Ged Carroll

Category: branding | 品牌推廣 | 브랜드 마케팅 | ブランディング

The dictionary definition of branding is the promotion of a particular product or company by means of advertising and distinctive design.

I have covered many different things in branding including:

  • Genesis – the luxury Korean automotive brand
  • Life Bread – the iconic Hong Kong bread brand that would be equivalent of wonder loaf in the US
  • Virgil Abloh and the brand collaborations that he was involved in
  • Luxury streetwear brands
  • Burger King campaigns with Crispin Porter Bogusky
  • Dettol #washtocare and ‘back to work’ campaigns
  • Volkswagen ‘see the unseen’ campaign for its Taureg off road vehicle
  • SAS Airline – What is truly Scandinavian?
  • Brand advertising during Chinese New Year (across China, Hong Kong, Singapore and Malaysia)
  • Lovemarks as a perspective on branding
  • BMW NEXTGen event and Legend of Old McLanden campaign
  • Procter & Gamble’s Gillette toxic masculinity ads
  • Kraft Mother’s Day campaign
  • Kraft Heinz brand destruction
  • Porsche Design in the smartphone space
  • Ermenegildo Zegna
  • Nike’s work with Colin Kaepernick
  • Counterfeit brands on Instagram, Alibaba and Amazon
  • Gaytime Indonesian ice cream
  • Western Digital
  • Louis Vuitton collaboration with Supreme
  • Nokia
  • Nike Korea’s ‘Be Heard’ campaign
  • Mercedes SLS coupe campaign
  • Brand collaborations in Hong Kong
  • Beats headphones
  • Apple
  • Henrion Ludlow Schmidt’s considerations of branding
  • Cathay Pacific
  • Bosch
  • Mitt Romney’s failed presidential bid
  • Microsoft Surface launch
  • Oreo Korean campaign
  • Chain coffee shop brands and branding
  • Samsung’s corporate brand
  • North Face’s brand overeach in South Korea
  • Mr Pizza Korean pizza restaurant and delivery service brand
  • Amoy Hong Kong food brand
  • Chevrolet Corvette ‘roar’ campaign promoting a build your own car service

  • Invisible cloaks + other things

    Invisible cloaks

    The possibility of invisible cloaks straight out of a Marvel comic hero’s tool kit or a wizarding wardrobe a la Harry Potter. The underlying technology involves some science that sounds more like science fiction. Could ‘Harry Potter’-like invisible cloaks really exist? – CNET

    On a more serious note invisibility cloaks have applications in the military, law enforcement and even urban design through the power of cutting edge science.

    Foxes on the moon

    Foxes and science fiction what could be more awesome? This reminded me of TinTin for some reason that I can’t put my finger on at the moment. Have a watch and let me know what you think.

    SIN R1

    The SIN R1 looks like the kind of car I would have had as a poster on my wall as a kid, but now it looks too outlandish to be on the road.

    The driver doing doughnuts on the public road reminded me of the young lads who would take their hot hatches down to Blackpool for the lights . Revving their engines and pulling similar stunts. Which makes me wonder, what do they think their customer is going to be like? A yob, the stereotypical young footballer?