Ged Carroll

Category: ethics | 倫理 | 윤리학

Ethics: moral principles that govern a person’s behavior or the conducting of an activity. I went to school with people who ended up on the wrong side of the law. I knew more of them when I used to DJ which was my hobby since before I went to college.

I probably still have some post-it notes around the place that I used as bookmarks from when I used to work at a call centre but that was about the extent of my ethical transgressions.

My business experience meant that I dealt with a lot of unpleasant unprofessional clients, but didn’t necessarily see anything unethical in nature. When I started writing this blog I was thinking about culture rather than ethics and the most part still do.

But business and work changed. Ethics became more important:

  • When I started in social and digital campaigns I didn’t think about ethics as a standalone thing. It was just part of doing a good job. It went without saying.
  • I don’t think any of us back then would have foreseen slut shaming, trolling, online bullying, dark patterns and misinformation

Now things are different. The lack of ethics is impacting all parts of business life.

  • How ad tech data is used
  • How content is created
  • How services are designed
  • How products are made

I think that much of the problems with ethics is cultural and generational in nature. The current generation of entrepreneurs have perverted knowledge in the quest of growth hacking and continual improvement and change for its own sake. Its a sickness at the centre of technology

  • ICE-ing

    ICE-ing – a method of protest using vehicles with internal combustible engines

    Sometimes writing posts are a matter of serendipity. I was out walking in Stepney Green and came across a series of electric vehicle charging points. I hadn’t paid any attention to them before.

    Right about the time that I noticed them; I saw that the parking bays in front of the charging points were all taken up by petrol or diesel engined vehicles. This being London were parking spaces tend to be a premium, I took a picture of the dissonant scene and quickly moved on.

    Untitled

    I came in and then read a piece of how truck owners in the US were trolling Tesla supercharging points. Car culture is still huge and overwhelmingly celebrating petrol engined vehicles. But in the US there is a definite sub-text to the protests; one of class war. Metropolitan elite Democrats versus middle America truck-owning Republicans hence ice-ing.

    I revisited the photo that I took earlier in Stepney Green. All the vehicles in the photo were mid-range Mercedes cars with the exception of the Nissan pick-up truck. What would the odds have been of a super-mini in the row of parked vehicles if this was just about parking spaces? Was it British ice-ing

    It didn’t seem organised; but more of an organic system. Some first ‘person like me’ committed the transgressive act of parking in a charging bay. This then gave ‘permission’ for others to do it as well and the spaces filled up.

    There are a number of reasons for a consumer to not want to purchase an electric car when looking for a vehicle:

    • Cost
    • Energy density / range
    • Speed of recharging
    • Charging point network
    • Vehicle choice

    A bigger and harder to crack issue for vehicle manufacturers is one of values. Electric cars don’t have a culture behind them. They may have good road performance but they are the wholemeal bread of the automotive world. Something you should so, rather than something you are passionate about driving. Internal combustion engines won’t go quietly into the night.

    BMW going into formula E and launching the i8 using the design language from the M1 was a nod towards making electric sexy. But on its own its like spitting in a hurricane. One Japanese vehicle manufacturer knew how to make electric (and petrol) vehicles exciting through

    • Customisation
    • Tinkering
    • Community
    • Noise
    • Spectacle

    Unfortunately for the automotive industry that vehicle manufacturer is Tamiya. Tamiya is a Shizuoka based manufacturer of remote control cars for hobbyists.

    Maybe the answer isn’t about marketing but about engineering?

    You can change the fuel without changing the excitement, noise or spectacle.

    Hydrogen powered combustion engines offer similar energy density and performance to petrol cars, but with water as the waste product rather than carbon monoxide. Battery technology currently relies on a lithium and most of the world’s supply comes out of a high desert in Chile – we’ve replaced one finite resource (oil) with another (lithium and rare earth metals).

    Toyota is already experimenting with hydrogen in Japan. BMW have done pilot programmes in the past and hydrogen as been trialled in heavy goods vehicles.

    More consumer behaviour related posts here.

  • T-WOG $ & things that made last week

    Things that made my day this week, apart from spending time with family, introducing my Mum to T-WOG $. T-WOG $ is the Terry Wogan secret pirate radio shows. We also ended up eating surprisingly little Christmas food; none of us really wanted the heaviness of seasonal fare that introduces food coma.

    For those who haven’t heard it, T-WOG $ is Peter Serfinowicz channels Terry Wogan; IF he hosted a show on rinse.fm. He gets the light, deft responses that Wogan perfected for his fan base during his heyday on BBC Radio 2 or TOGs as they were called. TOGs stood for Terry’s Old Geezers and Gals. Serfinowicz then marries this with the call out culture from pirate radio since the late 1980s.

    Terry was unfortunately taken from us going on for two years ago, but his cultural impact lives on.

    To complete the illusion; I just need to find an impressionist who can do a passable impression of Daniel O’Donnell spitting lyrics over drill tracks.

    RuPaul’s tic-tac diet from circa 1993… RuPaul had refined her persona by this time. This was done about the same time that RuPaul had her first album and mainstream success with Tommy Boy Records.

    A more serious interview with RuPaul Charles courtesy of Houston PBS

    Ireland, Brexit and the future of Transatlantic Relations

    An Irish perspective on Brexit. Daithi O’Ceallaigh is a former Irish Ambassador to the United Kingdom, so is likely to have an informed opinion with regards how the Irish government views Brexit.

    Three stories on video game addiction told in I Was A Winner. Its a great bit of film making about an issue that could be the tobacco industry of our time.

    And one last thing as a seasonal bonus

  • Keyboardio + more news

    Keyboardio Blog — December 2018: A startling discovery – one of the worst tales I’ve heard about manufacturing in Shenzhen; this is off-the-hook. Keyboardio have been extraordinarily unlucky. Keyboardio are famous for making custom mechanical keyboards

    Volkswagen ‘readies to write off’ $300m investment in Israeli ride-hailing service Gett – Business – Haaretz.com – digital is a winner takes all environment, or at best an 80-20 duopoly. But I still reckon Uber’s model is BS because they still aren’t profitable. It is an arbitrage play that has failed because it requires public transport to be put out of business.

    Influencers Are Faking Brand Deals – The Atlantic – sounds like a cargo cult, but on social media. Presumably they think some lower tier brands will be impressed and offer them a real deal.

    Ex-Microsoft Intern: Google Deliberately Crippled Edge Browser | ExtremeTech – interesting that Microsoft staff are ascribing behaviour (product bundling) to Google that they did with Microsoft Explorer. Although it also wouldn’t surprise me if they were right on this occasion.

    This Health Startup Won Big Government Deals—But Inside, Doctors Flagged Problems | Forbes – interesting inside tale of Babylon Health. Interesting especially in the light of IBM Watson Health’s failure

    Defiant Xi Jinping Says No One Can Dictate Reforms to China – Bloomberg – depending how you read this statement “No one is in the position to dictate to the Chinese people what should and should not be done.” This could be defending legitimacy of CCP AND OR Chinese firms and people can do what they like abroad with impunity

    Xi Jinping’s Strongman Rule Comes Under Fire as China Celebrates Deng’s Reforms – WSJ – Xi will never be as good as Deng, just like his Dad wasn’t

    Netflix’s Movie Blitz Takes Aim at Hollywood’s Heart – The New York Times – it reminds me a bit of the ‘New Hollywood’ movement of the 1970s (paywall)

  • Pegatron + more things

    Apple reportedly shifting more iPhone XR orders to Foxconn from Pegatron, says paper  – Pegatron’s production has been affected by a lower-than-expected yield rate and shortages of workers at its plants in China – the manpower issue at Pegatron is very interesting and implies a possible rift between the factories and local government. Historically local governments have gone out of their way to facilitate large Taiwanese employers China has just begun to see a decline in worker numbers overall in its population. Pegatron used to be part of ASUSTek. When that business reorganised its OEM manufacturing business became what we now know as Pegatron.

    Brands throwing cash at sponsorship with little idea of return, report finds – Mumbrella Asia – not terribly surprising

    Deepfakes web α | Generate your own Deepfakes – Japanese currency denominated service to create your own deep fakes. This service looks as if its designed for the curious, rather than virtual revenge porn creators, the accessibility of this capability brings with it a variety of issues

    Smart cities — too clever by half? | Financial Times – hell is other people’s technology. Smart cities don’t have the attendant ethical considerations because that would dull their ‘smartness’. In addition law enforcement would prefer to have maximum choices on data. It was interesting that China Mobile’s key use case for 5G was urban crime fighting in the first adverts that they ran.

    Life insurance company John Hancock wants to track your Fitbit data – Vox – very sinister. What demands will the insurance company put on the insured? How will it be using the data?

    Software disenchantment @ tonsky.me – innovation entropy

    Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition – this going to be a very different marketing / sale model for Adobe

    Alexa, Blow My Mind | Gartner L2 – Apple’s recent iPhone and Apple Watch launch lacked buzz in comparison to previous launches.

  • RXBar + more things

    RXBar runs anti-ad with quirky campaign featuring Ice-T | CMO Strategy – Ad Age – the brutal honesty is likely to get old fast, but shows how breaking the rules works. RXBar being a challenger brand can afford to get away with this in order to build (temporary) brand salience

    From laboratory in far west, China’s surveillance state spreads quietly | Reuters – The scanners are hand-held or desktop devices that can break into smartphones and extract and analyze contact lists, photos, videos, social media posts and email. – Apparently works on iPhones as well as domestic Android handsets

    CEO pay: How the pay-for-performance model fails — Quartz at Work – In the 1970s, shareholders took out about 50% of a company’s profits, while the rest was reinvested in the productive capacity of the firm, including R&D to employee training and rewards. Today, the shareholder gets over 90% between dividends and share buybacks. Today, a 60% or greater weight on equity or equivalents is the norm in pay packages. – this isn’t new Will Hutton was writing about this in The State We’re In over two decades ago

    Hong Kong separatist party leader Andy Chan Ho-tin calls China ‘a threat to all free peoples in the world’ in fiery Foreign Correspondents’ Club speech | South China Morning Post  – The FCC website was down on Tuesday afternoon because of a suspected malware attack. – subtle China, subtle. I’d be very surprised if China doesn’t dial up emphasis on China patriotism over Hong Kong patriotism. More related posts here.

    A $40 Billion Plan to Cash Out Of Bitcoin – Bloomberg – Bitcoin: A digital currency that’s spent nowhere, a commodity that’s used for nothing, and a libertarian dream that’s effectively run by elites. – Bitmain’s chips are apparently more of interest to machine learning processes in the future than the bitcoin mining that they currently do. They also run the biggest bitcoin mining collectives. There is also a key concern over rising energy requirement per bitcoin ‘mind’