Category: culture | 文明 | 미디어와 예술 | 人文

Culture was the central point of my reason to start this blog. I thought that there was so much to explore in Asian culture to try and understand the future.

Initially my interest was focused very much on Japan and Hong Kong. It’s ironic that before the Japanese government’s ‘Cool Japan’ initiative there was much more content out there about what was happening in Japan. Great and really missed publications like the Japan Trends blog and Ping magazine.

Hong Kong’s film industry had past its peak in the mid 1990s, but was still doing interesting stuff and the city was a great place to synthesise both eastern and western ideas to make them its own. Hong Kong because its so densely populated has served as a laboratory of sorts for the mobile industry.

Way before there was Uber Eats or Food Panda, Hong Kongers would send their order over WhatsApp before going over to pay for and pick up their food. Even my local McDonalds used to have a WhatsApp number that they gave out to regular customers. All of this worked because Hong Kong was a higher trust society than the UK or China. In many respects in terms of trust, its more like Japan.

Korea quickly became a country of interest as I caught the ‘Korean wave’ or hallyu on its way up. I also have discussed Chinese culture and how it has synthesised other cultures.

More recently, aspect of Chinese culture that I have covered has taken a darker turn due to a number of factors.

  • Made 2 Fade GM-25 Mk II mixer

    Back in the late 1980s and early 1990s, a house party wasn’t a house party without a set of decks and the Technics SL-1200 MkII is well known as being the de-facto turntable that even now manufacturers try to emulate. A second ingredient in the DJing process was a mixer to well mix the sound from one record to another; this usually fell to the Made 2 Fade GM-25 Mk II.

    Once you had spent the best part of 700 pounds on a pair of turntables you usually looked to cut costs on a mixer. In terms of value orientated mixers you didn’t have a lot of choice.

    Some brands like Formula Sound were exclusively the preserve of the more expensive nightclub installations as was Rane. Other mixers like the Bozak CMA-10-2DL rotary mixer was popular in non-hip hop US nightclubs and the Ministry of Sound (which had imported its sound system design from the States trying to duplicate the Paradise Garage nightclub) in Elephant and Castle – in pre-internet days you just wouldn’t have seen one. Brands like Stanton, Vestax, GLi and Gemini where ‘second mixers’ – the one you managed to save up for after your first mixer – a basic two channel Vestax model would have set you back 350 pounds (about the street price for a new Technics deck at the time). Made in China wasn’t really a thing yet, so the costs of many products were in real terms more expensive than they are today – but weren’t as badly made either. The thing was for many people, they never got to moving on and buying a second mixer, buying new records was more important than buying a better mixer for many people.
    made2fade gm25mkII

    As mixers went, there wasn’t any better value for money than the Made 2 Fade GM-25 MkII. I used one of these for years until it eventually gave out. I got mine for 79 pounds including postage and packaging from a DJ supply shop that advertised in DJ magazine (then called Jocks).

    It had a surprisingly robust build quality as people who still have these in their attics will tell you (lead wasn’t banned from solder until the early noughts and manufacturers who weren’t based in Shenzhen seemed to have a higher threshold of what they felt was acceptable quality). Mine survived being carted around in a plastic bin from venue-to-venue whilst my decks where coddled in bespoke flight cases. It has its power supply built into the case which meant that you didn’t have to worry about losing it, or worry about breaking the pin in a socket connecting an external PSU.

    Made 2 Fade cut costs by cutting features; some of those features were extremely handy for DJs such as channel gain (how much amplification is supplied to the channel), eq dials (which come in handy when you are doing a running mix to smooth the base of one track out whilst bring the next one in) or channel metering (that would allow you to see relative loudness levels). Cutting features rather than trying to implement them half-heartedly meant that the GM-25 had a pretty good sound-to-noise ratio, which was another reason to put off trading up.

    They still managed to not make the mixer feel too cheap so the cross fader (that allowed you to mix the sound of one record across to the other) was replaceable presumably as they felt this control would take the greatest hammering from DJs.

    Rivals

    There were other cheap mixers on the market like Phonic’s MTR-60, but Made 2 Fade came in and undercut them, by making careful design choices. Of course this didn’t stop the plastic handles on at least of the one faders coming loose and coming off, I put a blob of ‘Plastic Padding’ polyester resin over the top of the naked metal spike that protruded from the fader. Eventually more expensive models with more features including a simple digital sampler and kill switches where added to the Made 2 Fade range but these didn’t prove as attractive as the bare bones GM-25, why spend extra when you could upgrade to a Vestax/Gemini/Numark?

    vestax_pmc_05proiii_vca
    Vestax PMC-05

    I aspired to own a Vestax PMC-05 with its eq controls, buttery smooth cross fader and its Made In Japan quality, but had to make do with the Made 2 Fade.

    The Made 2 Fade was the ‘long bow’ or ‘Ford Model T’ of British dance music, the proletariat mixing tool of the average bedroom DJ who wanted to cut up some tunes, make it big, broadcast a banging set on pirate radio, or just throw a party for his friends(it generally was nerdy lads who spent too much time in record shops, though a lady friend of mine was well-known techno DJ back in the day). It was the mixer that launched thousands of dreams and provided the soundtrack to countless others.

    However since it didn’t grace the big clubs and wasn’t used by Carl Cox, Paul Oakenfold or Sasha. It won’t be likely to written up by the likes of Bill Brewster, Greg Wilson or Dave Haslam – all of which have done a sterling job in documenting the DJ sub-culture.

    More information

    Technical considerations

    I, Cringely – Speed Bump great article on the move to lead-free solder and the general FUBARage that it brings
    Back To The Oldskool – forum thread on people’s first mixers
    History of the scene
    DJHistory.com – Bill Brewster and Frank Broughton’s site which hosts a wealth of DJ related content
    Greg Wilson – a personal hero and a great ‘DJ as taste maker’
    Dave Haslam – former Hacienda DJ (known for his eclectic Temperance sets including US house, rock, indie, hip-hop and Italian tracks) who then went on to document the history of nightlife with a number of books and broadcast projects. Haslam also played at lesser known but important Manchester clubs: Boardwalk and Man Alive

  • Hells Club + more things

    Hells Club -an amazing film mash-up, spot the different appearances. In the words of the maker

    There is a place where all fictional characters meet. . Outside of time, Outside of all logic, This place is known as HELLS CLUB, But this club is not safe
    TERMINATOR VERSUS TONY MONTANA VERSUS TOM CRUISE VERSUS CARLITO BRIGANTE VERSUS BLADE VERSUS JOHN TRAVOLTA VERSUS AL PACINO VERSUS PINEAD VERSUS THE MASK VERSUS ROBOCOP VERSUS DARTH VADER VERSUS MICHAEL JACKSON.

    The film editing that went into Hells Club is impressive.

    Colin Faver, one of the first pioneers of house and techno in the UK died on September 5. Faver who co-founded Kiss FM and played all the big seminal nights in London and beyond even merited his own obituary in The Telegraph – I am sure that the irony of this wouldn’t have been lost on him. Mr C did a great tribute mix to Faver highlighting some of the tracks that he had championed, with a particular focus on his house music legacy. The mix is 3 hours and 3 minutes in length (3:03) a nod to the Roland TB-303 that is responsible for the ‘acid’ sound. Listen to it and spare Colin a thought.

    Ok the next two things that I want to share with you are a bit weird (but not in an NSFW way) so sit down and buckle up. And before you wonder about my internet habits these where shared with my by colleague Jenn Russell who worked on video stuff with me and is based out of Hong Kong.

    Southern Comfort have put a couple of ad spots on their YouTube channel. These spots feature a campaign message ‘SHOTTA SoCo’ which I guess is what some aging advertising copywriters thought was how young people would say a shot of Southern Comfort (presumably for their Bourbon whiskey and Coke).

    The video looks as if it has been made by Next Media Animation (out of Taiwan) or some similar high throughput CGI shop. I think that I can see the reason for this; NMA videos are quite popular online, it looks a bit like machinima (which young people love because they are on their consoles all the time).

    Ok, so far so good? These videos wouldn’t have been that expensive since they are all pre-existing models so maybe $20,000 a pop spend with NMA. There are a couple more including one that warns about the perils of drink driving.

    SHOTTASoCo seems to be something that Southern Comfort are doubling down on, but they don’t seem to have spent any money on advertising to promote the videos and get them views. The NMA style videos have garnered between 3,000 – 13,000 views – so somewhere on the bell curve of viewership that I have seen on other consumer accounts I have worked on. Southern Comfort also invested in (presumably more expensive) SHOTTASoCo videos by American producers Funny Or Die – none of which have over 600 views – weird or what? And why aren’t spending on paid to amplify campaigns like this? More marketing related content here

    Dark ambient veterans Autechre have put together a four hour mix that is like a history of electronica (taking in Kraftwerk, electro, freestyle, post disco, house and back again) for the Dekmantel podcast series. It is well worth a listen to cleanse the audio palette after Disclosure et al.

    Bonus mention, a dinner at Wagamama Hammersmith (in a converted fire station) with some of my former Racepoint colleagues.
    Dinner with former Racepoint colleagues
    More on this trip out from a digital point-of-view on a later post.

  • Ron Arad’s tablet design concept for LG

    Ron Arad is more famous for his architecture and art than product design. I went along to see him speak at an event that is part of London Design Festival last week thanks to the China-Britain Cultural Exchange Association. Arad’s presentation felt largely unplanned as the curator of the talk asked him to jump around from project to project rather than a clear narrative being presented. Arad showed imagery or video that he then talked around.

    During the presentation he showed off the design concept that he did for LG that pre-dated the iPad. It sounded at the event like Ron Arad had started his thinking in 1997, but the sources I looked at online stated that this project was done in 2002 and the video copy I found on YouTube states that the copyright is 2003.


    The video is quite prescient in a number of ways

    • The device was primarily about content consumption and messaging
    • He nailed the in-home use case, with the exception of realising that the iPad may be a communal shared device rather than belonging to an individual
    • It has a flat design interface (though this might be a limitation of their ability to create it on video and a spin on the circular LG logo)
    • The soft keyboard on screen
    • There is no stylus
      There was auto-rotation of the screen
    • It has no user serviceable parts (this was at the time when cellphones and laptops came with detachable batteries)
    • Inductive charging with a table rather than the small pad used by the like of the Microsoft/Nokia Lumia devices
    • The way the controls where superimposed on footage of the user working with the device is reminiscent of the way TV and films are now treating parts of a plot that involves messaging

    There were a few things that it got wrong:

    • Arad clearly didn’t understand the significance of the iPod, so the device had an optical drive rather than side loaded video content
    • The device is really big, more like a laptop screen than a phablet, a la the iPad Mini or Galaxy Tab
    • The form factor was too thick, understandably so when they are trying to squeeze a battery and optical drive in the device, the thickness had a benefit in that the device was self-standing. Apple relied on covers and cases to provide the standing mechanism

    More gadget-related posts here.

    More information

    The Israeli designer who (almost) invented the iPad | Times of Israel
    The Simple Way “Sherlock” Solved Hollywood’s Problem With Text Messaging | Fast Company

  • Weiden Kennedy Tokyo + more

    Weiden Kennedy Tokyo did this great brand video for Nike Korea, they supported it with a ‘Be Heard’ campaign on KakaoTalk. Weiden Kennedy Tokyo work for Nike is consistently of a really high standard. More marketing inspiration here.

    One of the things that had been keeping me busy over the summer was working with Racepoint Asia on the planning and strategy behind this video to promote the Huawei P8. On reflection it could be cut down to 3:15 with a branded end screen to make it tighter, but its a great bit of video shot by Jenn Russell.

    Ashley Vance talks about his talks with Elon Musk of PayPal mafia, Tesla and SpaceX fame

    Adidas China put together a few videos of local artists in China to promote the Superstar ‘shelltoe’ trainer. They feature musician Eason Chan (Canto-pop veteran with some EDMish remixes), VJ Mian, pixel sculptor Li Tian Lun, and street muralist Hua Tu Nan. This is hosted on YouKu so you will need to be patient to get it to load

    There is something meta about the concept of TED Talks at the Burning Man festival; its like a cliche of daikaiju proportions, but if this gets people interested in mathematics, so much the better.

  • The changing culture of Silicon Valley

    I have have been thinking about how platform changes are marking a changing culture in Silicon Valley. This changing culture will play not only into innovation but workplace practices.

    1990s

    When I was in college I interviewed for a few placements, one was with Hewlett-Packard in Germany. They wanted a marketing student to look after their printing brochures on demand initiative for their UNIX product line. This was going to save them a mint in terms of marketing spend using an Indigo Digital Press rather than brochure runs on litho printing, reducing waste, storage needs and allow for faster document updates. (HP went on to buy Indigo in 2001).

    Commercial adoption of the web was around the corner, I was already using it in college, but its ubiquity still seemed quite far away. I decided I didn’t want to go for the job primarily because I wanted to get my degree over and done with. Also HP weren’t paying that much for the role.

    We were interviewed by a succession of people, the only one who was memorable  was a guy called Tim Nolte who wore a Grateful Dead ‘dancing bears’ tie and had a Jerry Garcia mouse mat in his cubicle.

    At that time HP, had the dressing of the company man but had more than a few hippies on the payroll who permeated its culture. Reading Robert X Cringely’s Accidental Empires made me realise that technology was as much a culture war as technological upheaval.

    Counterculture

    If one looks at the icons of the technology sector up to and including the early noughties many of the people were influenced by the counterculture movement if not part of it. The  Grateful Dead where one of the first bands to have their own website at dead.net. The Electronic Frontier Foundation was founded by John Perry Barlow, a lyricist with The Grateful Dead. Steve Jobs was influenced by Indian mystics and his experiences using LSD.

    Stewart Brand who founded WIRED magazine and The WeLL was the editor of The Whole Earth Catalog, a guide to useful things for people who wanted to get back to the land. He was influential in the early environmentalist movement and had been involved in the counterculture of 1960s San Francisco.
    Members of the Golden Circle Senior Citizens Club of Fairmont holding quilt they made. The quilt was raffled off during the Fairmont centennial, May 1973
    Ideas from open APIs and creative commons came from their libertarian values. Open Source Software again comes from academic and countercultural attitudes to information and has had to defend itself from accusations of communism, yet it now runs most of the world’s web services and gadgets from smartphones to Google’s search engine.

    Reading the Cluetrain Manifesto is like reading a screed that could have come from an alternative Haight Ashbury.

    Aeon magazine wrote an article on how yuppies have hacked the hacker ethos, but the truth is they’ve got behind the steering wheel as web2.0 declined. The move from open web API’s and the walled garden approach of Facebook and their ilk marked a changing of the guard of sorts.

    Flickr had and ability to move your photos as a matter of pride in their product. Just a few clicks kept them honest and kept them innovating. Joshua Schachter’s similar approach on del.icio.us allowed me to move to pinboard.in when Yahoo! announced that it would be sunset.

    Government always is the last to catch up, which is the reason why open data only really gained mainstream political currency in the past five years.

    Yuppies

    Were now in a changing culture that sees a Silicon Valley whose values are closer to the Reagan years and I am not too sure that it will be a positive development.

    I suspect that the change won’t be positive for a number of reasons. Greed will be good. There will be no lines that won’t be crossed in the name of shareholder value. Innovation will be viewed as a cost. Silicon Valley’s imperfect meritocracy will be undermined by a boy’s club mentality.

    More information
    Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can’t Get a Date by Robert X Cringely
    Don’t listen to Bill Gates. The open-source movement isn’t communism. | Slate
    How yuppies hacked the hacker ethos – Aeon