M1 processor + more things

3 minutes estimated reading time

Apple’s M1 ARM Pivot: A Step Into the Reality Distortion Field | Chips | TechNewsWorld – pretty much many of the points that I was thinking about. More here on the M1 Apple M1 Processor, Passing on the Chiplets | EE Times 

BMW Unveils Anime-Like Electric Scooter Concept – Core77 – nice but I would still want Kenada’s bike

The Biden team’s tug of war over Facebook – POLITICO – Facebook is the new Goldman Sachs….

5G has been heralded as a tech game changer but consumers in China are underwhelmed by spotty coverage and hard sell | South China Morning Post 

How to appeal to Gen Z in Asia | Vogue Business“Chinese luxury consumers’ offline and online lives are becoming increasingly intertwined,” says Mark Morris, Burberry’s senior vice president of digital commerce. “They are demanding a more seamless blend of content and capabilities across their two worlds.”  Working with local experts like Mr Bags and relatively lower-tier influencers (Ching has 6.6 million fans on Weibo, which is mid-range for a Chinese KOL) helped reach this level of engagement. “Gen Z wants to be approached in a narrow and deep, insightful way instead of using a mass approach with a big talent [and] hashtag ads,” says Rie Tanaka, senior business strategist and senior researcher at Japanese PR firm Dentsu

Europe is ready for Biden to start, says E.U. foreign affairs chief Josep Borrell – The Washington PostWestern governments may have been “a bit naive” about Beijing’s manipulation of global trade rules – strategic reset inbound

Five-Year Plan, 15-Year Vision by Geoff Yu, Bank of New York Mellonat the outset a new long-term objective for 2035 was established: China is expected to “largely realize socialist modernization” by that year. Specifically, this means achieving GDP per capita of a “moderately (or mid-level, depending on the translation) developed country”. Again, we underscore that the FYP itself does not contain a corresponding numerical target, but during his remarks at the plan’s launch, President Xi Jinping remarked that “it is fully possible for China to realize a doubling of the size of the national economy by 2035”. Assuming the doubling happens in real terms, this comes to around 4.7%y/y p.a. real GDP growth over the next 15 years (PDF)

Micron Leapfrogs to 176-Layer 3D NAND Flash Memory | EE Times – everyone else is on 128 layers

Japan gov’t may turn to YouTubers to promote ‘My Number’ ID cards – The MainichiTo publicize the system, the government has inserted advertisements in newspapers and used digital signage to stream commercials at stations and in the streets, among other methods. However, it has not received as many applications as anticipated, and now places a big hope on the YouTubers’ power to transmit information. The choice is also apparently because labor costs are not as high as appointing nationally popular actors, celebrities and other public figures. Moreover, the Japanese government, by eradicating its image of stubborn bureaucracy and having people watch videos on YouTube without reserve, aspires to remove anxiety and concerns about possible personal information leaks that accompany the My Number system – surprised that Japanese influencers would be that cheap relative to their reach. More on marketing here

Resharing this as many people still don’t know about this old paper from Ogilvy on Facebook organic reach