Ged Carroll

Category: ethics | 倫理 | 윤리학

Ethics: moral principles that govern a person’s behavior or the conducting of an activity. I went to school with people who ended up on the wrong side of the law. I knew more of them when I used to DJ which was my hobby since before I went to college.

I probably still have some post-it notes around the place that I used as bookmarks from when I used to work at a call centre but that was about the extent of my ethical transgressions.

My business experience meant that I dealt with a lot of unpleasant unprofessional clients, but didn’t necessarily see anything unethical in nature. When I started writing this blog I was thinking about culture rather than ethics and the most part still do.

But business and work changed. Ethics became more important:

  • When I started in social and digital campaigns I didn’t think about ethics as a standalone thing. It was just part of doing a good job. It went without saying.
  • I don’t think any of us back then would have foreseen slut shaming, trolling, online bullying, dark patterns and misinformation

Now things are different. The lack of ethics is impacting all parts of business life.

  • How ad tech data is used
  • How content is created
  • How services are designed
  • How products are made

I think that much of the problems with ethics is cultural and generational in nature. The current generation of entrepreneurs have perverted knowledge in the quest of growth hacking and continual improvement and change for its own sake. Its a sickness at the centre of technology

  • PDI

    PDI or purpose driven innovation is Trendwatching’s approach to identifying and help clients act on ‘meaningful’ business opportunities. I think its interesting as it captures the aspirations of corporate responsibility professionals in businesses; a case in point being the steady changes that Unilever have made in their business over the past decade or so, like their concentrated aerosol can design.

    PDI factors

    In their own words:

    Make a difference through innovation

    Turn overwhelm into opportunity

    Move from anticipating and meeting customer expectations to setting them

    The principles that it holds itself to are:

    Don’t extract from the earth

    Don’t produce harmful substances

    Don’t degrade nature

    Don’t overwork people (wellbeing)

    Everyone’s voice matters (inclusivity)

    Help people to self-develop (empowerment)

    Don’t discriminate (fairness/justice)

    Celebrate diversity

    While Unilever’s concentrated aerosol can initiative leaves a lighter footprint on the earth, it would still fail on some of Trendwatching’s purpose driven innovation principles. In particular degradation of nature and extracting from the earth, due to its use of aluminium and butane gas propellant.

    The sweet spot for any idea that fits in with their principles is at the intersection of: drivers of change, innovation and consumer basic needs – like most other successful trend driven ideas. At a macro level this net out to accelerating societal and cultural trends that are moving from the edge to the mainstream, behaviour change and both demand and supply-side economics.

    PDI approach examples

    Patagonia’s ReCrafted range is the kind of project that Trendwatching would hope to get out of PDI.

    Patagonia ReCrafted – a classic example of the kind of project PDI should generate

    More design related content here.

    More information

    Unilever shakes up the aerosol world | Packaging World and Unilever’s compressed aerosols cut carbon footprint by 25% per can | The Guardian on Unilever’s concentrated aerosol can design.

    Patagonia Launches ReCrafted, a New Collection of Upcycled Gear | Make Fashion Better – Patagonia’s up cycled clothing range

    More on the Trendwatching approach here.

  • Frys Electronics + more things

    The disappearing history of the Bay Area’s themed Frys Electronics stores | SF Gate – there couldn’t have been hardware startups without Frys electronics stores. As Frys goes, so does Silicon Valley and I don’t think that loss of hardware hacking is a good thing. Frys is odd and idiosyncratic, but that’s part of the charm in it. Silicon Valley is now the home of media companies (Google, Facebook, Twitter) rather than technology companies which seems like the end state outlined by Judy Estrin in her book Closing The Innovation Gap

    Court Rules Deliveroo Used ‘Discriminatory’ Algorithm – according to the ordinance, if a rider failed to cancel a shift pre-booked through the app at least 24 hours before its start, their “reliability index” would be negatively affected. Since riders deemed more reliable by the algorithm were first to be offered shifts in busier timeblocks, this effectively meant that riders who can’t make their shifts—even if it’s because of a serious emergency or illness—would have fewer job opportunities in the future.According to the court, the algorithm’s failure to take into account the reasons behind a cancellation amounts to discrimation and unjustly penalizes riders with legally legitimate reasons for not working. Deliveroo was ordered to pay €50,000 (~$61,400) to the suing parties. 

    Unilever taps seaweed to create self-cleaning surfaces | Financial Times 

    Schaudenfreude Alert: Bezos-Buffet-Dimon Health Care Industry Disruptor Haven Makes Faceplant, Announces Closure | naked capitalism – The press is now curiously awash with experts commenting on the Haven closure, saying they knew it would never work. Although some may be able to produce press clips to substantiate their claims, health care industry investors and incumbents were freaked out enough by the prospect of squillionaires swooping in to squeeze their margins that health care company stock prices fell sharply and broadly upon the announcement. And remember, this was 2018, close to Peak Unicorn. Even if the three lords of lucre couldn’t necessarily come up with a health care “innovation” concept that made money, Uber and Lyft had demonstrated that was no obstacle to getting oodles of funding. The play could wind up being like the building of the railroads, where the profit in the enterprise wasn’t in moving stock but selling shares. And only now are tech writers finally admitting that self-driving cars are not only not coming any time soon, but when they do, they will likely have narrow uses, including requiring dedicated lanes

    ‘We need a real policy for China’: Germany ponders post-Merkel shift | Financial Times – Ms Merkel personifies old ideals of western rapprochement with China — the principle that ever deepening economic ties with the west would encourage political change in Beijing, and a shift to liberalism and western values. “Wandel durch Handel” — change through trade — was for years a key precept of German policy – and this was written before the Hong Kong 53 and China blocking WHO yet again. And more here Greens accuse Merkel of forcing pact with China | The Times 

    Streaming Tutorial – or how Kpop fans can do a better job of hacking the YouTube algorithm

    194: Historic Ad Fraud at Uber with Kevin Frisch – Marketing Today with Alan B. Hart – if you’ve watched this presentation by Frisch’s peer (Simon Peel) at adidas, you’ll start to notice a pattern

    Inside the Whale: An Interview with an Anonymous Amazonian – we make it easy to migrate and difficult to leave. If you have a ton of data in your data center and you want to move it to AWS but you don’t want to send it over the internet, we’ll send an eighteen-wheeler to you filled with hard drives, plug it into your data center with a fiber optic cable, and then drive it across the country to us after loading it up with your data

    Forget actors, footballers are the new fashion icons | Vogue Business – a lot of this is down to Roc Nation UK

    ‘Peak hype’: why the driverless car revolution has stalled | Technology | The Guardian – is this the sign of a wider AI winter?

  • Christmas songs and other things that caught my eye this week

    Cheddar put together an interesting study into popular Christmas songs. I really like that Cheddar put their sources including The Wall Street Journal and other news sources. I’d love to see more people do this on YouTube videos. The start of popular Christmas songs took off with recording music and the move away from religious music to a more secular family festival celebrated in America.

    As the clock ticked down to Brexit finally happening, I watched the late Darcus Howe’s three part series White Tribe using the All4 service. Looking back two decades, you could see effects of the Thatcher administration which accelerated the decline of the British industrial heartland without thinking about what came next beyond shopping malls, loft apartments and garden festivals. The schism in society that fuelled Brexit was readily apparent. The void of what being English meant, was again apparent during the head-scratching paean to the NHS that was the London Olympics opening ceremony. What I thought was most remarkable is that White Tribe is very consistent with what I saw in John Harris’ series for the Guardian Anywhere but Westminster. All of it in retrospectYou can watch the full series of White Tribe here.

    In common with other organisations from design agencies to the Irish government’s department of foreign affairs; Japanese airline ANA celebrated Christmas with a content focus this year DO: Bring Japanese Christmas Home ‘Tis the season… – ANA. The content is unusual as it focuses on secular Japanese Christmas traditions including Christmas songs. More Japan related content here. 

  • CD ROM history + more news

    CD ROM reflections

    How “God Makes God” is a 1993 CD ROM about probability, game theory, genetic algorithms, and evolutionary strategies | Boing Boing – I remember having my mind blown by this CD ROM at college. It reminded me of Jostein Gaarder’s book Sophie’s World in terms of its approach to making philosophy entertaining and accessible. I remember reading Sophie’s World around the same time as having played How God Makes God. There was something about HyperCard and the CD ROM authoring tools that followed. Amidst all the brochureware there were creators who drove extraordinary media projects, most notably for me was the game Myst, which I don’t think has been bettered. I suspect part of it was the excitement of new ‘hyper-media’, the limitations of the tools (though 640MB storage at the time seemed vast when I was using an Apple PowerBook 165 with 4MB of RAM and an 80MB hard drive at the time) and the media economics of the time. CD-ROM authoring tools were becoming more sophisticated. CD manufacturing plants were proliferating, lowering the cost per CD ROM disk and CD recordable drives were relatively affordable in the price range of $10,000 – $20,000. Still eye wateringly expensive, but this was a vast improvement from just two years before and allowed for better prototyping, small production runs and testing across devices.

    Design

    3D printed IKEA hack experiences by Uppgradera on Etsy – really interesting aspects to the designs

    Ethics

    Instacart Is a Parasite and a Sham | The New Republic – The gig economy company, like many of its peers, has seen business skyrocket during the pandemic—while exploiting workers and even failing to turn a profit. That last bit reminds me a lot of the first generation dot com companies who tried to break through the wall of economics and succeed by moving at internet speed. This time they seem to have supplemented the usual ‘throw money at it’ approach with a lack of morality

    Ideas

    How Claude Shannon’s Information Theory Invented the Future | Quanta Magazine – the idea of binary encrypted signals

    Innovation

    Activist Firm Urges Intel to ‘Explore Alternatives’ to Manufacturing Its Own Chips – ExtremeTech – there are national security issues with this. I suspect this is just an opening salvo by Dan Loeb

    Regulators tell Jack Ma’s Ant Group to rectify five problems – the five areas included: Ant’s inadequate governance; regulatory negligence; unlawful profit-seeking; monopolistic practices and; infringement of consumer rights, said China’s central bank vice governor Pan Gongsheng.

    China orders Ant Group to rein in unfettered expansion as regulators put up fences around financial risks | South China Morning Post – Ant must return to its origins in online payments and prohibit irregular competition, protect customers’ privacy in operating its personal credit rating business, establish a financial holding company to manage its businesses, rectify any irregularities in its insurance, wealth management and credit businesses, and run its asset-backed securities business in accordance with regulations, the People’s Bank of China’s deputy governor Pan Gongsheng said in a statement on Sunday.

    Luxury

    From TikTok to Depop: Fashion’s new trend funnel | Vogue Business – trends like leather, feathers, neutrals or hot pinks, were relatively easy to follow: the trend funnel moved from runway to rack, with some help from popular culture along the way. This year, Gen Z users on TikTok and Depop jumpstarted a new trend funnel, quickly giving rise to aesthetics like “cottagecore” and “dark academia”, influencing young shoppers’s purchases. “If one of your favourite [TikTok] creators changes their aesthetic due to a particular trend, a whole style can be born out of it,” says Yazmin How, TikTok’s content lead. “The fashion industry is no longer the only voice directing the new season’s trends. People are tapping into TikTok to see what emerging styles are ‘in’ and what previously popular trends are coming back around.” TikTok trends manifest into purchases on Depop, where 90 per cent of users are Gen Z. In step with the rise of the cottagecore trend on TikTok, search for the term on Depop rose 900 per cent between March to August, when it reached its peak. Greater connectivity and increased time at home has boosted the amount of these consumer-led movements, and brands whose aesthetics fit the trends are benefiting, like LoveShackFancy, who specialises in the prairie dresses and gingham blouses associated with cottagecore’s countryside aesthetic – reminds me a bit of the Harajuku trends from the past 30 years. Culture and the trends that come out of it, are now massively parallel in nature

    Online

    FarmVille Once Took Over Facebook. Now Everything Is FarmVille. – The New York Times – legacy is in growth hacking techniques used to make it popular in the first place

    Why Bella Poarch’s “M to the B” video was the top TikTok of 2020 – Vox – TikTok automates the mix of all these topics, going farther than any other platform to mimic the human editor.” At the same time, he says, it’s also “an eternal channel flip, and the flip is the point: there is no settled point of interes t to land on. Nothing is meant to sustain your attention.” The result, he argues, is what essentially amounts to “soft censorship,” or a feed that becomes as “glossy, appealing, and homogenous as possible rather than the truest reflection of either reality or a user’s desires.” How did a perfectly average competitive dancer become the No. 1 internet celebrity in the world? Why did half a billion people watch Poarch’s face bob up and down? Because these two women are the logical endpoint of the world’s most powerful entertainment algorithm: young people centering their conventional attractiveness in easily repeatable formats

    Retailing

    Amazon and the Rise of the Retail “Sniffer” Algorithm | The Fashion Law – the “sniffer algorithm” – or better yet, “one or more” sniffer algorithms that not only sniff out topics that a speaker is potentially interested in but that also “attempt to identify trigger words in the voice content, which can indicate a level of interest of the user.” For example, as Amazon’s patent application states, “A keyword that is repeated multiple times in a conversation might be given assigned a higher priority than other keywords, tagged with a priority tag.” At the same time, “a keyword following a ‘strong’ trigger word, such as ‘love’ might be given a higher priority or weighting than for an intermediate trigger word such as ‘purchased.’” – when does assistance become creepy?

    Security

    NSO used real people’s location data to pitch its contact-tracing tech, researchers say | TechCrunch – and here is the original report on which the article is based Nso Group’s Breach Of Private Data With ‘fleming’, A Covid-19 Contact-tracing Software ← Forensic Architecture 

    Insecure wheels: Police turn to car data to destroy suspects’ alibis | NBC News – investigators have realized that automobiles — particularly newer models — can be treasure troves of digital evidence. Their onboard computers generate and store data that can be used to reconstruct where a vehicle has been and what its passengers were doing. They reveal everything from location, speed and acceleration to when doors were opened and closed, whether texts and calls were made while the cellphone was plugged into the infotainment system, as well as voice commands and web histories. But that boon for forensic investigators creates fear for privacy activists, who warn that the lack of information security baked into vehicles’ computers poses a risk to consumers and who call for safeguards to be put in place

    Web of no web

    Tencent backs Chinese healthcare portal DXY in $500M round | TechCrunch – China has done a lot of work to move towards telemedicine and technology augmented health. Tencent’s WeChat was used by local governments for their COVID certificates, tracking and tracing applications. More Tencent related content here.

  • Caribbean phone networks + more

    Revealed: China suspected of spying on Americans via Caribbean phone networks | US news | The Guardian – China is alleged to have used Caribbean phone networks to conduct its surveillance. I’d imagine that they aren’t the only people to do this – At the heart of the allegations are claims that China, using a state-controlled mobile phone operator, is directing signalling messages to US subscribers, usually while they are travelling abroad. Signalling messages are commands that are sent by a telecoms operators across the global network, unbeknownst to a mobile phone user. They allow operators to locate mobile phones, connect mobile phone users to one another, and assess roaming charges. But some signalling messages can be used for illegitimate purposes, such as tracking, monitoring, or intercepting communications.– always use a VPN when roaming whether it’s Caribbean phone networks or elsewhere. We don’t know which Caribbean phone networks are vulnerable, could it be Digicel? More security related posts here.

    Robinhood faces legal action over ‘gamification’ of investing | FT – not terribly surprised by this. I wouldn’t be surprised if they were adopting B.J. Fogg’s dark principles in his work Persuasive Technology

    LS Keynote Shanghai 2020: The Digital Transformation of International Brands in China – studies by Boston Consulting Group for the luxury sector showed that 93 per cent of purchases in China are influenced by digital touchpoints – which is significantly higher compared to the 60 per cent observed in the global market. This makes developing digital offerings in China more significant for luxury brands. On top of its external transformation, it is also crucial for brands to establish an effective organisational structure and infrastructure internally. When it comes to creating omnichannel experiences, the development of online channels should be done so in tandem with offline touchpoints, opined Liang. Any projects that straddle online and offline must be supported by frontline staff – something he sees as a key challenge for luxury brands today – interesting stuff from Luxury Society

    Facebook says French and Russian disinformation trolls spar in Africa | Financial Times – this is fascinating. It is interesting that western agencies are trying to beat Russia at its own game

    To the moon and back, Chinese R&D is leaving the US behind | Financial Times – Once upon a time, the US government invested heavily in research. US federal R&D spending surged after the Soviets launched Sputnik, peaking in 1965 at 11.7 per cent of federal spending and at 2.2 per cent of gross domestic product. Frontier discoveries from that time led to the internet and GPS, the global navigation system. But in the decades since putting a person on the moon, US government investment in ideas has waned. In constant dollars, Nasa spending had fallen by more than half by the early 1970s; it has been flat ever since. By 2019, total federal R&D spend constituted just 2.8 per cent of all federal spending and just 0.6 per cent of GDP — the lowest since the start of the cold war.

    What to do when the UN human rights office may have violated human rights? | South China Morning Post – UN shopped human rights activists to China, exposing them to retribution

    US orders emergency action after huge cyber security breach | Financial Times – Hundreds of thousands of organisations around the world use SolarWinds’ Orion platform. The US department of Homeland Security’s cyber security arm ordered all federal agencies to disconnect from the platform, which is used by IT departments to monitor and manage their networks and systems. FireEye, a leading cyber security company that said it had fallen victim to the hack last week, said it had already found “numerous” other victims including “government, consulting, technology, telecom and extractive entities in North America, Europe, Asia and the Middle East”.

    ‘This Feels Uncomfortable’: Nike Tackles Racism In Japan – observers criticised Nike for misunderstanding or disrespecting its host country — as if racial prejudice were somehow a component of Japanese culture that should not be challenged. The issue is more complex than both the content and the censure suggest, but the reaction was a reminder that Japan is still less accustomed to ‘purpose-driven’ brand work than many economically advanced markets. It also underscored that extreme right-wing views exist in Japanese society, even if people rarely give voice to them in an offline environment. For some ordinarily bold brands, it is likely to prompt a round of second-guessing before adopting a sensitive social topic as part of their marketing efforts. “People think discrimination isn’t part of Japanese life, but it is,” said one Japanese in-house communications head at a multinational consumer-facing company, who wanted to remain anonymous. She added that she did not see the work as offensive but as helping to raise awareness of unconscious bias. At the same time, she said she would weigh the risks with extra care before embarking on any diversity-oriented campaign

    Finnish Data Theft and Extortion – Schneier on Security – when the ransomware hustle didn’t work on a Finnish mental health clinic, the hackers looked to extort employees and patients

    China pulls back from the world: rethinking Xi’s ‘project of the century’ | Financial Times – two Chinese banks lent $462bn, just short of the $467bn extended by the World Bank, according to the Boston University data. In some years, lending by the Chinese policy banks was almost equivalent to that by all six of the world’s multilateral financial institutions — which along with the World Bank include the Asian Development Bank, the Inter-American Development Bank, the European Investment Bank, the European Bank for Reconstruction and Development and the African Development Bank — put together. In global development finance, such a sharp scaling back of lending by the Chinese banks amounts to an earthquake. If it persists, it will exacerbate an infrastructure funding gap that in Asia alone already amounts to $907bn a year, according to Asian Development Bank estimates. In Africa and Latin America — where Chinese credit has also formed a big part of infrastructure financing — the gap between what is required and what is available is also expected to yawn wider. China’s retreat from overseas development finance derives from structural policy shifts, according to Chinese analysts. “China is consolidating, absorbing and digesting the investments made in the past,” says Wang Huiyao, an adviser to China’s state council and president of the Center for China and Globalisation, a think-tank. – there are limits to what even China can do to defy economic laws. Overall the infrastructure costs of the British empire were much higher than is generally realised