Ged Carroll

Category: marketing | 營銷 | 마케팅 | マーケティング

According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including

  • Super Bowl advertising
  • Spanx
  • Content marketing
  • Fake product reviews on Amazon
  • Fear of finding out
  • Genesis the Korean luxury car brand
  • Guo chao – Chinese national pride
  • Harmony Korine’s creative work for 7-Eleven
  • Advertising legend Bill Bernbach
  • Japanese consumer insights
  • Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
  • Doughnutism
  • Consumer Electronics Show (CES)
  • Influencer promotions
  • A media diary
  • Luxe streetwear
  • Consumerology by marketing behaviour expert Phil Graves
  • Payola
  • Dettol’s back to work advertising campaign
  • Eat Your Greens edited by Wiemer Snijders
  • Dove #washtocare advertising campaign
  • The fallacy of generations such as gen-z
  • Cultural marketing with Stüssy
  • How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
  • Facebook’s misleading ad metrics
  • The role of salience in advertising
  • SAS – What is truly Scandinavian? advertising campaign
  • Brand winter
  • Treasure hunt as defined by NPD is the process of consumers bargain hunting
  • Lovemarks
  • How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
  • Korean TV shopping celebrity Choi Hyun woo
  • qCPM
  • Planning and communications
  • The Jeremy Renner store
  • Cashierless stores
  • BMW NEXTGen
  • Creativity in data event that I spoke at
  • Beauty marketing trends
  • Kraft Mothers Day marketing
  • RESIST – counter disinformation tool
  • Facebook pivots to WeChat’s business model
  • Smartphone launches

  • Kraft mothers day marketing + more

    Kraft Mothers Day marketing

    Kraft’s marketing has left a lot to be desired in the past couple of years partly due to the way the brand has implemented ZBB, but the Kraft Mothers day campaign running in the US is genius. It is a brave campaign that could fail due to wokeness or social conservatism. And they still went ahead and did it anyway. More FMCG related content here.

    Feedi RSS search engine

    Feedi Search Engine – part of the importance of media literacy is finding quality sources and anything that encourages adoption of RSS readers has the potential to be a good thing. If you need a good RSS reader, I can recommend Newblur which I have been using for a number of years. The reason why I like it is that you can train it to surface content of interest over time. It doesn’t machine learning to guesstimate it, but you have to make active decisions, which I think is a healthier balance.

    Game of Thrones collaboration

    MGM Resorts International – Winter Is Coming – MGM and HBO did a great tie-in to celebrate the start of the final Game of Thrones season. It is well worthwhile clicking on the link and going through their case study to see what MGM Resorts did.

    ZTE’s cyberpunk Nubia Alpha smart watch

    ZTE’s Nubia Alpha smart watch looks like something out of a cyber-punk novel. I love what ZTE have tried to do with the aesthetic. The key challenge is what looks like a shockingly bad user experience based on this video unboxing and preview. Wearables are a relatively new space and fair play to ZTE for attempting something this ambitious.

    WePresent

    WePresent – lovely creative brand building work by wetransfer. It is great the way WeTransfer consistently support fantastic creative. It is also a really amazing 404 error message page.

  • Reel-to-reel technology + more

    Return of reel-to-reel as musicians reject digital for better sound of dated technology – reel-to-reel tape recorders never really went away. They provide a super saturated effect to everything that they record. The bigger issue is perishable spare parts, servicing and future manufacturing of reel-to-reel tape machines. Ballfinger have attempted to make new machines, but existing manufacturers like Studer, Denon, Revox and Otari have long stopped making machines.

    TODAYonline | Exclusive: Tesla expects global shortage of electric vehicle battery minerals -sources – what about the environment? One of the reasons why I’ve been skeptical of Tesla’s approach to power for years. Its the reason why the likes of BMW and Toyota have looked at super-capacitors and hydrogen power – both internal combustion engines and fuel cells. It is interesting that Hyundai have been looking at hydrogen fuel cells for lorries. Toyota has hydrogen fuel cell powered cars.

    Nike’s Beijing 99 basketball tournament – It is hard to explain how popular basketball in China as a sport. Interest in the game is way beyond Europe. Basketball courts suit built up cities with a smaller area required than for a football pitch. The NBA has a large following in China. The local league has an extensive following as well.

    Chinese players that make the NBA draft are celebrated in China as well, even if they aren’t Chinese citizens, like American Taiwanese star Jeremy Lin.

    Chinese players like based on an ancient military ranking system with 99 shirts individually designed to be claimed. Nike cleverly melds Chinese interest and pride in their culture with their love of basketball.

    NIKE – Beijing 99 Teaser Film from M Skibiak on Vimeo.

    More on Nike here.

    Facebook Is Finding Problems With Artificial Intelligence Too – WIRED – (paywall)

    Disintegration – Great interview of the keyboardist on The Cure’s Distintergration which covers studio boredom well

  • Agnotology + more things

    Agnotology and Epistemological Fragmentation – Data & Society: Points – well worth a good read. Agnotology (formerly agnatology) is the study of culturally induced ignorance or doubt, particularly the publication of inaccurate or misleading scientific data. This reminded me a lot of work that was done by large corporates on tobacco health and more recently on peak oil and climate change. More recently it seems to be culture and value related; where the results don’t fit the wider progressive view in academia. That too isn’t healthy. More consumer behaviour related posts here.

    WePresent – lovely creative brand building work by wetransfer and an amazing 404 error message page. Each of the works presented here are very thoughtfully curated for a creative audience. Its all amazing.

    Gigalife by Vodafone | FaceTime families: What 5G means for those who stay in touch by screen – not a lot, wi-fi and 4G is more important and perfectly adequate

    When manipulation is the digital business model – dark patterns as we call it in the trade (paywall)

    Facebook’s off-again, on-again affair with privacy – Axios – less of a pivot and more of a zig-zag. What appears to be apparent is that Facebook’s internal values are at odds with wider society and there won’t be any meeting of minds any time soon.

    Leo Burnett, Lucky Generals and Ogilvy decline to pitch for Audi – Leo Burnett London, Lucky Generals, Ogilvy, Saatchi & Saatchi London and VMLY&R all declined to take part in Audi’s advertising review. Which is a pretty damning critique of either Audi’s pitch process, or their reputation in the UK as a client. Given how toxic Boots or Samsung are as a client, this is a pretty damning indictment of Audi as an organisation in the UK. This is a world away from when Audi’s Vorsprung Durch Technik ads went head to head with BMW in the 1980s and 1990s.

  • Record Store Day 2019

    Record Store Day 2019

    Record Store Day 2019 redux. Record Store Day has moved away from its origins, to drive music fans into independent record stores and support independent record labels in a time of iTunes and Spotify. For various reasons I didn’t do any any vinyl shopping but used The Vinyl Store to compile a list of what I would have considered buying if I had been in a position to.

    My picks from Record Store Day UK 2019

    A few things:

    • Madonna’s True Blue single was one of her classic 12 inch singles. I am less convinced by the fake ‘obi’
    • Cloud One were a studio-based disco production team
    • Jazzanova’s Heatwave was given a 1980s makeover which sounds amazing
    • Lonnie Liston Smith – Space Princess is a great disco cut from the man that brought you Expansions

    Online consumer behaviour

    danah boyd on the current state of play of participatory media. I first met danah back in 2005 at the Yahoo! Campus in Sunnyvale with Bradley Horowitz. She was working on a project for Yahoo! Research back then and has kept close to youth and ‘social’ media since then.

    Design

    Even if you don’t know eBoy, you’ll recognise their work and its distinctive style. They’re doing a collaboration in customised Swatch watches. The video talks about how they work together, which is an interesting process in and of itself.

    Korea

    Asian Boss have done a collaboration with a documentary maker to bring Crossroads to YouTube. Crossroads is a documentary that shows how the Sewol Ferry disaster shaped modern Korean culture and politics. It was as big as the Poll Tax riots or the Brexit vote in the UK. It pressed the reset button on the Korean public’s relationship with the government captured by chaebol which was business as usual.

    Japan

    And Tomy’s range of mini retro consumer electronics are amazing. I presume that these are all aimed at adults. The level of detail is impressive. More related posts here.

  • RESIST + more things

    RESIST – counter disinformation tool – published by UK government. There needs to be more done beyond this document however. Secondly, much of the disinformation in the UK is from within the country supporting anti-vaccination, Islamic fundementalism, Islamophobia, the far left and the far right. RESIST feels like a start rather than a solution. This brings up a whole range of issues from security to wider societal ethics. (PDF)

    15 Months of Fresh Hell Inside Facebook | WIRED – interesting read on the cultural issues and business decisions inside Facebook as it faced criticism externally. The world has changed, Facebook’s culture hasn’t. The comparison between Facebook and Microsoft under Gates and Ballmer is a valid one. This time the stakes are much higher (paywall). More on Facebook here.

    I was gobsmacked when Leica dropped The Hunt. Chinese netizens are notoriously nationalistic, taking offence at any perceived slight. Chinese consumers are a big market for Leica and this was way beyond what even Dolce & Gabbana did in China. Like the NBA, Leica will still have diehard fans amongst the camera community in China. It also screws their partner Huawei who make a big deal of their top-of-the-range smartphones using ‘Leica’ cameras. But that maybe the idea given how toxic the Huawei brand is becoming.

    More on The Hunt reaction in China from the South China Morning Post.

    YouTube flags Notre-Dame Cathedral fire as 9/11 conspiracy | AdAge – machine learning isn’t the be all and end all yet (paywall)

    Gen Z doesn’t want to buy your brand, they want to join it | AdAge – This group isn’t waiting for brands to lead on issues. Instead, they’re leading. Since movements rarely come with a business case or cost-benefit analysis, marketers must consider how they can partner with Gen Z to become more involved and deliver on the promise of purpose (paywall)

    Mediatel: Newsline: Audi/BBH limbo; P&G puts down a(nother) marker – interesting points on P&G media platform pronouncements

    Apple App Store downloads went into decline, Morgan Stanley says – Business Insider – which indicates a ceiling to services