Ged Carroll

Category: culture | 文明 | 미디어와 예술 | 人文

Culture was the central point of my reason to start this blog. I thought that there was so much to explore in Asian culture to try and understand the future.

Initially my interest was focused very much on Japan and Hong Kong. It’s ironic that before the Japanese government’s ‘Cool Japan’ initiative there was much more content out there about what was happening in Japan. Great and really missed publications like the Japan Trends blog and Ping magazine.

Hong Kong’s film industry had past its peak in the mid 1990s, but was still doing interesting stuff and the city was a great place to synthesise both eastern and western ideas to make them its own. Hong Kong because its so densely populated has served as a laboratory of sorts for the mobile industry.

Way before there was Uber Eats or Food Panda, Hong Kongers would send their order over WhatsApp before going over to pay for and pick up their food. Even my local McDonalds used to have a WhatsApp number that they gave out to regular customers. All of this worked because Hong Kong was a higher trust society than the UK or China. In many respects in terms of trust, its more like Japan.

Korea quickly became a country of interest as I caught the ‘Korean wave’ or hallyu on its way up. I also have discussed Chinese culture and how it has synthesised other cultures.

More recently, aspect of Chinese culture that I have covered has taken a darker turn due to a number of factors.

  • Monster internet surveillance + more

    Britain to pay billions for monster internet surveillance network | DuncanCampbell.org – lets park the moral dilemma this represents for a moment, would other countries come to the UK for expertise in terms of how to implement this locally? What countries would they be? What would the optics be on it? Who are the contractors that are likely to benefit from this work in the UK? More on security related issues here.

    I think it will be pretty hard to make lemonade out of these lemons. The business opportunity probably won’t scale to get a ‘space race’ type benefit, the likely client countries may pose problems in terms of optics. After Snowden, you can count out the EU territories. An obvious contractor to benefit would likely be Huawei (mix of telecoms and enterprise tech, fast growing player in enterprise storage) – who wouldn’t need British expertise to sell this monster internet surveillance solution abroad

    Let’s Talk About Amazon Reviews: How We Spot the Fakes | The Wirecutter – Although many reviews on Amazon are legitimate, more and more sketchy companies are turning to compensated Amazon reviews to inflate star ratings and to drum up purchases

    jenny odell • living a designed life – interesting essay on the rendered spaces used by developers in their sales pitches

    Samsung 837 – JWT Intelligence – really interesting retail space

    Italian Crime Series Gomorrah Kills Pornhub Traffic – Pornhub Insights – the power of mainstream media played out online, I am sure there would be a similar dip for something like Game of Thrones or the FA Cup Final in the US and UK respectively

    WPP Mobile New technology service from Maxus makes marketing as easy as Pie – gives WPP a bigger arbitrage opportunity but if you were a large client wouldn’t you be demanding similar implementation times?

    MSN Ceases Chinese Operations | ChnaTechNews – and that’s the last of the western portals when went there leaving the market

    CK Hutchison mulls legal challenge as EC thwarts its UK ambitions | TotalTele.com – not terribly surprising. UK Government’s big mistake was allowing BT to acquire a cellular operator again

    Misused English Words and Expressions in EU Publications – European Court of Auditors – Secretariat General Translation Directorate – fascinating document that explains why English speakers may feel exasperated at times with their EU counterparts

    Xiaomi faces existential crisis | Techinasia – if it loses the Chinese middle classes, it loses the opportunity to sell its eco-system of smart home products to them

  • Millennials are people too

    Smart funny video by Adam Conover on the marketing obsession of millennials as a form of segmentation.

    Show this to as many marketers as you can.

    Having been involved in youth marketing and even spoken at conferences about it, many of the challenges and insights that ‘millennials’ as a cohort face aren’t unique insights per se.

    You hear the same things over-and-over again. Being young presents its own set of challenges, these are tweaked accelerated by environmental conditions such as economy and housing. You feel the injustices of the world, adulting is hard. Responsibilities have a weight to them. Education has a cost.

    Getting your first home is hard. Finding the right partner is stressful. Since the baby boomers the concept of youth has become elongated. The whole of society hasn’t been drafted into fighting a war and benefited from the rise of the industrial society.

    But that doesn’t mean that it makes much sense for marketers to talk about millennials in such a broad brush way. At least gen-X whilst been written off as slackers were realised to have various different sub-cultures or tribes.

    That level of nuance seems to have disappeared in ‘our’ collective understanding of millennials and gen-Z.

    While we’re on about nuance, since when do adverts aimed at baby boomers appreciate that they don’t all look like Helen Mirren or Joanna Lumley. Or that they like going to rock concerts and festivals? Or that they might run for health and leisure?

    Marketers are increasingly looking at big data, but lacking granularity in terms of segmentation and factors that might influence brand relevance.

    My hypothesis is that the fetishisation of millennials as a single cohort is down to a deeper seated fear of disruption ambushing the marketers. Millennials aren’t an alien invasion, but people just like we’re used to. This fetishisation will end up as a feedback loop distorting their own view of what they expect to be and how they expect to be seen.

    More on millennial related topics here.

  • Chinese industrial decline + more

    Chinese industrial decline – It is hard to explain to people the diversity of China. If you’ve followed China as a subject area you’re used to discussions around tier one to six cities. We tend to buy into ‘Blade Runner’ China because its the tier one and two cities that you end up visiting. Its pretty much the same with the media. I really like this New York Times documentary that deals with the slowdown of heavy industry in Northern China and apparel manufacturing in Guangzhou province in the South.

    Chinese industrial decline in this documentary shows off it’s rust belt and left behind areas. This city’s mayor and is project is a microcosm of the efforts going on.

    China has been in a constant state of reinvention. I worked out of old electronics factories in Shenzhen that had been turned into offices and creative studios, with Shoreditch style retail attached. Whilst, Shenzhen is famous for manufacturing, the reality now is more complex. It has a thriving finance sector that China hopes will eclipse Hong Kong.

    Further up the Pearl river delta cities like Dongguan were industrialised by Hong Kong entrepreneurs and became crucial parts of the global fashion supply chain. Here too changes is happening, areas of Dongguan are being repurposed as tech campuses. Huawei built their ‘European theme park’ campus there. Of course, the unskilled workers get replaced. They move further inland along with some of the industry.

    Some of the industry, has moved abroad. China has become too expensive and onerous to deal with. In the North, heavy industry was built at break neck speed relatively close to coal fields, rather like the UK during the industrial revolution. During this go-go time China could use or export all the steel old. After the 2008 Olympics China started aiming for more sustainable growth and heroic efforts became surplus production.

    A Brazilian flavoured tune as a free download Oya’ Indebure feat. Laudir de Oliveira | DJ Nu-Mark. However, don’t mistake free, for low quality, this is an amazing tune. More on DJ Nu-Mark here.

    Maybe a team up with Scanner would have been more appropriate but liking Jean-Michel Jarre + Edward Snowden – ‘Exit’

    May the 4th aka Star Wars day saw geeks dominate the web, I did really like Japanese airline ANA’s rendition of the Star Wars theme purely from aircraft related found sounds

    TBWA in Amsterdam pulled together these clever DJ controller place mats for McDonalds. It shows how much is now possible with printed circuits. I love the combination of material smarts and  creativity.

  • Predict ISIS attacks + more news

    How Traffic to This YouTube Video Could Predict ISIS Attacks – Defense One interesting, but is it actionable intelligence? This reminds me a lot of the term ‘chatter’ as used in the series ’24’. Or prediction markets, which may be better for financiers investing in related areas rather than providing something that the military and law enforcement can use effectively. For instance it would affect your stance on Insurance stocks and oil futures if you were able to predict ISIS attacks. More security related posts here.

    You can now hang out with Totoro and explore Studio Ghibli worlds in virtual reality | Rocket News 24 – indicates an interesting interplay between linear media and VR. Linear media storytelling sets the scene; VR allows you to explore it. I feel that we don’t ‘get’ storytelling in VR yet, having worked on a project for New Balance. This work by Studio Ghibli offers a complementary option that media companies could get onboard with

    Lenovo and Apple are fastest growing among India’s top 10 smart phone vendors | TelecomTV Insights – we’ll see how long this lasts, India like China is focused on domestic smartphone makers. I could see Apple appealing to elites like their peers globally, but the great bulk of handsets is going to come in at the bottom.

    brandchannel: The Language Of Now: Pepsi Kicks Off Global PepsiMoji Campaign – please millennials engage with our brand! To be fair PepsiCo have tried innovations for a good while. They were one of the first brands to use QRCodes for western consumers. Western consumer usage is only now starting to catch up with it a decade or more later.

    [Podcast] Tencent And QQ With Eva Xiao | Technode – great interview as a primer on Tencent. Tencent is one of the BAT of China. BAT stands for Baidu, Alibaba and Tencent. The BAT are a set of companies with a similar position to what GAFA (Google, Amazon, Facebook, Apple) have in the west.

  • Evolution of search

    Danny Sullivan did a talk a few years ago on the evolution of search, it’s worthwhile taking 9 minutes out as he plots it:

    Library/librarian – whilst web search has become ubiquitous there are still people graduating from library studies courses. The role of librarian still brings a lot to the table

    The electronic catalogue for library augmented the work of librarians and allowed library users to do at least some searches themselves

    LexisNexis database – proprietary business databases augmented the work of lawyers and financiers

    Yahoo! – created a curated guide to the nascent web. It started off as a list of links and then got categorised over time. It is surprising how long the Yahoo! directory lasted for into the age of search.

    WebCrawler – automated the process of finding websites and exploring their content which then opens up the door for modern search as we know it.

    Modern search engine progress can be seen as the rapid transition between pre-eminent engines in a relatively short time.  You also saw specialist tech companies like Inktomi sell web search hardware upon which media companies built their services. Yes, Google built the pre-eminent search engine, but it wouldn’t have been possible to keep going if others hadn’t come up with the crucial pieces of the online search advertising model. That’s why you see a transition from InfoSeek > AltaVista > Ask Jeeves > Google in the evolution of search. More posts on Google here.