Category: gadget | 小工具 | 가제트 | ガジェット

What constitutes a gadget? The dictionary definition would be a small mechanical or electronic device or tool, especially an ingenious or novel one.

When I started writing this blog the gadget section focused on personal digital assistants such as the Palm PDA and Sony’s Clie devices. Or the Anoto digital pen that allowed you to record digitally what had been written on a specially marked out paper page, giving the best of both experiences.

Some of the ideas I shared weren’t so small like a Panasonic sleeping room for sleep starved, but well heeled Japanese.

When cutting edge technology failed me, I periodically went back to older technology such as the Nokia 8850 cellphone or my love of the Nokia E90 Communicator.

I also started looking back to discontinued products like the Sony Walkman WM-D6C Pro, one of the best cassette decks ever made of any size. I knew people who used it in their hi-fi systems as well as for portable audio.

Some of the technology that I looked at were products that marked a particular point in my life such as my college days with the Apple StyleWriter II. While my college peers were worried about getting on laser printers to submit assignments, I had a stack of cartridges cotton buds and isopropyl alcohol to deal with any non catastrophic printer issues and so could print during the evening in the comfort of my lodgings.

Alongside the demise in prominence of the gadget, there has been a rise in the trend of everyday carry or EDC.

  • Bush TR 82 – throwback gadget

    Whilst you might not know the Bush TR 82, if you were from western Europe you’ll recognise its style immediately.

    Post-war Britain

    In the post-war era Bush Radio Limited tried to fill consumers demands for entertainment.

    There were radios that would sit on a sideboard and would have the presence of a TV set. Many of these have fitted out with Bluetooth to create a better sounding sound system. It certainly sounds better than an Amazon Echo. My parents inherited one of these, a Bush VHT 61, which served them well for many years.

    There was also radiograms, which is were a cross between a sideboard and a hifi system.

    The secret of their warm sound was valve circuits. Before chips with millions of components, were transistors. And before transistors were delicate lightbulb-like valves.

    Bush TR 82
    Bush TR 82

    David Ogle’s iconic design

    Over time manufacturers like Bush managed to make valves small enough to make portable devices. In 1957 the Bush MB60 was launched. This was a portable valve radio designed by David Ogle of Ogle Design. The MB60 didn’t last as even minature valve radios were power hungry and delicate. But David Ogle’s case design lived on.

    TR 82

    Ogle’s product design was mated to a seven transistor circuit to create the TR 82.The TR 82 was big enough to have a decent sound and small enough to be portable. Alkaline batteries like Duracell were only starting to reach the market about the same same as the TR 82. So a high powered long lasting battery would be a 9 volt lantern style battery. This meant that you got months of use out of one battery, but each battery was expensive. (Similar batteries were still commonly used up until recently in the flashing lanterns used to mark road works currently in progress).

    The TR 82 received long wave and medium wave so didn’t need an external aerial. VHF or FM radio wasn’t popular yet. In common with cars from the 1950s the Bush TR 82 had chrome plated brightwork. This was around the front panel around the edge of the circular reception dial. Despite this ornamentation you ended up with a very intuitive radio design, with a simplicity that Dieter Rams would appreciate. There was a large tuning wheel on the front of the radio.

    On top, there were two rotating controls:

    • Volume
    • A combined tone and on / off switch

    Selection between medium wave and long wave reception was done with two large buttons.

    The handle ran the length of the case and swivelled at the points at which it was secured. This provided even easier access to the top controls of the radio.

    The rear cover was removed by a single central screw. This could be undone with a edge of a coin. Inside the case was a battery compartment at the bottom. The rest of the radio was held on a metal subframe. This rigidity was essential for the tuning mechanism to work seamlessly and for the speaker to provide a good sound.

    My personal memories of the TR 82

    My own personal memories of a well-used and obsolete Bush TR 82 stem from my time on the family farm in Ireland. The radio lived in the kitchen and provided news at lunch and dinner time. It was also turned on to listen to the latest livestock market prices. This would then affect if, or when livestock and wool were sent to market. It provided live music on a Saturday evening. In essence, it filled many of the tasks that an internet enabled PC would do – if my Uncle and Grandmother had been online.

    Radio was the primary media. Ireland had been an early adopter of radio, but a relative latecomer to television. So even into the early 1980s the radio had a pre-eminence in consumer behaviour that was only slowly eroded by the TV.

    Television was something only broadcast from after lunch until late evening, apart from the weekends. When the second TV channel launched it only during the evening. By comparison at the time radio broadcast from before 6am in the morning until shutdown just after midnight.

    TR 82 and the rise of Sony

    The timing of the Bush TR 82 was a high point. The same year Tokyo Tsuskin Kogyo launched the first pocket sized transistor radio – the TR-63. It was the first ‘Sony’ product to be sold in the US. Sony was originally a product line brand for their nascent transistor radio busness. The product was so successful that the founders changed their company name to Sony Corporation. This idea of portable pocket entertainment begat personal stereos, iPods and the smartphone. (You can find more on Sony here.)

    By comparison the TR 82 marked the point for Bush Radio as well. Bush Radio had been acquired by Rank in 1945. In 1962, the company was merged with Murphy Radio as Rank Bush Murphy. This was sold to Great Universal Stores in 1978. In 1986, the Bush name was sold to the Alba Group. In 2008 the former Alba Group sold the name for use outside Australasia on to Home Retail Group. Sainsburys acquired Home Retail Group in 2016.

    But the iconic Bush TR 82 shape lived on, in more modern, yet poorer quality replicas. Most noticeably the Bush TR 82 DAB which had digital radio, FM, medium wave and long wave. Unfortunately the modern radio didn’t feature the same quality of speaker or internal frame. This meant that the sound suffered from lower power and a muddy sound caused by vibrations in the case. A brief feature on the Bush TR82 by the BBC and the British Museum here.

  • TSMC to SMIC + more things

    Huawei is gradually shifting chip production from TSMC to SMIC  – this is China decoupling from western supply chains. TSMC to SMIC also has the additional benefit of damaging Taiwan’s leverage on China. More on Huawei here.

    Plastic surveillance: Payment cards and the history of transactional data, 1888 to present – Josh Lauer, 2020 – interesting but hardly surprising conclusions from data-mining

    ‘Furious and scared’: Long before COVID-19, these families knew Canada’s long-term-care system was broken | The Star – issues with Chinese government-owned companies and a complete lack of accountability

    HNA in chaos as internal divisions erupt in public | Financial TimesOne investor who sought to buy a large real estate portfolio from HNA in late 2018 said that the deal fell through because it was no longer clear who was in control of the assets – this is interesting when you start about thinking allegations of all Chinese businesses (like Huawei) essentially being state-directed businesses. Especially when you consider it in the context

    Inside Icebucket: the ‘largest’ CTV ad fraud scheme to date | Advertising | Campaign AsiaWhite Ops has uncovered what they report to be the largest-ever connected TV fraud operation in history, affecting more than 300 publishers and millions of dollars in ad spend.

    Local TV Is Back (With an Assist From Coronavirus?) | The National Interest – yet broadcast TV isn’t in mix when experts talk about advertising at the present time

    What really happens to the clothes you donate | Macleans – interesting complex supply chain for fibres and nothing. Also interesting how grading of garments stayed within the Asian diaspora formerly based in the British colonies of East Africa

    Sorry Huawei, the P40 Pro without Google apps is just too broken to live with – probably one of the best rundowns on how the lack of access to Google mobile services is handicapping Huawei handsets

    China’s top chipmaker says it can match Samsung on memory tech – Nikkei Asian Review – how much of it is stolen technology?

    Contingency planning: where should brands be moving their ad spend? – GlobalWebIndex – an interesting read but needs the additional lens of channel effectiveness as well

    Cam Girls, Coronavirus and Sex Online Now – The New York Times – it will be interesting to see if it continues on post crisis

  • Nordic Choice Hotels + more things

    Really interesting extension by Nordic Choice Hotels. How do you build loyalty and revenue from customers when they aren’t at their hotels? Nordic Choice Hotels, is building on a concept pilot project it has named Hotellkänslan (Hotel Feeling).

    The project, launched in October 2019, has seen two dozen members of the hotel’s Nordic Choice Club loyalty programme who live nearby to the Clarion Hotel Amaranten in Stockholm presented with housekeeping services in their homes. The hotel chain has two million members in total.

    Christian Lundén, director of future business at Nordic Choice Hotels, has stated in the campaign video that the brand is thinking about what would be best for its guests in relation to loyalty. ‘If our most frequent guests are visiting us maybe 60 days a year,’ he says, ‘That’s a great frequent guest – what happens with the other 305 days? How can we become a bigger part of our guest’s life in their own town and not just when they are travelling?’

    Contagious

    An overly emotional but stepwise analysis of where Microsoft’s Xbox went wrong versus Sony’s PlayStation.

    Gene Kelly was usually associated with the golden age of Hollywood. With amazing song and dance routine. Kelly also had a seldom seen serious actor side to his work. His best performance came during the second world war. Kelly was the main protagonist in a film on PTSD.

    Apple has spent over 30 years doing product placement in film and television. Apple Japan put together a film showing Apple laptops in anime. This takes a different slant on product placement programmes that Apple used, but didn’t go public on. More Japan-related posts here.

    https://youtu.be/V85CQzsyvj4

    Knix aims to celebrate the bodies of women over the age of 50. With this film they make Dove’s work seem crass and money grasping. Dove didn’t embrace race as part of body positivism in the same way that Knix have.

  • Attitudes to immigration + more

    Chinese attitudes to immigration. Some really interesting interviews done by Inkstone. Inkstone is part of South China Morning Post. Whilst the attitudes seem shocking, you do see them mirrored in other monocultural countries. The monocultural country has a very strong sense of self. In China this is exasperated by Han nationalism which explains Chinese attitudes to immigration. In Japan, despite a demographic crisis, attitudes to immigration has meant that the country has focused much more on robotics to solve the human labour deficit beyond manufacturing.

    Marketing in times of upheaval | LinkedIn – cites Beeston’s Law and then fulfils it

    The 1970 Osaka Expo: Looking back at the past to gauge where Japan sits in the present | The Japan Times – some of these pictures are fascinating

    SMS In Emergency Situations: SF COVID19 Updates Via SMS | Forrester Research – mature platforms work well

    Coronavirus Is A Headwind For Search Advertising, But The Outlook Remains Promising – not a terribly surprising analysis given Baidu’s recent financial performance in the Chinese New Year period

    Innovation of the Day | Heineken – alcohol free beer aimed at drivers without running the risk of drunk driving

    Augmented-Reality Startup Magic Leap Is Said to Weigh a Sale – Bloomberg – interesting that Johnson & Johnson are mulling an investment in Magic Leap

    Introducing Fluent Devices – System1 Group – is it fashion or is it a lack of effectiveness?

    cyberpunk « Adafruit Industries – Makers, hackers, artists, designers and engineers! – great series of posts on cyberpunk and its impact on culture

    Innovation of the Day | Time – letting exhiibition attendees get some sense of the experience involved in the 1963 civil rights march on Washington DC and experience Martin Luther King Jr’s ‘I have a dream speech’. VR’s real power to engage audiences is emotional experiences rather than storytelling in the way that we usually understand it. More related content here

    Persona Spotlight: Generation X – GlobalWebIndexWhile younger audiences are actively trying to regulate their digital activity – nearly 3 in 10 millennials and Gen Zs track their screen time each month – only 1 in 5 Gen Xers have done the same. Another possible reason is that, compared to Gen X, younger age groups are now using social media more passively. When on these sites, 4 in 10 Gen Zs fill up their spare time or search for funny content, while Gen Xers still flock to their social accounts with a greater emphasis on socializing. – this bit feels like they’re throwing hypotheses against the wall, planners pick your favourite

    In February Smartphone sales in China Crashed more than 50% – Patently Apple – not terribly surprising, Apple’s increase in iPad sales probably didn’t compensate for the drop

    The Public Interest and Personal Privacy in a Time of Crisis (Part I) – Google Docs – translation of a Chinese blog

    Is busy the new stupid? – hustle porn etc.

    SoftBank Vision Fund’s Rajeev Misra: 18 months will prove I’m right | CNBC – it will be interesting to see how this plays out

    Measure your distinctive brand assets | Ehrensberg-Bass Institute for Marketing Science – well worth downloading and reading (PDF)

  • Tablet demand + more things

    Tablet demand in China gaining momentum from epidemic | DigiTimes – compared to global demand drop of 20% predicted for tablet computers. This is a fascinating change. Any explanation of this tablet demand is just a hypothesis. My own guess is . More tablet computer related posts here.

    Great mix by Andy Weatherall. It is interesting that for a considerable amount of time there was destination radio and a loyal taping culture. Some cassette decks featured timers similar to a video recorder. People would set them up before they left. Prior to digital formats becoming commonplace, I remember die-hard fans using VHS Hi-Fi audio recording to capture these shows in as high a quality as possible. More listening material here.

    Targeting v context | Campaign Live – really interesting article by Dave Trott. I’d argue (like Dave has) targeting and context together is what matters, rather than targeting or context.

    Experts react to Google’s Brexit-driven decision to move UK data to the US – Business Insider – also probably Google trying to avoid double-jeopardy between EU and UK law presented by UK consumers being out of the EU

    Victoria's Secret
    Victoria’s Secret by Eternity Portfolio

    WSJ City | Victoria’s Secret goes private at $1.1 billion valuation – this is down from over $7 billion. This marks the end of an astonishing destruction of value. The company was also quick to get the power of online. Designers now think live-streaming their show is a matter of course. Back in 1999 I worked at an agency where we did their first live stream. They were also quick to get into e-commerce.

    WSJ City | Grocers Wrest Control of Shelf Space From Struggling Food Giants – is this really news? Interesting that Clorox and General Mills are called out though

    Hackers can trick a Tesla into accelerating by 50 miles per hour – MIT Technology Review – MobilEye complains that it would also fool the human eye, but most humans would at least question it. Artificial smarts isn’t intelligence

    Banned recording reveals China ambassador threatened Faroese leader at secret meeting | Berlingske – the problem might not be Huawei but the Chinese government with Huawei just a conduit – but yeah