Dr Tsugio Makimoto is a technologist who has worked at Sony and Hitachi. He co-authored Digital Nomad with David Manners which was published in 1997 and seems to have been influential to executives in the semiconductor industry. The wave named after Dr Makimoto is a twenty-year cycle between custom design components and general components.
Like Moore’s Law it is used as a heuristic to try and understand what is happening within the industry. Dr Makimoto discusses it in this video below. At the moment we are in the custom part of the cycle with the kind of silicon being created for smartphones like Apple’s and Samsung’s respective chips and we are due to see a swing to general purpose components from 2017 or so.