Category: consumer behaviour | 消費者行為 | 소비자 행동

Consumer behaviour is central to my role as an account planner and about how I look at the world.

Being from an Irish household growing up in the North West of England, everything was alien. I felt that I was interloping observer who was eternally curious.

The same traits stand today, I just get paid for them. Consumer behaviour and its interactions with the environment and societal structures are fascinating to me.

The hive mind of Wikipedia defines it as

‘the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.’

It is considered to consist of how the consumer’s emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics (especially behavioural economics or nudge theory as its often known).

I tend to store a mix of third party insights and links to research papers here. If you were to read one thing on this blog about consumer behaviour, I would recommend this post I wrote on generations. This points out different ways that consumer behaviour can be misattributed, missed or misinterpreted.

Often the devil is in the context, which goes back to the wide ranging nature of this blog hinted at by the ‘renaissance’ in renaissance chambara. Back then I knew that I needed to have wide interests but hadn’t worked on defining the ‘why’ of having spread such a wide net in terms of subject matter.

  • Re-Tros & things from this week

    This documentary on genre defying Chinese group Re-Tros and their first European tour in support of Depeche Mode. People often use the descriptor post-punk for Re-Tros, but Re-Tros come out of a different historical context to the post-punk movement in the west. Their style definitely has a jazz or progressive rock-style improvisation feel to it. The 1980s descriptor ‘electronic body music’ applied to the likes of Front 242 seems to be as good a descriptor as any.

    In what has become an internet tradition, Mary Meeker presents her annual trends presentation

    And here are the slides

    If Mary Meeker hadn’t convinced you about the robust state of innovation in the Chinese technology eco-system then this presentation by George S Yip may do the trick.

    I started using the Usenet for the first time in years for a research project. I wanted to go back and understand longer term trends. The Usenet archives were a handy primer. The Usenet served a similar purpose to the likes of Reddit. I wanted a native application and this was the best Usenet client that I found. NZBVortex | Simply the best Usenet client for Mac. Many old favourites were no longer in development or supported by the latest version of macOS.

    The top thing would be catching up with old friends. ‘Old is gold’ as they say. I got to go to the Bicester Village outlet centre (as guide rather than shopper) and the contrast between the restaurants just outside the village was an eye-opener to my foreign guests.

    My key take away on their reaction: China isn’t going to be jumping up and down to invest in a post-Brexit UK. Bicester Village’s owner has already hedged its bets; it has twin outlet villages in Barcelona, Dublin, Madrid, Milan, Paris Shuzhou and Shanghai – all competing for global luxury buyer spending. They are either in nicer climes or more convenient for East Asian shoppers. They’ve been changing the way Chinese consumers buy luxury and Bicester may not reap the full rewards now. More luxury related content here.

  • Malayan emergency + more things

    Psychological Warfare of the Malayan Emergency – interesting read; I wonder what C.C. Too would have made of the Leave and Remain campaigns? It is amazing how much of things in the UK goes back to Borneo and the Malayan emergency. The COIN strategies that were successful in the Malayan emergency were applied time and time again

    Reliance Jio has become the world leader in feature phones in just 10 months — Quartz – The strong growth in Jio, clubbed with the return of the Nokia brand, has helped the global feature phone market grow 38% year-on-year in January-March 2018, Counterpoint said. India contributed to nearly 43% of all feature phone sales during the first three months of 2018.

    Highlights from CCS Insight’s Predictions – Manufacturers’ vision for smart TVs fails. Despite their efforts to introduce apps and smart features, makers of smart TVs have failed to convince customers, who still use them as “dumb” screens. They buy TVs mainly based on design and picture quality, viewing the smartness only as a by-product. – More consumer behaviour related content here.

    The Bill Gates Line – Stratechery by Ben Thompson – interesting essay on the nature of monopoly power, platforms and aggregators

    Microsoft and Publicis unveil Marcel, an AI-based productivity platform for the ad giant | TechCrunch – interesting narrow expert apps rather than a general intelligence

    Qualcomm launches Snapdragon 710 platform in mobile AI, neural networking push | ZDNet – further enhancing neural networks on smartphones

    New Sony CEO to Detail Shift Away From Gadgets in Mid-Term Plan – Bloomberg – huge implication for innovation though

    US-China tech wars threaten global sector disruption | FT – strikes at the heart of China’s ambitions and is likely to curb revenues as well as disrupt supply chains at foreign multinationals, many of which see the country as a key market. But it is also prompting a rethink at the corporate level in China, with tech companies looking to develop their own chips (pay wall)

    Is Douyin the Right Social Video Platform for Luxury Brands? | Jing Daily – Douyin insider Fabian Bern shared that 85 percent of the app’s users are under 24 years old, over 70 percent are female, and the majority are from upper class families living in first tier cities

    Social credit system must bankrupt discredited people: former official – Global Times – China’s social credit system had blocked more than 11.14 million flights and 4.25 million high-speed train trips by the end of April.

    An improved social credit system was needed so that “discredited people become bankrupt,” Hou Yunchun, former deputy director of the development research center of the State Council

    Opinion | What the Microsoft Antitrust Case Taught Us – The New York Times – interesting how what would have isolated sporadic criticism of the big four internet giants Amazon, Apple, Facebook and Google is now morphing into criticism and calls for remedy on a regular basis. Behavioural change from a marketing perspective is usually driven by reach and repetition. It feels like the ground is being prepared for legislation or a court challenge a few years from now

    A look back: The Bloomberg Keyboard | Bloomberg Professional Services – really interesting evolution of design

    The surprising return of the repo man – The Washington Post – “So much of America is just a heartbeat away from a repossession — even good people, decent people who aren’t deadbeats,” said Patrick Altes, a veteran agent in Daytona Beach, Fla. “It seems like a different environment than it’s ever been.”

    How Judea Pearl Became One of AI’s Sharpest Critics – The Atlantic – Three decades ago, a prime challenge in artificial-intelligence research was to program machines to associate a potential cause to a set of observable conditions. Pearl figured out how to do that using a scheme called Bayesian networks. Bayesian networks made it practical for machines to say that, given a patient who returned from Africa with a fever and body aches, the most likely explanation was malaria. In 2011 Pearl won the Turing Award, computer science’s highest honor, in large part for this work.

    But as Pearl sees it, the field of AI got mired in probabilistic associations. These days, headlines tout the latest breakthroughs in machine learning and neural networks. We read about computers that can master ancient games and drive cars. Pearl is underwhelmed. As he sees it, the state of the art in artificial intelligence today is merely a souped-up version of what machines could already do a generation ago: find hidden regularities in a large set of data. “All the impressive achievements of deep learning amount to just curve fitting,” he said recently.

  • Experience Ramadan & things from this week

    Experience Ramadan

    Via Matt’s Imperica newsletter, Experience Ramadan. A site that connects Muslim families and secular people to meet for meals breaking the fast of Ramadan. Experience Ramadan looks like a great way to build greater mutual awareness among communities.

    Artefacts and Dementia

    Boots and Ogilvy have made this film on how artefacts can spur memories in people suffering from dementia. It is amazing how things are affected by our senses. I thought it was interesting because it implies the importance of artefacts, even as we live in a digital world. We have evolved for a physical world. How would a similar type of programme be done in the future when everything from toys to culture is digital and ephemeral in nature with the cultural impact of pet rocks?

    Mercedes 190

    Great vintage Mercedes-Benz film on the development of the Mercedes 190. There is something really beautiful about the process shown. The Mercedes 190 was developed under the name W201. It was a car that was influenced by the OPEC oil crisis. It represented a more aerodynamic model design for Mercedes. Usually Mercedes innovations saw them debut on the S-class first, but the 190 brought in a number of innovations for suspension and handling. The biggest impact for me was the 190 E 2.3-16V. It was a classier hot saloon that competed with the BMW M3 and Ford Sierra Cosworth.

    Black Klansman

    The trailer for Black Klansman. Good comedy film about the Klu Klux Klan aren’t two concepts that I thought I would have in the same sentence.

    Benazir Bhutto

    BBC World Service – The Assassination, 10 part documentary – on the assassination of Benazir Bhutto, great piece of investigative journalism. I can also recommend The Bhutto Dynasty by Owen Bennett-Jones which provides a good deal of context on the Bhutto family role in Pakistan.

  • Bullshit job + more news

    Is Public Relations A ‘Bullshit Job’? | Holmes Report – If you find yourself in a company that doesn’t use public relations in a way that you find meaningful, and even occasionally inspiring, you’re in the wrong place. That doesn’t mean public relations consulting is a “bullshit job” but it may be an indication that you’re working for a shitty organization. – when I started in agency life I wondered if my new career was a mistake: was it a bullshit job? It didn’t help that I was working with a bunch of dot com startups and enterprise software companies.

    I’d previously worked in industry formulating plastics and in the petrochemical industry. The chances are that if you drove a car from the early 1990s to the 2000s, I’d either helped develop part of your car, or helped provide the road surface that you drove on. 

    Agency life isn’t like that. It took me years to become comfortable on whether I had a bullshit job. That came as I started to see the difference to businesses that my work did. More related content here

    Folli Follie folly | FT Alphaville – interesting read, QCM used the companies own store finder function on their website – in order to determine that Folli Follie’s distribution wasn’t as healthy as claimed

    The Brazen Bootlegging of a Multibillion-Dollar Sports Network – The New York Times – interesting article on how Saudi Arabia is bootlegging live sports content as part of its conflict with Qatar. More worryingly it is spreading its piracy into other franchises because it can

    Apple’s Jony Ive discusses his ‘best friend’ and the origins of the Apple Watch – Business Insider – interesting that it is ‘un-Jobsian’ as a product

    The Great Disappearing Act of the ‘Most Downloaded Woman in the World’ | Mel Magazine – when adult entertainment led the way in profitable business models for the web

    Swiss Watchmakers Are Targeting Teens | News & Analysis | BoF – the challenges of dealing with customers too early for brands is an interesting one

    Instagram quietly launches payments for commerce | TechCrunch – makes perfect sense

    Facebook’s Double Standard on Privacy: Employees vs. Everyone Else – WSJ – just a little bit of old school geekery exists in the Facebook yuppie farm with ‘Sauron’ technology that lets FBers know if someone else has accessed their accounts

    Keeping your account secure | Twitter Blog – Twitter dropped the ball big time

  • Video ads + more news

    Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy – Digiday – From my perspective it really depends what the video ads are supposed to do.  What kind of job that they want Facebook video ads to do in the customer journey? More adidas marketing content here.

    Armed with better perspective, Sir Martin Sorrell vows to ‘start again’ | Marketing Interactive – this is interesting, particularly as a number of clients put WPP on review after he left. I am not sure that he will be able to build another WPP; but he could build a great consultancy for procurement departments at major brands. I hope that he doesn’t go digital only, or go and work for a platform like Google or Facebook; selling Facebook video advertising

    James Murdoch Won’t Move to Disney if Fox Deal Closes – WSJ – makes sense given his time at Rawkus Records, there is probably an itch to scratch getting out and doing his own thing

    Facebook will not be accepting referendum related ads from advertisers based outside of Ireland – issues with international pro-life groups

    The United States of Japan | The New Yorker – interesting analysis

    Microsoft wants serious, non-gaming developers to make more money • The Register – this will put pressure on Apple’s services revenue in particular the Mac store

    Ray Ozzie’s Encryption Backdoor – Schneier on Security – Scheier nails it. The sad thing is that Ozzie has been one of the few universally respected technologists over the years

    The Netflix generation doesn’t do compromise | The Times – a few things about the media consumption in this. There are still shared experiences: landmark shows like Sherlock, McMafia, Game of Thrones, Stranger Things, or Black Mirror. Fragmentation of audiences didn’t start with Netflix but with video cassette recorders, multiplex cinemas, Channel 4 and cable and satellite TV. There was a certain delicious irony reading about how media plurality is ‘bad’ in a paper owned by the Murdoch media empire. I committed a greater sin than the Netflix millennials and opted out of watching TV quite happily for seven years until I was gifted a Sony Trinitron TV set by a friend who was getting a flat screen –  which would probably count as even more ill tempered. The comments on online discussion are natural. Do Times readers invite objectionable opinions around to dinner parties in the name of diverse thinking? I would imagine not that often unless there are other ties (like familial links). (Paywall)

    SenseTime: The billion-dollar, Alibaba-backed AI company that’s quietly watching everyone in China — Quartz

    Report: Chinese government is behind a decade of hacks on software companies | Ars Technica