Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング
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Life Bread & other things this week
Life Bread homage by craft beer brand Life Bread is a brand icon. For Hong Kongers the blue or red checked wrappers mean western style bread. Life Bread is as Hong Kong as the Lion Rock – a granite peak that overlooks the city. Life Bread became an emotive icon used in the 2019 Hong…
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A message from the future & things from last week
Jolibee – a message from the future Filipino fast food restaurant Jolibee have created a series of films that tap into the zeitgeist. A message from the future captures Filipinos dreams for a post-COVID future, leaving hard times behind them. A message to the future is well worth watching, despite its efforts to pull at…
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PostScript + more things
PostScript Adobe is dropping PostScript Type 1 font support. Be prepared for the change – huge move, given the amount of time that PostScript had been at the centre of design and print. There must be brands out there still using Type 1 fonts for standard print design work that haven’t changed style in 30…
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Japanese insights & things that made my day this week
Japanese insights Creative Culture ran a roundtable that provided with Japanese insights across brands and consumers. Well worth a watch. Key outtakes Kawaii or cute occurs in areas that you wouldn’t expect it. From Hello Kitty airlines and maternity wards to Miffy being used to sell mortgage services. Imagine 2060, more than 40% of Japan’s…
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Yahoo Answers
Back in 2005, I worked in the search group at Yahoo!. One of the projects that I worked on was Yahoo Answers. 16 years later, Yahoo Answers is being closed down. I thought I would capture some of my memories and inside knowledge on Yahoo Answers. But first we need some context so that what…
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Virgil Abloh & things that made my day this week
Virgil Abloh Braun 100 Years Virgil – collaboration with Virgil Abloh – you would be more worries about the fingerprints rather than playing anything on the Wandanlage. Virgil Abloh has done collaborations with a range of brands from Rimowa to Mercedes-Benz. More design related posts here. Global networks 2030 While we have been concerned with…
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NatWest + more things
NatWest FCA brings money laundering charges against NatWest | Financial Times – UK banks have a reputation for industrial scale money laundering; with the anti-laundering regulations only inconveniencing small players. That the NatWest my only surprise is that it wasn’t HSBC. Why HSBC rather than NatWest? HSBC have long had a reputation for money laundering.…
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Ben Liebrand & things that caught my eye this week
Ben Liebrand Ben Liebrand has been a name for as long as I have been buying records. According to Discogs; he has remixes that have appeared on over 800 albums, compilations and singles. This tells you a lot about the quality and longevity of his remixes. Dutch YouTuber Twan scored an interview with Ben Liebrand…
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SITA + more things
SITA SITA | SITA statement about security incident – this gave limited and basic information – specifically your name, membership number and tier, seating preferences and a code corresponding to your meal preferences. – according to Cathay Pacific. It looks like this attack on SITA was more about tracking the travel of persons of interest…