Search results for: “pr agencies”
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Marketing, president, apocalypse – the good, bad and the ugly
Marketing, president apocalypse – what’s going on Ged? Years ago I used to write a periodic section on this blog: Good, Bad and the Ugly. I have been doing ongoing maintenance of this blog in the background and was inspired to bring this back after visiting old posts. Good, Bad and the Ugly was originally…
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Gartner Predicts 2020
Gartner’s ‘Predicts 2020’ report has started to get pick-up across the marketing media. The reports top-line predictions of most interest to me in the report are: Let’s break down these predictions one by one. Behavioural scientists and ethnographers It’s no surprise to us that marketing organisations will incorporate behavioural science expertise into their teams. At…
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Protect Hong Kong heritage + more
Officials in unprecedented move to protect Hong Kong’s heritage by creating new system to save modern buildings from developers’ wrecking ball | South China Morning Post – potentially big move, it would be interesting to see how this goes down with the developers. Protect Hong Kong heritage as a concept has picked up momentum over…
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Immediacy as a problem
Immediacy is a relatively recent phenomena for consumers. It has changed the work and personal lives of consumers. It has eroded the barrier between work life and home life. It has redefined our support networks and friendships. Before I wrote this post, I had conversation with a friend working on a project in Singapore who’d…
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PR trends and Edelman’s recent results
David Brain has written a good PR trends piece over at his blog on Edelman’s recent results. In particular, David focuses on the PR industry’s reaction to those results (some find it amusing to see the class swot get a B-grade). There is a temporary amnesia of other agency group problems. Go and have a…
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The biggest Public Relations agencies; stuckness and market dynamics
The Holmes Report came out with their top 250 (biggest) PR agencies around the world in terms of billings. I decided to delve into the numbers for financial years 2014 – 2017. Macro picture What the numbers suggested at a macro level were three things: Overall billings growth was declining year on year The amount…
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GDPR resources
Partly due to Cambridge Analytica, General Data Protection Regulation (GDPR) is going to have a more profound impact on data usage globally. GDPR would have been seen as an extra-legal reach, but Facebook is making it look like a good idea. I thought I would pull together a few resources that I thought would be…
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The advertising industry post (prompted by WPP’s 2017 financial results)
Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming…
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Global head of PR on Japan + more
Booking.com’s global PR head on Japan, data, and the fallacy of awards | PR Week – For Cafferty, no outside party can understand a business as well as the people who work in it. Indeed, she sees the key attribute of an in-house PR person as knowing every facet, from “fun stuff” like brand and product to…