Category: marketing | 營銷 | 마케팅 | マーケティング

According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including

  • Super Bowl advertising
  • Spanx
  • Content marketing
  • Fake product reviews on Amazon
  • Fear of finding out
  • Genesis the Korean luxury car brand
  • Guo chao – Chinese national pride
  • Harmony Korine’s creative work for 7-Eleven
  • Advertising legend Bill Bernbach
  • Japanese consumer insights
  • Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
  • Doughnutism
  • Consumer Electronics Show (CES)
  • Influencer promotions
  • A media diary
  • Luxe streetwear
  • Consumerology by marketing behaviour expert Phil Graves
  • Payola
  • Dettol’s back to work advertising campaign
  • Eat Your Greens edited by Wiemer Snijders
  • Dove #washtocare advertising campaign
  • The fallacy of generations such as gen-z
  • Cultural marketing with Stüssy
  • How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
  • Facebook’s misleading ad metrics
  • The role of salience in advertising
  • SAS – What is truly Scandinavian? advertising campaign
  • Brand winter
  • Treasure hunt as defined by NPD is the process of consumers bargain hunting
  • Lovemarks
  • How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
  • Korean TV shopping celebrity Choi Hyun woo
  • qCPM
  • Planning and communications
  • The Jeremy Renner store
  • Cashierless stores
  • BMW NEXTGen
  • Creativity in data event that I spoke at
  • Beauty marketing trends
  • Kraft Mothers Day marketing
  • RESIST – counter disinformation tool
  • Facebook pivots to WeChat’s business model
  • Smartphone launches
  • Spanx + more news

    Spanx

    Spanx commits to all-female board after Blackstone investment — QuartzMore than  a quarter of board seats in the Russell 3000 Index belonged to women during the last quarter, compared to 15.1% just five years ago, according the corporate leadership research firm Equilar. Still, just 84 of these boards had achieved gender parity, meaning that they were represented by 50% women. And companies still struggle to achieve adequate racial and LGBTQ representation on their boards as well. Justine Smyth, chair of the New Zealand telecommunications company Spark, has suggested that while the first “diverse” appointees on company boards may feel like tokenism, those members can help advocate for change once they are given decision-making power – Spanx is an American underwear company that does foundation garments to make the wearer appear thinner. Spanx innovated around testing with real people, having multiple sizes and packaging colours that increased brand salience. The back story of Spanx is similar to the ‘founder in a garage’ story that was the starting point of many Silicon Valley firms. Spanx is a private company. It is interesting that Spanx are taking private equity money from Blackstone rather than going public. Will we get to a situation in the future where all-women boards like Spanx come under the kind of pressure that all-men boards come under now? If we got to that stage, then we’d have equality. I think that will be a while.

    Business

    Effects of China’s regulatory onslaught felt in Hong Kong as large IPOs fall by the wayside | SCMP – the Hong Kong government is involuting towards the mainland so this is to be expected

    With seaports jammed, cargoes are taking to the skies | Financial Times – the rise in air freight prices is fascinating

    Oil refinery woes raise concern in Westminster over financial backers | The Guardian – sounds like a later era Le Carré novel

    China

    Piraeus port deal intensifies Greek unease over China links | Financial Times

    Consumer behaviour

    British leavers and remainers as polarised as ever, survey finds | Brexit | The Guardian

    Economics

    China’s central bank says spillover from Evergrande crisis ‘controllable’ | Financial Times

    Chinese developer Sinic defaults as Evergrande deadline looms | Financial Times

    ‘We’ve woken up’: attitudes change as Saudi Arabia kick-starts job market | Financial Times

    America’s political and business elites no longer agree on China | Financial Times – more like Jack Welch created shareholder value mindset has severed the link between Wall Street and the public good and this is the most obvious fissure

    America, China, and the Tragedy of Great-Power Politics | Foreign Affairs

    U.S., trading partners urge China to liberalise further | Reuters – interesting WTO developments

    Ethics

    Microsoft Executives Told Bill Gates to Stop Emailing a Female Staffer Years Ago – WSJ – interesting that we haven’t seen this kind of expose about Larry Ellison or Steve Jobs. Secondly, there is the timing with Mr Gates’ divorce. Finally, all of the money and hard work to reinvent Mr Gates as a philanthropist looks as if its becoming undone. While Mr Gates

    The soft bigotry of America’s cultural left | Financial Timesimposing conformity through intimidation is not what is supposed to happen in democracies, still less on their most-prized campuses. Crushing free thought is McCarthyism. This new consensus is profoundly illiberal. It treats a person’s race as their primary fixed identity and assigns roles on that basis. This obliterates the individual moral autonomy on which liberalism rests. Since everything in society boils down to race, everything must change. California, for example, is trying to alter its mathematics curriculum to downplay the idea there are right and wrong answers in the science. The debate is fuelled by a proposal for new math standards called “A Pathway to Equitable Math Instruction”. The framework states that “objectivity”, “worship of the written word”, and “either/or thinking” are tools of white supremacy

    EVs Are the Future, but Are They Really All That Eco-Friendly? – Robb Report

    Finance

    Goldman Sachs granted full ownership of China securities venture | Financial Times

    Reforms in Hong Kong Encourage Homecoming of Offshore Funds | Winston & Strawn LLPIn July 2021, the Hong Kong government gazetted a fund re‑domiciliation mechanism to encourage offshore funds set up in corporate or limited-partnership form to register in Hong Kong as OFCs and LPFs, respectively. This mechanism does not create any new legal entity; therefore, it does not require the dissolution of the original funds or require investors to exchange their interests from the old fund to the new fund. Upon re‑domiciliation, these funds would be de‑registered in the original place of incorporation and would have the same rights and obligations as any other newly established OFCs and LPFs in Hong Kong. The Wealth Connect, which formally commenced trading on September 10, 2021, allows Hong Kong-domiciled funds to be offered to mainland Chinese investors in the Guangdong-Hong Kong-Macao Greater Bay Area. This adds to the Mutual Recognition of Funds scheme, which started in 2015, allowing Hong Kong-domiciled funds to be distributed in mainland China. These connect schemes serve as another incentive to encourage fund managers to re‑domicile offshore funds to Hong Kong – I suspect that this is designed to do a few things over time.

    • Allows Chinese citizens on the mainland access to more ways to do investments, whilst still being in full view of the Chinese government.
    • It allows the Chinese government to expand ‘capture’ of western financial institutions
    • It will allow China to put pressure on VIEs ran out of the likes of the British Virgin Island and similar territories out of scrutiny

    FMCG

    Procter & Gamble increases marketing spend by 30% | Advertising | Campaign Asia

    Unilever warns of even higher inflation next year | RTÉ News

    Hong Kong

    How Hong Kong’s Elite Turned on Democracy – The Atlanticthere is something performative about the face and patriotism on display that I suspect may be driven less by a drive to get on and more by the fear of what might happen to them or their loved ones if they didn’t

    Sleepy Hong Kong residents get 5-hour “Sleeping Bus Tour” | The Standard

    Innovation

    EETimes – Samsung Foundry Promises Gate All-Around in ’22 – Interesting new transistor type

    Synopsys, Dassault Systèmes team for lighting digital twin | EE News Europe – automotive focus

    ARM launches virtual modelling toolchain to boost AIoT development | EE News Europe – AIoT – AI in the internet of things

    Luxury

    Prada’s back-to-back game-changing campaigns: What drives a luxury brand from cat-walk to wet market? – reminds me of a project that Motorola was thinking of doing back in early 2005 linking London and Chicago

    Marketing

    Purpose could be ‘the death of brands’, warns Byron Sharp

    Media

    Mediatel: Mediatel News: John Lewis goes woke and the paradox of ESG – fraught creative

    Apple’s privacy changes create windfall for its own advertising business | Financial Times – “Apple was unable to validate for us that Apple’s solutions are compliant with Apple’s policy,” he said. “Despite multiple requests and trying to get them to confirm that their products are compliant with their own solutions, we were unable to get there.” Apple said its privacy features were designed to protect users. “The technologies are part of one comprehensive system designed to help developers implement safe advertising practices and protect users — not to advantage Apple.” – this has my spidey sense tingling right now

    What blockbuster? China spurns Hollywood’s advances | Financial Times – “If I was an investor, I would be very concerned about a strategy at this point that depended on access to the Chinese market and the good graces of Chinese film regulators,” said Aynne Kokas, the author of Hollywood Made in China and a media studies professor at the University of Virginia. “To make very expensive films in anticipation of being able to deliver them to the Chinese market and then not being certain that’s possible is actually a much more financially irresponsible strategy from my perspective.”

    Why your ad next to trendy pimple-popping, mukbang, and ASMR videos missed the target | Marketing | Campaign Asia – great research, context is everything

    Online

    China Said to Weigh Opening Tencent, ByteDance to Search – Bloomberg – this could be good for Baidu if it can show superior search

    Facebook confronts growth problems as number of young users in US declines | Financial Times – this isn’t news at all

    Retailing

    Alibaba Faces New Threat: an Evolving Chinese Shopper – WSJ – consumers have started to embrace new ways of shopping that favor browsing and interaction over targeted product searches. That trend has left Alibaba playing catch-up in some areas, and competitors have used the shift to gain a foothold in the world’s largest online retail market. Alibaba remains the leading platform in online shopping, but its share of China’s retail e-commerce market has fallen to a projected 51% in 2021 from 78% in 2015, according to research firm eMarketer. Interesting that WeChat, BilliBilli, Pinduoduo and Douyin are claiming part of the e-commerce pie. What this article doesn’t cover is the relative importance by comparison of O2O (offline to online) (paywall)

    Inside the John Lewis nightmare | Financial Times

    Security

    At least 13 phone firms hit by suspected Chinese hackers since 2019, say experts | Hacking | The Guardian

    US intelligence officials warn companies in critical sectors on China | Financial Times – many businesses were not aware of the direct and hidden links between Chinese companies and universities and state security, or that Beijing was using a “whole of government approach” to obtain technology – more likely that they don’t care

    Telecoms

    Half of Americans Might Switch to Starlink Once Widespread Service Rolls Out / Digital Information World

    Web of no web

    Insight SiP announces funding for IoT security program | EE News – securing RF modules in IoT devices

    Wireless

    Apple is Still the Most Profitable Smartphone Company in the World / Digital Information World

  • 8964 museum + more news

    8964 museum

    六四記憶‧人權博物館 8964 Museum – 8964 Museum is a site ran from outside Hong Kong that acts a memorial for events running up to the June 4th 1989 protests in Beijing’s Tiananmen Square. The 8964 museum site was originally built predominantly for a local Chinese audience in Hong Kong. The reason why its 8964 is because Chinese language is quite logical about structure. You go big to small, hence June 4th, 1989 is 4/6/89 in the UK and 8964 in Chinese. The 8964 Museum is a really nice piece of web design. The 8964 Museum goes back and shows the history of China from the founding of the People’ Republic through the 1989 student and worker’s protests and beyond. The 8964 museum is now blocked in Hong Kong.

    Beauty

    Unilever invites startups to partner through Positive Beauty Growth Platform | Unilever global company website – interesting Unilever Foundry concept aligned around ‘positive beauty’

    Business

    China’s Supreme People’s Court has Ruled against Apple, allowing a lawsuit to Proceed on Antitrust Grounds – Patently Applethe decision by China’s top court to allow the lawsuit to be considered by the Shanghai court could signal more trouble ahead for Apple in China, which now accounts for a fifth of its iPhone sales. Wang Qiongfei, Jin’s attorney, told the South China Morning Post in a telephone interview that a hearing is expected to take place in Shanghai next January. You Yunting, a senior partner at Shanghai Debund Law Firm, said that the top court’s ruling could have a far-reaching impact. “I think this case has established a new principle namely that antitrust cases are also rights infringement cases and thus can be adjudicated by local courts.”

    China Wields New Legal Weapon to Fight Claims of Intellectual Property Theft – WSJChinese courts granted so-called anti-suit injunctions blocking foreign companies from taking legal action anywhere in the world to protect their trade secrets…At Xiaomi’s request, a Chinese court in Wuhan issued an injunction barring InterDigital from pursuing its case against Xiaomi—in China or anywhere else. If InterDigital persisted, the Chinese court said, it would face fines equivalent to roughly $1 million a week.To trade lawyers and others who have tangled with Chinese companies over intellectual property, the InterDigital case is the latest sign of how China disregards the patents, copyrights and trade secrets of foreign companies

    Revealed: Bribery in advertising pitches is pervasive in APAC | Campaign Asia – I wonder if this is skewed to certain markets?

    China to block ‘core’ industrial, telecoms data from leaving the country | South China Morning Post – interesting, this could decouple everything from supply chains to billing systems and also make stocks even more opaque

    Global supply chains at risk of collapse, warn business leaders | Financial Times – the disparity between UK and US trucking problems is striking

    China

    Why China Is Alienating the World | Foreign Affairseven more striking than the backlash against China has been the country’s inability to recalibrate. Beijing’s response to the rapid deterioration in ties with Canberra was to confront Australia with a list of demands that it said were prerequisites for improving relations. China’s leaders have also repeatedly stressed that any improvement in relations with the United States must begin with concessions from Washington and issued Deputy Secretary of State Wendy Sherman a similar list of demands when she visited Tianjin in July. Officials in Washington have begun to see Beijing’s inability to shift course as an advantage in the emerging competition between the two countries – less an inability than no desire, this is more about culture. I was reminded of Huawei’s ‘shut up‘ incident a number of years ago

    Goldman Sachs was poised to triumph in China. What happened? | Financial Times 

    Consumer behaviour

    Conscientious Korean consumers demand the full package | Campaign Asia“Now more than ever, consumers are evaluating brands across multiple dimensions of functionality, personal relevance and collective contribution,” Mali Wuestenhagen, senior media director at Essence Korea, told Campaign Asia-Pacific. “The term ‘meaningful brands’ is gaining increasing importance. Consumers are looking for unique brand experiences, and not just product and service excellence. To connect with consumers on a deeper emotional level, brands’ values need to resonate strongly with consumers. Brand authenticity and brand responsibility are equally important factors in driving positive consumer sentiment.”COVID affected brand relevance

    Project MUSE – Perceptual Divided Leviathan and the Modes of Political Participation in Chinacitizens’ varying degrees of participation across a range of political activities. It considers the perceived Chinese divided leviathan as a crucial cognitive shortcut for ordinary citizens to assess the uncertain activism environment, estimate the relative costs and benefits of different political activities, and strategize their participation portfolios. Using nationally representative survey data, the article exploits latent class analysis to uncover four distinct mass participatory modes—outsiders, conventionals, agitators, and activists—and examines the impact of perceptual government trustworthiness and integrity on modal transition. The empirical results reveal that citizens’ perceptions of a division between the central and local government affect their choice of participatory activities but not their overall participation levels: people who perceive a greater integrity division tend to engage the state in an agitative and contentious mode, and are less likely to do so in an institutionalized, conventional mode

    Gender and Sexuality – CHINESE RELIGIOUS LIFE – really interesting article for anyone looking at China consumer behaviour in terms of foundations

    Did Communism Smash the Patriarchy?In China, the government has maintained a monopoly of violence, rule of law and public trust. Men needn’t present as thuggish. But progress towards gender equality is still held back through the suppression of civil society. Taiwan and South Korea demonstrate what women can achieve when economic development is combined with democratisation and feminist activism. As Taiwanese women amassed wealth, status, and networks, they organised politically. Feminist lobbying secured gender quotas. Twice-elected Tsai Ing-wen now presides over a legislature that is 42% female. With strong female representation, the Government of Taiwan has strongly entrenched protections for women’s rights, criminalising sexual harassment. In South Korea independent civil society and religious groups were never fully suppressed under the military dictatorship. Anti-government coalitions of workers, students, priests, intellectuals, and farmers gained strength over the 1970s and 80s. South Koreans have now consolidated democratisation, on par with the UK!!  South Korea’s strong civil society laid the foundations for today’s feminist activism. 340 women’s organisations, labour unions and NGOs launched ‘Citizens’ Action with MeToo & campaigned ‘With You’. Recognising their collective strength and successes, women increasingly agitate for accountability. In 2018, 20,000 women marched against spy-cams (up-skirt and hidden cameras in loos) and revenge porn (which is then circulated online). This led to more government attention, a ministerial committee, and more police investigations. China lags behind, with the weakest protections against gender based violence. – things will get worse when the government has to come up with inventive ways to make the 3 child policy work

    Design

    BA06 – G-Class Governmental Business – I could totally see this screwing with the Ineos Grenadier

    Open Architecture: The husband-and-wife design duo redefining China’s cultural landscape – CNN Style – Beijing-based practice Open Architecture, are responsible for some of the last decade’s most thought-provoking Chinese arts destinations. Best known for transforming a series of aviation fuel tanks into a popular riverside gallery in Shanghai, the pair’s understated theaters and performance spaces offer a welcome dose of subtlety in a country with skylines all too often blighted by bold statements. “It’s about making a dialogue between us, as humanity, and nature,” Li said in a video interview.

    Economics

    Harper’s Magazine – Unmade in America — Open Markets Institute – America’s manufacturers spent those same happy years shifting many basic operations right off their factory floors. And by this I don’t mean simply offshore but right out of the company, along with the responsibility to make sure their world-spanning assembly lines always run right. Like Enron, our manufacturers did so largely to pump up the value of their stocks. And, like Enron, they will probably get to watch one day as their empty edifices collapse. Unlike Enron, however, this crash may bring down a lot more with it than one or a few companies. The global assembly lines that manufacturers such as Dell, Ford, Motorola, and Intel have so expertly engineered these last few years—in which, say, a single semiconductor might be cut from a wafer in Taiwan, assembled in the Philippines, tested in China, fit into a subcomponent in Malaysia, plugged into a component in Brazil, and loaded with a program designed in India—are just as audaciously complicated as any of Enron’s financial schemes. Yet because manufactured goods are so much less fungible than money, these systems are vastly more vulnerable to the mysterious mutterings of God or the deliberate hand of man and state – this was written back in 2002

    Hidden Performance: Salary History Bans and Gender Pay Gap by Jesse Davis, Paige Ouimet, Xinxin Wang :: SSRNAs of 2019, salary history bans have been enacted by 17 states and Puerto Rico with the stated purpose of reducing the gender pay gap. We argue that salary history bans may negatively affect wages as employers lose an informative signal of worker productivity. We empirically evaluate these laws using a large panel dataset of disaggregated wages covering all public sector employees in 36 states and find, on average, salary history bans lead to a 3% decrease in new hire wages. We find no decrease in the gender pay gap in the full sample and a modest 1.5% increase in the relative wages of women, as compared to men, among new hires most likely to have experienced gender discrimination historically.

    Ethics

    Apple’s fortress of secrecy is crumbling from the inside – The Verge – on Apple’s culture – executives make decisions about how the company will function, and employees either fall in line or leave. What choice do they have? Apple is currently worth $2 trillion, making it the most valuable company in the world, as well as one of the most powerful. Over the past few months, however, that culture has started to erode. As workers across the tech industry advocate for more power, Apple’s top-down management seems more out of touch than ever before. Now, a growing number of employees are organizing internally for change and speaking out about working conditions on Twitter.  “There’s a shift in the balance of power going on here,” says Jason Snell, the former editor of Macworld, who’s been covering Apple since the 1990s. “Not everyone is afraid that their boss at Apple is going to fire them. They’re saying, ‘I’m going to say some bad things about Apple, and if you move against me, it’s going to look bad for you.’”

    Murky waters: What next for the AUKUS nations and their allies? — 9DASHLINE – The development of global financial architecture in recent decades has transformed the transnational arena such that the old rules don’t necessarily apply. As the AUKUS announcement was being made, Russia’s political opposition was being undermined by groups including Google and Apple, who removed tactical voting apps for the country’s election. As attention in the US turns to the implications of growing Chinese power, the Chinese Embassy there can depend on Squire Patton Boggs, a lobbying firm in its pay. Included on the firm’s roster is the retired speaker of the House and one of the best-connected politicians in the US, John Boehner. Chinese leaders themselves are supported by a cast of western enablers who help secure their substantial fortunes offshore, most frequently in the British Virgin Islands

    Hong Kong

    Hong Kong schools lose 81 Primary One classes as wave of emigration saps student population | South China Morning Post 

    Hong Kong faces worst quarter for stock listings since pandemic | Financial Times – interesting that financial institutions bet that HK would be the new favoured market for IPOs hasn’t paid off

    How to

    Kibbles & Bytes #1171:The Plug Is Mightier Than the Puck: Wireless Charging Is Wildly Inefficient, Need to Share Files Securely? Try Password-Protected ZIP Archives – great points on wireless charging versus plug-in charging

    Ideas

    Regime Change #2: A plea to Silicon Valley – start a project NOW to write the plan for the next GOP candidate – by Dominic Cummings – this looks like Domnic Cummings is writing himself a job description and hopes that someone will employ him to do it.

    Innovation

    Dry Ice Detailing Cleans Car Back to Factory Condition Without Water | Business Insider – this was a very specialist thing used on classic and supercars, interesting to see it be mainstreamed

    Luxury

    LinkedIn Global Head of Luxury: “Audiences Are Looking For More Storytelling From Brands.” – ‘In the five years since Tatiana Dupond joined LinkedIn, the social media platform has become a key destination for luxury brands to communicate their messaging to its highly engaged audience. She speaks to Luxury Society about how brands can further the experience for their followers through richer storytelling and more meaningful content.’

    The Deep-Dive: The Luxury Market Is Rebounding. Will It Last? | Luxury Society – Louis Vuitton, Chanel, Cartier and Hermès, to name but a few, have all seen a rise in brand desirability, according to data compiled by DLG, which found that Google searches for the brands have grown by 15 percent, 11 percent, 39 percent and 21 percent respectively, from January 2021 to June 2021, compared to a year earlier.

    TELFAR.TV – rather than write my take here’s Matt Muir’s: – this is an interesting bit of marketing from them, which is in part MEDIA EMPIRE stuff and in part a smart way of stopping bots from snapping up new stock for the resale market. Telfar TV is an online stream of…stuff, the gimmick being that it’s like public access cable insofar as anyone can submit video to be featured on the platform. Among the UGC stuff (I have only seen a couple of things and they are…I mean, look, let’s just say there was a STRONG AESTHETIC and if I were more inclined to look at video art then maybe I would have appreciated it more) will be scattered occasional QR codes which act as gateways to buy limited merch drops, in smart, bot-proof style. This is a super-interesting idea, which will almost certainly die a death based on a lack of people submitting content – I would add that they could also raid the internet archive for filler video content….

    Media

    New Bond Can’t Take On Beijing’s Supervillains | Foreign Policy 

    Adam Curtis: Social media is a scam | IdlerI’ve always thought John Le Carré did spies a great service because he made it seem as if there were endless depths of mystery and darkness when in fact, if you’ve ever researched the spies, they are (a) boring and (b) useless. I mean really, really useless. I researched MI5 once and they hardly ever manage to capture any traitors… it’s usually someone else who points them in the right direction. And in a way I think that’s true of this. The tech companies are powerful in the sense that they’ve got hold of the internet, which people like me think could be a really powerful thing for changing the world and disseminating new ideas, and they’ve got it in this rigid headlock. To do that, they’ve conned everyone into thinking that their advertising is worth it. And in the process, they’re destroying journalism – I would disagree with some of Curtis’ assertions but this feels right in terms of how they’re seen in terms of policy wonks now

    Facebook Views Preteens as ‘Untapped’ Wealth, Documents Show | Gizmodo – actually says valuable audience. Interesting that they were focusing on playdates as a possible media moment

    Retailing

    Shein exemplifies a new style of Chinese multinational | The EconomistXu Yangtian had none of their tailoring experience when he founded Shein (pronounced she-in) in 2008. Instead, the creator of the fashion world’s latest sensation was a specialist in search-engine optimisation. This expertise helped Mr Xu gain an understanding of how to draw shoppers’ attention in the digital world. And he has understood this very well indeed, bringing to an audience of rapt Western fashionistas a Chinese style of “social commerce”, which combines social media with online shopping. Add in a revolutionary approach to manufacturing and the results have been spectacular. In 2019 Shein’s gross merchandise volume (GMV), e-commerce groups’ preferred measure of total sales on their platforms, was $2.3bn, estimates to Zheshang Securities, a Chinese broker. This year it is forecast to surpass $20bn. By 2022 analysts expect Shein’s GMV to overtake Zara’s revenues. In May Shein was the most downloaded shopping app in America, overtaking Amazon

    Security

    C.I.A. Admits to Losing Informants – The New York Times – blames over optimism about their own abilities, under-estimating opponent intelligence services and over-optimism. What’s in the back of my mind is how much their electronic networks are compromised and how many are now double agents

    US has already lost AI fight to China, says ex-Pentagon software chief | Financial Times – blamed the reluctance of Google to work with the US defence department on AI, and extensive debates over AI ethics for slowing the US down. By contrast, he said Chinese companies are obliged to work with Beijing, and were making “massive investment” into AI without regard to ethics. Chaillan said he plans to testify to Congress about the Chinese cyber threat to US supremacy, including in classified briefings, over the coming weeks. He acknowledged the US still outspends China by three times on defence, but said the extra cash was immaterial because US procurement costs were so high and spent in the wrong areas, while bureaucracy and overregulation stood in the way of much-needed change at the Pentagon

    The entirety of Twitch has reportedly been leaked | VGC 

    GCHQ chief: Facebook is a worry but China is the real internet danger 

    The west sees China as a ‘threat’, not as a real place, with real people | The Guardian – Nazi Germany and the Soviet Union were both real places with real people

    Technology

    Study: Despite uptick in telehealth use, patient satisfaction sags – News – MM+M – Medical Marketing and Media – Learning more about unsatisfied patients can help healthcare marketers tailor efforts to reach them more effectively. To that end, the survey found that the industry provided uneven care to patients, with those deemed higher-risk – ones who self-reported their health as fair or poor – having lower satisfaction with telehealth offerings than people who self-reported their health as excellent.In addition, patients in better health were more likely to better understand information conveyed during telehealth visits and characterize these visits as more personalized.“The onus is on the telehealth industry to understand the analytics behind who these members are, and what sort of level of services they need that can be tailored to their healthcare conditions,” Beem said. – I wonder how this compares to in-person visits?

    The Impending Chinese NAND Apocalypse – YMTC 128 Layer NAND Is The First Semiconductor Where China Is Technologically Competitive – by Dylan Patel – SemiAnalysis 

    Wireless

    iPhone 13 Customers Sold On Longer Battery Life | Investor’s Business Daily – “Desire for a better battery life is the most popular reason for upgrading,” Daryanani said. “5G was not a popular reason for upgrading this year likely because 5G excitement in the U.S. remains well below the levels in China.” and working from home with your handset on wifi won’t help that sentiment

  • Angry Britain + other news

    Angry Britain

    Radicalised normal: how Britain fell to the conspiracy… – The Face – interesting essay. But one that I think under estimates the nature of what I’ve called angry Britain. Angry Britain don’t like the speed of change, they’re drawn from all classes of society. Angry Britain encompasses

    • National Trust members who feel its fine to be racist, like someone out of the the post-war Windrush period. As well as the traditional conservative working class racist who wore their views on their sleeves
    • New age believers looking for answers, 5G was something that they latched on to. They were always there in society, but weren’t mainstreamed until recently

    Where will angry Britain take us?

    Business

    Chartbook on Shutdown #4 – Neither Chernobyl Nor Lehman – by Adam Tooze – Chartbook

    Ethics

    British parliamentarians launch ‘full inquiry’ into whether UK banks in Hong Kong suppressed human rights – Hong Kong Free Press HKFP – cough, cough HSBC and Standard Chartered Bank

    Fact Sheet: U.S. Interference in Hong Kong Affairs and Support for Anti-China, Destabilizing Forces – ok, its working, judging by this list of pettiness, keep it up

    Marketing

    2021 LinkedIn-Edelman B2B Thought Leadership Impact Report | Edelman 

    Behind Coca-Cola’s new agency and marketing approach | Ad Age – why Coke cut Accenture, Arroyo indicated it was because the consultancy did not have the global scale Coca-Cola is seeking. “I think they are a fantastic, phenomenal agency from a capability standpoint,” he says. “Our challenge was more one of geographical reach. Their level of capabilities are very different depending on the geography around the world.” – and here was me thinking that their thinking wasn’t up to snuff as digital transformation isn’t the answer to every problem and their creativity lacking despite being a good number of hot shops

    Media

    “Completely Running Blind.” Apple’s Power Move To Kneecap Facebook Advertising Is Working. – by Alex Kantrowitz – Big Technology – iOS customers generally have more money to spend

    Security

    Foreign Office ‘warned UK-based Hong Kong critics about extradition risk abroad’ | Hong Kong | The Guardian – Hong Kong government figures list 19 extradition agreements with other nations including India, Indonesia, Malaysia, Singapore, South Africa and Portugal. In response to the law, several countries including the UK, Australia, Germany, France and the US, tore up their Hong Kong agreements. Chinese authorities record at least 59 extradition agreements, including with countries across Asia and Europe, although not all are ratified. Several countries including France and Australia have indicated they will not ratify their agreements

    Details of some 100 million visitors to Thailand exposed online: research firm | South China Morning Post

    US to drop charges against Huawei’s Meng Wanzhou, allowing her to return to China | South China Morning Post – this means that US sanctions aren’t extra-territorial and they can’t enforce them. It is a major win for China. HSBC will get an ass-whooping and there is no guarantee that the US or Canada will get anything in return. I was surprised that the Canadian prisoners had been released from jail

    The return of Huawei CFO becomes a nationalist moment for China — QuartzChina is turning the return of Huawei’s CFO Meng Wanzhou to the country into a celebration of its perceived diplomatic victory—a “win” rather than “win-win”—over the US and Canada. The timing couldn’t be better: its National Day celebrations fall on Oct. 1. Meng, who is also the daughter of Huawei’s founder Ren Zhengfei, was arrested in late 2018 in Vancouver at the request of the US for alleged violations of its sanctions on Iran. After a lengthy battle against extradition in Canadian courts, Meng last week reached a deal with the US justice department. Meng admitted she misled banks regarding Huawei’s dealings with Iran; in exchange the US agreed to defer her prosecution until next year, after which the charges could be dismissed. Meng pleaded not guilty to charges of her committing bank and wire fraud – not surprising, also interpreted as a sign of terminal US decline.

    China’s national power ensures Meng’s different outcome from Alstom executive: Global Times editorial – Global Times – Global Times interesting emphasis, China’s national power rather than US declining power. Also rubs salt in French wounds, partly due to the Taishan nuclear power station and widening fissure over AUKUS nuclear submarine deal

    Taiwan

    Second line of defence: Taiwan’s civilians train to resist invasion | The Guardian 

  • Tom Ford + more news

    Tom Ford

    The panellists look back to Tom Ford, in particular his notorious, provocative advertising campaigns during his tenure as creative director of Gucci, while wondering whether his present day collections have the same impact. The glamour of the Tom Ford tenures at YSL and Gucci including the old collections is also dissected. The analysis of the Tom Ford legacy is timely as Gucci has looked to relaunch some of his old signature pieces.

    The debate doesn’t touch on Tom Ford and his impact on culture beyond luxury such film making. The outtake for me is that Tom Ford may have a longer and more relevant career than Karl Lagerfeld.

    Business

    Soho China shares plunge 40% after Blackstone deal collapses | Financial Times – this isn’t just about a property sector rout, but also about the founders wanting to be independent of China moving forwards

    Macau casino stocks shed $16bn as government seeks greater oversight | Financial Timesthe Chinese territory opened a 45-day public consultation on revising its gaming law, which is expected to step up scrutiny of operators in the world’s biggest gambling hub. Casino groups’ 20-year concessions to operate in Macau are set to expire next year. The authorities’ move to tighten control of casinos is also proceeding as Beijing embarks on a broad campaign to reshape the country’s business, political and cultural landscape in a bid to stamp out inequality and promote “cultural prosperity”. Chinese regulators have imposed stringent conditions on the country’s biggest companies in the tech, online education and video gaming sectors, and authorities have targeted social behaviours perceived as harmful

    EXCLUSIVE Didi co-founder Liu told associates she plans to leave – sources | ReutersReuters claims that Jean Liu ‘told some associates that she expected the government to eventually take control of Didi and appoint new management, said the two sources.’ – its a shame Liu seemed to be one of a new breed of execs in China

    A decade of the Tim Cook machine — Benedict Evansit will carry on making a certain kind of product for a certain kind of customer. That’s been the plan ever since the original Macintosh, and in some ways all that’s changed is how many more of those customers there are. The original Mac sold a few hundred thousand units in 1984, but Apple now sells half a million iPhones every day. Apple and the market grew into each other

    In Depth: How Evergrande Hid Its Debt – Caixin GlobalA source familiar with the capital market in Hong Kong said that Evergrande had raised a lot of money overseas at interest rates higher than 15%, which one source found to be perplexingly high. “How could Evergrande make a profit borrowing at such high interest rates?” the source asked. – I don’t think Lehman Brothers is the right analogue, but maybe Enron or MCI Worldcom are?

    Consumer behaviour

    Why Is America So Bad at Keeping People Alive? – The Atlantic 

    China cold war nothing to do with us, say European Union voters | The Times – heads in the sand

    Kids who grew up with search engines could change STEM education forever – The VergeIt’s possible that the analogy multiple professors pointed to — filing cabinets — is no longer useful since many students Drossman’s age spent their high school years storing documents in the likes of OneDrive and Dropbox rather than in physical spaces. It could also have to do with the other software they’re accustomed to — dominant smartphone apps like Instagram, TikTok, Facebook, and YouTube all involve pulling content from a vast online sea rather than locating it within a nested hierarchy. “When I want to scroll over to Snapchat, Twitter, they’re not in any particular order, but I know exactly where they are,” says Vogel, who is a devoted iPhone user. Some of it boils down to muscle memory.  But it may also be that in an age where every conceivable user interface includes a search function, young people have never needed folders or directories for the tasks they do. The first internet search engines were used around 1990, but features like Windows Search and Spotlight on macOS are both products of the early 2000s. Most of 2017’s college freshmen were born in the very late ‘90s. They were in elementary school when the iPhone debuted; they’re around the same age as Google. While many of today’s professors grew up without search functions on their phones and computers, today’s students increasingly don’t remember a world without them

    Finance

    Financial blogger crackdown leaves China investors scrabbling for data | Financial Times – it gives you an idea how opaque things already were that these blogs were a source of information to institutional users on management changes, regulatory investigations and arrests – key sources of information for institutions buying debt issues

    Germany

    Germans Demanding New China Policy. Will the Next Chancellor Deliver? | National Reviewno matter who wins, German public opinion, pressure from the United States, and the strong possibility of having to partner with the Green Party in a coalition government make it likely the victor will be pushed in a more hawkish direction. The same hardening found among the German public is also happening in Parliament and the foreign ministry. Conservatives in the United States rightfully lament how bureaucracies often influence policy outcomes against the wishes of the principals leading them, not the other way around. When it comes to the future of Germany’s China policy, those bureaucratic exertions might not be such a bad thing

    Most Germans believe their ‘golden age’ is over, poll finds“These findings suggest that, while Angela Merkel has cemented Germany’s position as a great European power, the cornerstones of her legacy – neutrality and consensus building – will not be enough to defend the unity of the EU, and its place in the world, in the years to come.” Germans will head to the polls on September 26 to elect a new parliament and choose a successor to Mrs Merkel, who has served as chancellor since 2005. Her own party, the Christian Democratic Union, is lagging its coalition partner, the centre-left Social Democrat Party, in polls. Mrs Merkel’s SPD finance minister, Olaf Scholz, is likely to become the next chancellor.  

    More related content here.

    Innovation

    British Airways operates passenger flight using recycled cooking oil | The Guardian – biodiesel makes a lot of sense for jet turbines because of energy density

    Mossad Used Remote-Controlled Machine Gun to Kill Iran Nuke Expert: NYT 

    Japan

    Japan urges Europe to speak out against China’s military expansion | Japan | The Guardian

    Legal

    Hong Kong Police Arrest Three Student Activists For ‘Inciting Subversion’ – Police say snacks and personal items stored for donation to prisoners are intended to incite ‘hatred’ of the government.

    Foreign Office ‘warned UK-based Hong Kong critics about extradition risk abroad’ | Hong Kong | The GuardianHong Kong government figures list 19 extradition agreements with other nations including India, Indonesia, Malaysia, Singapore, South Africa and Portugal. In response to the law, several countries including the UK, Australia, Germany, France and the US, tore up their Hong Kong agreements. Chinese authorities record at least 59 extradition agreements, including with countries across Asia and Europe, although not all are ratified. Several countries including France and Australia have indicated they will not ratify their agreements

    Luxury

    Explained: The Chinese take on DIY luxury | Vogue Business

    Marketing

    How China’s ‘996’ culture is changing | Advertising | Campaign Asiabrands should be “non-judgmental and show empathy and kindness towards the young generations.” By doing so, they can keep momentum going even after “lying flat” no longer trends. “If brands can even help young people to achieve their personal goals, that would help build the loyalty of the younger consumers in the long term,” she advised. brands should be “non-judgmental and show empathy and kindness towards the young generations.” By doing so, they can keep momentum going even after “lying flat” no longer trends. “If brands can even help young people to achieve their personal goals, that would help build the loyalty of the younger consumers in the long term,” she advised.

    Media

    An interview with Bella Poarch on her move from TikTok to… – The Face – social is an on ramp, not a replacement for the media industry

    Retailing

    FamilyMart preps 1,000 unmanned stores in Japan by 2024 – Nikkei Asia – this makes a lot of sense. A lack of young people to be part time staff, a high trust society and a clear use case from automated stores that were trialled in China by Mukbang

    Pandemic Shoppers Are a Nightmare to Service Workers – The Atlantic 

    Security

    Lithuania says throw away Chinese phones due to censorship concerns | ReutersThe National Cyber Centre’s report also said the Xiaomi phone was sending encrypted phone usage data to a server in Singapore. A security flaw was also found in the P40 5G phone by China’s Huawei (HWT.UL) but none was found in the phone of another Chinese maker, OnePlus, it said. – given the closeness of Russia and China, at least some of the concern will about their mutual help of each other in the cybersecurity realm

    Taiwan

    On TECRO’s proposed name change: China, Taiwan, and the ruse of pragmatic moderation – by Kevin Carrico – NSL can’t cancel me 

    Technology

    Report: Fake chips flood in to exploit supply shortageOki Engineering has opened a chip verification service. And after opening the service in June, Oki had received 150 inquiries by August. After studying about 70 cases it found problematic chips in about 30 percent of them. With constrained supplies customers are prepared to buy from “unconventional sources,” the report said. Industrial and medical equipment manufacturers are amongst those to have subscribed to Oki’s chip verification service

  • Content in the online realm

    The nature of content in the online realm

    To think about content in the online realm it makes sense to go back to 1964.

    Internet history

    In 1964, the idea of being online and exposed to hypermedia was the stuff of information theory papers and the fevered dreams of researchers on government projects trying to build working packet networks.

    The medium is the message

    Canadian philosopher Marshall McLuhan published his book Understanding Media[1] introduced a concept in the title of the first chapter of his book, that would become common cultural currency. This was that ‘The medium is the message’. The expression neatly captures the idea that the communication being used— email, podcast, social media post, documentary film, white paper etc.—will affect how the message is perceived. Even, if the same message is communicated with different media. That is why an article printed on the salmon pink paper of the FT seems to carry more weight literally and figuratively than content in the online realm.

    ‘The medium is the message’ is often used in the context of media considered influential on society, including forms of media that are thought to have changed how people experience the world. An area that online communication fit neatly into, just in the same way that television and video cassettes would have in the 1980s, as illustrated by this scene from the movie Back to The Future.  

    When we think of content, particularly in the online realm, the medium itself helps dictate our thinking. From a marketers perspective, at least in theory, every action in the online realm is trackable. So marketers think that they can use content in the online realm to take the audience through a curated journey to adoption and beyond.

    The marketer will have mapped out paths that customers will receive content on like a hunter baiting a trap. The idea clearly meshes with concepts like the sales funnel. Marketers would be able to track the audience through a journey and prompt them to take the next step through emails and advertising retargeting.

    This cajoling might be triggered on customer responses through the power of artificial intelligence, that dynamically adapts to each customer, or a sales rep in a follow-up to conversation. This is would be considered to be part of the marketing function’s digital transformation. 

    Digital transformation

    If you are reading this article, chances are you’ve read about digital transformation, seen internal presentations, listened to podcasts, been to the webinars and possibly in person conferences about the subject area.

    Digital transformation typically offers an efficient technology-centred approach, but consider for a moment if it’s a consumer-centred way? 

    Which begs the question: As marketers and creators, what should we be doing for the estimated 95% of the time when the audience isn’t in a frame of mind to move towards adoption? 

    The sales funnel

    The sales funnel is one of the most enduring ideas in sales and marketing. A recent article by strategist Tom Roach described it as ‘the cockroach of marketing concepts’[2]. It appears in various designs in the smart art function of Microsoft® PowerPoint® – such is its importance in the business world. The importance of the sales funnel is recognised by Mark Ritson, who believes in their use to marshal the thoughts of marketers in terms of periodisation, rather than its literal application[3].

    In his article Roach makes the point that the sales funnel started out as the AIDA model. AIDA (Attention, Interest, Desire, Action) in turn came out of door-to-door personal selling in the late 19th century. It was a way to teach sales people how to navigate buyers to make a purchase in a single conversation on their doorstep. 

    The book Bond Salesmanship[4] in 1924 used a ‘funnel’ metaphor with the AIDA model to encourage a consumer to make a purchase. 

    One interesting aside by Roach was Bond Salesmanship was about facts being ‘forced down’ the funnel rather than people. The generally accepted use now is to convey customers through, stage by stage. All of which is completely divorced from its original use in a personalised single session. 

    When I had been in college the sales funnel was only mentioned in passing in foundational modules on consumer behaviour. The lecturer used it as way of conceptualising how marketing worked as a visual accompaniment to the AIDA model rather than being used in a literal sense. At the time, my lecturer felt that consumers were too post modern in nature to apply it.

    The popularity of the funnel seems to have grown again with the rise of advertising technology and marketing automation platforms. Historically enterprise technology companies have relied on personal selling to their business customers. This may have had something to do with the model’s adoption and application in a multi-session customer journey by adtech development teams as their ‘model’. 

    A model is handy as a mental framework to simplify the understanding of a concept, but it often falls down in a real-world environment. The sales funnel is no exception: 

    • The perfect customer fallacy. Customers will remember what you’ve told them in the previous stages, in the order that you told it to them. This point is a complete fiction, people often don’t remember what they’ve been told. Which is why a lot of work has been put into consumer memory encoding and revival as a subject area. It is why reach and frequency are important aspects of any paid media plan[5].
    • As designed, the sales funnel has no concept of memory. Is this a product that you’ve bought before? What was your experience like? Are you happy to use it again? Do you actively seek it out as a product that you want to use? 

    The reason for both of these limitations is that the sales funnel was originally developed for single session selling opportunities, not the kind of relationship that brands typically have with stakeholders today. 

    McKinsey came up with a circular journey that had been called the loyalty loop to allow for customer memory.[6]

    McKinsey loyalty loop
    McKinsey

    James Hankins of Vizer Consulting came up with a conceptual model[7] that better addresses the perfect customer fallacy. Hankins model also implies the role of brand building as well as brand activating content in the customer buying process. 

    Hankins' conceptual model
    James Hankins

    What does all this have to do with content in the online realm?

    We know that we have a desired journey for content, that is often designed around the sales funnel. But we also need to build content around that. If the consumer journey is storytelling, then the content around it is more akin to world-building. 

    This has been called content continuity by others.[8] Content continuity supports the web of interactions that aren’t a purchase in the James Hankins model. 

    The storytelling provides our core content, the content continuity builds around that. Content continuity provides supporting information. 

    How do we think about content in the online realm in order to create content continuity? The key to thinking about this content is to think about it in two dimensions. The first dimension is around content themes. What are the content themes that the content journey relies on and what is the content areas that are tangential to these areas? This will vary based on the product, service or campaign. 

    The second thing to consider is how this content affects the audience in terms of exposure to the brand, exploration, evaluation and experience. With this in mind consider how your content themes fit into the following six areas that impact exposure, exploration, evaluation and experience. Are there any obvious gaps that need to be plugged? 

    20210922 - content in the online realm
    The author’s own creation

    If you are marketing to a well-understood category with a well-understood idea of what is good, that your product or service fits into then you probably not need to consider market shaping or market attitudes. Otherwise, it makes sense to see how the content themes cover: market authority, market shaping, marketing attitudes, product awareness, product relevant and product proposition / support. 

    Tonality

    The tone of content needs to be appropriate to the job that needs to be done. Safety instructions or a list of allergens in the product could do without a touch of levity. However, in other areas it is worthwhile thinking about how emotion could be used appropriately. Research shows that emotional priming content aids long term sales uplift.[5]

    Remix, re-edit and reuse

    Once you’ve created great content, the next thing to think about is how it can be put to the best use with necessary tweaks, expansions or modifications. A webinar can be turned into video on demand content. A presentation script can be turned into an opinion piece or white paper. 

    Think about how it connects with other content. This means connecting content together and treating your digital presence as an ‘embassy’.[9] This embassy approach facilitates audience exploration and evaluation. 

    Ignoring the digital dictatorship of the marketing automation black box

    All of the processes that we’ve outlined take a human-centred approach, this means that they may not fit in with the algorithmic driven ‘black box’ approach beloved of marketing automation platforms. This means doing content for the right reasons, not just for the right numbers. It takes bravery to ignore the hectoring and dictatorial nature of the ‘black box’, but who should your organisation put its faith in, its marketing staff or a ‘one-size fits all’ algorithm? I would argue that data and metrics should inform, but not dictate an approach. 

    You can find similar content to this essay here.


    [1] McLuhan, M. (1964). Understanding Media: The Extensions of Man. Kiribati: New American Library.

    [2] Roach, T (September 11, 2021) Why the sales funnel is the cockroach of marketing concepts. United Kingdom: Marketing Week

    [3] Ritson, M. (September 18, 2020) ‘Funnel juggling’ is the answer to marketing effectiveness. United Kingdom: Marketing Week

    [4] Townsend, W. W. (1924). Bond Salesmanship. United States: H. Holt.

    [5] Field, P., Binet, L. (2013). The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies. United Kingdom: Institute of Practitioners in Advertising.

    [6] Court, D., Mulder, S., Vetvik, O.J. (June 1, 2009) The consumer decision journey. United States: The McKinsey Quarterly

    [7] Hankins, J. (February 2, 2021) Forget funnels, here’s a new model for the path to purchase. United Kingdom: Marketing Week

    [8] Kuperman, D. (October 8, 2012) The Importance of Content Continuity. United States: The Effective Marketer

    [9] Armano, D. (October 1, 2010) Digital Embassies: A Blueprint for Community Engagement. Germany: FutureLab.