Ged Carroll

Category: ethics | 倫理 | 윤리학

Ethics: moral principles that govern a person’s behavior or the conducting of an activity. I went to school with people who ended up on the wrong side of the law. I knew more of them when I used to DJ which was my hobby since before I went to college.

I probably still have some post-it notes around the place that I used as bookmarks from when I used to work at a call centre but that was about the extent of my ethical transgressions.

My business experience meant that I dealt with a lot of unpleasant unprofessional clients, but didn’t necessarily see anything unethical in nature. When I started writing this blog I was thinking about culture rather than ethics and the most part still do.

But business and work changed. Ethics became more important:

  • When I started in social and digital campaigns I didn’t think about ethics as a standalone thing. It was just part of doing a good job. It went without saying.
  • I don’t think any of us back then would have foreseen slut shaming, trolling, online bullying, dark patterns and misinformation

Now things are different. The lack of ethics is impacting all parts of business life.

  • How ad tech data is used
  • How content is created
  • How services are designed
  • How products are made

I think that much of the problems with ethics is cultural and generational in nature. The current generation of entrepreneurs have perverted knowledge in the quest of growth hacking and continual improvement and change for its own sake. Its a sickness at the centre of technology

  • Creatives outputs + more things

    Different times | Campaign magazine – It’s tempting to look at the best of today’s creatives and compare them with the greats: David Abbott, John Webster, Helmut Krone, George Lois, Ed McCabe, Mary Wells, Bill Bernbach, Paul Arden, Sir John Hegarty. And to think there’s no-one around who could hold a candle to any of them. But is it a fair comparison? They were working with account men like Frank Lowe, Tim Bell and Nigel Bogle, they were working with media guys like Mike Yershon, directors like Ridley Scott, Alan Parker, Hugh Hudson, and planning hadn’t even been invented then. Of course it was easier to do great work, everyone wanted great work. There weren’t hundreds of TV channels and big data and micro-targeting, and ad tech, and dozens of different platforms, and five campaigns shown at creative pitches. What was wanted was quality not quantity, one fantastic ad not a dozen space-fillers. It was, in fact, much easier in those days to do great work. Sure the competition was tougher, but everyone was agreed on what they wanted, ads that made the public sit up and take notice. I know the people working today may not have stood up against the greats. But I’m not sure that if any of the greats had been working today, they would have been able to produce great work either. – Dave Trott on the futility of comparisons that relate to now, versus then and changing ad environment for creatives (and everyone else for that matter). The contrast in creatives and their output is very striking. One cannot ignore the nature of the medium in the creative process. The move to social seems to have kneecapped creatives and creativity. By comparison earlier media revolutions like television enhanced creativity. Creatives were constantly learning new ways of creativity within the medium. The copywriters seems to have reduced their standing in creatives even more than visual designers. How can platforms provide creatives with a similar range that legacy media did? What can creatives do to recover their own mojo as a profession? More marketing related content here.

    Pop Mart/Asian IPOs: go figure | Financial Times – Pop Mart, which sells $8 boxes of figurines, has taken advantage of its newfound popularity to join the listing boom in Hong Kong. Shares nearly doubled in value on the first day of trading on Friday. As with other recent Asian listings, a redirection of money previously set aside for the postponed Ant Group listing appears to have fuelled the frenzy. Demand has also been boosted by the approaching holiday shopping season.

    Coca-Cola Launches Global Creative and Media Agency Reviews –Coca-Cola is launching a full global review of its media buying and planning services. The creative portion of the review encompasses creative, experiential marketing, production management and shopper marketing. “We are on a journey to fundamentally transform and dramatically improve the effectiveness and efficiency of our marketing investments,” a Coca-Cola spokesperson told Adweek. “By improving our processes, eliminating duplication and optimizing spend, we will generate significant savings to fuel reinvestment in our brands. “Media and creative agency services require significant investment from our brands. They are also a crucial component of our ongoing digital transformation journey to drive our business. With that in mind, we have decided to undergo a complete redesign of our media and creative agency models in an effort to align the strategic, operational, and commercial needs of our new, networked organization,” the spokesperson added. “This will necessitate a full review of our media and creative planning and buying practices, as well as our media and creative agency appointments and commercial relationships around the world. We expect this process will be completed by the end of 2021.”

    Pompeo shames MIT, calls Chinese authorities ‘jackbooted thugs’ in remarks about academic freedom | South China Morning Post – “A Fulbright student coming in from some country ought not be returned to their home country and to suffer from the jackbooted thugs that now want to take the information that they got, send them back into the United States only to have them just take a little bit more information that they’re going to hand off to the Chinese [Ministry of State Security] … or the People’s Liberation Army”, he said. “MIT wasn’t interested in having me to their campus to give this exact set of remarks,” Pompeo said in his opening address. The school’s president, L. Rafael Reif, he added, “implied that my arguments might insult their ethnic Chinese students and professors”. – interesting, if true, that US universities are no platforming politicians to avoid offending Beijing

    The Hottest Campaign Ads on Twitter Didn’t Really Work: Study – The PAC, Priorities USA, spent a good chunk of the cycle testing the effectiveness of ads, some 500 in all. And, along the way, they decided to conduct an experiment that could have potentially saved them tons of money. They took five ads produced by a fellow occupant in the Super PAC domain—the Lincoln Project—and attempted to measure their persuasiveness among persuadable swing state voters; i.e. the ability of an ad to move Trump voters towards Joe Biden. A control group saw no ad at all. Five different treatment groups, each made up of 683 respondents, saw one of the five ads. Afterwards they were asked the same post-treatment questions measuring the likelihood that they would vote and who they would vote for. The idea wasn’t to be petty or adversarial towards the Lincoln Project, which drew both fans and detractors for the scorched-earth spots it ran imploring fellow Republicans to abandon Trump. It was, instead, to see if Twitter virality could be used as a substitute for actual ad testing, which took funds and time. If it turned out that what the Lincoln Project was doing was proving persuasive, the thinking went, then Priorities USA could use Twitter as a quasi-barometer for seeing how strong their own ads were. But that didn’t turn out to be the case. According to Nick Ahamed, Priorities’ analytics director, the correlation of Twitter metrics—likes and retweets—and persuasion was -0.3, “meaning that the better the ad did on Twitter, the less it persuaded battleground state voters.” The most viral of the Lincoln Project’s ads—a spot called Bounty, which was RTed 116,000 times and liked more than 210,000 times—turned out to be the least persuasive of those Priorities tested. – I think that there a lot of lessons for creatives and strategists in this piece of research in terms of eliciting behaviour change, beyond politics

    China shadows the rise of Hong Kong’s next tycoons – Nikkei Asia – Avoid politics, build trust: One dynasty heir speaks on a generation’s dilemma

    How The 1985 Downturn Set The Silicon Wafer Industry On A Path To Consolidation That Continues Today – Semiconductor Digest – a great read

    A transatlantic effort to take on Big Tech | Financial Times – Companies are counting on the incoming Biden administration, which will include a number of tech-friendly officials from Barack Obama’s time in the White House, to help them stand up to Europe. It shouldn’t. One of the huge risks for the new administration is that it will be seen as too cosy with concentrated corporate power. Witness the cries already coming from the left about some of Mr Biden’s appointees who have backgrounds in private equity. Individual appointees should be judged on their own merits. If we didn’t let anyone from either the finance or the technology industries into the new administration, we would be the poorer for it. Take Gary Gensler, a former Goldman Sachs executive, who is now Mr Biden’s chief markets adviser. He cleaned up derivatives trading while at the Commodity Futures Trading Commission during the Obama years – grab the popcorn

    About Google’s approach to research publication – Google Docs – A cross functional team then reviewed the paper as part of our regular process and the authors were informed that it didn’t meet our bar for publication and were given feedback about why. It ignored too much relevant research — for example, it talked about the environmental impact of large models, but disregarded subsequent research showing much greater efficiencies. Similarly, it raised concerns about bias in language models, but didn’t take into account recent research to mitigate these issues. We acknowledge that the authors were extremely disappointed with the decision that Megan and I ultimately made, especially as they’d already submitted the paper. Timnit responded with an email requiring that a number of conditions be met in order for her to continue working at Google, including revealing the identities of every person who Megan and I had spoken to and consulted as part of the review of the paper and the exact feedback. Timnit wrote that if we didn’t meet these demands, she would leave Google and work on an end date

    Pioneer DJ reports 82 per cent rise in the sale of entry-level DJ controllers during lockdown – Tech – Mixmag 

    Hong Kong’s Civil Servants Under Siege – The Diplomat – I think the oath taking is a big deal. If you don’t sign it, they will immediately assume you will be against the government one day. Most of us don’t agree with this practice. Those who are almost retired and are older think it’s quite normal. They stress that Hong Kong is a part of China, and civil servants have the responsibility to uphold the policies issued by the government and support it no matter what we think. But most of the newer recruits, what we care about is that freedom of speech is protected. The Basic Law guarantees our freedom of speech. No matter what career we have, we should enjoy this right.

    RTOS port to RISC-V core for high reliability designs | EE News Europe – opportunities that previously would have gone to ARM

    Wikipedia Matters by Hinnosaar, Hinnosaar, Kummer and Slivko – we conduct a randomized field experiment to test whether additional content on Wikipedia pages about cities affects tourists’ choices of overnight visits. Our treatment of adding information to Wikipedia in- creases overnight stays in treated cities compared to non-treated cities. The impact is largely driven by improvements to shorter and relatively incomplete pages on Wikipedia (PDF)

  • New Balance factory closure + more

    New Balance Boston factory closure

    New Balance to Layoff Dozens of Workers as It Closes Boston Factory – Footwear News – this is huge for New Balance. It is a major knock to the perceived wisdom around the New Balance brand and its differentation versus other footwear vendors like Nike or Adidas. New Balance his made US manufacturing a big part of its corporate story. Being private owned, it can take a longer view than competitors. But that doesn’t seem to have helped New Balance during the pandemic. It will be interesting to see how New Balance handles this moving forwards.

    Business

    The inadequate trials of Philip Green | Financial Times – There is something else at work too — distaste for the wheeler-dealer made good. His parties and celebrity schmoozing were considered vulgar. He was accused by MPs of being a “spiv”. Three commenters under one FT article this week described him as a “barrow boy”. A campaign was launched to strip him of his knighthood, as if that is what mattered. – interesting op-ed that makes a valuable point about the discussion around Philip Green

    Consumer behaviour

    Streetwear in China: hip-hop influence and form of expression for the Chinese youth – Daxue Consulting – Market Research China 

    Economics

    Hong Kong chief has ‘piles of cash’ at home after US sanctions – A government survey taken between June and September registered for the first time in 11 years a reduction in the number of foreign businesses operating in Hong Kong. The survey found 9,025 companies had offices in Hong Kong compared with 9,040 the previous year. Only 15 per cent of the companies said they had plans to expand in the city in 2020, whereas last year 23 per cent expected an expansion. – I thought that this quote was interesting in the FT article. What becomes apparent is that the Chinese government thinks that internal circulation is more important than Hong Kong as a gateway to foreign direct investment (Paywall)

    Media

    NSFW TikTok Porn: Bree Louise OnlyFans Is the Future of Adult Content – According to Alex Hawkins, Vice President of xHamster, Gen Z and young millennials are “disproportionately” willing to pay for adult content compared to previous generations, especially if the star of the video is also the one creating it. “We see the shift from studios to performer-producers dramatically changing the industry,” he says. Aesthetically, this translates to “a surge in realistic situations and more natural bodies.” In other words, more of what you might find on TikTok, albeit with fewer clothes. “We believe that consumers are much more likely to pay for performer-created content than they are traditional porn,” says Hawkins. “It feels more intimate.” – Mirrors the record labels have been historically looked at from at least the 1980s.

    Francis Fukuyama: How to Save Democracy From Technology | Foreign Affairs – everyone hates big tech. Fukuyama is famous for his Warsaw Pact break-up era book The End of History and The Last Man. Here’s his opinion on social paltforms: But few recognize that the political harms posed by the platforms are more serious than the economic ones. Fewer still have considered a practical way forward: taking away the platforms’ role as gatekeepers of content. This approach would entail inviting a new group of competitive “middleware” companies to enable users to choose how information is presented to them

    How Biden’s Rebels Blew Up Trump’s Death Star | AdExchanger – on combating disinformation: “Instead of chasing down and knocking down every ANTIFA rumor, we knew that the best defense was convincing people that the Joe Biden they did like, whose values they shared, would be the author of his own presidency,” said BPI partner Danny Franklin. “And when we reminded them of those values … and validated that through trusted endorsers, we could win the argument and defeat the attack.”

    Technology

    Warning lights are flashing for Big Tech as they did for banks | Financial Times – The pandemic has emphasised our reliance on technology. It’s not just the interminable video calls or the technology that underpins deliveries to our locked-down doors. It is the mountains of data that dictate the ads we see as we scroll through coverage of the latest coronavirus briefing. Digital transformation is sweeping through my industry, too. Consumers have squeezed years-worth of adoption of apps and online banking into just a few months. Yet the risks go much deeper than the risk of hastily managed change. The algorithms that determine how much work delivery drivers get and what we see when we go online are no better understood than the structured credit products that brought the banking system to its knees in the financial crisis. – Interesting and provocative analogy to the financial system

    Teaching in the Pandemic: ‘This Is Not Sustainable’ – The New York Times – vehement debates have raged over whether to reopen schools for in-person instruction, teachers have been at the center — often vilified for challenging it, sometimes warmly praised for trying to make it work. But the debate has often missed just how thoroughly the coronavirus has upended learning in the country’s 130,000 schools, and glossed over how emotionally and physically draining pandemic teaching has become for the educators themselves. In more than a dozen interviews, educators described the immense challenges, and exhaustion, they have faced trying to provide normal schooling for students in pandemic conditions that are anything but normal. Some recounted whiplash experiences of having their schools abruptly open and close, sometimes more than once, because of virus risks or quarantine-driven staff shortages, requiring them to repeatedly switch back and forth between in-person and online teaching. Others described the stress of having to lead back-to-back group video lessons for remote learners, even as they continued to teach students in person in their classrooms – I imagine that it is probably pretty similar levels of burnout in knowledge workers as well. (Paywall)

    Do serious games help you learn? – Hello Future Orange – Serious games are more effective than traditional teaching but they do not produce better results than more active forms of knowledge transmission and are often more costly to implement.

    Thailand

    Pornhub, along with several other adult entertainment sites have been banned in Thailand. This has been part of a wider political debate within the country on government performance and what role the royal family should play. Asian Boss asked Bangkok residents on their opinions. What pleasantly surprised me about this video was thoughtful opinions on both sides of the argument

    More Thai-related posts here.

  • Bots in education + more things

    Bots Grade Your Kids’ Schoolwork—and They’re Often Wrong – WSJ – not surprising that Bots get grading wrong. A lot of ‘AI’ is math, it isn’t that far along from Business Intelligence systems of the 1990s. What would have been called fuzzy logic in the 1990s is now ‘AI’ bots; both of which rely on mathematics from the 1960s. ‘AI’ bots using Bayesian statistics rely on mathematics from the 18th century. ‘AI’ bots require a large amount of training. Bots don’t develop a ‘universal’ intelligence.

    Battery life: the race to find a storage solution for a green energy future | Financial Times – MIT’s Prof Sadoway believes that technologies need to be based on more abundant materials than those used in lithium-ion and vanadium batteries such as aluminium, sulphur, calcium and antimony. In 2005 he helped develop a liquid metal battery that uses calcium and antimony and a molten salt electrolyte. The company that developed it, Ambri, was backed from the beginning by Mr Gates, who invested in it after watching Mr Sadoway’s chemistry lectures online

    Xi’s aim to double China’s economy is a fantasy | Financial Times – challenged by demographics and politics

    ‘Humaning’ and the greatest marketing bullshit of all time – Marketing Week – Maslow built his model from qualitative research on the Native American inhabitants of the Blackfoot reservation who later pointed out that his whole theory was entirely incorrect when applied to their culture and identity. The hierarchy has subsequently been criticised on the basis of missing stages, putting stages in the wrong sequence and the fact stages change according to circumstance, culture and geography. So basically everything. But the dreaded hierarchy proved a hit with marketers who had no formal training but wanted something scientific-looking and faintly European-sounding to beef up their empty marketing plans. Its prevalence across every crap marketing plan (along with the equally redundant SWOT analysis) serves only one positive: to identify badly trained marketers and crappy marketers at 50 paces.

    Stop playing politics or face a ban, Nintendo warns Animal Crossing gamers | Hong Kong Free Press HKFP – I suspect that this is less about Hong Kong and more about the political chasm in the US

    Celebrity deepfake porn cases in Japan point to rise in sex-related cybercrime | South China Morning Post – the old law of the adult entertainment industry pioneering with technology a la film to VCRs and cable and online paywalls strikes again

    Scaling back – Why commercial ties between Taiwan and China are beginning to fray | Business | The Economist – “Little Taipei”, as Kunshan is known, illustrates a broader phenomenon. Exact estimates vary, but as many as 1.2m Taiwanese, or 5% of Taiwan’s population, are reckoned to live in China—many of them business folk. Taiwan Inc has not let fraught political relations with China, which views the island as part of its territory, get in the way of business. Taiwanese companies have invested $190bn in Chinese operations over the past three decades. Foxconn, a giant Taiwanese contract manufacturer of electronics for Apple and other gadget-makers, employs 1m workers in China, more than any other private enterprise in the country

    Grocery Drives Walmart Online Orders – Consumer Intelligence Research Partners, LLC – Among all US Walmart.com customers, CIRP estimates Walmart+ has 2.6 million-3.4 million members as of October 31, 2020, with 12%-15% of Walmart.com customers joining. US Walmart.com customers that shop for groceries at Walmart.com are two times more likely to report a Walmart+ membership. “Walmart launched the Walmart+ membership service in the quarter, and we estimate a range of membership that suggests about 3 million Walmart.com customers joined,” said Mike Levin, Partner and Co-Founder of CIRP. “At that level, it seems like a success, especially after only six weeks. Of course, grocery customers found it particularly attractive. Like Amazon Prime, Walmart+ is most valuable to regular Walmart.com shoppers, so it appealed to those grocery shoppers right away. And like Amazon’s experience with Prime, Walmart appears to want to build on that natural affinity to gain greater share of online shopping for those customers, and then to entice less frequent shoppers to grow their online shopping habits.” – groceries are over 30% of sales (food, household and pets 25%, clothing shoes & accessories 16%, same for pharma and electronics and office supplies were about 12%) (PDF)

    Muddy Waters accuses YY and Bigo of faking their revenues – Singapore-based analyst Ke Yan of DZT Research, told Bloomberg that the strategies discussed in the Muddy Waters report are aimed at boosting YY’s popularity among users instead of inflating revenue. Chen Da, executive director of Anlan Capital, offered Bloomberg a similar view. “You can’t really apply the research methods used to collect fraudulent evidence against real-economy or manufacturing firms to internet firms.” He added that their “business model does pay off and there is real cash flow brought in after the fakes ‘get the ball rolling’.” – sketchy growth hacking rather than fraud

    How the U.S. Military Buys Location Data from Ordinary Apps | Vice News – surprised if they didn’t. More related posts here.

    6 Points to Consider Before Betting the Farm on ‘All Made in China’ | EE Times – Some “three-nos” companies with “no experience, no technology, and no talents” have joined the IC industry. Some companies have insufficient knowledge of the law of IC development and blindly start projects. The risks of horizontal duplication of construction are apparent, and even the construction of individual projects is stagnant, and the factory buildings are empty, causing waste of resources. In this regard, Wei said that we must respect the law of industrial development and overcome the rapid development shooting for quick success. Since 2007, China’s wafer manufacturing capacity has increased rapidly in the world, far higher than other countries and regions. In 2019, China has 199 integrated circuit wafer manufacturing production lines (above 4 inches), of which there are 28 12-inch production lines and 35 8-inch production lines (including 1 pilot line). The enthusiasm for investment and construction of factories in various places is high, but a number of manufacturing projects are facing unfinished shutdowns. The blind impulse that violates the development law of the semiconductor industry is worthy of vigilance

  • Internet of Bodies

    Internet of bodies or IoB is a term that I first heard as The Internet of Bodies – a RAND Corporation report into internet connected devices that

    …monitor the human body and transmit the data collected via the internet. This development, which some have called the Internet of Bodies (IoB), includes an expanding array of devices that combine software, hardware, and communication capabilities to track personal health data, provide vital medical treatment, or enhance bodily comfort, function, health, or well-being.

    RAND Corporation
    The Internet of Bodies

    RAND Corporation were interested in the internet of bodies because of the complexity of the area. There are benefits which are well documented by others. However there are also ethical considerations around:

    • Data use by commercial organisations (advertising, health insurance, pharmaceutical industry)
    • Misleading product claims around product efficacy
    • Privacy risks
    • Data security risks
    • Underdeveloped and complex regulatory environment

    What the Internet of Bodies covers includes:

    • Fitness trackers
    • Fitness software running on smartwatches or smartphones and device sensors
    • Connected health devices: insulin pumps, pacemakers
    • Patient adherence apps on smartphones
    • Patient diaries about their condition

    The report came to a number of conclusions including:

    • As 5G, Wi-Fi 6, and satellite internet standards are rolled out, the US government conduct research projects to better understand any potential issues that might emerge
      There is a challenge that needs to be addressed to replace earlier generation devices and services with poor information security practices. The issue of cybersecurity needs to have more attention paid to it, right from the beginning of IoB product development
    • Device makers should test products and services for vulnerabilities often, and devise methods for users to patch software.
    • Data transparency and protection regulations need to be revisited to take account of materials received from the IoB
    • As with any new sector, a tighter regulation is required to prevent false or misleading product claims

    More jargon related posts here.

  • Things that caught my eye this week

    Share of search

    Les Binet talks about how share of search (organic search queries) volumes is a good indicator of likely interest in a brand. Somewhere between salience and brand consideration. As an idea it isn’t necessarily new, but Binet has put validated it through research. Its a new spin on the idea of people telling what they’d like to be true on social and what’s actually true on search. You can watch Les tell you more over at Vimeo. Given the popularity of Binet and Fields The Long and the Short of it, I expect to hear share of search cited much more in client – agency discussions.

    Pepsi & Notorious B.I.G.

    Notorious B.I.G. has had one of his in-studio freestyles (think the equivalent of a doodle) that was never released, converted into a Pepsi ad. He probably didn’t release it for a reason, it didn’t really go anywhere apart from him flexing is quick thinking. It didn’t add to his image. But that didn’t stop Pepsi from swooping in. I like it, it has brand salience.

    Hip hop seems to be a bit of blind spot for progressive voices at the moment. Wallace was a self-proclaimed former drug pusher, was arrested for selling crack cocaine and weapons charges. Apparently is was Sean Combs who eventually stopped him selling drugs. Whilst Wallace had collaborated with Pepsi-sponsored Michael Jackson; he’d also wrote about violence towards women on his album Ready to Die.

    I get that it would be cool for gen-X marketers; who also listen to the Wu-Tang Clan, De La Soul, Common, Mos Def, Gangstarr and the Beastie Boys.

    But what happens if the tide suddenly changes as it has with other artists? Pepsi could be left high-and-dry. My attitude might be seen as overly cautious; but I am sure that Kendall Jenner ad seemed like an ‘now’ version of Coca-Cola’s ‘hilltop’ advert to the clients at the time.

    DataPlay

    Even though I am interested in gadgets and technology, I had never come across DataPlay. Mat Taylor goes through the history of the DataPlay format. The format looks like something straight from the pages of Akira or Ghost in the Shell.

    I had a number of takeaways from the video:

    • DataPlay lacked what Robert Cringely called the ’10x’ factor in his book Accidental Empires.
    • DataPlay ignored the progress promised by Moore’s Law, which at the time was still going strong through the early mainstream web era
    • DataPlay ignored the lesson that Sony learned the hard way with the Betamax format. If you don’t have content for your format; it will fail. Other Sony formats like MemoryStick, SACD, DAT to name but a few have shown that formats can fail even if you have content. But not having content leaves you with little chance for success.
    • Finally, DataPlay was relying purely on third parties to make the format successful. It had relatively little skin in the game.

    More here.