Reading Time: 2 minutes Two things got me thinking about Facebook this week. Since I have changed my location on my Facebook profile to Hong Kong the bulk of the adverts I have seen have been in Chinese. Now you could argue that the model should also look at the langauge I use for Facebook; but many people in… Continue reading Facebook and advertising or why Facebook is a dead man walking part III?
Reading Time: < 1 minute Jonah Berger breaks down the factors into a number of areas that has its own acronym STEPPS: Social Currency – status by association Triggers – repetition and cues provide repeated opportunity to discuss Emotion Public Practical Value Stories Of course, just because you can list these things doesn’t mean that making things catch on is… Continue reading Jonah Berger on why things catch on
Reading Time: < 1 minute Canon did some nice activities at London Fashion week to highlight their brand and talk about the EOS M – which is their answer to the mirrorless cameras with interchangable lenses built around the micro four thirds standard. The micro four thirds standard blurs the product differentiation between point-and-shoot cameras and entry-level digital SLR cameras.… Continue reading I like: Canon at London Fashion Week