Search results for: “Ogilvy”
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M1 processor + more things
Apple’s M1 ARM Pivot: A Step Into the Reality Distortion Field | Chips | TechNewsWorld – pretty much many of the points that I was thinking about. More here on the M1 Apple M1 Processor, Passing on the Chiplets | EE Times BMW Unveils Anime-Like Electric Scooter Concept – Core77 – nice but I would…
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Sony Walkman ads + other things
An amazing collection of advertising for the Sony Walkman from 1979/80 – 1990. These were Japanese domestic market adverts. They are chock of full of creativity in them. TV advertising seems to have been much more prevalent in Japan for the Sony Walkman. I would imagine that the adverts also had a halo effect on…
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Things that caught my eye this week
Burger King King of Stream campaign conducted in conjunction with Ogilvy agency DAVID based in Madrid, Spain. The King of Stream makes sense when you look only at the data. Target young people who do gaming. Presumably there is some group cohesion data or insight that shows a propensity to eat fast food with gaming.…
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K pop stans + more things
Were TikTokers and K pop stans really behind Trump’s low rally turnout? | Dazed – There’s no way to prove whether the fake bookings caused genuine Trump supporters to lose seats. Many have attributed the low turnout to Trump’s failing campaign, with Bernie Sanders tweeting: “Maybe people are catching on that he is a pathological liar and…
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Sophisticated card skimming & more
Sophisticated card skimming in Mexico by a Romanian criminal gang was first highlighted by Brian Krebs. This documentary was produced by the Organised Crime and Corruption Reporting Project and features cybersecurity expert Brian Krebs. It is amazing how audacious this sophisticated card skimming scheme was. Adam and Eve DDB’s effectiveness expert Les Binet on COVID-19…
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Corona brand + more news
Mark Ritson: Coronavirus won’t hurt Corona, it will actually boost sales – differentiation, particularly at the symbolic level, was overstated. Any evidence that people perceived Brand A as vastly different from Brand B could be largely explained by its size and prior purchase experiences. Purchase caused brand image, not vice versa. Ergo building a brand…
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500E & other things
The Mercedes Benz 500E gets profiled by Doug DeMuro. It is the ultimate sleeper car with only mildly flared wheel arches give a hint for the vehicles performance. At the time of launch Mercedes called it the velvet hammer, the hammer bit of the sobriquet stuck with car fans. And the 500E and Hammer are…
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Internet freedom
Sacha Baron Cohen won an award and made a speech on internet freedom at the Anti-Defamation League awards. He’s a really good orator. Sufficiently good that the likes of Alphabet, Facebook and Twitter must be thankful that he doesn’t have a political office (yet). Check it out, its well worth half an hour of your…
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Influencer marketing – what does the future hold
What does the future hold for influencer marketing was an event organised by PR Week that I got to attend last week. Below are some of the thoughts and key points that came out of the event. The Competition and Markets Authority They are responsible for enforcing The Consumer Protection from Unfair Trading Act (2008)…