Search results for: “pr agencies”
-
Richard Edelman is wrong, PR isn’t at a crossroads…
I recommend that readers check out Richard’s PR is at a Crossroads post. Edelman cites changes at PR agencies owned by marketing conglomerates as indicators. He thinks this due to a lack of confidence in the PR industry. There may be some truth in it; 2016 had the lowest annual growth in seven years for…
-
New Apple MacBook Pro
I slept a few naps before pulling together these thoughts on the new Apple MacBook Pro. I have been a Mac user since it was the mark of eccentricity. I am writing this post on a 13″ MacBook Pro and have a house of other Macs and peripherals. Theatre Apple launched a new range of…
-
Yamato Express + more news
Yamato Express JTB, Panasonic, Yamato eye paperless luggage transport service for tourists | Japan Times – this looks awesome. Yamato Express is a logistics company that will do everything from parcel delivery to helping you to move house. The Yamato Express business philosophy is embodied by our symbol of a mother cat carrying her kitten. Yamato…
-
Twitter bars intelligence agencies + more
Twitter Bars Intelligence Agencies From Using Analytics Service – WSJ – I don’t think that this will affect Twitter’s revenue that much. I also don’t think that Twitter bars intelligence agencies will restrict their access to information overall China white-box players leaving tablet market and pushing into new applications – focus instead on ‘two-in-one’ device, robots and…
-
PR, Not Communications – revisited
In April 2011, Richard Edelman wrote a blog post in defence of public relations. The blog post PR, Not Communications was in response to a question from an employee in the London office …as PR continues to expand, encompassing digital, research, media planning and content creation, should we consider rebranding ourselves as communications firms? He…
-
What does ZBB mean for agencies?
After talking with a friend I pulled together a brief presentation for them which explained what Zero Based Budgeting (ZBB) practices at a client were likely to mean for an agency. What does Zero Based Budgeting mean for agencies? from Ged Carroll The key takeout for me are is one of attitude. ZBB isn’t about cost…
-
Agencies in US + more things
U.K. Marketers Will Use Fewer Agencies by 2020, Report Says | Advertising Age – focused on doing prospecting and CRM in-house. Agencies will shrink because its not that hard to media plan if you’ve decided on Google and Facebook. (Not the smartest play, but one that inhouse marketers are increasingly adopting). More marketing content here. Apple…
-
Is PR dead?
Before I get into the question of is PR dead, I need to make a disclosure: I am a ‘non-PR’ person working in what was until recently a PR agency, but now describes itself as an ‘integrated marketing communications agency that offers influencer identification, mapping and engagement, social and traditional media strategy and execution programmes,…
-
Digital PR report (in the UK)
The PRCA have put together a digital PR report for the UK market in association with YouGov and the Holmes Report. The report made for interesting reading and raised some questions in my own mind about the industry. The main challenge raised by the panelists interviewed by the Holmes Report was one of agencies spreading…