Five for Friday | 五日(星期五) | 금요일에 다섯 가지

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Kraft Mother’s Day marketing – Kraft’s marketing has left a lot to be desired in the past couple of years partly due to the way the brand has implemented ZBB, but this campaign running in the US is genius.

Feedi Search Engine – part of the importance of media literacy is finding quality sources and anything that encourages adoption of RSS readers has the potential to be a good thing

MGM Resorts International – Winter Is Coming – MGM and HBO did a great tie-in to celebrate the start of the final Game of Thrones season. It is well worthwhile clicking on the link and going through their case study

ZTE’s Nubia Alpha smart watch looks like something out of a cyber-punk novel but has what looks like a shockingly bad user experience based on this video unboxing and preview.

WePresent – lovely creative brand building work by wetransfer and an amazing 404 error message page