Search results for: “Coca Cola”
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Coca Cola marketing stunt
Coca Cola, the troubled beverage company is in the midst of a major marketing promotion to try and bolster sales of its signature drink. Throughout the US, Coca-Cola has put 120 special cans into multipacks of original Coke. These cans look like a Coke, feel like a Coke, but instead of the secret formula contain…
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Pop Truth and Power at the Coca-Cola Company by Constance Hays
The journey back north gave me time to read Constance Hays expose of the accidental success that is the Coca-Cola company Pop Truth and Power at the Coca-Cola Company. The book was a bit repetitive in parts and could have been reined in with some proper direction and editing, but that’s a problem of the…
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See the unseen & other things that made my day this week
See the Unseen – Volkswagen’s Taureg advert focuses on one feature and creatively sells it. This doesn’t look like your typical car advert. It will be interesting to see if See the Unseen is a one-off or marks an industry departure of from the usual car ads. It has none of the cliches: an anonymous…
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Traackr – beyond the buzzword event
Thanks to Delphine at Traackr UK for inviting me alone to their event last week. I started to make notes about what was being presented but in the end also started writing reactive notes as thoughts occurred to me. Here they are below (with the spelling corrected). The event was given the theme of ‘beyond…
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Bassline + more news
Bassline Bassline: The UK Dance Scene That Was Killed by the Police | VICE United Kingdom – Bassline was a Sheffield-specific scene. Sheffield has had a history of birthing electronic music genres. The most notable one for me was the bleep techno scene from the late 1980s. Bassline built on the trends that came before…
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Be Marlboro + more news
Be Marlboro Health groups call to end “Be a Marlboro” campaign | Marketing-Interactive – I grew up with ‘Marlboro Country’ billboards showing the cigarette to be the poison of choice for the middle-aged cowboy taking a break. Be Marlboro was a much need revamp of the Marlboro brand. Modern-day UK Marlboro man could also be…
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Eterna + more news
Eterna Chopard named the Official Timing Partner of Porsche Motorsport – Luxury News – interesting given that Porsche has its own watch brand made by Eterna. Eterna are a Swiss watch brand that pioneered using ball bearings in watches. The Israel navy and special forces used Eterna dive watches back when the Royal Navy divers…
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Yandex + more news
Yandex Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles – Russian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37 percent from Q4 2012 and continued growth in text-based advertising – Yandex is the sleeping giant of the search world. My friend and fellow former Yahoo…
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CMOs
Premature obituaries of CMOs Almost 11 years ago business academic Dominique Turpin wrote an article describing CMOs as ‘dead’. Turpin worked at the IMD business school in Switzerland and the article was a classic bid for thought leadership. It’s just the kind of thumb-stopping headline that drives readership of LinkedIn content where it was published.…