Drones in advertising and things that caught my eye this week
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Pepsi has got in on drones in advertising before it all goes a bit lame and tired. Some really interesting projection mapping type effects as well
Drones in advertising builds on work that has been done since the Beijing olympics on the use of drone swarms for massed visuals that are complementary to fireworks and 3D projections
Audi advert: Kevin Smith, Jason Meyes. Enough said (oh and some cameos from actors who’ve appeared in Marvel comic film adaptations including pioneer Stan Lee)
Enterprise storage outfit Box.net have a great interview with Stewart Butterfield of Slack (and Flickr fame). Some interesting comments on how a GUI isn’t always the right interface for people who use keyboards. This is so right. I remember working on terminal screens when I worked in a call centre and the ease with which I could quickly tab around screens, rather than having to reach for a mouse to click a multitude of radio buttons. More design related posts here.
Scottish National Party member of parliament Mhairi Black gave an interview back in March. I found it interesting as it shows that kind of impact social media will have on future political careers, particularly when it it will provide greater clarity than the 2009 debate around David Cameron’s raving history. Imagine if you were presented at the age of 50 with selected fringe thoughts you had at 19 years old?
As Black notes:
My uncle summed it up when he said that, when he was a teenager, he just used to shout at the telly. My generation tweets and there is a record of it.
What adult doesn’t look back to things they said when they were 16 or 17 and go, ‘Oh my God?’
The difference is my comments are being dragged out for the whole world to see.
No trite social media analysis or fantastic technical wizardry just a great idea, client belief and a budget made 3M Korea’s Unforgettable Post-It Proposal
Finally Helios is a new Hong Kong film gaining traction in the Chinese box office. In the face of a lack of new Hong Kong actors coming through, it was interesting that the new blood came in the form of Korean boy band member Choi Siwon who also performs some of Super Junior’s mandarin repertoire