PR and paid media is the wrong question

Reading Time: 2 minutes Richard Edelman produced a very thoughtful post on the relationship between paid media and the practice of public relations. I recommend that you have a read of his post and have provided a link at the bottom. I personally thought that it was the wrong question for a number of reasons, in no particular order:… Continue reading PR and paid media is the wrong question

Rutger Hauer Guinness adverts: story-telling and entertaining content

Reading Time: < 1 minute I revisited the Guinness adverts that ran in the UK during the 1980s and 1990s featuring Rutger Hauer. Revisiting these adverts emphasised to me that, contrary to what PRs may believe they are not the only people who are great at creating content and story-telling. (If we’re honest about it advertisers having been producing great… Continue reading Rutger Hauer Guinness adverts: story-telling and entertaining content