Category: economics | 經濟學 | 경제학 | 経済

Economics or the dismal science was something I felt that I needed to include as it provides the context for business and consumption.

Prior to the 20th century, economics was the pursuit of gentleman scholars. The foundation of it is considered to be Adam Smith when he published is work An Inquiry into the Nature and Causes of the Wealth of Nations. Smith outlined one of the core tenets of classical economics: each individual is driven by self-interest and can exert only a negligible influence on prices. And it was the start of assumptions that economists model around that don’t mirror real life all the time.

What really is a rational decision maker? Do consumers always make rational decisions? Do they make decisions that maximise their economic benefit?

The problem is that they might do actions that are rational to them:

  • Reducing choice when they are overwhelmed
  • Looking for a little luxury to comfort them over time. Which was the sales of Cadbury chocolate and Revlon lipstick were known to rise in a recession
  • Luxury goods in general make little sense from a ration decision point of view until you realise the value of what they signal
  • Having a smartphone yet buying watches. Japanese consumers were known to still buy watches to show that they care about the time to employers when they could easily check their smartphone screen

All of which makes the subject area of high interest to me as a marketer. It also explains the amount of focus now being done by economists on the behavioural aspect of things.

  • English law + more things

    WSJ City – Post-Brexit, The City Has English Law on Its Side – “You can think of London as a Silicon Valley of international business law. The robustness of English law and its utility are not going anywhere.” – But Ireland has a similar legal common law system and would still have an EU passport for its financial system. More on Brexit here.

    WSJ City – UK and Eurozone Part Ways on Confidence | WSJ – no real surprise there. Waiting for this to be attacked as ‘project fear’

    In defence of Byron | FT Alphaville – interesting run down on UK immigration law

    Twitter quarterly results – interesting increase in cost of revenue and corresponding reduction in R&D. Sales and marketing costs increased substantially as well

    The guy trying to demolish Android with Cyanogen uses an iPhone | TheNextWeb – actual LOL. I get why he might use competitor products to understand them, but the optics on this are bad

    Steam On Windows 10 Will Get ‘Progressively Worse’: Gears of War Developer – Slashdot – interesting accusations of ‘antitrust’ busting practices in gaming by the beast of Redmond

    I, Cringely Is anyone at Yahoo! paying attention? Probably not. – I, Cringely – unfortunately its already game over. The money is committed to be returned to shareholders, patents will be licensed and approaches to get rid of Alibaba and Yahoo! Japan stakes. I wonder how they will juggle the rights to the Yahoo! name which now sits with the Verizon business for the Japanese JV?

    Preliminary EDPS Opinion on the review of the ePrivacy Directive (2002/58/EC) | Europa.eu – interesting pro cryptography stance (pdf)

    Companies Are Promoting More Than Ever, With Too Little Success | SocialBakers – interesting Facebook data points

    Gigaom | What’s going on in Phoneland? — is leading to consolidation, the classic market maturation that comes right before a new era of breakthroughs and growth. But those breakthroughs won’t be in 2016

  • Brexit part 2

    I was prompted to write Brexit part 2 based on the many questions from friends living outside the UK – who are trying to make sense of what is going on.

    Mod Churchill

    Brexit is a portmanteau of ‘Britain’ and ‘exit’. The exit being from the European Union. In 2013, David Cameron announced that a conservative government would hold an in-out referendum. The referendum would take place before 2017.

    Cameron is campaigning to stay in why did he call for a referendum?

    David Cameron had two main reasons for calling the referendum.

    The Conservative party has members in both camps. This has been a fault line in the party for a long while. The reasons for this split in the party boils down to two factors.

    In order for the EU to be more powerful on the world stage, it has to speak with one voice. The process of consensus that it uses to get there means the UK is part of the consensus not a lone actor on many issues. This has an impact on how sovereignty is perceived. The full name of the Conservative party is actually the Conservative and Unionist party. It has members who view that sovereignty argument is an attack on the sanctity of the state. The second argument is having a completely deregulated market will benefit business. This would annul workers rights and make government much smaller. Taxes would be lower since the government would be responsible for much less activity.

    The economic argument for remaining in the EU is that it provides access to an internal market. This has some ancillary benefits: as an English speaking country the UK is ideal for international investment. The EU provides a wider pool of workers to draw on. In knowledge economy work this is important. It is easier to do business across Europe with common laws and regulations.

    The second reason is that before 2009 if you wanted a right-of-centre party you only had one choice. Under the leadership of Nicholas Farage the UK Independence Party (UKIP) rose. This was down to his personality and right-wing populist policies. On the surface of it the Conservative party had to adapt to the reality of competition.

    Calling a referendum at a time of Mr Cameron’s choosing was a way of dealing with the bleed of support to UKIP and the split within his own party. I think it would be fair to speculate that Mr Cameron’s team underestimated the Leave campaign and the sentiment of the general public.

     What are the key issues for the electorate?
    The issues break down into what I will term surface issues and shadow issues. The surface issues are those issues that connect to the referendum in a rational, logical way. The shadow issues are issues that aren’t connected to the referendum. It is a bit like having an argument with a loved one, often the subject is an excuse to raise everything else that has led to this moment. Essentially the surface issues are rational, the shadow issues are emotive in nature.

    The Surface issues

    For leaving:

    • The UK would get to save the money that it currently contributes to the EU. The numbers talked about this vary. Much of the money that is sent to the EU is spent in the UK. Many leave campaigners argue that this notional pot of money would be better spent on the NHS. There is no guarantee that this would take place and it assumes that the economy performs at least as well in the future.
    • The UK is the fifth biggest economy in the world, people would still want to trade with the country. The UK could do a better job negotiating trade unencumbered by the EU. At the present time, the UK is part of a trading bloc of 26 countries. The EU is the world’s largest trading bloc and that gives it a helpful position in negotiations. The other EU states remain the UK’s largest trading partner. For political and business reasons the UK may not get particularly good trading terms out of the EU, beyond what it already has. It is speculative and we just don’t know.
    • The UK can take back control of its borders to limit immigration. There is some evidence to suggest that uncontrolled migration from the European Union affected wages. This impact was biggest on wages in unskilled or semi-skilled work. Whilst this impact is considered to be small, it affects voters living hand to mouth. They will perceive this impact as big. The government data on net EU migration has contrasting sets of figures which can give rise to concerns of under-accounting or a cover-up depending on your paranoia level.
    • Britain can take back control of its laws, cut red tape and become more competitive. This is largely conjecture. Once the vote goes through Britain’s position won’t change until it negotiates its exit from the EU. It’s not like dropping your subscription to Netflix. Future legislation would depend on the kind of trade deals that Britain negotiates. Depending who you believe, a reduction in EU legislation would stop further erosion of workers rights or remove restrictive workers rights from businesses.

    For staying:

    • Better the devil you know. At the present time, the UK economy is ok. It is part of the EU trading bloc. Leaving the EU brings with it uncertainty. How will the country trade? Will the UK have free access to the markets of its largest trading partners? How will this affect UK ex-pats currently living in other EU countries like pensioners in Spain? There would be uncertainty whilst the UK negotiates trading agreements around the world. The government hasn’t outlined a clear plan B for life after Brexit.
    • UK residents also have rights to freedom of movement in the EU. If you have your passport, a British citizen can go to work freely in any EU country. For young people and professionals, that is an attractive proposition. Leave campaigners would argue that Norway has managed to negotiate similar freedoms for its citizens and isn’t an EU member.
    • The impact of the UK leaving the EU is likely to be felt beyond the UK. This is based on conjecture, but a Brexit vote may trigger similar votes elsewhere in the EU. The EU has been something that has bound European countries together. Prior to the EU, mainland Europe was responsible for two world wars. Since all economies have a high degree of interconnection, the effects will reverberate around Europe and the UK for a long time. A leave campaign response would be to think about Britain first and focus on higher growth non-EU markets.
    • The UK outside the EU is likely to have a negative economic impact on the country. Economic predictions aren’t certain to happen but make sobering reading. The following international organisations think that it will be bad for Britain including: OECD, the US government, IMF, The World Bank and the Chinese government. This is probably the area that the leave campaigner have been least effective in countering.
    • British consumers will lose out from participation in the EU. A wide range of benefits such as anti-terrorism security co-operation, having their holiday mobile phone bill reduced through EU regulation or being able to study abroad. However, these issues won’t matter to many of the poorest voters who are behind the leave campaign.
    • A vote for Brexit may increase pressures for a break-up of the United Kingdom. A Scottish referendum on independence was recently defeated, but Brexit would re-open the debate in a pro-Europe Scotland. Northern Ireland currently benefits from the EU, Brexit could ramp up simmering tensions and possible bring a return to The Troubles. The Good Friday agreement currently revolves around an open border and North-South economic codependency. Leaving the EU would break this and require a more heavily regulated border to keep out immigrants and smuggling.  A leave campaigner would argue that this is speculation and nothing more.

    The Shadow Issues: a working class insurrection through the ballot box?

    Modern Britain as an economic power house has left behind wide swathes of the country outside London and the Southeast of England. These left-behind people are the engine driving the vote to leave.

    The UK was the industrial beating heart of the world in 19th century and it began a long slow decline due to a number of factors:

    • Much of the manufacturing was in relatively low value products
    • Much of the manufacturing base didn’t have a hard-to-replicate core competence. By contrast German industry is built around high value specialisation and niches
    • Favourable trading environments in former colonies dried up
    • Globalisation brought more competitors to the table. Though many of those competitors like Toyota and Nissan then went on to build factories in the UK
    • Structural issues:
      • A national banking and business finance system based on short-termism rather than the regional banking system with a longer term focus that drove German competitiveness.
      • The asset stripping ‘shareholder value’ approach pioneered by Slater Walker, James Goldsmith and James Hanson.
      • An adversarial worker – management relationship rather than the German worker-management councils
    • A short term attitude to the dividend of North Sea oil (by comparison, the Norwegian government have invested part of this money for the future)
    • A decision by the government to ‘bet the farm’ on financial services in the 1980s
    • A succession of debt fuelled consumer boom and bust cycles
    • Poor decisions made on worker training. UK apprenticeship schemes have lagged the quality of similar schemes in Germany and other European countries
    • Unfettered worker migration from Eastern Europe, which the Labour party has admitted was a mistake

    This has left Britain in a curious state:

    • For a country with a famous education system, you have unskilled workers who need to be supplemented by better skilled migrants
    • Their wages are stagnant or may have dropped in real terms due to increased job competition due to short-term or temporary migrant workers
    • A large amount of working poor who have an uncertain future
    • Large amount of consumer debt, often tied up in home ownership and distorted prices for rental and home purchase. When you can barely make the rent, an economic depression and housing crash looks quite attractive
    • Social mobility is in decline for many
    • University education is no longer a guaranteed entry ticket into the middle class – but it now comes with a vast amount of consumer debt

    The elephant in the room for Brexit is the rise of the poorest people in society as an important voter bloc. The UK political system is comprised of major parties who have not reflected the views of poorer people for the past 30 years. You have generations of frustrated angry people and the Brexit referendum gives them an outlet. Many of them know that life will not improve; but it gives them the opportunity to screw the people who haven’t listened over the decades.

    Their concern and anger is not new but has lacked focus. Prior to Brexit, it drew some of these people to the likes of the English Defence League and Britain First – alongside the usual collection of people with racially motivated agendas. The UK Independence Party tapped into that zeitgeist and the referendum has brought it to the fore.
    Both the main parties have been ill-equipped to deal with it. Immigration is a loaded term as it has been a historic touchstone for racial hatred and intolerance. My Dad faced the classic attitude of landlords with signs saying ‘No blacks, no Irish, no dogs‘.

    The impact isn’t only economic, older residents are seeing their neighbourhoods change beyond their comprehension.

    Voter concern about immigration is not bounded by race, creed or colour in the UK – which moves it away from being ‘politically incorrect’ to a subject of legitimate debate.

    In some respects, it is easy to understand why immigration was such a difficult issue for politicians. Enoch Powell was famous for a speech given in Birmingham in 1968 regarding immigration from Commonwealth countries. Powell’s speech touched on immigration issues that many would recognise now: strain on resources, the degree of change in neighbourhoods and society, issues with societal integration. His speech was also tied to anti-discrimation laws. In a country that had only recently recovered from the second world war, Powell objected to a law advocated by writers from newspapers which had been soft on the rise of Hitler, yet now wanted to impinge on the freedoms of the native British. He quoted from the latin epic poem Aeneid as a graphic way of illustrating his concern about possible conflict.

    Like the Roman, I seem to see “the River Tiber foaming with much blood”.

    This was allusion to his own foreboding about the future of Britain, partly driven by the riots that had racked US cities including in the 1960s including Watts (Los Angeles), Hough (Cleveland), Detroit, Chicago, Washington DC and Baltimore.

    From then on Powell was forever linked to his ‘river of blood’ speech. He lost his seat in Edward Heath’s shadow cabinet and his speech was roundly criticised as racist. Powell did seem to have his finger on the pulse of voter sentiment at the time. Just two weeks after the speech The Gallup Organisation released poll results showing 74% of respondents agreed with Powell’s speech versus 15% who disagreed. Powell was the unacceptable face of right wing populism.

    It was only with the rise of UKIP in 2009 that immigration was put on the ‘serious’ political agenda of the mainland UK again.

    The main political party members campaigning of remain don’t have easy answers for the intractable problems facing these people. Trying to control immigration is only a small part of any realistic solution. Back in 1981, members of Margaret Thatcher’s government talked about the difficulty in dealing with the economic issues:

    “I fear that Merseyside is going to be much the hardest nut to crack,” he cautioned. “We do not want to find ourselves concentrating all the limited cash that may have to be made available into Liverpool and having nothing left for possibly more promising areas such as the West Midlands or, even, the North East.

    “It would be even more regrettable if some of the brighter ideas for renewing economic activity were to be sown only on relatively stony ground on the banks of the Mersey.

    “I cannot help feeling that the option of managed decline is one which we should not forget altogether. We must not expend all our limited resources in trying to make water flow uphill.”

    The referendum has highlighted the distance between working class people and the Labour Party. This is especially striking; working class people are Labour’s traditional natural constituency.

    Will Britain Leave The EU?

    I don’t know, but at the time of writing the FT’s poll of polls gives the leave camp a 4% lead over remain, with just 10% of respondents undecided. If the polling data reflects voter turnout accurately then Brexit is likely.  We don’t know what the voter turnout will be, it could be affected by a number of factors:

    • Wet weather adversely affects voter turnout
    • Young people, who are generally more favourable towards remaining in the EU; but tend to do a worse job at getting along to the polling station. This referendum may change that dynamic
    • People in lower socio-economic groups tend to have lower voter turnout
    • Older people tend to be more diligent. For senior citizens, if either side of the debate has a better grassroots machine for giving their supporters to the polling booth that could make a difference

    Despite much of the fuss about getting eligible ex-pats to vote, they are likely to consist of only 1% of the electorate.

    The Euro 2016 football tournament has no matches on June 23 – a major game would have adversely affected voter turnout.

    You can find Brexit part 1 here.

    More information
    UK government documents on Brexit
    UK Independence Party – Wikipedia
    Conservative Party – Wikipedia
    The knowledge economy is a myth. We don’t need more universities to feed it | The Guardian
    Britain is in the midst of a working-class revolt | The Guardian
    Working-class Britons feel Brexity and betrayed – Labour must win them over | The Guardian
    EU position in world trade | European Commission
    The Great British trade-off The impact of leaving the EU on the UK’s trade and investment | The Campaign for European Reform – PDF
    The impact of immigration on occupational wages: evidence from Britain | Bank of England – PDF
    EU migration — the effects on UK jobs and wages | FT – Paywall
    The Economic Consequences of Brexit: A Taxing Decision – OECD
    Europe and Central Asia: Growth Struggles in the West, Volatility Increases in the East – The World Bank
    Remarks by the President Obama and Prime Minister Cameron in Joint Press Conference | White House
    Uncertainty Clouds the United Kingdom’s Economic Prospects | IMF
    China: Brexit Threatens to Tip Scale in Favor of U.S. | Money Morning
    The Brexit Index: a who’s who of Remain and Leave supporters | Populous
    1981 files: Lord Howe rejects ‘inconsiderate’ comments on decline of Liverpool | Daily Telegraph
    Analysis: the impact of turnout on the EU Referendum | YouGov
    FT – Poll of Polls on Brexit

    Books
    Heffer, Simon (1999). Like the Roman: The Life of Enoch Powell. London

  • The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb

    It’s been nine years since Taleb wrote The Black Swan. Like Francis Fukuyama’s The End of History and the Last Man before it, The Black Swan is widely cited and paid lip service to.

    The timing of publication for Taleb was particularly pertinent as the book became popular as the financial system broke down in 2008. Some eight years later, the economy has limped along as financial issues were punted into the future, rather like a child kicking a can down an alley. Like the can, the financial issues are still here to be ran into. I thought it was time to re-read Taleb’s book.

    Taleb’s work is philosophical rather than scientific in its method. Although he avoids the talk show friendly cliches of Malcolm Gladwell or Seth Godin. Much of our world is based around the normal distribution, it is used by insurance companies and pension funds to access risk and longevity. Taleb points out that the really big changes that rock the boat often don’t fit neatly within these models.

    Taleb’s solution boils down to two things

    1. A defensive skepticism that would encourage the average person to question common wisdom and ask ‘what if’
    2. For those that can afford it, an offensive posture that asks ‘what if’ and has a mix of savings or investments most of which is put in very safe vehicles and 15 per cent or so on high risk speculative investments to take advantage of change

    Taleb’s work doesn’t seem to have had the impact that one would have expected just five years ago when it was quoted as a touchstone to modern life.

    Much of the excess and risk that had happened previously is happening again, despite a plethora of disruptive forces laid out in the media.

    Audiences are paying too much attention to listicles that go something along the line of ‘5 habits you need have to be like Bill Gates’. Where is the critical filter? More books reviewed here.

    More information

    McMansions Are Back And Are Bigger Than Ever – There was a small ray of hope just after the Lehman collapse that one of the most lamentable characteristics of US society – the relentless urge to build massive McMansions (funding questions aside) would have subsided
    The market’s most crowded trades could be causing dangerous bubbles – Business Insider
    Many Middle-Class Americans Are Living Paycheck to Paycheck – The Atlantic
    Economic Conditions Snapshot, March 2016: McKinsey Global Survey results | McKinsey & Company
    Andy Grove’s Warning to Silicon Valley – The New York Times – Mr. Grove contrasted the start-up phase of a business, when uses for new technologies are identified, with the scale-up phase, when technology goes from prototype to mass production. Both are important. But only scale-up is an engine for job growth — and scale-up, in general, no longer occurs in the United States. “Without scaling,” he wrote, “we don’t just lose jobs — we lose our hold on new technologies” and “ultimately damage our capacity to innovate.
    Crap IT means stats crew don’t really know how UK economy’s doing • The Register – and people make accusations about Chinese economic data…
    Return of ‘100% mortgages’ ease burden on Bank of Mum and Dad | FT

  • Fox + more news

    Fox

    Fox ‘Stole’ a Game Clip, Used It In Family Guy and DMCA’d the Original – Slashdot – either its automated software (likely YouTube’s automated scanning) or exceptionally shady business practices – both of which are plausible scenarios when it comes to Fox. Either way Fox won’t care

    Business

    In China, Uber faces battle to usurp Didi | FT – not surprising. Both companies have large investors behind them. Uber also has ‘non tariff’ barriers against it since it isn’t Chinese. More on Didi here.

    Nest Failure: How things went south once Google became Alphabet | BGR – interesting how the move to a holding group structure meant a big change in management culture. First Boston Dynamics, now Nest. Googlers I know are also complaining about the change in culture. They feel that they are disempowered in comparison to pre-Alphabet

    Design

    The Co-op returns to its clover-leaf logo from 1968 | Creative Review

    Economics

    What’s holding back China’s consumption growth? | South China Morning Post – Consumer sentiment has plunged in recent months, as the consumer sentiment index hit a 28-month low of 100 in March, versus 104.4 in February. Retail sales also increased more slowly than expected in April at 10.1 per cent, versus 10.5 per cent in March. – Government planned slower growth in manufacturing is trickling down to consumer behaviour. Chinese savings are pretty stable due to a poor social safety net. Until China gets a better welfare state you’re going to see China’s consumption growth be low.

    FMCG

    Chinese brands best performers in China: consumer goods survey | China Daily – interesting how Chinese brands have managed to ford the trust gap

    Lynx: can it convince consumers it’s about more than getting laid? | Campaign (UK) – nice summary and analysis of the Lynx/Axe advertising campaigns over the past few years (paywall)

    We know acne, we don’t know teens. – YouTube – nice bit of honest marketing by Clearasil

    US brands dominate through disruption | Kantar Worldwide – latest US BrandZ results

    In China, global brands are losing advantage | Kantar – higher confidence levels in product and their country mean that global brands have work harder

    Ideas

    Uber has pinpointed the moment you‘re most likely to pay for surge pricing — Quartz – feels really invasive but insightful

    Media

    ★ App Store Subscription Uncertainty – From Lauren Goode’s interview with Phil Schiller for The Verge, specifically regarding the new 85/15 revenue split after the first year of a subscription. I wonder how this would work for Netflix et al?

    News UK unveils new in-house agency powered by WPP and The & Partnership | Campaign Live – next move from single client agency to ‘in-house’ agency a la Unilever’s U Studio?

    ComScore Says People Prefer Ads in Podcasts Over Any Other Digital Medium | Adweek – surely these findings are positive for radio and streaming audio as well?

    Apple Music Enlists Designers to Curate Playlists, Starting With Alexander Wang | Racked – why isn’t this being sold as a branding opportunity?

    WTF are ‘dark posts’? | Digiday – surely this is a variant of online PR?

    ANA report alleges widespread ad agency kickback schemes – Business Insider – and this is a surprise because? Programmatic offers even bigger opportunities for fun and profit

    Online

    Why Britain banned mobile apps | GovInsider – cost centric rather than user centric?

    Report: People Are Spending Much Less Time On Social Media | Slashdot – not too sure how much store I put in Similarweb’s data

    Security

    Exclusive: Snowden Tried to Tell NSA About Surveillance Concerns, Documents Reveal | VICE News – there is something quite reassuring about the clod handed nature of the response to this

    Style

    Adidas Relies On Stars Not Soccer Teams To Sell Product | Business of Fashion – I would argue that would be the same for most boot brands, shirt deals are often not that profitable

    Technology

    Shipments of Chromebooks integrated with Google Play set to increase | DigiTimes – not great for Windows 10 consumer sales (paywall)

    Web of no web

    Olympic athletes will sport Visa’s new payment ring in Rio | Engadget – no radical leap forward in NFC

    Project Soli – Wave hello to Soli touchless interactions Soli is a new sensing technology that uses miniature radar to detect touchless gesture interactions.

    A former employee says Google’s smart contact lens is ‘slideware’ that exists only in PowerPoint presentations (GOOG, GOOGL) – not terribly surprising, power is the number one issue facing the device

    Wireless

    The answer to the question you’ve all been asking | Nokia – Nokia’s official announcement

  • June 2016 research slides

    Here is a copy of the slides that I pull together (when I have the time) of publicly available data that would be of use. This is the June 2016 research slides.

    Google search volumes

    This month I have some new data around search which came from disclosures at Google I/O in terms of search volumes. We talk about social as if search has gone out of style but its growth is still staggering. This is now driven by mobile device penetration and adoption as computing devices on the go. It also speaks to the wider number of questions that search now answers. It used to be that search answered with ‘facts’ found online. It then became more contextual with shortcuts that gave you the weather forecast or a foreign exchange rate. Mobile moved this on further to items like local recommendations.

    Partly through the search box, but also by more meta detail about the device doing the searching and its location to within a few metres due to GPS and cell tower triangulation. Voice interaction has also started to impact search volume. Image driven search still seems to be an area that could drive much more potential search volume, that would be valuable for commerce.
    Google global search volume
    Looking at global search revenue over time, Google’s monopoly position becomes immediately apparent. It is amazing how Bing and Yahoo! haven’t managed to grow market share but just transfer value from one to the other. In the Chinese market, Sohu has been obliterated with Baidu search. But one does have to wonder about the value of web search, when so much internet usage now happens in the WeChat eco-system.
    Global Search Revenues
    More details about me here.
    Slide20

    Full presentation

    Full presentation available for download as a PDF on Slideshare and you can find more research related posts here.