What constitutes a gadget? The dictionary definition would be a small mechanical or electronic device or tool, especially an ingenious or novel one.
When I started writing this blog the gadget section focused on personal digital assistants such as the Palm PDA and Sony’s Clie devices. Or the Anoto digital pen that allowed you to record digitally what had been written on a specially marked out paper page, giving the best of both experiences.
Some of the ideas I shared weren’t so small like a Panasonic sleeping room for sleep starved, but well heeled Japanese.
When cutting edge technology failed me, I periodically went back to older technology such as the Nokia 8850 cellphone or my love of the Nokia E90 Communicator.
I also started looking back to discontinued products like the Sony Walkman WM-D6C Pro, one of the best cassette decks ever made of any size. I knew people who used it in their hi-fi systems as well as for portable audio.
Some of the technology that I looked at were products that marked a particular point in my life such as my college days with the Apple StyleWriter II. While my college peers were worried about getting on laser printers to submit assignments, I had a stack of cartridges cotton buds and isopropyl alcohol to deal with any non catastrophic printer issues and so could print during the evening in the comfort of my lodgings.
Alongside the demise in prominence of the gadget, there has been a rise in the trend of everyday carry or EDC.
I didn’t expect to be writing the words objectified garlic in such close proximity, ever. The reason for this post is down to an advert put together by an area of South Korea to promote its high quality garlic to Korean city dwellers. The advert was full of double entendres and was accused by critics of having objectified garlic.
The house I grew up in
Hiscox home insurance did this TV advert that makes really good use of projection mapping to tell a story. I can’t believe that this is now eight years old as an execution.
Fuzzy logic versus cloud based AI
I have written a good deal before on the benefits of fuzzy logic which is a much more efficient technology than machine learning for a lot of challenges, particularly if the machine learning is based on cloud computing a la the internet of things (IoT).
E-mu Systems SP1200
Back in the 1980s E-mu Systems were known as one of the pioneers of sampling with their Emulator series of keyboards, alongside the likes of CMI with the Fairlight and New England Digital’s Synclavier. They were bought out in 1993 by Creative Techology like rival Ensoniq – eventually they were both merged together. The SP1200 was a sample based drum machine and sequencer that came out in 1987. It gets its distinctive sound from 12 bit sampling done at about 26 KHz. By comparison, a CD based on 16 bit sampling at 44.1 KHz. It was beloved of hip hop producers from the late 1980s though to the mid 1990s. It is still sought after now.
This video gives you a good idea of how it is operated and hints at the benefits of hardware controls over software interfaces on modern digital audio workstation applications.
I have put together a metaverse discussion paper. This post is the executive summary of the metaverse discussion paper. The full paper has much more context including context on the history of the metaverse, the current reality and separating out the hype.
This originally started as a discussion paper drafted during quiet moments at work. Client work got in the way developing it further. I didn’t have time to complete writing the metaverse discussion paper beyond an outline and supporting research.
A good deal of my work is to do with brand experience. So, it made sense for me to dig in and find out more about the metaverse from the perspective of what it means to brands. I structured my approach in understanding the metaverse, in terms of:
What is currently being said
The past developments leading up to the metaverse
Possible futures
How to use the metaverse discussion paper
This document contains a large amount of content. I would advise that you read the executive summary and everything else you can dive into as your muse or boredom strikes you.
The link to the full metaverse discussion paper is at the bottom of the post. I am giving it away for free under a Creative Commons Attribution – No Derivatives licence.
Available for free download at the bottom of the post.
The current state of the metaverse and the technology sectors attitude to it can be best understood through the words of a mid-20th century political thinker Ivan Chtcheglov. Chtcheglov reflected on an illusory imagined construction.
And you, forgotten, your memories ravaged by all the consternations of two hemispheres, stranded in the Red Cellars of Pali-Kao, without music and without geography, no longer setting out for the hacienda where the roots think of the child and where the wine is finished off with fables from an old almanac. That’s all over. You’ll never see the hacienda. It doesn’t exist.
What became apparent as I researched for this document was how companies were trying to solve problems that were a small part of what will be needed for a metaverse. This is because the metaverse as envisaged in science fiction and technology as ‘thought leadership’ will require a wide range of technology problems to be solved. For instance, the current technologists haven’t been able to surpass the vivid experiences created in mid-to-late 20th century cinemas and theme parks.
Broadly the technology challenges would be characterised as:
Scalability
Believable and immersive
Open and portable in nature from a technology perspective
Decentralized
Traversable – the ability to ‘travel’ around and between worlds
Able to conduct commerce and exchange
Social
Secure and trusted
Many companies have deep expertise in some parts of the metaverse problem. Some work builds on decades of work in areas such as virtual reality and haptic technology. But these areas haven’t progressed with the kind of pace one would expect from Moore’s Law.[2] Technologists are trying to work out how existing technologies, like distributed databases, games physics engines and realistic computer rendering could be used to solve some of the problems needed to be addressed to build a future metaverse.
What we saw with the web, but are not seeing with the metaverse at the moment is collaboration. There isn’t open collaborative work towards a maturing standards environment necessary for interoperability as well as a solid direction to help define future metaverse technologies. The lack of collaboration makes it hard to predict, if or when we would be likely to see a metaverse. We can speculate how the future supporting technologies for the metaverse might net out based on heuristics like Moore’s Law or Metcalfe’s Law[3].[4] It would be impossible to speculate on the realpolitik required to build the ‘metaverse’ and what would drive its universal adoption over time.
But that isn’t stopping companies thinking about how the metaverse work with their brands. Governments are also giving a lot of thought to the coming metaverse including:
The provision of services in a ‘metaverse’ environment
How to manage market competition
Understanding the potential of the metaverse to foment social disturbances and imperil security
Since the metaverse, doesn’t currently exist as envisaged, it makes sense to look for analogues. These analogues include social trends in highly evolved technology markets and precursor technologies such as gaming and VR. The goal of the research would be to try and understand what it might look like when digital immersive experiences become commonplace.
Consultants like Forrester Research[5] and McKinsey are recommending that organisations get involved with precursors to learn, but also temper their expectations. There is a limitation to this approach, technology and culture evolve with use. Scale changes things further. Norms that were established when platforms have 100,000s of users evolve or fade away when the user number goes to 100s of millions or even billions.
One of the ways that this research happens is through a resurgence of technologist and marketer interest in virtual worlds like Roblox and AltspaceVR. These virtual worlds allow experimentation to discover what works (and what doesn’t) far in advance of the future metaverse. Deloitte Consulting considered that one of the three business model scenarios for the metaverse was what they termed a ‘Low Orbit’ where the metaverse like VR, continues to be used for niche rather than general purpose uses. The current virtual worlds lean more towards the ‘Low Orbit’ model. The current belief[6] that games are the metaverse falls firmly into the ‘Low Orbit’ model.
Assuming for a moment that businesses manage to retain and build on the body of knowledge they get through this experimentation they will hopefully answer questions like:
Using VR early adopters as a proxy for metaverse users, what works from a marketing effectiveness perspective, in driving brand awareness and brand activation?
How effective are virtual world experiences in terms of brand awareness and brand activation? How does it benchmark against web-based media, mobile apps, out of home (OOH), cinema and broadcast media like connected and conventional television?
What are the dos and don’ts acquired through experimentation in virtual worlds from user experience design perspective for brands?
How would a virtual world assist in digital consumer testing and virtual crowdsourcing before committing to manufacture an item at scale? What are the strengths and limitations in this approach?
What tactics are drive brand awareness in a virtual world in an effective manner?
When do experiences get old and have to be refreshed?
How can the brand be a better citizen in the virtual world? How much interaction is required with ‘real’ brand ambassadors?
Some of the platforms like Meta’s Horizon Worlds and Animoca Brands’ The Sandbox hope to be the metaverse. They desire to incorporate the consumers entire perceived metaverse. An analogue to the business models of Horizon Worlds or The Sandbox would be walled garden ‘super apps’ WeChat and the Taobao that currently represent most of the consumer mobile web in China today. Or the walled garden ‘desktop web’ experience[7] of AOL[8] in pre-broadband America. Deloitte Consulting outlined this approach as one of their likely business model scenarios of the metaverse. They called it a ‘Double Star’.
Platforms face a big challenge; consumer expectations are well over a decade ahead of what the technology can actually deliver.
Even if the technology is successful, the challenge for brands, walled garden and open metaverse platforms are many. Here are two of the biggest challenges to get started:
How do brands and platforms show that sufficient effort has been done to keep users safe? This isn’t only about filtering content, but filtering behaviour. Will post-censure of bad behaviour be sufficient? Will the environment be sufficiently safe for brands to participate and advertise?
In a world of ESG[9] considerations, would an energy intensive virtual pleasure palace be too much for investors or purpose-driven brand owners like BlackRock, Proctor & Gamble or Unilever?
[1] Chtcheglov, I.V. (1953) Formulaire pour un urbanisme nouveau. France – http://www.bopsecrets.org/SI/Chtcheglov.htm
[2] Gregersen, E. (July 21, 2011) Moore’s Law. United States: Encyclopaedia Britannica – https://www.britannica.com/technology/Moores-law
[3] Metcalfe, R. (August 18, 2006) Guest Blogger Bob Metcalfe: Metcalfe’s Law Recurses Down the Long Tail of Social Networks. United States: VCMike via wordpress.com – https://vcmike.wordpress.com/2006/08/18/metcalfe-social-networks/
[4] Shapiro, C. and Varian, H.R. (1999). Information Rules. United States: Harvard Business Press
[5] Proulx, M., Ask, J., Bennett, M., Gownder, J.P., & Truog, D. (March 29, 2022) There Is No Metaverse Today, But Be Prepared. United States: Forrester Research – https://www.forrester.com/blogs/there-is-no-metaverse-today-but-be-prepared/
[6] Whatley, J. (May 17, 2022) The metaverse doesn’t exist! You’re talking about gaming. United Kingdom: The Drum – https://www.thedrum.com/opinion/2022/05/17/the-metaverse-doesn-t-exist-you-re-talking-about-gaming
[7] (September 4, 2000) AOL’s ‘Walled Garden’. United States: The Wall Street Journal – https://www.wsj.com/articles/SB968104011203980910?reflink=desktopwebshare_permalink
[9] Environmental, Social and Governance criteria. Standards used by socially conscious investors as a way to filter investment decisions. More here – https://www.investopedia.com/terms/e/environmental-social-and-governance-esg-criteria.asp
Naked power politics is a challenge to the post cold war consensus. Russia’s invasion in Ukraine, like Ethiopia’s invasion of Tigray are two examples of naked power politics in action. Russia’s naked power politics approach isn’t new and was something that the Financial Times and others had been talking about for at least a decade and certainly since the invasion of Crimea.
In the case of Russia, uniting the west and drawing both Finland and Sweden into NATO shows that naked power politics can be counter-productive. Ethiopia seems to have fought itself to a stalemate after invading Tigray and then getting beaten back to Addis Ababa. Only close air support using drone from gulf states helped stave off a military collapse.
But naked power politics is also playing out in the uneven relationship between China and the European Union; despite the EU’s market power.
Even more so we can see naked power politics in China’s approach to Australia through trade.
Is Marcus Rashford working class? The answer depends on your age – New Statesman – “Younger people appear to identify membership of the upper class with power and social impact,” he said. “This reflects the social media which prioritises celebrity coverage by attention capital, rather than accent, schooling or parental occupation.” The findings also suggest that “class hierarchy is perceived by young people in the present tense, ie, the media and social media time that people have now: the more media time, the higher the class position,” Rojek added. “The historical relationship of class to ancestry may be waning. A ‘now perspective’, based in power, social impact and online recognisability, seems to be growing in importance.” This trend has been a long time in the making, he observed. “For many years, it has been evident to me that for most of my students ‘social media’ is ‘society’, ie, a source of belonging, community, identity and aspiration.” – this might be age related rather than cohort related
When Saying Gay Isn’t Good Enough | Adweek – The Walt Disney Company has been singled out by Florida Gov. Ron DeSantis for its opposition to Florida’s House Bill 1557, the so-called “Don’t Say Gay” bill. Recently signed into law, the measure prohibits discussion of sexual orientation and gender identity from kindergarten through third grade. The governor has vowed to revisit—and possibly rescind—Disney’s privileges and autonomy in the state. But even LGBTQ allies and activists haven’t been happy with how the entertainment giant has handled anti-LGBTQ legislation in Florida. – which brings the question of what is the role of brands in societal norming?
Xi Focus: Xi orders building world-leading spacecraft launch site-Xinhua – “Xi noted that Wenchang is the launch site of China’s new-generation high thrust carrier rockets and the bridgehead of the country’s deep space exploration. The launch site should continue to eye the frontier of global space development and the major strategic needs of China’s space industry, and comprehensively improve its modern space launch capabilities, said Xi. China is scheduled to complete the construction of its space station this year. Tianzhou-4 and Tianzhou-5 cargo crafts, as well as Wentian and Mengtian lab modules will be launched from Wenchang. Xi said the launch site should make meticulous efforts to ensure the missions’ full success.”
Old Enough: Netflix show sparks global debate on parenting and child safety | Sora News – its interesting because it shows how much of a high trust society Japan is versus the rest of the world and how far we have moved away from the ‘latch key‘ generations in the west that allowed women to go out to work. Although my Mum was a homemaker, I was still expected to look after myself if she had to go out or was visiting a friend. As an only child I was very comfortable in this trust being put in me. It was also the same for many of my school friends. The show is unbelievably cute. Read the explanation of Japanese culture on children before watching the hyper judgemental TV segment below.
The Death of Streetwear Culture is a Class Issue | High Sobriety – in its ‘80s and ‘90s heyday, by and large streetwear culture was driven by the kids from low-income neighborhoods in major American cities. The very term “streetwear” bears that notion—it’s a style born in the streets, in schoolyards, on handball and basketball courts, and on brownstone stoops. More often than not, streetwear heroes—athletes and rappers—came from the working class
Warner Bros. censors gay dialogue in Harry Potter movie for China release – CNN – the irony of this is that the Chinese internet is filled with homoerotic and even a lot of graphic homosexual content based around fan fiction from Sherlock to Harry Potter and even adaptions of Chinese literary classics where sword play takes on a vastly different meaning
In honor of Ramadan, meals appear on Tesco billboards after sunset – To mark the month of Ramadan — when Muslims refrain from eating and drinking between dawn and dusk — British supermarket Tesco turned to dynamic billboards. During the day, screens show four hands and a large number of empty plates and platters. Once the sun sets, food appears on the plates, just as Muslims start breaking their fast with an iftar meal. – nice bit of work by BBH that takes advantage of dynamic digital out of home advertising technology
REWE’s unmanned mini-marts bring daily groceries to rural Germany – German retail giant REWE is launching a new concept: nahkauf BOX. Operating under REWE’s nahkauf brand of neighborhood stores, nahkauf BOX is an unmanned, standalone convenience store that’s open 24/7. – this is similar to China’s automated convenience stores, but interesting that its aimed at rural villages lacking stores. I could see this shaking up rural Ireland as well
Security
Pentagon to meet top arms makers to discuss stepping up aid to Ukraine | Financial Times – fascinating detail from this. Ukraine has already had four years production worth of Javelin missiles or about a third of the US stocks. They had sent a quarter of their stock of Stinger missiles or about five years worth of production. The challenge will be scaling component manufacture, supply chain and system assembly
The Electronic Sheep Company was one of the startups that came and went during the last ‘metaverse boom’ or what was then called ‘virtual worlds’ back in the mid-2000s and early 2010s epitomised by Second Life.
When Nokia Pulled Out of Russia, a Vast Surveillance System Remained – The New York Times – Nokia said this month that it would stop its sales in Russia and denounced the invasion of Ukraine. But the Finnish company didn’t mention what it was leaving behind: equipment and software connecting the government’s most powerful tool for digital surveillance to the nation’s largest telecommunications network. The tool was used to track supporters of the Russian opposition leader Aleksei A. Navalny. Investigators said it had intercepted the phone calls of a Kremlin foe who was later assassinated. Called the System for Operative Investigative Activities, or SORM, it is also most likely being employed at this moment as President Vladimir V. Putin culls and silences antiwar voices inside Russia. For more than five years, Nokia provided equipment and services to link SORM to Russia’s largest telecom service provider, MTS, according to company documents obtained by The New York Times. While Nokia does not make the tech that intercepts communications, the documents lay out how it worked with state-linked Russian companies to plan, streamline and troubleshoot the SORM system’s connection to the MTS network. Russia’s main intelligence service, the F.S.B., uses SORM to listen in on phone conversations, intercept emails and text messages, and track other internet communications. The documents, spanning 2008 to 2017, show in previously unreported detail that Nokia knew it was enabling a Russian surveillance system. The work was essential for Nokia to do business in Russia, where it had become a top supplier of equipment and services to various telecommunications customers to help their networks function. The business yielded hundreds of millions of dollars in annual revenue, even as Mr. Putin became more belligerent abroad and more controlling at home. – SORM has been around in one form or another for almost three decades. It mirrors the surveillance system used by Sweden and GCHQ in the UK. The latest version of SORM is SORM-3 that uses deep packet inspection infrastructure. SORM seems to be based on a mix of Russian made infrastructure and equipment by the likes of Israeli vendor Cellebrite.
Trial of Australian Journalist in China on States-Secrets Charges Ends Without Verdict – WSJ – Cheng Lei’s detention in August 2020 coincided with a sharp downturn in diplomatic relations between Beijing and Canberra – this is likely to be better for Australia’s incumbent prime minister Scott Morrison as is shows progressive realism doesn’t work. That’s not so good for Chinese interests in Australia
Not an April Fool: Dyson announces apocalyptic filter-headphone combo | Ars Technica – if you told me that this was bought in the SEG Plaza in Shenzhen and was a fake Dyson product I would believe you. I don’t know why Dyson went there. Usually its product development is well-gated which is why its electric Range Rover analogue got shelved prior to going into production
Taiwan’s love motels are safe spaces for couples — Quartz India – Marco Hsiao, a private investigator, has frequented hundreds of love motels in an attempt to provide evidence of adultery for divorce cases—80% of his cases pertain to cheating spouses. He said the rooms are also used for drug deals, interviewing new workers entering the sex industry, and money-laundering meetings.
Russia Seized Millions of Dollars of Swiss Luxury Watches in Moscow – Russian customs service agents took millions of dollars of Audemars Piguet watches. Audemars Piguet had closed its boutique in Moscow. The Russians allege that Audemars Piguet was in breach of customs regulations. The reality is that its retaliation for Switzerland joining other countries in levying sanctions on Russia. In this respect its similar to the state-sanctioned theft of aircraft from Irish aircraft leasing companies. There are a few problems with these Audemars Piguet watches. The Russian market for Swiss watches in 2021, accounting for 260m Swiss francs (£212m) of shipments, according to the Federation of the Swiss Watch Industry; which puts the country in the top 20 acquirers of Swiss watches.
Audemars Piguet Offshore models are long sought after by watch collectors. The problem that Russia will have with the watches is the inability of them to be serviced. The company will have a record of the serial numbers involved and won’t service them when they come up for maintenance in a few years time. AP watches have a reputation for being great watches, but aren’t robust like say a Rolex in terms of their need to be serviced.
Russia seems to be pretty determined to have western sanctions on the country for a long time to come yet.
Geely questions future in Russia despite opening for China’s carmakers | Financial Times – Tu Le, managing director of Sino Auto Insights, noted that the Chinese carmakers are relatively inexperienced when it comes to maintaining a brand’s reputation in western markets. “They’ve never had to deal with these kinds of external pressures in how they were perceived by foreign consumers,” he said. “A lot of these companies, they’re going to have to do business in Europe, or they’re going to have to do business in the United States. If they seem too eager to fill that void [in Russia], I will bet you money it is going to have some backlash in those regions.”
Judy Asks: Are Europeans Ready to Pay the Price for Ukraine’s Sovereignty? – Carnegie Europe – Carnegie Endowment for International Peace – The grim truth is that many in the West would be ready to accept compromises over Ukraine’s sovereignty in order to stop the war. In countries neighboring Russia, there is a strong understanding that such compromises would seriously weaken our security, hence they are ready to pay a high price to avoid them. However, among Western experts and policymakers, assessments of the balance between different interests seem to vary. The thinking that some degree of accommodation of Russia’s interests might be needed to reach stability has not disappeared. This is a dangerous and misguided logic
Lanvin Group plans New York IPO in SPAC deal | Vogue Business – Lanvin Group, the fashion arm of Chinese conglomerate Fosun International which includes the French heritage label Lanvin, plans to list in New York in a SPAC deal, the second high-profile fashion firm to make the move since Ermenegildo Zegna late last year. Lanvin Group announced Tuesday it is combining with special-purpose acquisition company Primavera Capital Acquisition Corporation in a deal that values the group at $1.5 billion, according to an emailed statement. Lanvin Group expects to raise up to $544 million from the deal and from existing investors, and will use the funds to expand its portfolio, including future luxury acquisitions
A Chinese Nickel Market Mystery – WSJ – Market ructions amid war aren’t unusual. But the London Metal Exchange’s retroactive cancellation of nickel trades this month appears to be unprecedented. One question is whether the Hong Kong-owned exchange intervened to rescue a Chinese nickel tycoon. – the exchange is owned by the Hong Kong Stock Exchange
