Five for Friday | 五日(星期五) | 금요일에 다섯 가지

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There is a certain irony in a media agency that promoted just the kind of short-termist platforms for advertising. Still we have the echoes of a disruption narrative ripping through advertising spend and and brand equity like a hot knife through butter

The FT on the subprime car loan problem from an economic perspective that’s frightening in its scale. This is one of the biggest threats to the move to electrification in cars. Admittedly this threat compounds problems such as:

  • Energy density which leads to the range anxiety of the cars
  • The escalating price of lithium
  • The finite supply of lithium
  • The difficulty in recycling lithium ion batteries
  • Electric power grid infrastructure
  • Charger maintenance

Asian Boss have done this great film with Korean long board rider Ko Hyojoo

US personal hygiene Irish Spring doing some interesting (and cheap) activations in sports. Irish Spring Celebrates College Football Rivalries 11/27/2019 | Media Post

A couple of years old now, but this a great short film highlighting the cultural impact on music of Vangelis’ soundtrack to Blade Runner.