Ged Carroll

Search results for: “pr agencies”

  • The PRISM post

    It took a bit longer to develop this post than normal, I had a number of data points and ideas kicking around my head regarding PRISM when the news came out. I don’t have a definite conclusion from them and they seem to raise as many questions as answers about our wider relationship with technology.…

  • Paid media + PR

    Richard Edelman produced a very thoughtful post on the relationship between paid media and the practice of public relations. I recommend that you have a read of his post and have provided a link at the bottom. I personally thought that it was the wrong question for a number of reasons, in no particular order:…

  • I want to work in PR…

    I’ve had a number of messages on LinkedIn and emails over the past few months as graduates started to look for first jobs and start with ‘I want to work in PR’. So I figured it might be useful sharing the advice here. There are lots of obvious things you can do to make you…

  • Search engine optimisation for PRs – a place to start anyway

    Ok, I am not going to bother touching on the obvious questions like whether PR agencies have a place in search engine optimisation, or have a place at the marketing table at all anymore? Given my recent ‘29 not-very-technical things that every PR person should know‘ post, I thought a quick post on search engine…

  • 2009 in PR

    Stephen Waddington wrote up his predictions for 2009 in PR. He felt that digital campaigns, government spending and marketing directors looking for a cost effective alternative to ther marketing techniques would be the three most likely bright spots in a challenging economic climate. My view of 2009 in PR is sober by contrast. I think…

  • Influencer marketing – what does the future hold

    What does the future hold for influencer marketing was an event organised by PR Week that I got to attend last week.  Below are some of the thoughts and key points that came out of the event. The Competition and Markets Authority They are responsible for enforcing The Consumer Protection from Unfair Trading Act (2008)…

  • Planning and communications

    Planning and communications: history (Account) Planning is a role focused on bringing the consumer into creative thinking. This then impacts channel choice as well. It started in advertising agencies in the mid 1960s. At the time account managers were using information provided by researchers. The problem was the poor and untimely use of the information.…

  • Netflix DVD service + more things

    Why 2.7 million Americans still get Netflix DVD service in the mail – CNN – Netflix also has plenty of DVD customers in urban areas who prefer the service for its convenience and selection of movies, spokeswoman Annie Jung says. “People assume that our customers must either be super seniors or folks that live in the…

  • Public relations role in the world

    I started thinking about public relations role in the world whilst listening to The Holmes Report podcast featuring Michael Frolich of Ogilvy UK. There was a particular focus on brand communications rather than corporate communications, public affairs or investor relations. It’s worthwhile going and having a listen; I will still be here when you come…