Ideas were at the at the heart of why I started this blog. One of the first posts that I wrote there being a sweet spot in the complexity of products based on the ideas of Dan Greer. I wrote about the first online election fought by Howard Dean, which now looks like a precursor to the Obama and Trump presidential bids.
I articulated a belief I still have in the benefits of USB thumb drives as the Thumb Drive Gospel. The odd rant about IT, a reflection on the power of loose social networks, thoughts on internet freedom – an idea that that I have come back to touch on numerous times over the years as the online environment has changed.
Many of the ideas that I discussed came from books like Kim and Mauborgne’s Blue Ocean Strategy.
I was able to provide an insider perspective on Brad Garlinghouse’s infamous Peanut Butter-gate debacle. It says a lot about the lack of leadership that Garlinghouse didn’t get fired for what was a power play. Garlinghouse has gone on to become CEO of Ripple.
I built on initial thoughts by Stephen Davies on the intersection between online and public relations with a particular focus on definition to try and come up with unifying ideas.
Or why thought leadership is a less useful idea than demonstrating authority of a particular subject.
I touched on various retailing ideas including the massive expansion in private label products with grades of ‘premiumness’.
I’ve also spent a good deal of time thinking about the role of technology to separate us from the hoi polloi. But this was about active choice rather than an algorithmic filter bubble.
I got invited to The Holmes Report‘s In2 Innovation summit. This happened earlier in the day than The Sabre EMEA awards.
Here were my takeouts from the In2 Innovation summit in no particular order:
Brad Staples presentation on reputation in a fake news environment gave me deja vu. It reminded me of corporate communications thinking when social media came to prominence. In many respects the symptoms are the same. The agenda running out-of-control like a force of nature. Yet, it is only the momentum has changed, core principles to address reputation are the same. There was an increased emphasis on monitoring. Monitoring and response became even more important than with social media’s rise
The age-old tension between specialist and generalist continues to roll onwards. Alan Vandermolen saw medium-sized agencies as sitting in a ‘Goldilocks’ position. Small enough for your business to matter and being able to move fast. Large enough to have the right expertise and scale in place. The challenge to his argument is global agencies consolidating a one-stop shop offering. Vandermolen didn’t address the move away from being a ‘PR agency’. The Holmes Report had highlighted their concern in a recent opinion piece. Vandermolen was also concerned with the disappearance of PR professionals on the client side. He cited United Airways customer problems from broken guitars to dragging passengers off planes. The discussion didn’t cover how the airline’s focus on shareholder value had corrupted customer-centricity
Matt Battersby and Dan Berry looked at public relations and behavioural economics. What I found interesting is how this provided a direct linkage to return on investment. Yet the audience didn’t pick up on this in questions. It also represented a content challenge to agencies. It flips the typical messages that they would look deliver (driven by what’s news)
There was a tension between what agencies could do and what clients wanted. Abby Guthkelch wanted a more agile approach to content that was also more cost effective. This meant that she often worked with inhouse staff and content development agencies. There was a strong sense that creative ideas and concepts were not worth paying for. This puts little value in communications agencies. Content marketing poses an existential threat to PR agencies margins. It was interesting that marketing automation didn’t come up in discussions. Inhouse panelists preferred to move capability inhouse rather than relying on offshoring work
Finally, there was the evergreen theme of marketers and PRs speaking different languages. PRs need to get comfortable with data and charts. They need to think about testing. This needs to happen whilst budgets are static or in decline. A way forward is to move down the marketing funnel to be closer to the sale in e-commerce and via social channels. I found the continued faith in influencers of interest. I was surprised at the lack of concern shown on the agency side for zero-based budgeting at clients
I had The Shockwave Rider on my list of to read materials as it was a proto-cyberpunk novel, and finally got past my inertia when John Markoff recommended it.
Brunner was a British science fiction writer who did his best work in the 1960s and early 1970s in this book he reflects on a connected world not too far away from the one that we live in. Despite Brunner’s roots he manages to speak with a confident American voice in his writing; something that I don’t think is a bad thing, but caused friction with his contemporaries.
The Shockwave Rider Plot
The main protagonist is a hacker who has used his skills to conjure new identities and ends up starting a revolution through the creation of computer viruses and worms. Brunner is credited with introducing the concept of the modern computer worm.
His work reflects a different society to our own where our identities can be broken (if you have the skill or the money) and a new one forged – a vision 180 degrees away from what governments, advertisers and social networks want. He is on to something with The Ear – a service that audiences can contact and will be listened to in privacy and without judgement. The secular confessional it represents feels like something the world needs as a counterweight to the cognitive dissonance and connectivity-as-social-value of social networks like Facebook and SnapChat.
I’ve go in involved in a few crowdfunded products and some of them have worked out but the majority haven’t. The latest example was the high profile e-ink phone cover PopSlate. PopSlate got over $1 million dollars of funding and was widely covered by the media.
“popSLATE 2 is E-Ink for your iPhone done right.” – Slashgear
“It’s an evolution, not merely refinement.” – Wired
Why crowdsourced projects fail?
Generally I’ve found that crowdfunded projects like PopSlate tend to fail for three (non-criminal) reasons:
They underestimated the cost or complexity for batch manufacture of items. They have problems with getting tooling moulds to work and have to go through iterations that burn up cash
They get gazzumped; their product is sufficiently easy to make that Chinese manufacturers who go through Indiegogo and Kickstarter for ideas get the product into market faster
The engineering is just too hard. This seems to have been the problem for PopSlate who couldn’t innovate and get their product into market as fast as new phones came out
On the face of it, the PopSlate is a great idea. Bringing the kind of dual screen technology to the iPhone that had been in the Yota phone for a number of years. Huawei had a similar snap-on e-ink back available for the the P9 handset in limited quantities.
PopSlate had already launched a mark I version of their product. With the mark II version of their product PopSlate tried to do too much: they tried to make it a battery case but still ridiculously thin. The following email was sent out on Saturday morning UK time:
Critical Company Update
This update provides serious and unwelcome news.
Based upon your support, we have spent the last year continuing to develop our vision for “always-on” mobile solutions. Our goal was to solve three fundamental issues with today’s smartphones: we wanted to simplify access to information, increase battery performance, and improve readability. Unfortunately, the significant development hurdles that we have encountered have completely depleted our finances, and we have been unable to raise additional funds in the current market. As a result, popSLATE does not have a viable business path forward.
This marks the end of a 5-year journey for our team, which started with a seed of an idea in 2012 and led to our quitting our jobs to start the company. Although we are very disappointed by the ultimate outcome and its implications for you as our backers, we are proud of our team, who worked tirelessly over the years to commercialize the first plastic ePaper display, globally ship thousands of popSLATE 1 devices as a first-in-category product, and re-imagine & further extend the platform with the second generation product. Despite a strong vision, high hopes, and very hard work, we find ourselves at the end of the journey.
We are out of money at this juncture for two key reasons. First, we have spent heavily into extensive development and preparation for manufacturing; as you are aware, we hit some critical issues that multiplied the required spend, as described in previous updates.
Most recently, we learned that the fix for the Apple OTA issues would involve more significant redesign. While we initially suspected that the Lightning circuit was the culprit, it turned out that it was a much more fundamental issue. Namely, our housing material is not compatible with Apple OTA requirements. You may think, “Wait, isn’t it just plastic? Why would that be a problem?” While the housing is indeed largely plastic, we used a very special custom blend of materials that included glass fibers. The glass fibers were used to solve two issues, both of which were related to making the device super-thin: a) they enabled uniform, non-distortional cooling of the housing mold around our metal stiffener plate (the key component that makes popSLATE 2 thin but very strong) and b) they added tensile strength to the very compact form factor. Unfortunately, we have concluded that these added fibers are attenuating the RF signal and that we would have to spend additional cycles to tune a new blend with required modifications to the tooling. This is an expensive and timely process.
Second, we have been unsuccessful at raising additional financing, despite having vigorously pursued all available avenues since the close of our March Indiegogo campaign (including angels, VCs, Shark Tank and equity crowdfunding, both in the US and abroad). Many in our network of fellow hardware innovators have encountered this difficult new reality. You may have also seen the very public financial struggles of big-name consumer hardware companies—GoPro, Fitbit, Pebble, Nest and others—as highlighted in this recent New York Times article [link]. The most dramatic example of this phenomenon is the recent and sudden shutting down of Pebble, paragon of past crowdfunding success.
There is no way to sugarcoat what this all means:
popSLATE has entered into the legal process for dissolution of the company
Your popSLATE 2 will not be fulfilled
There is no money available for refunds
This will be our final update
While this is a very tough moment professionally and emotionally for us, it is obviously extremely disappointing for all of you who had believed in the popSLATE vision. Many of you have been with us since the March campaign, and a smaller set helped found the popSLATE community back in 2012. To you—our family, friends, and other unwavering backers—we are incredibly grateful for your enthusiasm, ideas, and support throughout the years. Just as importantly, we deeply regret letting you down and not being able to deliver on our promise to you. We truly wish there were a viable path forward for product fulfillment and the broader popSLATE vision, but sadly we have exhausted all available options.
The problem as a consumer you have for much of these gadget is this:
If a product can be easily made in Shenzhen, it will be so you should be able to get it cheaper on lightinthebox or similar sites
If it can’t be turned out in a reasonable time, it has a low likelihood of succeeding
There have been successes of more hobby-based products; I have a replica of Roland’s TB-303 synthesiser. It’s the kind of product that can be assembled whilst not relying a China-based supply chain. It also is based on well understood technology and there weren’t issues of with designing for very tight places or Apple’s requirements (in the case of iPhone’s accessories).
What about the poster child of Pebble? Pebble managed to go for longer with a sophisticated product but couldn’t withstand the gravity of declining sales in the wearables sector. More related content here.
Exclusive: Japan to vet bidders in Toshiba chip sale for national security risks – sources | Reuters – I could understand that Japan probably doesn’t want China dicking them around on the Toshiba chip sale. China would happy interfere with the Toshiba chip sale, because of the pathological hatred Chinese authoritarian nationalism holds for Japan. Also the Toshiba chip sale would aid in ‘Made in China 2025’. China could try and mess up the Toshiba chip sale like they have been doing with the Lotte chaebol of Korea and have done in the past with rare earth metals
BBC Radio 4 – PM, British Airways to cut legroom on planes – WTF – part of marketing is clear differentiation from budge airline experiences beyond the price premium that you pay. I guess IAG airline British Airways doesn’t buy into that concept. So glad I got rid of my BA loyalty card years ago.
Unwind by Sync Project – look at the site on your phone, it accesses your heart rate presumably via the touch sensor??? and plays music to help you unwind based on the data
WikiLeaks Releases CIA Hacking Tools – Schneier on Security – this won’t end well. Next level hacking has been democratised. The toolkits will provide a learning experience for other states and building blocks for criminal hackers. More on security here.
The World as Design author Aicher was a German designer. He is most famous of his graphic design and typography. His most famous font is Rotis His impact was far wider. Aicher was a co-founder of the short-lived Ulm School of Design. Over its 15 years it developed a legacy that continues to echo through design education.
He worked with prominent German brands including Braun, Lufthansa and ERCO the lighting firm.
Aicher’s design language for the Munich Olympics was ground breaking. He designed the first Olympic mascot: Waldi a dachshund with multicoloured bands on his body. The posters for the Munich Olympics were hyper coloured designs that still had a system wrapped around them and now trade for hundreds of pounds.
You can blame him for single handedly kicking off the use of stickmen pictograms on public signage in buildings like airports.
Aicher and his colleagues at Ulm were about more than making things look pretty on their medium of choice, they thought about systems. Aicher’s holistic approach to systems influenced modern brand design. Mark Holt, a co-founder of 8vo; who worked on everything from Factory Records to billing systems for mobile carrier Orange cited Aicher as a major influence.
Aicher’s book The World of Design collects a series of his essays across a wide spectrum of topics. Culture and political essays sit alongside examinations on the process of design and typography. Design and art do not exist in isolation but as part of the wider world. Something that you become keenly aware of as being central to his thinking – alongside his advocacy of reinvigorating modernism.
Probably most striking is Aicher’s delivery and style of writing. He writes with absolute confidence as each item has been thought about, despite feeling like a stream of consciousness in the way those mulled over thoughts are put down. He also completely dispenses with capital letters, sentences flow into each other from a visual perspective. This gives his work a sense of urgency and authenticity – but doesn’t make it any easier to read.
Theses essays felt as if they were born on the internet not written sometime before Aicher died in 1991, which says a lot about how fresh and contemporary his work still is.
