Ged Carroll

Category: ideas | 想法 | 생각 | 考える

Ideas were at the at the heart of why I started this blog. One of the first posts that I wrote there being a sweet spot in the complexity of products based on the ideas of Dan Greer. I wrote about the first online election fought by Howard Dean, which now looks like a precursor to the Obama and Trump presidential bids.

I articulated a belief I still have in the benefits of USB thumb drives as the Thumb Drive Gospel. The odd rant about IT, a reflection on the power of loose social networks, thoughts on internet freedom – an idea that that I have come back to touch on numerous times over the years as the online environment has changed.

Many of the ideas that I discussed came from books like Kim and Mauborgne’s Blue Ocean Strategy.

I was able to provide an insider perspective on Brad Garlinghouse’s infamous Peanut Butter-gate debacle. It says a lot about the lack of leadership that Garlinghouse didn’t get fired for what was a power play. Garlinghouse has gone on to become CEO of Ripple.

I built on initial thoughts by Stephen Davies on the intersection between online and public relations with a particular focus on definition to try and come up with unifying ideas.

Or why thought leadership is a less useful idea than demonstrating authority of a particular subject.

I touched on various retailing ideas including the massive expansion in private label products with grades of ‘premiumness’.

I’ve also spent a good deal of time thinking about the role of technology to separate us from the hoi polloi. But this was about active choice rather than an algorithmic filter bubble.

 

  • China male beauty market + more

    The booming male beauty market in China – Daxue Consulting – Market Research China – finding the latest Asian male beauty market trend – Korean idol flower boy image difficult to square with mainstream male beauty products. I guess this male beauty market trend must be analogous to the new romantics of the early 1980s. In that case the new romantics had a high degree of cultural impact that dwarfed the actual size of the movement.

    Hayden Cox On Becoming An IWC Ambassador, And The Watches We Should Be Wearing – GQ – interesting choice of ambassador aiming at millennials. Hayden Cox shapes surfboards. He started Haydenshapes when he was in high school. In this respects his career mirrors the old school shapers like Shawn Stüssy in 1970s. Cox’s business is still laser focused on shaping boards as a business person.

    It is interesting that IWC focused on an entrepreneur, rather than an athlete, celebrity or adventurer. There is a certain commonality that can be drawn between the craft of shaping and the expertise of the veteran watch maker.

    Leading taxi-hailing app providers in Japan and South Korea to collaborate | The Japan Times – interesting move by Kakao. It shows the rise in Korea – Japan tourism. This goes against the wider policy dynamics prevalent in Korea – Japan government relations. Both vendors need to partner to deal with the South East Asian, Chinese competitors and Uber. In technology spheres, scale matters; innovation doesn’t.

    Doing One Thing, Well: The UNIX Philosophy | Hackaday – great essay on the design philosophy on Unix. The design philosophy was based around simplicity. Specific pieces of software were built to do one thing well. (That approach was mirrored decades later in web 2.0 design ethos as well). These applications were designed to work effortlessly together. This all made computing simpler and more accessible. It is the foundations that the web from network core, to smartphone clients run on. This post is written using Unix powered laptop and hosted on an instance of Linux (an operating system that apes Unix).

    Baidu in Hot Water After Hospital Mix-Up – Caixin Global – not the first time for Baidu

  • Dr Eugenia Cheng & things that made last week

    Dr Eugenia Cheng

    Dr Eugenia Cheng talks about the key themes in her book The Art of Logic: How to Make Sense in a World that Doesn’t

    Outtakes from Dr Eugenia Cheng talk:

    • Pure mathematics is a framework for agreeing on things
    • Pure maths is a framework for how to think
    • Make progress rather than repeat things to make a better logical argument
    • Logic validity doesn’t equal morally valid in analogies
    • Interconnectedness is often erroneously simplified by blaming a single item as a cause
    • Its easier to change actions, than it is to change feelings. Feelings just are
    • Great feedback loops tied into obesity is fascinating
    • Relationships between things – media affects thinking by shoehorning natural geometry into one or two dimensions
    • Intelligence: reasonable – can be reasoned with, powerfully logical – not just using logic but using techniques to move an organisation further and being helpful: emotion

    More ideas related content here.

    Merino wool producers assume that cyber punk is a synthetic dystopia, instead of thinking abut how wool is a technical fabric by its very nature. The ad was done for the Woolmark Company by TBWA Sydney. Do humans dream of technical merino wool?

    Live footage of Talking Heads performing Once in a Lifetime in 1980. The performance encapsulates everyone that I expect Talking Heads to be.

    Zegna’s radical reinvention | How To Spend It – great profile of Gildo and the fashion brand that he manages. The process of reinvention doesn’t seem to create a tension with the heritage – which is a great attributed to a luxury brand. There isn’t that much difference between Zegna and Stone Island in terms of innovation.

    Jori Hulkkonen – Attack Magazine –  he has a great back catalogue, so looking forward to his Simple Music for Complicated People album. Hulkkonen’s work goes from extremely emotive soulful house to minimal techno and everywhere in between.

  • Good strategy inspired by Matt Holt

    A couple of tweets on good strategy by Matt Holt inspired this post. Strategy and planning are considered to be disrupted by changes in the advertising industry. It often boils down to ‘ who needs strategy when you have big data / machine learning’.

    Big data; isn’t good strategy. Instead it tells you retrospectively where you should have zigged rather than zagged. It doesn’t plot an overall direction.  It is usually pretty reductive only focusing on sales now. It doesn’t think about future sales through building a brand and its good standing.

    In marketing automation, it is focused on ‘harvesting’ from the end of the marketing funnel.

    Travelling

      • It is sacrifice. It’s about making choices and saying no
      • It is specific. There is a specific well-defined problem to be solved. 
      • It is simple to explain (even if the subject matter is complex). If you’re setting a direction, the roadmap has to be clear for all stakeholders.
      • it has elegance. Which is a good measure of its simplicity.
      • It steers tactics. It provides a directional lens to the data and helps in deciding KPIs (key performance indicators) and HVAs (high value actions).
      • Good strategy is stubborn in the face of the shiny and new. Strategy is not a fad is a long term roadmap. The shiny and new can be a facilitator at best. At worst its a distraction. 
      • It is saying no to excess. Keep the strategy focused on the objectives that it addresses
      • Good strategy seems self evident in retrospect. It’s not just a way to solve the problem, but has been sweated out to optimise it to the point that it seems self evident in retrospect.
      • It is emergent, but not realtime. A strategy needs to be able to flex as conditions change. Its the direction, not an exhaustive road map.
    • It is not ‘big data’. Big data can be a source of insights that will help develop a strategy, but it’s not a strategy in of itself. For example the inspiration for Compare the Market’s meerkat campaign was misspellings in search data for the word market

    More ideas related posts here.

  • NYPD surveillance + more things

    IBM Used NYPD Surveillance Footage to Develop Technology That Lets Police Search by Skin Color – you might feel a bit squeamish about the application but this is established image recognition that Google (and Yahoo!) search engines used 12 years ago rather than anything new. We shouldn’t be surprised that the NYPD surveillance search system doesn’t use all aspect of physical attributes that might turn up in a witness statement.

    eBay builds its own customized servers to ‘replatform’ its data center infrastructure | SiliconAngle– surprised that they weren’t doing this already

    Luxury Daily | eBay extends authentication program to high-end watches – Paywall

    Immersive art – JWT Intelligence – In China, where fine art isn’t typically part of a school curriculum, art collectors and curators have been working with mall developers and brands for a number of years to create crossover opportunities among Chinese audiences, fueling interest and building a culture around art. Zheng’s approach is to focus on making his visitors the protagonists in his exhibitions to help them “accept art as an element in their lives.”

    WE ARE IN AN EFFICIENCY BUBBLE – BBH – at the expense of effectiveness. Just good enough commotised creative

    The Path Ahead: The 7th Forum on China-Africa Cooperation | China Africa Research Initiative – (PDF)

    Cryptocurrency exchange Changelly admits it can steal users’ Monero (if it wanted to) – I think this is over egging the opportunity and underestimating challenges

    WeChat, Alipay to Block Crypto Transactions on Payment Platforms – CoinDesk – surprised that this is taking so long

    JD CEO’s arrest steps on governance landmine – Breakingviews – (paywall) it shows how tenuous ‘foreign’ shareholding in Chinese entities are. According to The New York Times he has some form for these kind of events

    Manipulation, Chinese style – Nikkei Asian Review – cunning and clever. This should be compulsory reading for anyone doing lobbying or in corporate communications. It mirrors some of the Russian philosophy on information warfare, but the Russians take it in a much more kinetic direction.

    The “experiential advantage” is not universal – the less well-off get equal or more happiness from buying things – Research Digest – really interesting finding on consumer behaviour and retailing

  • Uniqlo IQ + more things

    あなた専用のお買い物アシスタントが、ついに登場！UNIQLO IQ – UNIQLO ユニクロ – voice enabled digital shopping assistant Uniqlo IQ, more information here: How Uniqlo developed its ‘digital concierge’ voice service | Analysis | Campaign Asia – the initiative was developed through a collaboration between Party and Inamoto & Co. Campaign asked the people behind the project to explain how they did it. Rei Inamoto, founder of Inamoto & Co, said his company first presented the idea of an “AI-powered customer service engagement platform” two years ago. He said the main aim was to help Uniqlo manage inventory more efficiently, which is deceptively difficult in the retail business. “It’s a question of how you manage expectations and predict what kinds of products will be popular and sell more,” he said. IQ sits within Uniqlo’s mobile application and is also integrated into Google Assistant. It is connected to real-time store inventory data and uses text and voice interaction to help would-be customers find products to buy via the app or in the outlets closest to them. It is also designed to be used during the physical shopping process, and recommends new products based on individual searches, hourly product rankings, occasions and personal specifications such as daily horoscopes – Uniqlo IQ is a fascinating development that is Alexa before Alexa. Uniqlo has been a technology innovator in terms of consumer facing experiences and Uniqlo IQ builds on this work. It is a shame that Uniqlo IQ didn’t make it beyond the Japanese market though. More related content here.

    China Properties Group Limited (PDF) via Google Drive – the money quote – 10 years ago, the U.S. printed money like crazy and exported U.S. dollars all over the world. Now, the U.S. has become a global enemy, trying to bring back the exported U.S. dollars (the U.S. dollar debt of the emerging market in the first quarter was close to 3.7 trillion) and supply chains, as well as to undermine the asset markets of other countries and the global supply chain order. No wonder the U.S. has made a lot of enemies. Fortunately, Trump does not have the same wisdom as Mao Zedong in making alliance with one while fighting another. He wants to fight the world. But to defeat the U.S. hegemony is not an easy task. The history told us that those who wanted to kick out the big brother would run the risk of being wiped out. Nevertheless, Chinese are savvy and resourceful. Deng Xiaoping said, “we should grope our way across the river, going one step at a time”. Jiang Zemin said, “keep a low profile to make a big fortune”. Han Xin demonstrated his immense ability to endure humility in order to preserve his existence for future accomplishments. Such wisdoms contributed to the creation of incredible historical achievements one after the other. Today, the U.S. is pushing the trade war to the limit. Yet, it is not easy to cripple the China model, even with Trump’s wisdom. With a looming war, there are risks as well as opportunities. Therefore, the Group’s established policies will remain unchanged. While some projects are delayed pending for the government’s new plan, the Group will always ensure that Shareholders’ benefits are well taken care of.

    With Goals, FAST Beats SMART – MIT Sloan Management Review – I need to read this properly, skimmed it and thought it was worthy of a further read

    How the wheels came off Ford | Business | The Sunday Times – not so sure that Jaguar Land Rover will be as good a deal in the longer term

    Branded in the 80s | Remembering what it was like to be a kid!  – A couple of quotes from this piece that got me:

    What I’m realizing as I try and look at this trend from outside of my own nostalgia is that this is a sign of the end of the golden era for my own generation. I can’t count how many times I sat and listened to my father talk about how different the world seemed in the first 40 years of his life. How much seemed to change during the 70s and 80s that obliterated the world that he was accustomed to growing up in the 40s and 50s. Institutions that he imagined would be around forever that had disappeared almost overnight. Soda fountains, local pharmacies, 5 & Dimes, seasonal burger or fry stands, car hops, diners, drive-ins…

    Amazon is basically a virtual Toys R Us. And probably one of the biggest realizations that we as adults have to come to grips with? Kids just don’t play with toys the same way that we did 20 and 30 years ago. Video games, television and Youtube have superseded toys in a lot of households. Sure, we still buy a lot of toys for kids, but I’ve watched first-hand has nieces and nephews receive the kind of toys that I had as a kid and they just sit in their rooms collecting dust.

    PHD retains Unilever business across Greater China region | Media | Campaign Asia – great news for Phd and lost opportunity for Mindshare who cleaned up on last years global pitch

    Publicis, VCCP named winners in Cathay Pacific’s first pitch in 25 years | Advertising | Campaign Asia – big loss for McCann who were unassailable just a few years ago and major lost opportunity for WPP

    The Ecological Impact of Browser Diversity | CSS-Tricks – a little disappointed that KDE’s work that would go into Konqueror didn’t get credit as the starting point for WebKit . Otherwise a great read

    FCC to invest $1.5 billion over 10 years in expansion of rural broadband – will US carriers just trouser the cash like they did last time?

    Farmland (@farmlandfoods) • Instagram photos and videos – love the way that they put their farmers in Supreme; though the gains will be marginal at best

    Starbucks’ Frappuccino Gets a Sugar Makeover – WSJ – makes complete sense given regulatory push back on sugar (paywall)

    Philip Kotler’s influence in the Soviet Union and Russia | European Business Review | Vol 20, No 2 – pay walled but just reading the abstract about marketing coming to Russia in 1980 via a highly censored bootleg translation of Philip Kotler’s Marketing Management is nuts

    Apple buys startup focused on lenses for AR glasses | Reuters – also interesting for cameras

    Old ads come back to haunt Didi Hitch following rape-murder cases | PR | Campaign Asia – The past ads are suggestive, always showing a male driver and a female passenger and using romantic analogies between car-pooling, movie-watching or trying out clothes in private fitting rooms. “Such obvious sexual hints,” remarked one online commenter. The copywriting follows suit with the images. One ad reads [translation by Campaign]: Is it really a coincidence? Oh, we met again. It’s [the Didi system] so smart. In fact, I already knew your little secret, your car is actually not on the way. But this is such a sweet show, I want to continue acting with you. – you can see why netizens think that the ads promoted instances of rape and murder

    Unbowed by Brexit, Swiss Bank Seeks Clients in `Red Hot’ North – Bloomberg – capital flight opportunity? Footballers (and their WAGs) looking to hedge against a post-Brexit pound?

    What The Hell Was The Microsoft Network? – early online service a la CompuServe or Aol