크 | 無線 by .

Apple photo hashing Report: Apple to announce client-side photo hashing system to detect child abuse images in user’s photos libraries – 9to5Mac – photo hashing its not foolproof. Once the proof of concept exists, Apple won’t be able to withstand the pressure authoritarian government could use it to track other materials. Tencent’s WeChat is already […]

Amazon returns + more things

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, design | 設計 | 예술과 디자인 | デザイン, innovation | 革新 | 독창성 | 改変, korea | 韓國 | 한국 | 韓国, legal | 合法的 | 법률학 | 法的, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, retailing | 零售 | 소매업 | 小売業, security | 保衛 | 정보 보안 | 情報セキュリティー, technology | 技術 | 기술 | テクノロジー by .

Hidden cameras and secret trackers reveal where Amazon returns end up | CBC News – interesting aspect of Amazon’s business model. It does make me wonder how much of a drag is returns on Amazon’s business? Retail returns are usually running at 10 percent of products bought. With e-tailing; this rate is thought to be […]

ICYMI | 당신이 그것을 놓친 경우에 대비해서

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, culture | 文明 | 미디어와 예술 | 人文, ethics | 倫理 | 윤리학, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, technology | 技術 | 기술 | テクノロジー by .

IPA | The Wide and the Narrow of it – Building Wide, I propose, is driving a brand’s meaning and equity through the power of shared and collective cultural moments.  Building ‘Narrow’ is defined as creating meaning and equity through the power of individual and personal customer experience.  Both of these definitions can impact how […]