Category: japan |日本 | 일본

Yōkoso – welcome to the Japan category of this blog. This blog was inspired by my love of Japanese culture and their consumer trends. I was introduced to chambara films thanks to being a fan of Sergio Leone’s dollars trilogy. A Fistful of Dollars was heavily influenced by Akira Kurosawa’s Yojimbo.

Getting to watch Akira and Ghost In The Shell for the first time were seminal moments in my life. I was fortunate to have lived in Liverpool when the 051 was an arthouse cinema and later on going to the BFI in London on a regular basis.

Today this is where I share anything that relates to Japan, business issues, the Japanese people or culture. Often posts that appear in this category will appear in other categories as well. So if Lawson launched a new brand collaboration with Nissan to sell a special edition Nissan Skyline GT-R. And that I thought was particularly interesting or noteworthy, that might appear in branding as well as Japan.

There is a lot of Japan-related content here. Japanese culture was one of odd the original inspirations for this blog hence my reference to chambara films in the blog name.

I don’t tend to comment on local politics because I don’t understand it that well, but I am interested when it intersects with business. An example of this would be legal issues affecting the media sector for instance.

If there are any Japanese related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Hong Kong measurements

    The train of thought to this post about Hong Kong measurements started with a friend’s class learning do-it-yourself skills. I had rented an apartment when I lived in the city and had no need to do home repairs myself. I wondered past hardware stores, saw metric drill bits and rules.

    Metric

    My supermarket-bought groceries had their measurements on in metric. Hong Kong measurements go back to history and culture. I knew more about traditional measurements from traditional Chinese medicine shops and period Hong Kong cinema than the local ‘wet’ markets.

    I didn’t drive, but the speed limits were all in Km/H like Ireland. Pedestrian signs for the most part didn’t need distances because everything is so compact and the public transport so good.

    If I had driven, I would have seen distances in kilometres on the expressway. In fact, the only time I can remember using distances on pedestrian signs were on hikes like this one below, with distances in kilometres and approximate time that the walk should take.

    Last 1/4 of this hike

    What became apparent in my discussion that that Hong Kong measurements are more complex than would appear at a cursory glance.

    Inches and pints

    The method of instruction in the do-it-yourself was predominantly imperial measures with a metric equivalent being secondary. Timber could still be provided in 2×4 inch planks. Both imperial and metric drill bits were available to buy.

    You could order a pint, though like many other countries, you will be served a 1/2 litre glass in most bars.

    The laws governing weights and measures in trade is covered by the Weights and Measures Ordinance. This was drafted in 1988, came into force in 1989 and has been amended for formatting since. The related Weights and Measures Order of 2021 added US units were different alongside imperial measures, metric and traditional Chinese measurements. Though this seemed to be for reference, rather than encouraging the active use of American measures in Hong Kong. American products usually come with the equivalent metric sizing for items like drinks cans volume.

    Taels and Cattis

    Hong Kong uses Chinese traditional measures alongside more standard measures in certain markets – from fresh produce bought in the ‘wet’ markets to sales of gold and silver.

    周大福珠寶金行 千足純金 司碼 壹両 Chow Tai Fook Jewellers & Goldsmiths 9999 Gold One Tael boat bar

    Before I had got to Hong Kong I had hear of taels and cattis. Taels is the traditional unit by which gold (and silver) had been sold amongst the wider Chinese community from Liverpool to Shanghai. If you’ve sat through enough old kung fu movies, you will have heard of a bounty or reward to be paid in taels.

    However like other pre-Metric weights like hundredweights and tons; taels and cattis now mean different dimensions in different markets.

    Hong Kong hews to the traditional weights and measures for this. Taiwan’s taels and cattis are more related to the measures of the Imperial Japanese empire. Taiwan may even refer to taels and cattis using different words. Mainland China went through a period of simplification during communist rule from Chinese characters to measures. Their taels and cattis are more aligned to metric measures.

    Singapore struck much more closely to the metric system which it has adopted from 1968 – 1970. While traditional measures are included in the statutes for reference and fabric discussions still happen in terms of square yards, you will be charged for the metric measure. This was because post-independence Singapore had to make its own way in the world without the mother country of empire. China was closed off at the time and the city state had to think of its place in terms of global scale.

    So why is this all important?

    Measurements are essential to our points of reference in everyday life. The variance of points of reference can affect perceptions around attributes like value for money, or whether something is big or small. It affects how we think about tasks to be done or distances to be walked and things to be carried.

    It can be a ‘grain of sand’ in the shoe level of dissonance, familiar, yet different. Rather like the average European pondering the American distance definition of ‘a block’. Our cities aren’t built on grid systems for the most part, so we don’t have the same feel for the measure. Speaking to a New Yorker friend; a block was considered by them to about a tenth of a mile. BUT, different cities have different sized blocks and it isn’t a formal definition. It’s a quintessential American cultural artifact and yet very inexact.

    For a business there are additional factors to consider

    • Complexity of regulations.
    • Additional complexity in terms of product instructions.
    • Descriptive copywriting and advertising claims.
    • Pricing strategies and arbitrage opportunities. For instance, while Hong Kong gold might be duty free – does the differing weight from one’s home affect price considerations?

    While Hong Kong is being reintegrated back into mainland China, even apparently small issues like measurement units could become political in nature.

    As they are product of a unique history and emergent culture not shared with the mainland, rather like modern Hong Kong Cantonese. The Cantonese language evolved from being similar to that spoke in Guangdong province in the early 1960s to develop its own Hong Kong-specific idioms, lone words (from English, Japanese and South Asian languages spoken in the territory by minorities). Now with the increasing influx of mainland immigrants there is use of mandarin code switching added into the mix.

    The use of multiple measures allows Hong Kongers and their businesses to be commercial ‘citizens of the world’ in their transactions. Hong Kongers have also taken these measures abroad. Going to a China town jeweller or pawn shop will allow you to buy gold taels, even though the weight on your receipt might be in troy ounces or grams.

    Alongside Hong Kong-specific cuisine, the unique mix of measurement units may be its unique informal contribution to the world alongside archive films, long after the city becomes just another city in China.

    More Hong Kong related content can be found here.

    More information

    Chapter 8: The language of the Road – Transport Department Government of Hong Kong Special Administrative Region

    The Weights and Measures Ordinance, Chapter 68, Laws of Hong Kong

    The Weights and Measures Order (2021)

    Weights and Measures – The Customs and Excise Department Government of Hong Kong Special Administrative Region

  • Complaint resolution + more things

    Complaint resolution

    My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation to other people. In reality Ehrensberg-Bass Institute have explored this area in more depth and found that customer penetration is more important than customer loyalty.

    Approaching Logan Airport
    US National Archives: Approaching Logan Airport. 05/1973 by Michael Manheim

    I suspect that the benefit in complaint resolution is more around a premium brand positioning rather than the business benefits of loyalty. This is an interesting frame to consider AirHelp’s global airline ranking. Unlike SkyTrax that focuses on experience, AirHelp weighs its ranking heavily on complaint resolution.

    British Airways came 82nd out of 83 airlines assessed, which won’t be a surprise to anyone who has flown with them over the past four years.

    Many airlines that would have a high SkyTrax service ranking, didn’t perform as well on complaint resolution.

    So there wasn’t a clear correlation between experience resolving lots of customer complaints or a highly evolved service offering.

    Beauty

    Asia’s beauty triangle and why L’Oréal wants to harness it to ‘uncover the future’ | Cosmectics Design Asia – focus on the ‘beauty triangle of China, Japan and Korea for innovation

    Consumer behaviour

    The Strength of Weak Ties by Mark S. Granovetter – written back in 1973 and still just as valid.

    Energy

    Emerging car brands scrutinised by Bloomberg and Grant Thornton | Manufacturer“Chinese brands are dominating the scene with good products, big screens, and impressive interfaces.” However, the challenge arises when considering pricing, as Chinese EVs like the XPeng’s G9 SUV was 72,000 euros competing against the likes of BMW and Mercedes. So they’re going to find it very, difficult and it’s going to come down to price.” Dean pointed out MG’s success in the UK market was achieved by hitting exactly the right sweet spot in terms of pricing. The MG ZS, the second-best-selling battery electric vehicle in the UK, is priced at an average of £31,000, making it compelling in terms of competitive pricing especially in a country where consumers are not fiercely loyal to specific brands. – interesting reading. The way for Chinese vendors to win would be to have Chinese incentivised lease financing, particularly in a time of higher interest rates a la Huawei in the telecoms markets.

    Honda will cease production of its first EV e car after dismal sales | The Asahi Shimbun: Breaking News, Japan News and Analysis

    Ethics

    Bee Respect: Guerlain – interesting full-featured sustainability policy

    Staff rebel at consultancy behind VW review of Xinjiang rights abuse | FT – Volkswagen using sketchy data practices, haven’t we heard this somewhere before?

    Finance

    China Turns the Tables on Wall Street – WSJ – I am not surprised, just wait until they see how Chinese overseas debt is handled let alone 3rd world sovereign debt

    FMCG

    China overtakes US as branded coffee shop capital of the world | Starbucks | The Guardian

    Health

    American men are dying younger. – by Richard V Reeves – I just don’t think this can be addressed in the current climate of othering and privilege. It would be like trying to hold a meaningful discussion on immigration a few decades ago.

    How Taiwan’s disease detectives are keeping tabs on China | Telegraph Online

    Hong Kong

    Xi in Nanning; Shanghai and Beijing real estate tweaks; More Hong Kong bounties; Sim Love | Sinocism – the Hong Kong puts bounty on the head of US citizen who has criticised the Hong Kong government in the US. They are all ethic Chinese. So China and the Hong Kong government think that ethnic Chinese wherever they are should be loyal to their respective administrations – in essence their face is their passport. Not even Israel does something similar with the the world’s Jewish community, or Ireland with our diaspora.

    Innovation

    Quantum Breakthrough: Caltech Scientists Unveil New Way To Erase Quantum Computer ErrorsResearchers from Caltech have developed a quantum eraser to correct “erasure” errors in quantum computing systems. This technique, which involves manipulating alkaline-earth neutral atoms in laser light “tweezers,” allows for the detection and correction of errors through fluorescence. The innovation leads to a tenfold improvement in entanglement rates in Rydberg neutral atom systems, representing a crucial step forward in making quantum computers more reliable and scalable.

    Luxury

    LVMH takes VivaTech 2023 visitors on a journey in its Dream Box and LVMH Court – LVMH

    Suntory to double prices for premium whiskies in April | The Asahi Shimbun: Breaking News, Japan News and Analysis

    South Korea’s Coupang to acquire online luxury retailer Farfetch | FT

    Marketing

    The best of the Jay Chiat Awards: Campaigns that broke habits and reframed perceptions | WARC

    Panadol chief marketer: How healthcare is ‘hotting up’, consolidating agency partners and why purpose can go ‘too far | Campaign Asia – rational for not spreading agency spend ‘too thin’ which explains holding company partnerships

    Media

    What the Epic vs Google case means for content | Ian Betteridge – well worth reading

    Online

    Meta forced to apologise to Qatari billionaire over crypto scams | FT

    TikTok car confessionals are the new YouTube bedroom vlogs | TechCrunch – a combination of factors going on here. Here’s my top hypotheses:

    • It is supposed to look ‘off-the-cuff’. I guess the keyword in that sentence is supposed.
    • It feels less structured and less staged than the YouTube bedroom trope.
    • Its a half-way house between being confident enough to film in public and filming in your bedroom.
    • Many cars have smartphone stands, or have owners who have installed them.
    • Cars offer some benefits in terms of acoustics. This would be particularly important if the content creator lives in a multiple occupancy household.

    WordPress founder Matt Mullenweg asked people to blog as a way of celebrating his 40th birthday.

    Retailing

    Brands are blaming Temu & Shein for poor business performance | Modern Retail – you probably have a problem with marketing and communicating value if this is the case.

    Technology

    What leading Apple-in-the-enterprise execs expect in ’24 | Computerworld

    GV Co-Leads Funding Round for Photonic Computing Startup Lightmatter – Bloomberg

    Web of no web

    How Meta’s New Face Camera Heralds a New Age of Surveillance – The New York Times

    Wireless

    6G: network operators want profitable returns on 5G first | FT

  • Innovation signalling

    What is innovation signalling?

    Innovation signalling has some similarities with its counterpart virtue signalling in terms of authenticity in terms of behaviour and the projected image. An organisation looks to demonstrate its ‘high degree’ of innovation with actions and projects with the external image firmly in mind. There may be an internal learning, or business benefit to this as well, but the image projected is the main objective.

    How to Complete Label’s Fashion Challenge in Animal Crossing: New Horizons

    As I wrote this post a collaboration between Moncler and Adidas dropped putting innovation signalling at its core involving both involving NFTs and AI generated designs and models.

    Open Sea has an NFT where the owner gets a Rolex watch on submission of the NFT. This has since been extended into the US market by CRM Jewellers in Miami.

    AI has its place for instance, simulating and optimising product design based on physical properties. NASA has used AI for just this purpose in conjunction with additive manufacturing techniques for small production runs of parts needed for the space programme.

    It’s not just the luxury sector

    This might read like I have been picking excessively on the luxury sector. I use them as exemplars mainly because their examples are so high profile. But there are examples in other sectors. For instance, Walmart partnering with IBM to use block chain to track individual lettuce heads from farm to customer trolley.

    There were similar partnerships that IBM hatched with Unilever, Nestlé and Dole Foods as well, but the fruits of these projects were not publicised to the same degree.

    You can find similar posts here and this metaverse discussion paper that helps to cut through the blockchain and metaverse hype.

    More information

    Dior takes its Chinaverse presence to new heights with second virtual showcase | Digital | Campaign Asia

    How the metaverse downturn is benefitting digital designers | Vogue Business

    Kim Jones designs skins and vintage car for Dior’s gaming debut | Vogue Business

    Inside The Metaverse Strategies Of L’Oréal And LVMH | The Drum

    Meta’s new digital fashion marketplace will sell Prada, Balenciaga and Thom Browne | Vogue Business

    When it comes to Roblox, Gucci is not playing around | Vogue Business

    Gucci Town Lands on Roblox With Activities and Shopping Experiences – Robb Report and Gucci Cosmos Land brings physical heritage to the metaverse | Vogue Business – on The Sandbox

    VR Experience for Santos de Cartier Launch – Virtual Reality Marketing

    Cartier Plugs into VR to Sell Historical Watch Story to China | Jing Daily

    LVMH’s Arnault is wary of the metaverse “bubble”. Should luxury be? | Vogue Business

    Marni introduces digital fashion with new virtual world | Vogue Business

    Tiffany’s Alexandre Arnault joins the NFT Cryptopunks community | Vogue Business

    Roblox earnings: Why enticing brands is key to the future of the metaverse platform – Digiday

    What fashion week looks like in the metaverse | Vogue Business

    Luxury brands are ditching KOLs for virtual influencers in China: how Alexander McQueen, Dior and Prada are turning to digital avatars and AI idols to woo millennials | South China Morning Post

    An Outfit to Match Your Chain – Google Drive – Highsnobriety has interviews where these intersect with luxury and fashion. It will be probably handy for a couple of client presentations

    NASA Turns to AI to Design Mission Hardware | NASA.gov

    From Farm to Blockchain: Walmart Tracks Its Lettuce – The New York Times

    Walmart and 9 Food Giants Team Up on IBM Blockchain Plans | Fortune.com

  • Technonationalism

    Technonationalism as a term has started to spring up in Chinese policy discussions regarding technology trade with the US and China.

    Technonationalism origins

    Technonationalism is a term used by economist Robert Reich in 1987 to describe the relationship between technology and national security. Reich used the term in an article that he wrote for The Atlantic. It originally referred to the intervention of the Reagan administration in the United States to prevent the acquisition of Fairchild Semiconductor by Japan’s Fujitsu. Reich felt that the Reagan administration mis-understood the the technology problems faced by the US and blocking the Fujitsu-Fairchild deal was the wrong thing to do.

    Fairchild Semiconductor
    Elkor Labs photo of Fairchild Semiconductor exhibition stand.

    The China effect

    In English language usage, it started to be mentioned in publications as far back as 1969 and seems to have had two distinct peaks. The first was from the Brezhnev-era Soviet Union through to 1990. The second peak coincides with China’s rise.

    techno-nationalism

    From a Chinese perspective, strategic conflicts between major powers have revitalised the concept in the international political arena. Of course, this ignores China’s own actions and their perceptions by other countries:

    Today, the competition between China and western democracies is focused on critical materials like pharmaceuticals and a range of strategically important advanced technologies.

    These sectors include:

    • Electric vehicles (or as they are called in China new energy vehicles)
    • Drones, virtual reality,
    • Various type of machine learning ‘artificial intelligence’
    • Big data and data mining
    • Robotics and automation
    • 5G networks
    • The Internet of Things (IoT),
    • Synthetic biology

    This conflict is considered more severe than the US – Japanese semiconductor trade friction of the 1980s. But Japan and the US were largely aligned from a political, defence and economic perspectives during this time.

    The technology related to disputed sectors are seen as key to the next generation of defense systems, industrial capabilities and information power China and western democracies.

    Neo-liberalism & technonationalism

    This implies that economics is an extension of defence rather than completely separate, as implied by the western neo-liberal laissez-faire approach to globalisation. This places company leadership dead set against the wider interest of their own western countries. During the cold war with the Soviet bloc western companies were much better aligned with their country’s interests.

    Palmer Luckey’s Anduril represents a notable exception in Silicon Valley and its attitude is remarkably different to the likes of Apple or Microsoft.

    Post-war Asian miracle model

    While technonationalism as a term was given voice in the mid-1980s, one could consider the directed economy efforts by the likes of MITI in Japan and its counterparts in Taiwan and South Korea as being technonationalist in nature.

    From this perspective, technonationalism played a crucial role in post-World War II economic and industrial policies, fostering domestic industries, promoting scientific and technological innovation. These polices propelled Japan to become a global technological power. Korea took a similar tack with Park Chung Hee’s compact with the chaebols and the Taiwan government was crucial in the roots of Taiwan’s dominance in semiconductors.

    Back to the present

    The current increase in technonationalism by China and western democracies means that international trade in many fields will continue to change due to national security concerns evolve. This is often masked in language such as de-risking, de-coupling and de-globalisation.

    More related content here.

    More information

    警惕日本的技术民族主义

    The Rise of Techno-Nationalism | The Atlantic

    Is ‘Made in China 2025’ a Threat to Global Trade? | Council for Foreign Relations

    Chip War by Chris Miller

    How Asia Works: Success and Failure in the World’s Most Dynamic Region by Joe Studwell

  • FOOH (and John Holmes)

    The inspiration for this post on FOOH (fake out of home advertising) was Ryan Wallman’s marketing predictions for 2024 on LinkedIn. In particular two of his five predictions

    2. Someone will post a viral ad that is a) fake and b) terrible. Hundreds of people will comment: ‘Genius!”

    5. Marketers will try to emulate the success of Barbie but will completely misconstrue its relevance to their brand, culminating in a series of fucking stupid and totally unsuccessful stunts.

    Ryan Wallman

    As with many marketing predictions, they are equally applicable for 2023 as well as next year (and probably several years on).

    These two particularly resonated with me, due to the current trend of FOOH. This is where a creative agency has put together photography or video showing an out of home execution that doesn’t exist.

    These aren’t concepts that have been mocked up for a client to show them how indicate how their campaign would look when activated. Or as a creative calling card by an agency or team to catch the eye of a new client a la the famous Volkswagen Polo car bomb advert which leaked out on to the general public.

    Instead, they are created with the express intent with fooling a good deal of the public that the execution is real. In the case of Maybelline, it was pushed out on third party influencer accounts on TikTok and YouTube as ‘truth’.

    Other examples

    The Popeyes and Truff collaboration campaign can be seen here. British Airways mocked up a billboard at the Glastonbury festival, but wouldn’t have been able to buy the space even if it wanted to.

    The Independent were fooled by Jacquemus with these FOOH-ed giant handbags. It is particularly interesting that a mainstream news media channel was fooled.

    And I find that troubling for a number of reasons. And let’s illustrate this through a quick thought experiment.

    The John Holmes thought experiment

    You probably don’t know me, I am an overweight white male with a shaven head and distinctly average in every physical way.

    A quick John Holmes primer

    John C Holmes via Wikipedia

    The late Mr Holmes was taller than me. He was an army veteran and then worked a number of blue collar jobs from ambulance driver to factory worker and forklift truck driver. He eventually hit a patch of unemployment and agreed to do nude modeling and appear in pornographic films. At the time these films were closely linked with organised crime in the US. Times things changed. During the early 1970s the industry saw a golden age where porn films became mainstream culture. Roger Ebert reviewed these films for the Chicago Sun-Times and his peers did similar at the likes of the New York Times.

    Holmes became a popular culture figure and his name spread far wider than the viewership of his films. Mark Wahlberg’s character in Boogie Nights is heavily influnced by John Holmes. He was famous for his penis size.

    For the latter part of his adult life he was an addict, which affected his ability to work. The movie Wonderland dramatises a low point in Holmes life and his association with murder of the Wonderland drug gang.

    Back to the thought experiment

    By some strange incident, a video of me stepping out of the shower and then putting a towel happens to be made. A creative chum decides to make lemonade from these lemons and uses <insert generative AI video tool du jour here> to create a realistic looking, but fake, appendage.

    Nothing has changed, I am still as I introduced myself earlier, distinctly average in every physical way. Then I add it to a dating profile. In my opinion it would be both unedifying and distinctly dishonest. This is what brands are doing when they create FOOH campaigns to generate social currency (virality, talkability etc).

    Authenticity

    These videos and photos are demonstrations of creative craft and creativity, but good judgement asks not only can something be done, but should it be done. It’s often not part of an ad format that makes it clear that the image isn’t ‘real’ and there is no ‘wink-wink’ moment to bring the audience in on the truth. This isn’t ‘truth well-told’ as advertising as McCann the advertising agency would have put it.

    Brands step across the line of believability, inevitably letting consumers down.

    Authenticity vs. fakery

    While FOOH showcases the incredible capabilities of CGI and digital storytelling, so do 3D digital billboards. 3D billboards do it in a more honest, authentic and entertaining way. The Air Max Day billboard campaign in Tokyo would be genuinely memorable, creating a sense of wonder and generate talkability.

    By comparison FOOH is a fiction cosplaying as reality. FOOH raises questions about the authenticity of the brand experience itself. Advertisers push the boundaries of what is possible with a minimum spend. These simulations of awe-inspiring moments dilute the credible real-life experiences we’ve come to appreciate. Authenticity is a pivotal factor in establishing trust between a brand and its audience. What does it say about the brand as a corporate citizen, when they are normalising fraud, lies and astro-turfing on social platforms? We have enough problems in the media eco-system already, without brands making it worse. FOOH can be seen as a manifestation of brand sociopathy.

    More related content can be found here.