Category: media | 媒體 | 미디어 | メディア

It makes sense to start this category with warning. Marshall McLuhan was most famous for his insight – The medium is the message: it isn’t just the content of a media which matters, but the medium itself which most meaningfully changes the ways humans operate.

But McLuhan wasn’t an advocate of it, he saw dangers beneath the surface as this quote from his participation in the 1976 Canadian Forum shows.

“The violence that all electric media inflict in their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience of their private, individual selves, even as instant involvement suppresses private identity. The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”

McLuhan was concerned with the mass media, in particular the effect of television on society. Yet the content is atemporal. I am sure the warning would have fitted in with rock and roll singles during the 1950s or social media platforms today.

I am concerned not only changes in platforms and consumer behaviour but the interaction of those platforms with societal structures.

  • 20th anniversary: A Declaration of the Independence of Cyberspace

    Back on February 9, 1996, John Perry Barlow wrote his declaration of of the independence of cyberspace. The declaration pointed out the folly of trying to govern something thought to be virtually ungovernable at the time.
    Cyberspace and is smart fusion really smart ?
    Barlow first came to prominence writing lyrics for The Grateful Dead. His ethos came from the libertarian do your own thing ethic that underpinned much of the hippy movement. This probably come more naturally to Barlow than other people having grown up on a cattle ranch and being the son of the Republican politician.

    By the time he wrote the about the independence of cyberspace; he was already had published extensively about the internet. He was on the board of directors of The WELL – an online community that sprang out of Stewart Brand’s back to the land influence catalogue of useful things The Whole Earth Catalog (The WELL stands for The Whole Earth eLectronic Link). He contributed to Wired magazine (founded by aging hippies Kevin Kelly and Stewart Brand), Barlow’s essay Economy of Ideas published in the March 1994 issue provides a clear view of the thinking that prompted him to write the declaration. He had already founded The Electronic Frontier Foundation with by John Gilmore and Mitch Kapor in response to a series of actions by law enforcement agencies that led them to conclude that the authorities were gravely uninformed about emerging forms of online communication.

    The declaration was a reactionary document, brought upon by the 1996 Telecommunications Act in the US. The act eventually resulted in consolidation of US media ownership.

    I suspect the similarities in style between the declaration and the Doc Searl’s et al later Cluetrain Manifesto are an intentional nod to Barlow on cyberspace.

    A Declaration of the Independence of Cyberspace

    by John Perry Barlow <barlow@eff.org>

    Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone. You are not welcome among us. You have no sovereignty where we gather.

    We have no elected government, nor are we likely to have one, so I address you with no greater authority than that with which liberty itself always speaks. I declare the global social space we are building to be naturally independent of the tyrannies you seek to impose on us. You have no moral right to rule us nor do you possess any methods of enforcement we have true reason to fear.

    Governments derive their just powers from the consent of the governed. You have neither solicited nor received ours. We did not invite you. You do not know us, nor do you know our world. Cyberspace does not lie within your borders. Do not think that you can build it, as though it were a public construction project. You cannot. It is an act of nature and it grows itself through our collective actions.

    You have not engaged in our great and gathering conversation, nor did you create the wealth of our marketplaces. You do not know our culture, our ethics, or the unwritten codes that already provide our society more order than could be obtained by any of your impositions.

    You claim there are problems among us that you need to solve. You use this claim as an excuse to invade our precincts. Many of these problems don’t exist. Where there are real conflicts, where there are wrongs, we will identify them and address them by our means. We are forming our own Social Contract . This governance will arise according to the conditions of our world, not yours. Our world is different.

    Cyberspace consists of transactions, relationships, and thought itself, arrayed like a standing wave in the web of our communications. Ours is a world that is both everywhere and nowhere, but it is not where bodies live.

    We are creating a world that all may enter without privilege or prejudice accorded by race, economic power, military force, or station of birth.

    We are creating a world where anyone, anywhere may express his or her beliefs, no matter how singular, without fear of being coerced into silence or conformity.

    Your legal concepts of property, expression, identity, movement, and context do not apply to us. They are all based on matter, and there is no matter here.

    Our identities have no bodies, so, unlike you, we cannot obtain order by physical coercion. We believe that from ethics, enlightened self-interest, and the commonweal, our governance will emerge . Our identities may be distributed across many of your jurisdictions. The only law that all our constituent cultures would generally recognize is the Golden Rule. We hope we will be able to build our particular solutions on that basis. But we cannot accept the solutions you are attempting to impose.

    In the United States, you have today created a law, the Telecommunications Reform Act, which repudiates your own Constitution and insults the dreams of Jefferson, Washington, Mill, Madison, DeToqueville, and Brandeis. These dreams must now be born anew in us.

    You are terrified of your own children, since they are natives in a world where you will always be immigrants. Because you fear them, you entrust your bureaucracies with the parental responsibilities you are too cowardly to confront yourselves. In our world, all the sentiments and expressions of humanity, from the debasing to the angelic, are parts of a seamless whole, the global conversation of bits. We cannot separate the air that chokes from the air upon which wings beat.

    In China, Germany, France, Russia, Singapore, Italy and the United States, you are trying to ward off the virus of liberty by erecting guard posts at the frontiers of Cyberspace. These may keep out the contagion for a small time, but they will not work in a world that will soon be blanketed in bit-bearing media.

    Your increasingly obsolete information industries would perpetuate themselves by proposing laws, in America and elsewhere, that claim to own speech itself throughout the world. These laws would declare ideas to be another industrial product, no more noble than pig iron. In our world, whatever the human mind may create can be reproduced and distributed infinitely at no cost. The global conveyance of thought no longer requires your factories to accomplish.

    These increasingly hostile and colonial measures place us in the same position as those previous lovers of freedom and self-determination who had to reject the authorities of distant, uninformed powers. We must declare our virtual selves immune to your sovereignty, even as we continue to consent to your rule over our bodies. We will spread ourselves across the Planet so that no one can arrest our thoughts.

    We will create a civilization of the Mind in Cyberspace. May it be more humane and fair than the world your governments have made before.

    Davos, Switzerland

    February 8, 1996

    So two decades later, how does Barlow’s declaration stand in comparison that what’s actually happened? At first blush not very well. The digital economy outside China is dominated by an oligarchy of four main players: Amazon, Apple, Facebook and Google.

    Scott Galloway’s presentation at DLD conference this year, highlights the winner take all nature of the online world. This is partially down to the nature of the online platform. Amazon grew to critical mass in the US as for a critical amount of time buyers didn’t need to pay state sales tax until state legislation started to catch up.

    Zuckerberg and his peers marked a changing of the guard in Silicon Valley as yuppies took over from the the hippies.

    Inside China there is a similar state-directed oligarchy of Alibaba, Tencent, Netease and Sina.

    The oligarchy impact has been most pronounced in Europe, where consumer demand and a lack of effective competition saw Google go to 90+ percent in market share across the EU, when the US market share was less than 70 percent at the time.

    Futurist and science fiction author Bruce Sterling summed it up rather well:

    “Globalization” is over for 2016. We have entered an era of Internet Counter-Revolution. The events of 1989 feel almost as distant as those of 1789. The globalizing, flat-world, small-pieces-loosely-joined Internet is behind us, it’s history. The elite geek Internet could not resist those repeated tsunamis of incoming users.

    It turned out that normal people like the “social” in social media a lot better than they ever liked the raw potential of media technology. In Russia and China in 2016, digital media is an arm of the state. Internet has zero revolutionary potential within those societies, but all kinds of potential for exported cyberwar. The Chinese police spy and firewall model, much scoffed at in the 1990s, is now the dominant paradigm. The Chinese have prospered with their authoritarian approach, while those who bought into borderless friction-free data have been immiserated by the ultra-rich.

    In the USA it’s an older American story: the apparent freedom of Henry Ford’s personal flivver has briskly yielded to the new Detroit Big Five of Google, Apple, Facebook, Amazon, and, in last place, Microsoft.

    In 2016, everything that looks like digital innovation, “big data,” “the cloud,” the “Internet of Things,” are actually promotional slogans that play into the hands of the GAFAM “Big Five.” Anybody who lacks broadband and a mobile OS is in deadly peril, especially the digital old-school likes of IBM, Cisco, Hewlett-Packard, Oracle… and the hapless TV networks, whose median viewer age is now in the 60s.

    The GAFAM Big Five, the “Stacks,” will turn their wrath on the victims closest to them, well before they complete their lunge for control of cars and thermostats. However, their destiny is obvious. The rebels of the 1990s are America’s new mega-conglomerates. Google is “Alphabet,” Apple pruned the “computer” from its name, Amazon is the Washington Post. In 2016, that’s how it is, and in 2017, 189, 19, much more so.

    So the not-evil guys are the new evil guys, but don’t be scared by this. It’s quite like watching the 1960s Space Age crumble from giant-leaps-for-mankind to launching low-orbit gizmos for profit. It’s comprehensible, it can be dealt with. Sure, it’s tragic if your head was in the noosphere, but if you have any historical awareness of previous industrial revolutions, this is really easy to understand. It’s already in your pocket and purse, it’s written on every screen you look at It could scarcely be more obvious.

    Yes, Internet Counterrevolution is coming, much of it is here already, and it’s properly considered a big deal, but it’s not permanent. This too shall pass.

    And this post hasn’t even touched on how government has looked to plug itself into all facets of online life in the interest of discovering terrorist plots, organised crime or paedophile rings. Assaults on cyberspace sovereignty are numerous, from Pakistan’s special editable version of YouTube to several governments looking for cryptographic backdoors.

    At DLD 2016, you have a German politician talking about the mechanism of how the government needed to rollback citizen rights to privacy to give German start-ups a chance. In this winner takes all world, the beneficiaries are likely to be Google, Facebook Amazon and Microsoft rather than a local champion.

    I started on this post in mid-January and scheduled it to go out on February 8, 2016. danah boyd also published on the declaration of Cyberspace and I recommend you go and check out here. More privacy related content here.

    More information
    Economy of Ideas | Wired 
    The Cluetrain Manifesto
    A Declaration of the Independence of Cyberspace | EFF
    Bruce Sterling & Jon Lebkowsky: State of the World 2016 | The WELL
    Pakistan lifts ban on YouTube after launch of own version | The Daily Star
    John Perry Barlow 2.0 | Reason

  • Articles about race + more things

    The Guardian website will no longer allow comments under articles about race, immigration and Islam | JOE.ie – interesting that The Guardian stopped at just articles about race, immigration and Islam. Also controversial given its stance on censorship

    Chips on their shoulders | The Economist – THE Chinese government has been trying, on and off, since the 1970s to build an indigenous semiconductor industry. But its ambitions have never been as high, nor its budgets so big, as they are now. More on semiconductors here and on China here.

    How Facebook tracks and profits from voters in a $10bn US election | US news | The Guardian – there goes the West Wing approach to campaigns

    Attackers Use Word Docs to Deliver BlackEnergy Malware | SecurityWeek.Com – The advanced persistent threat (APT) actor behind the recent attacks targeting Ukraine has started delivering BlackEnergy malware using specially crafted Word documents with embedded macros.

    Twitter Execs Are Annoyed At Facebook For Referring To Them As “Social Media” – BuzzFeed News – At any moment Facebook trending posts always include 2 stories about things happening “on social media” … — Whitewashing Twitter out of news agenda

    Completely Ignoring the DMCA an Option for Torrent Sites? – Rutracker gets blocked in Russia so strips anti piracy bodies of special ‘takedown’ accounts

    TransferWise’s revenues grew by 5x in 2015 — but so did losses – For many companies unicorn status seem to share dot bomb characteristics

    Does Better Internet Access Wind Up Disenfranchising Lower Income Groups? – As counterintuitive as it seems, reducing the digital divide isn’t necessarily beneficial: Our results show that participation in local elections has dramatically declined in recent years, in part as the internet has displaced other media with greater local news content

    Vampire Weekend Played This Classic Song in Honor of Bernie Sanders in Iowa – use of music industry supporters to gather votes is interesting, particularly in the mid-west

  • Susan Kare + more things

    Susan Kare

    Things that made my day this week included mac pioneer Susan Kare, Luxxury, Greg Wilson and JG Ballard:

    Great interview with Susan Kare. Susan Kare is famous for her icon designs that appeared in the first nine versions of the MacOS. Even now veteran Mac users will have a reaction to the ‘Dogcow’ that Susan Kare used to illustrate orientation of paper in a printer. More Mac related topics here.

    Luxxury

    Luxxury have cut a new slice of post-disco, pre-house 1980s dance music that Maze or Hall & Oates would have been happy with. Take it Slow is out on iTunes

    JG Ballard

    JG Ballard’s High Rise makes it to the big screen alongside some great late 1960s / 1970s set dressing and a great Kraut Rock soundtrack that Daft Punk would love.

    Apple Watch

    Finally, an Acceptable Use of the Apple Watch | Hackaday and 3D printing for that matter. A lovely Mac Classic homage as watch stand. You can now find this in silicone on Amazon, if you don’t want to 3D print your own version.

    Greg Wilson & Francois K

    Great interview with Greg Wilson and Francois K talking about the early days of modern dance music. From DJing to production and everything in between. What becomes apparent is something that Robert X Cringely, pointed out in his book Accidental Empires. That the same set of (48) names keep cropping up again and again in the development of something. In Cringely’s case, this was the personal computing revolution. Watching this video; you ge the same sense in the development of dance music.

    Greg Wilson helped develop the culture at the Hacienda and  brought beat and scratch mixing to UK television in the early 1980s. Francois K’s impact was as a DJ and producer since the early 1980s. The career longevity of these pioneers is fascinating.

  • Dish network + more things

    I, Cringely Final Prediction #10: Apple will buy Dish Network – I, Cringely – bit of a reach. Dish Network has a customer base that is full of the wrong demographic for Apple. Dish Network has a legacy infrastructure that will be a cost, not an asset

    Hurt by China economic slowdown, luxury sector can recover if… | South China Morning Post – Chinese customers still have wealth from their equity market holdings and are still travelling (paywall)

    Jack on Twitter: “Was really hoping to talk to Twitter employees about this later this week, but want to set the record straight now: https://t.co/PcpRyTzOlW” – staff changes

    Apple cut iAd ‘to starve Google’s core business’: column – Business Insider – an interesting theory that the iAd downgrade was part of a much bigger, bolder Apple strategy to crush Google

    Yale psychologists have built a mathematical model for selfishness – Ever wonder why some people have a tendency to be nice—even in situations where it costs them—while others are constantly out for themselves?

    Streaming-music listeners really don’t care about missing out on CD-like sound quality – Streaming-music listeners really don’t care about sound quality. A recent survey by MusicWatch found that few music fans would pay more to listen to music with better audio quality. Which is interesting when one thinks about how CDs were marketed. Instead streaming media is more like the convenience sales pitch previously made for cassette tapes

    Amazon’s strategy for Europe expansion includes armchair grocery shopping – Amazon is gearing up to expand its European footprint, taking several services deeper into the continent, including one that’s already seen success in the UK: online grocery shopping and delivery. More Amazon related posts here.

    ★ Daring Fireball | Anywhere but Medium Dave Winer If Medium were more humble, or if they had competition, I would relax about it. But I remember how much RSS suffered for being dominated by Google.

  • Yahoo! – how did we get here?

    Understanding who Yahoo! is today means understanding changes in the technology and media sectors. These changes occurred over the past 20 years.
    Jerry, Liam & David celebrate the new Yahoo! Mail

    The Fear

    Yahoo! started off as a hack. The directory grew from a list of sites catalogued by Jerry Yang and David Filo. They did this as students in Stanford. This was back in the early 1990s, Microsoft was the dominant technology company. It is hard to understand the power that Microsoft had at the time. Apple was on a fast track to oblivion. This power was later clipped in the Judge Jackson trial of 2000.

    The Media Company

    At the time, investors and founders were reluctant to go into business against Microsoft. Even the idea that Microsoft may enter a sector was enough for others to stay clear.

    The technology sector was full of casualties: Digital Research, Borland, Go and Stac Technologies. Microsoft’s approach to competition of embrace, extend and extinguish was already well known.

    Yang and Filo would have had this in mind when they positioned Yahoo! as a media company that happened to be online. Yahoo!’s early business deals such as Yahoo! Internet Life magazine and display advertising are symptomatic of this media thinking.

    The advertising display model that Yahoo! operated was reminiscent of print magazine and newspaper businesses. It even went ahead and hired a traditional media sector CEO in 2001. Terry Semel was a former chairman of Warner Brothers. He was brought in following a 30% collapse in online advertising sales. Semel’s efforts to build a media business at Yahoo! didn’t succeed.

    The Technology Company

    Yahoo! has a history of contributing to key open source technologies including:

    • Debian Project
    • PHP
    • Hadoop
    • Oozie

    The work done on Hadoop lead to a spinout technology company called Hortonworks. Hortonworks customers include eBay, Spotify and Expedia. Not bad for ‘media company’.

    Panama, was to drive quality and profit in advertising by increasing click through rates. Yet it took too long to develop, many other projects ended up being canceled.

    Despite of the technical expertise at Yahoo!. The company bought in many key technologies rather than building themselves. Yahoo! Mail came from acquiring the 411.com directory service which owned Rocketmail in 1997. The modern mail web application has its roots in Oddpost, acquired in 2004.

    Failure To Make Big Bets

    Yahoo! bought video and audio streaming company broadcast.com in 1999 for $5.7 billion. This was the most expensive thing Yahoo! every bought. By comparison Tumblr cost $1.1 billion dollars in 2013. Yahoo! ended up with little to show for it’s $5.7 billion. This meant that Yahoo! developed a culture which made it hard to make big bet the farm kind of changes.  Terry Semel rejected the opportunity to buy Google in 2002 for $5 billion. It also failed to buy DoubleClick. Google bought it instead, and used DoubleClick to speed up growth beyond search advertising.

    A secondary effect of not being able to make big bets was a constantly changing set of priorities. Insiders have gone on record talking about the missed changes with aborted projects. This also made it harder to develop and pursue a vision.

    The Google comparison

    Google started some five years later. Google came into a world where Microsoft looked weaker. The US government filed charges against the company and Linux started to gain momentum. Google’s original business model was to be a search engine provider for web portals. There were other competitors in this space like Inktomi. It wasn’t until 1999 that the company started selling its own advertising. Google waited six years to go public. The size and profitability of its business masked from competitors and customers until 2004.

    Google hasn’t been afraid to make big bets or have a big vision:

    • Search
    • Enterprise search
    • Personal productivity
    • Enterprise productivity
    • Mobile operating system

    It has thought carefully about focus and vision – which is part of the reason why the Alphabet conglomerate was formed.

    More information

    New Panama Ranking System For Yahoo Ads Launches Today | Search Engine Land
    A Cyber-Arsenal for Road Warriors | BusinessWeek
    Reflecting on Yahoo!’s Q2 2015 progress report on product prioritisation
    The Yahoo! Post-Bartz post and the perils of Microsoft Excel
    Inflection Point | renaissance chambara