Ged Carroll

Search results: Coca Cola

Coca Cola marketing stunt

Published: (Updated: ) in marketing | 營銷 | 마케팅 | マーケティング by .

Coca Cola, the troubled beverage company is in the midst of a major marketing promotion to try and bolster sales of its signature drink. Throughout the US, Coca-Cola has put 120 special cans into multipacks of original Coke. These cans look like a Coke, feel like a Coke, but instead of the secret formula contain […]

Pop Truth and Power at the Coca-Cola Company by Constance Hays

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, business | 商業 | 상업 | ビジネス, finance | 은행업, fmcg | 雜貨業務 | 소비재 | 食料品事業, marketing | 營銷 | 마케팅 | マーケティング, oprah time | 書評 | 서평 : 文芸批評 by .

The journey back north gave me time to read Constance Hays expose of the accidental success that is the Coca-Cola company Pop Truth and Power at the Coca-Cola Company. The book was a bit repetitive in parts and could have been reined in with some proper direction and editing, but that’s a problem of the […]

See the unseen & other things that made my day this week

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, design | 設計 | 예술과 디자인 | デザイン, fmcg | 雜貨業務 | 소비재 | 食料品事業, japan |日本 | 일본, technology | 技術 | 기술 | テクノロジー, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー by .

See the Unseen – Volkswagen’s Taureg advert focuses on one feature and creatively sells it. This doesn’t look like your typical car advert. It will be interesting to see if See the Unseen is a one-off or marks an industry departure of from the usual car ads. It has none of the cliches: an anonymous […]