Blog

  • Gundam themed advert + more things

    Toyota have made a Gundam themed advert for the Japanese market. It is interesting that this Gundam themed advert is a Japan only creative. It might be intellectual property rights. I think something like this would be popular abroad as a Gundam themed advert would tap into Cool Japan.

    In many European countries Toyota’s safe but boring line-up would benefit from the uplift provided by tying into Cool Japan. The reason for these boring product lines is free trade agreements and import quotas.

    Japan now means quality, engineering, design and is generally very much appreciated with a lot of goodwill. More Japan related content here.

    ISART digital animation school students came up with this great short film about a gravedigger and his son. It’s as good as anything that’s been coming out of the likes of DreamWorks animation.

    London DJ Kid Batchelor and E-Mix on this 1989 mix at Confusion de Londra, Shaftsbury London. It’s hard to understand now how much of the early house seen was built by the likes of Kid Batchelor in central London clubs. Now culture as moved away from the centre as property developers have moved in.

    NOTCOT.ORG | Rhei electro-mechanical clock with a liquid display – From an economic point of view this makes no sense. There are much easier ways to solve this as an engineering problem. But I can’t help but love the sheer bloodymindedness that underpins this as a project. More design related posts here.

    Parks and Pickering did a slow tempo mix with tougher beats of Imagination – Just An Illusion, but this uptempo live version kills them all. I’m surprised that there was never a more uptempo club mix of it as it sounds like a classic house track. Another Imagination track Changes was remixed by the legendary Larry Levan. Leee John is still very underrated as a performer.

  • Outlook for Mac + more

    Use Outlook for Mac? Don’t upgrade to El Capitan | The Inquirer – yet. It looks like the Microsoft dev team for Outlook for Mac have more work and testing ahead of themselves.

    Read our lips, no more EU roaming charges* | The Register – surely this would be pre-dictated on their network footprint? Would this mean that Vodafone Germany could sell me one of their SIMs in the UK?

    Attention! Facebook is losing its footing – Fanpage Karma Blog – as a service platform, it wouldn’t surprise me as Twitter’s context in this regard makes more sense, though I know people like BT have invested in customer services on Facebook (and in their case it makes sense due to the universal nature of their brand)

    The Surprisingly Traditional Media Path of Razor Clubs | L2 Inc. – I suspect down to needed authoritative endorsement?

    Why are luxury brands poaching leaders from the mainstream | Marketing Interactive – will this bring an existential crisis about what luxury means?

    Georgia Tech Pumps Water Through Silicon for Chip Cooling | Hackaday – this sounds really impressive. More semiconductor related developments here.

    What We Know About the Secretive Trans-Pacific Partnership that Was Just Signed | Motherboard – it makes some interesting reading

    Digital Ads Sell Candidates and Causes, in 15-Second Bursts | New York Times – short-form political campaigns

    Is the dotcom bubble about to burst (again)? | The Guardian – The issue that I see is that lack of liquidity in the market for $200M+ valued companies. There will be a series of events that cause more people to turn their non-public large tech holdings into cash than available buyers. This is not materially different from the repo market which caused significant issues in 2007/2008

    Study: Brands that message more, sell more | Venturebeat – just don’t piss off the customer

    Didi Kuaidi buys stake in Indian ride-hailing group Ola – FT.com – interesting international expansion moves, a coalition of the willing against Uber

  • 25 things you wished clients knew

    25 things you wished clients knew was crowdsourced from friends in the industry. A few points where consolidated from multiple people saying the same thing. The names are concealed to protect the guilty – enjoy.

    Advertising / design

    • No I don’t want to whip a complete campaign for a client (re)pitch just because X agency told you that they’d do it for free – its one of the great lies along with ‘I love you’
    • The principle of negative space, having your logo fill it won’t have the effect that you want
    • Out of the three design choices you will get from me, only two are viable. Whilst I want you to feel in control, I have gamed your selection in favour of the two concepts most likely to work
    • Your mother, wife or child isn’t a viable focus group / definitive form of research. There is an industry term for this it’s called HIPPO syndrome

    Client services / account planning

    • I am not your friend, at some point we may become friends despite our client / agency minion relationship
    • 3am in the morning in my time zone is not an appropriate time for a conference call
    • Unless the agency minion is dedicated on one client, they will have other demands on their work day in addition to your business
    • No I don’t want to over-service your business (that is work more time on the business than we are paid for on a regular basis)
    • I don’t feel that it is appropriate to spend two hours discussing your lanyard strategy as it relates to internal communications and change management (true story)
    • A recent case study of your rival doing exactly the same tactics does not mean it will work for your brand
    • Only in an exceptionally few cases is ‘everybody’ a target market, even then you will want to prioritise

    Public relations

    • Off-the-record is not off-the-record
    • Journalists generally won’t allow you to pre-approve their copy unless you are paying them (its native advertising / advertorial) or its a top tier celebrity / sports star interview
    • A strap line from advertising is not your PR messaging
    • The messaging workshop you’ve been invited along to is likely media training for people who feel that they don’t need media training
    • Unless you’re Samsung (in Korea) or a few other select advertisers, you withdrawing ad spend won’t affect editorial policy towards your company in a positive manner
    • In a disagreement with a journalist / publication you won’t get the last word
    • You aren’t spending enough on measurement of your programme (allow 30 per cent of your budget)

    Social media marketing

    • Viral videos are a myth, roughly half the views are bought on the most successful examples
    • Social reach is best achieved through paid means, it won’t nearly be as big if you rely on earned alone
    • Generally speaking, consumers haven’t been gagging for the opportunity to engage with your brand content
    • Social media is not some that you should just leave to the intern
    • Celebrities will generally want money to plug your product or service on their social channels
    • Klout scores have no place in any serious social media-related discussion
    • More followers is not a social media strategy

    Ok, your turn what things you wished clients knew would you include?

    More information

    Don’t Attempt to Create a Viral Video Unless You’re Willing to Pay for Distribution | Ad Week

  • Evernote + more news

    Evernote is in deep trouble – Business Insider – kind of glad I don’t have data in Evernote, if I did what would be my emergency migration plan? The lack of migration plan is one of the key issues with post-web 2.0 services – that use web 2.0 technologies. But businesses like Evernote lack the open data approach of forebears like flickr or delicious

    Tor browser co-creator: Experian breach shows encryption may not be security panacea – “Experian differentiated between personally identifying information that was not stored encrypted, and credit card info which was stored encrypted — both were hacked,” Goldschlag wrote in a note to VentureBeat. “Experian added that it is likely that the hackers were able to decrypt the encrypted information too,” he said. (Experian’s CEO admitted this.) “So storing information in an encrypted form may not be the panacea that people expect.” – did they use a weak algorithm? Was it an inside job? What was the nature of the cryptography attack?  More security related content here

    How to Set a Looping Video as Your Facebook Profile Picture on iOS | Lifehacker – something to get a handle on, as it is expected that this will also roll out on brand profiles

    Know Your Language: The Ghost in the Shell Script | Motherboard – yes Vice Media giving you the 101 on Unix…

    FT correspondent on how to survive — and thrive — in Hong Kong – FT.com – the title is deceptive, but its a nice summary of Hong Kong

    iPhone 6s vs. iPhone 6: Sales and adoption comparison | BGR – interesting analysis of the data beyond the press release headline

    SK-II opens SoHo pop-up to change consumers’ destinies – Luxury Daily – interesting campaign, just a few years ago how many beauty campaigns tagline would have been a hashtag? The hashtag came from documenting items in the C programming language, which in turn came out of Bell Labs and their work on the AT&T Unix operating system #unixrunningtheworldnow

    A Flip On Encryption From Former Fed – Defense One – interesting take on cryptography related things

    End of the road for journalists? Tencent’s Robot reporter ‘Dreamwriter’ churns out perfect 1,000-word news story – in 60 seconds | South China Morning Post – robot journalism in China as well

  • Made 2 Fade GM-25 Mk II mixer

    Back in the late 1980s and early 1990s, a house party wasn’t a house party without a set of decks and the Technics SL-1200 MkII is well known as being the de-facto turntable that even now manufacturers try to emulate. A second ingredient in the DJing process was a mixer to well mix the sound from one record to another; this usually fell to the Made 2 Fade GM-25 Mk II.

    Once you had spent the best part of 700 pounds on a pair of turntables you usually looked to cut costs on a mixer. In terms of value orientated mixers you didn’t have a lot of choice.

    Some brands like Formula Sound were exclusively the preserve of the more expensive nightclub installations as was Rane. Other mixers like the Bozak CMA-10-2DL rotary mixer was popular in non-hip hop US nightclubs and the Ministry of Sound (which had imported its sound system design from the States trying to duplicate the Paradise Garage nightclub) in Elephant and Castle – in pre-internet days you just wouldn’t have seen one. Brands like Stanton, Vestax, GLi and Gemini where ‘second mixers’ – the one you managed to save up for after your first mixer – a basic two channel Vestax model would have set you back 350 pounds (about the street price for a new Technics deck at the time). Made in China wasn’t really a thing yet, so the costs of many products were in real terms more expensive than they are today – but weren’t as badly made either. The thing was for many people, they never got to moving on and buying a second mixer, buying new records was more important than buying a better mixer for many people.
    made2fade gm25mkII

    As mixers went, there wasn’t any better value for money than the Made 2 Fade GM-25 MkII. I used one of these for years until it eventually gave out. I got mine for 79 pounds including postage and packaging from a DJ supply shop that advertised in DJ magazine (then called Jocks).

    It had a surprisingly robust build quality as people who still have these in their attics will tell you (lead wasn’t banned from solder until the early noughts and manufacturers who weren’t based in Shenzhen seemed to have a higher threshold of what they felt was acceptable quality). Mine survived being carted around in a plastic bin from venue-to-venue whilst my decks where coddled in bespoke flight cases. It has its power supply built into the case which meant that you didn’t have to worry about losing it, or worry about breaking the pin in a socket connecting an external PSU.

    Made 2 Fade cut costs by cutting features; some of those features were extremely handy for DJs such as channel gain (how much amplification is supplied to the channel), eq dials (which come in handy when you are doing a running mix to smooth the base of one track out whilst bring the next one in) or channel metering (that would allow you to see relative loudness levels). Cutting features rather than trying to implement them half-heartedly meant that the GM-25 had a pretty good sound-to-noise ratio, which was another reason to put off trading up.

    They still managed to not make the mixer feel too cheap so the cross fader (that allowed you to mix the sound of one record across to the other) was replaceable presumably as they felt this control would take the greatest hammering from DJs.

    Rivals

    There were other cheap mixers on the market like Phonic’s MTR-60, but Made 2 Fade came in and undercut them, by making careful design choices. Of course this didn’t stop the plastic handles on at least of the one faders coming loose and coming off, I put a blob of ‘Plastic Padding’ polyester resin over the top of the naked metal spike that protruded from the fader. Eventually more expensive models with more features including a simple digital sampler and kill switches where added to the Made 2 Fade range but these didn’t prove as attractive as the bare bones GM-25, why spend extra when you could upgrade to a Vestax/Gemini/Numark?

    vestax_pmc_05proiii_vca
    Vestax PMC-05

    I aspired to own a Vestax PMC-05 with its eq controls, buttery smooth cross fader and its Made In Japan quality, but had to make do with the Made 2 Fade.

    The Made 2 Fade was the ‘long bow’ or ‘Ford Model T’ of British dance music, the proletariat mixing tool of the average bedroom DJ who wanted to cut up some tunes, make it big, broadcast a banging set on pirate radio, or just throw a party for his friends(it generally was nerdy lads who spent too much time in record shops, though a lady friend of mine was well-known techno DJ back in the day). It was the mixer that launched thousands of dreams and provided the soundtrack to countless others.

    However since it didn’t grace the big clubs and wasn’t used by Carl Cox, Paul Oakenfold or Sasha. It won’t be likely to written up by the likes of Bill Brewster, Greg Wilson or Dave Haslam – all of which have done a sterling job in documenting the DJ sub-culture.

    More information

    Technical considerations

    I, Cringely – Speed Bump great article on the move to lead-free solder and the general FUBARage that it brings
    Back To The Oldskool – forum thread on people’s first mixers
    History of the scene
    DJHistory.com – Bill Brewster and Frank Broughton’s site which hosts a wealth of DJ related content
    Greg Wilson – a personal hero and a great ‘DJ as taste maker’
    Dave Haslam – former Hacienda DJ (known for his eclectic Temperance sets including US house, rock, indie, hip-hop and Italian tracks) who then went on to document the history of nightlife with a number of books and broadcast projects. Haslam also played at lesser known but important Manchester clubs: Boardwalk and Man Alive