Ged Carroll

Category: fmcg | 雜貨業務 | 소비재 | 食料品事業

FMCG or fast moving consumer goods sprang out of the mass industrialisation. Brands sprang up originally as a guarantee of quality. Later on as these brands needed to be promoted, we saw the foundation of the what we think of as modern marketing and advertising.

Today media and entertainment takes up an increasing amount of the household spend, as does housing, but FMCGs are a crucial part of their essential and disposable income spend.

They have nostalgia wrapped up in them, distinctive aromas, taste and packaging designs. From the smell of my Granny using so much Pledge on the TV that I was surprised it didn’t burst into flame to the taste of Cidona and texture of Boland’s Fig Roll biscuits in my mouth.

The sound of their advertising jingles was the soundtrack of my childhood. Digital advertising is largely rationale, it lacks the fluent devices that provide the centre to advertising and made FMCG advertising iconic. Fluent devices like the Peperami ‘Animal’, the M&M characters or the Cadbury Smash robots were embedded in deep marketing research. FMCG brands still sponsor the best research in marketing science.

I had the good fortune to work inhouse at Unilever and agency-side for their brands. I also managed to work on Coca-Cola and Colgate during my time in Hong Kong.

  • Fractured tech lobby + more things

    The fractured tech lobby’s uphill battles – Axios – The fractured tech lobby is a sign of too many firms working at cross purposes. – The Internet Association was founded almost a decade ago to be Silicon Valley’s voice in Washington. But now its biggest members — companies like Facebook, Google and Amazon — increasingly bump heads as they each seek to channel policymakers’ fury away from themselves, and they can have wildly different goals from smaller members. Facebook, for instance, has signaled that it’s open to new federal laws introducing privacy regulations and modest updates to Section 230, tech’s liability shield. Smaller companies worry giants could handle the burden of complying while they’d struggle to survive. – The fractured tech lobby is going to offer a bounty for law firms and K Street lobbyists. It will also open up investigations around the world from the EU to Seoul, Korea. China won’t be involved since it blocks most of the key members of the Internet Association – the fractured tech lobby in question.

    The Kremlin’s Anti-Western (and Remarkably Successful) Middle East Media Project | Interpreter magazine – Dr. Naila Hamdy, an associate professor of journalism and mass communication at the American University in Cairo, noted how “RT may have filled up that gap” left in Egypt and the wider region following the Arab Spring, when an increasing number of viewers began to see Al-Jazeera as closely affiliated with the Muslim Brotherhood and other Islamist parties. This increasing regional polarization erupted in the summer of 2017 with the Saudi-led embargo of Qatar, with Saudi and its Gulf Cooperation Council (GCC) partners demanding the closure of Al Jazeera as punishment for Qatar’s alleged support for the Brotherhood, as well as Iran and its regional Shiite proxies

    The Radicalization of Kevin Greeson — ProPublica – interesting article and an under-covered subject. The flpside of this article is how the Democrats have lost their base in these communities and it reminds me a lot of how Labour lost its base outside the major cities in that respect. They no longer represent working people, but are instead considered to be playing identity politics, the economics of new-liberalism is largely universal

    China’s rich spent US$54 billion at home on luxury goods last year with coronavirus halting overseas trips | South China Morning Post 

    From Dialect to Grapholect: Written Cantonese from a folkloristic Viewpoint by Chin Wan-kan Hong Kong Policy Research Institute Ltd. – fascinating white paper on Cantonese culture and language. What becomes apparent is that Beijing’s adoption of Mandarin demonstrates its inability to decolonise its culture, by taking the language of the Manchu people who conquered the Han people and others. (PDF) More China related content here.

    Sony takes wraps off secret Unreal Engine project, unveils new subsidiary: Sony Immersive Music Studios – Music Business Worldwide 

    Unilever workers will never return to desks full-time, says boss | Working from home | The Guardian – to be honest with you, this was the way Unilever operated with its hot desking policies way before COVID-19. Global headquarters 100VE had way less seats, phones, desk space and meeting rooms than were needed

    Xi encourages Starbucks to help promote China-U.S. ties – Xinhua | English.news.cn – one has to ask where is the line that executives from businesses like Starbucks and Goldman Sachs cross to be viewed as foreign agents in the US due to their relationship with the Chinese government

    Sheryl Sandberg downplayed Facebook’s blame for Capitol riot, but evidence points to role – The Washington Post – Fliers and hashtags promoting the pro-Trump rally circulated on Facebook and Instagram in the days and weeks beforehand

    Ad Aged: Standing up for truth. (Haha.) – For a society or an industry to function it needs to have a set of common facts. It’s really that simple. If you hear an assertion, ask for evidence. Whether or not you agree with it. If you make an assertion, be prepared to back it up with a piece of paper.

    WhatsApp fights back as users flee to Signal and Telegram | Financial Times – The encrypted messaging app, which has more than 2bn users globally, and several of its senior executives spent Tuesday trying to clarify forthcoming privacy policy changes covering the data that can be shared between WhatsApp and its parent now that it is deepening its push into ecommerce. Signal was downloaded 8.8m times worldwide in the week after the WhatsApp changes were first announced on January 4, versus 246,000 times the week before, according to data from Sensor Tower. The app also got a boost when Elon Musk, the chief executive of Tesla, tweeted “Use Signal” on January 7.  By contrast, WhatsApp recorded 9.7m downloads in the week after the announcement, compared with 11.3m before, a 14 per cent decrease

    Detained US lawyer urges Hong Kong to look to Ireland for inspiration | Financial Times – Look at Irish history . . . They were completely hopeless for so long, but eventually they got part of Ireland — they got a republic,” Mr Clancey told the Financial Times. “In a difficult situation we shouldn’t just give up and have no hope for the future.” Mr Clancey was still asleep when police arrived to detain him last Wednesday. After his arrest, police escorted Mr Clancey, a Hong Kong permanent resident, to his office to conduct a search. His firm, headed by veteran lawyer Albert Ho, is known for representing anti-government activists. His arrest has stirred fears authorities will target lawyers in Hong Kong who represent opposition figures in political cases — a tactic common in mainland China

    Chinese freight platform to raise more cash on huge investor demand | Financial Times – investor frenzy bidding seven times the amount that Didi Chuxing was looking for when doing a capital round for its freight business

  • Traditional Chinese clothes & things that caught my eye this week

    Making traditional Chinese clothes cool has been something attempted by multiple groups over the years. Shanghai Tang was founded by the former businessman, restauranteur and columnist Sir David Tang. More recently, there have been Han nationalists or fantasists that wanted to roll back the clock to before the Qing dynasty.

    Shanghai Tang S/S 2007 ‘look book’ film
    South China Morning Post on the Hanfu movement. Trumpism with Chinese characteristics?

    This effort by a couple of Hong Kong based fashion designers is one of the more interesting efforts that I’ve seen making traditional Chinese clothes cool. They definitely have a Hong Kong aesthetic in their approach and the Hanfu movement members would complain about the Manchu elements. but I think they do make traditional Chinese clothes cool.

    In China, you’ve had cities that became well known for their role in the global supply chain. Shenzhen became the electronics capital, Dongguan was the centre of shoe manufacturing and the eastern city of Yiwu focused on Christmas decorations. This all became more complex over time. Shenzhen still has factories and corporate headquarters for technology companies. But its also now the second largest stock market in China.

    An old television factory complex has been redeveloped into a creative, startup and retail space called OCT-LOFT. The best analogue I can think for it is the Tea Building on Shoreditch High Street or the Truman Brewery at the back of Spitalfields.

    Dongguan saw much of its shoe and clothing production move inland to poorer provinces, or abroad to countries like Vietnam and Bangladesh. Former factory sites were redeveloped, Huawei moved much of their workforce out of Shenzhen to a campus in Dongguan.

    Yiwu still focuses on Christmas decorations (and Chinese new year decorations). Much of the work is done a piecemeal basis rather than in sophisticated automated factory lines. (This concentration of light industry also explains why China managed to close down the city to handle this winter’s power outages, since you can’t do that with heavy industry safely.) This documentary trailer by a Serbian film maker gives you a feel for the city.

    There is is so much in the film, the aspirations of young people and what work that they are prepared to do. The Chinese version of the American dream and the demographic time bomb of an ageing population.

    I read a number of China related email newsletters, the latest one that I started reading is the Trivium China Tip Sheet. I’ve been reading it for a few weeks now and can recommend it. You can sign up to it here.

    Recent work by 72&Sunny Amsterdam for Coca-Cola.

    72&Sunny Amsterdam for Coca-Cola

    There was a consensus that restarting advertising after media spend was pulled at the onset of COVID-19 was a pivotal moment for the brand. Coca-Cola had put in place a three months of advertising pause and on the back of a social media embargo. The idea was that the brand’s voice should shine through – the message in culture, not the can. We decided to double down on Coke’s core value of optimism, which as been at the centre of Coke brand advertising for a long, long time: hilltop, the Christmas ads, joy machine activations etc.

    At the time when Coca-Cola pulled their advertising there were (rightly) serious questions about the wisdom of the move. There is a large swathe of data to show that advertisers who spend through a recession come out with enhanced market share. The problem faced by marketers is what to say in the adverts beyond the brand. Also what happens if you promote a product and customers can’t buy it due to shortages (like 3M masks or Charmin toilet roll)? I understand the calculus that drove some of Coke’s decision making at the time. Given Coke’s move; when they came back, they HAD to get it right.

    Clever digital out of home media buy by a Chinese property developer. The video is designed to make use of the digital screen that comes in from the left of the screen, goes around the corner of the building and above the second retail unit. The creative uses the buildings design and illusions of perspective to provide the immersive experience.

    The illusion works best when going across the cross walk in front of the camera, so the design incorporated a lot of thinking not only about the amount of footfall, but likely direction of footfall in front of the advertisement.

    I discovered it on LinkedIn, but would guess that it has been shared by multiple people across several platforms.

  • Frys Electronics + more things

    The disappearing history of the Bay Area’s themed Frys Electronics stores | SF Gate – there couldn’t have been hardware startups without Frys electronics stores. As Frys goes, so does Silicon Valley and I don’t think that loss of hardware hacking is a good thing. Frys is odd and idiosyncratic, but that’s part of the charm in it. Silicon Valley is now the home of media companies (Google, Facebook, Twitter) rather than technology companies which seems like the end state outlined by Judy Estrin in her book Closing The Innovation Gap

    Court Rules Deliveroo Used ‘Discriminatory’ Algorithm – according to the ordinance, if a rider failed to cancel a shift pre-booked through the app at least 24 hours before its start, their “reliability index” would be negatively affected. Since riders deemed more reliable by the algorithm were first to be offered shifts in busier timeblocks, this effectively meant that riders who can’t make their shifts—even if it’s because of a serious emergency or illness—would have fewer job opportunities in the future.According to the court, the algorithm’s failure to take into account the reasons behind a cancellation amounts to discrimation and unjustly penalizes riders with legally legitimate reasons for not working. Deliveroo was ordered to pay €50,000 (~$61,400) to the suing parties. 

    Unilever taps seaweed to create self-cleaning surfaces | Financial Times 

    Schaudenfreude Alert: Bezos-Buffet-Dimon Health Care Industry Disruptor Haven Makes Faceplant, Announces Closure | naked capitalism – The press is now curiously awash with experts commenting on the Haven closure, saying they knew it would never work. Although some may be able to produce press clips to substantiate their claims, health care industry investors and incumbents were freaked out enough by the prospect of squillionaires swooping in to squeeze their margins that health care company stock prices fell sharply and broadly upon the announcement. And remember, this was 2018, close to Peak Unicorn. Even if the three lords of lucre couldn’t necessarily come up with a health care “innovation” concept that made money, Uber and Lyft had demonstrated that was no obstacle to getting oodles of funding. The play could wind up being like the building of the railroads, where the profit in the enterprise wasn’t in moving stock but selling shares. And only now are tech writers finally admitting that self-driving cars are not only not coming any time soon, but when they do, they will likely have narrow uses, including requiring dedicated lanes

    ‘We need a real policy for China’: Germany ponders post-Merkel shift | Financial Times – Ms Merkel personifies old ideals of western rapprochement with China — the principle that ever deepening economic ties with the west would encourage political change in Beijing, and a shift to liberalism and western values. “Wandel durch Handel” — change through trade — was for years a key precept of German policy – and this was written before the Hong Kong 53 and China blocking WHO yet again. And more here Greens accuse Merkel of forcing pact with China | The Times 

    Streaming Tutorial – or how Kpop fans can do a better job of hacking the YouTube algorithm

    194: Historic Ad Fraud at Uber with Kevin Frisch – Marketing Today with Alan B. Hart – if you’ve watched this presentation by Frisch’s peer (Simon Peel) at adidas, you’ll start to notice a pattern

    Inside the Whale: An Interview with an Anonymous Amazonian – we make it easy to migrate and difficult to leave. If you have a ton of data in your data center and you want to move it to AWS but you don’t want to send it over the internet, we’ll send an eighteen-wheeler to you filled with hard drives, plug it into your data center with a fiber optic cable, and then drive it across the country to us after loading it up with your data

    Forget actors, footballers are the new fashion icons | Vogue Business – a lot of this is down to Roc Nation UK

    ‘Peak hype’: why the driverless car revolution has stalled | Technology | The Guardian – is this the sign of a wider AI winter?

  • Creatives outputs + more things

    Different times | Campaign magazine – It’s tempting to look at the best of today’s creatives and compare them with the greats: David Abbott, John Webster, Helmut Krone, George Lois, Ed McCabe, Mary Wells, Bill Bernbach, Paul Arden, Sir John Hegarty. And to think there’s no-one around who could hold a candle to any of them. But is it a fair comparison? They were working with account men like Frank Lowe, Tim Bell and Nigel Bogle, they were working with media guys like Mike Yershon, directors like Ridley Scott, Alan Parker, Hugh Hudson, and planning hadn’t even been invented then. Of course it was easier to do great work, everyone wanted great work. There weren’t hundreds of TV channels and big data and micro-targeting, and ad tech, and dozens of different platforms, and five campaigns shown at creative pitches. What was wanted was quality not quantity, one fantastic ad not a dozen space-fillers. It was, in fact, much easier in those days to do great work. Sure the competition was tougher, but everyone was agreed on what they wanted, ads that made the public sit up and take notice. I know the people working today may not have stood up against the greats. But I’m not sure that if any of the greats had been working today, they would have been able to produce great work either. – Dave Trott on the futility of comparisons that relate to now, versus then and changing ad environment for creatives (and everyone else for that matter). The contrast in creatives and their output is very striking. One cannot ignore the nature of the medium in the creative process. The move to social seems to have kneecapped creatives and creativity. By comparison earlier media revolutions like television enhanced creativity. Creatives were constantly learning new ways of creativity within the medium. The copywriters seems to have reduced their standing in creatives even more than visual designers. How can platforms provide creatives with a similar range that legacy media did? What can creatives do to recover their own mojo as a profession? More marketing related content here.

    Pop Mart/Asian IPOs: go figure | Financial Times – Pop Mart, which sells $8 boxes of figurines, has taken advantage of its newfound popularity to join the listing boom in Hong Kong. Shares nearly doubled in value on the first day of trading on Friday. As with other recent Asian listings, a redirection of money previously set aside for the postponed Ant Group listing appears to have fuelled the frenzy. Demand has also been boosted by the approaching holiday shopping season.

    Coca-Cola Launches Global Creative and Media Agency Reviews –Coca-Cola is launching a full global review of its media buying and planning services. The creative portion of the review encompasses creative, experiential marketing, production management and shopper marketing. “We are on a journey to fundamentally transform and dramatically improve the effectiveness and efficiency of our marketing investments,” a Coca-Cola spokesperson told Adweek. “By improving our processes, eliminating duplication and optimizing spend, we will generate significant savings to fuel reinvestment in our brands. “Media and creative agency services require significant investment from our brands. They are also a crucial component of our ongoing digital transformation journey to drive our business. With that in mind, we have decided to undergo a complete redesign of our media and creative agency models in an effort to align the strategic, operational, and commercial needs of our new, networked organization,” the spokesperson added. “This will necessitate a full review of our media and creative planning and buying practices, as well as our media and creative agency appointments and commercial relationships around the world. We expect this process will be completed by the end of 2021.”

    Pompeo shames MIT, calls Chinese authorities ‘jackbooted thugs’ in remarks about academic freedom | South China Morning Post – “A Fulbright student coming in from some country ought not be returned to their home country and to suffer from the jackbooted thugs that now want to take the information that they got, send them back into the United States only to have them just take a little bit more information that they’re going to hand off to the Chinese [Ministry of State Security] … or the People’s Liberation Army”, he said. “MIT wasn’t interested in having me to their campus to give this exact set of remarks,” Pompeo said in his opening address. The school’s president, L. Rafael Reif, he added, “implied that my arguments might insult their ethnic Chinese students and professors”. – interesting, if true, that US universities are no platforming politicians to avoid offending Beijing

    The Hottest Campaign Ads on Twitter Didn’t Really Work: Study – The PAC, Priorities USA, spent a good chunk of the cycle testing the effectiveness of ads, some 500 in all. And, along the way, they decided to conduct an experiment that could have potentially saved them tons of money. They took five ads produced by a fellow occupant in the Super PAC domain—the Lincoln Project—and attempted to measure their persuasiveness among persuadable swing state voters; i.e. the ability of an ad to move Trump voters towards Joe Biden. A control group saw no ad at all. Five different treatment groups, each made up of 683 respondents, saw one of the five ads. Afterwards they were asked the same post-treatment questions measuring the likelihood that they would vote and who they would vote for. The idea wasn’t to be petty or adversarial towards the Lincoln Project, which drew both fans and detractors for the scorched-earth spots it ran imploring fellow Republicans to abandon Trump. It was, instead, to see if Twitter virality could be used as a substitute for actual ad testing, which took funds and time. If it turned out that what the Lincoln Project was doing was proving persuasive, the thinking went, then Priorities USA could use Twitter as a quasi-barometer for seeing how strong their own ads were. But that didn’t turn out to be the case. According to Nick Ahamed, Priorities’ analytics director, the correlation of Twitter metrics—likes and retweets—and persuasion was -0.3, “meaning that the better the ad did on Twitter, the less it persuaded battleground state voters.” The most viral of the Lincoln Project’s ads—a spot called Bounty, which was RTed 116,000 times and liked more than 210,000 times—turned out to be the least persuasive of those Priorities tested. – I think that there a lot of lessons for creatives and strategists in this piece of research in terms of eliciting behaviour change, beyond politics

    China shadows the rise of Hong Kong’s next tycoons – Nikkei Asia – Avoid politics, build trust: One dynasty heir speaks on a generation’s dilemma

    How The 1985 Downturn Set The Silicon Wafer Industry On A Path To Consolidation That Continues Today – Semiconductor Digest – a great read

    A transatlantic effort to take on Big Tech | Financial Times – Companies are counting on the incoming Biden administration, which will include a number of tech-friendly officials from Barack Obama’s time in the White House, to help them stand up to Europe. It shouldn’t. One of the huge risks for the new administration is that it will be seen as too cosy with concentrated corporate power. Witness the cries already coming from the left about some of Mr Biden’s appointees who have backgrounds in private equity. Individual appointees should be judged on their own merits. If we didn’t let anyone from either the finance or the technology industries into the new administration, we would be the poorer for it. Take Gary Gensler, a former Goldman Sachs executive, who is now Mr Biden’s chief markets adviser. He cleaned up derivatives trading while at the Commodity Futures Trading Commission during the Obama years – grab the popcorn

    About Google’s approach to research publication – Google Docs – A cross functional team then reviewed the paper as part of our regular process and the authors were informed that it didn’t meet our bar for publication and were given feedback about why. It ignored too much relevant research — for example, it talked about the environmental impact of large models, but disregarded subsequent research showing much greater efficiencies. Similarly, it raised concerns about bias in language models, but didn’t take into account recent research to mitigate these issues. We acknowledge that the authors were extremely disappointed with the decision that Megan and I ultimately made, especially as they’d already submitted the paper. Timnit responded with an email requiring that a number of conditions be met in order for her to continue working at Google, including revealing the identities of every person who Megan and I had spoken to and consulted as part of the review of the paper and the exact feedback. Timnit wrote that if we didn’t meet these demands, she would leave Google and work on an end date

    Pioneer DJ reports 82 per cent rise in the sale of entry-level DJ controllers during lockdown – Tech – Mixmag 

    Hong Kong’s Civil Servants Under Siege – The Diplomat – I think the oath taking is a big deal. If you don’t sign it, they will immediately assume you will be against the government one day. Most of us don’t agree with this practice. Those who are almost retired and are older think it’s quite normal. They stress that Hong Kong is a part of China, and civil servants have the responsibility to uphold the policies issued by the government and support it no matter what we think. But most of the newer recruits, what we care about is that freedom of speech is protected. The Basic Law guarantees our freedom of speech. No matter what career we have, we should enjoy this right.

    RTOS port to RISC-V core for high reliability designs | EE News Europe – opportunities that previously would have gone to ARM

    Wikipedia Matters by Hinnosaar, Hinnosaar, Kummer and Slivko – we conduct a randomized field experiment to test whether additional content on Wikipedia pages about cities affects tourists’ choices of overnight visits. Our treatment of adding information to Wikipedia in- creases overnight stays in treated cities compared to non-treated cities. The impact is largely driven by improvements to shorter and relatively incomplete pages on Wikipedia (PDF)

  • Hydrogen fuel cells + more news

    Hydrogen fuel cells

    Hyundai and Ineos team up to develop hydrogen future | CAR Magazine  BMW details fuel cell plans | EE News – I think that this move to hydrogen fuel cells makes more sense than lithium ion batteries. Hydrogen fuel cells are well understood, having been used by NASA during the Apollo space mission, the main challenge as been the cost of the cell. Hydrogen fuel cells don’t induce range anxiety and don’t have the environmental problems that you get recycling lithium ion batteries.

    Panasonic finally looks at European battery gigafactory – but this is happening with hydrogen fuel cells being in a more effective decision. Elon Musk is down on hydrogen fuel cells, but ignores the issues with lithium ion batteries compared to hydrogen fuel cells. Lithium ion batteries have their own dangers. Hydrogen fuel cells don’t have the same recycling issues that spent lithium ion batteries have. Given the strategic hold over lithium mining by China; hydrogen fuel cells offer a better option to reduce dependence. The hydrogen lobby does a better job to combat the Tesla showmanship.

    China

    EU braces for battle despite new faces in White House | Financial Times – “ There will be a number of easy wins and enhanced co-operation on climate, the pandemic and remedying some of the offences of the past four years,” said Kristine Berzina, a senior fellow at the German Marshall Fund of the United States. “But there are real dangers that disagreements on issues like data privacy and digital taxation will make it more difficult to get agreements on other issues that are very important for both the US and Europe — particularly China

    Germany frets over its corporate dependency on China | Financial Times – Robust Chinese demand has helped Germany’s auto manufacturers and their suppliers to offset weaker European and US markets still afflicted by the pandemic. But it has also revived concerns that German industry is too dependent on China. And it has raised questions about whether Berlin will be willing to respond to growing pressure in the EU for a stronger line towards Beijing and to embrace a new transatlantic partnership on China under a Biden administration. – you can see this in the split between Merkel and her party over China engagement – Daimler, which has two large Chinese shareholders, sells nearly 30 per cent of its Mercedes cars in China. It accounts for about 11 per cent of group revenues. For several companies in the Dax 30 index, China represents at least a fifth of sales including BMW, chipmaker Infineon and plastics manufacturer Covestro. Likewise, Volkswagen is estimated to generate a similar proportion of its sales in the country last year, selling nearly 40 per cent of its vehicles there. All of this leaves you vulnerable to the Australian situation: China sends a message with Australian crackdown | Financial Times – The message is clear. If your media is overly critical, if your think-tanks produce negative reports, if your MPs persist in criticism, if you probe Communist party influence in your community and politics and if you don’t allow Chinese state and private companies into your market, and so on, you will be vulnerable to Beijing’s retribution as well

    Red Convergence | China Media Project – media policy in China – with implications domestically and internationally. It outlines how the Chinese Communist Party intends to leverage transformations in global communication, both at home and abroad (though the latter is more implied), to sustain the regime and increase its influence internationally.

    Lessons from China’s decision to halt Ant Group’s giant IPO | Financial Times – interesting points from WeBank about a sweet spot from Rmb 8,000 – 200,000 were debtors do not have an incentive to run away or speculate. SMEs are focused on having a good credit record

    Q&A: Gareth Richardson – Western Brands No Longer Have an Easy Ride in Asia | Branding in Asia Magazine – In China, there’s no access to Google and Facebook but consumers are immersed in WeChat. This is a playground where western brands have no inherent advantage. In fact, many Chinese consumers don’t know or much care about where the brand originated (save for a few specific categories such as Infant Milk Powder). In western culture individuals are heroes and this is reflected in the approach to brand storytelling. However, in Asia, the culture is more collectivist and storytelling celebrates multiple heroes. Asian brands should celebrate their cultural values. Examples include brands built on traditional values of Asian hospitality, such as Mandarin Oriental. There’s a paradox though. Asian culture is collectivist and yet Asian businesses are very hierarchical. There’s often a significant power gap between the C-suite and the frontline staff. This makes branding more challenging to implement even when its value is properly understood by the leadership – this also happens within agencies. True story: I was asked to go and present to the Chinese subsidiary of a US multinational. The global digital lead had gone in there previously with the global client ambassador and made a mess that couldn’t be cleared up. Firstly, they hadn’t recognised the great firewall. Twitter doesn’t matter in China. Secondly, they thought that democratic political campaigning experience was an example of great marketing. At the time, the person who was the global data lead had also worked on the first Obama presidential campaign. All of them had come from a political background and were clueless about brand marketing. Finally, they’d unintentionally priced a measurement solution ludicrously low. It was a shit show. We had lost the client already, but the client lead had held out hope that hanging on in there churning out a monthly report with no actionable insight would somehow provide a way back in. But at least I got to Guangzhou for the first time.

    Consumer behaviour

    Right-wing populism with Chinese characteristics? Identity, otherness and global imaginaries in debating world politics online – Chenchen Zhang, 2020 – The past few years have seen an emerging discourse on Chinese social media that combines the claims, vocabulary and style of right-wing populisms in Europe and North America with previous forms of nationalism and racism in Chinese cyberspace. In other words, it provokes a similar hostility towards immigrants, Muslims, feminism, the so-called ‘liberal elites’ and progressive values in general. This article examines how, in debating global political events such as the European refugee crisis and the American presidential election, well-educated and well-informed Chinese Internet users appropriate the rhetoric of ‘Western-style’ right-wing populism to paradoxically criticise Western hegemony and discursively construct China’s ethno-racial and political identities. Through qualitative analysis of 1038 postings retrieved from a popular social media website, this research shows that by criticising Western ‘liberal elites’, the discourse constructs China’s ethno-racial identity against the ‘inferior’ non-Western other, exemplified by non-white immigrants and Muslims, with racial nationalism on the one hand; and formulates China’s political identity against the ‘declining’ Western other with realist authoritarianism on the other. The popular narratives of global order protest against Western hegemony while reinforcing a state-centric and hierarchical imaginary of global racial and civilisational order. We conclude by suggesting that the discourse embodies the logics of anti-Western Eurocentrism and anti-hegemonic hegemonies. – This is interesting especially when the Communist Party of China is adopting a more Han nationalist stance (and in some respects reaching back into historic integration of Mongol and Manchu rulers). Secondly, Communist Party academics and legal academics from Beijing University have been drawing heavily on the work of Carl Schmitt. As have far right organisations and Russian nationalists. Schmitt was Nazi Germany’s leading legal theorist. He was known to be hostile to parliamentary democracy and supported the power of an authoritarian leader to decide the law. Schmitt’s rejection of attempts to take politics out of the operation of the law or economic policy implementation – have appeals to diverse audiences.

    Design

    Top 3 reasons why Nokia N97 failed: The “iPhone killer” that actually killed Nokia – Gizchina.com – Nokia N97 has a slide-out design with a three-line QWERTY keyboard displayed below the display. That was an advantage at the time, but it was just another manifestation of Nokia’s outdated ideas. With the improvement of input methods, touch screen keyboards have become more accurate and soon eclipsed physical keyboards. – the keyboard was very poor compared to the Nokia E90 Communicator that I used to use. I also remember that the address book feature used to crash the phone if you loaded more than 999 contacts into it. Even their ‘E’ series business handsets like my E90 Communicator and the later E71 devices. I moved to the iPhone because I wanted an address book that worked. If the iPhone ever came in a Nokia Communicator type format, I would be ecstatic. More gadget related content here.

    Ideas

    I have been watching more David Hoffman films recently, looking back to the past to try and understand the present. What becomes apparent was that there was a schism of values in the late 1960s America. What’s less apparent was how, or even if; that schism was eventually healed.

    Online

    China tightens grip on booming livestreaming sector | Financial Times – this needs to be viewed in the wider aspect of reining in internet companies

    Style

    Good Collaborations Are Art, Great Ones Are Kitsch | Highsnobiety – “You know it’s art when the check clears,” said Andy Warhol. With Roy Lichtenstein and Robert Indiana, Warhol made his way into museums by turning the mundane world into works of art by enriching it with pop references, connotations and associations. Warhol’s art is commercial and his commercials are art (a Warhol ad launched Absolut vodka in 1986)

    Technology

    A little automation goes a long way in distracting drivers | INPUT – technology creating more problems than it solves in the car driving experience.