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艺术与设计 | design | 예술과 디자인 铭记 | branding | 브랜드 마케팅

Honest brands

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Honest brands reflects on their customer’s state in a tongue in cheek manner whilst subverting the logo design. I was reminded of similar designs in the 1980s as brands probably reached the pinnacle of their powers,

I can remember a whole pile of parody designs appeared and were used as club wear designs; the one that really stuck out was the ‘Groover’ design based on the old Hoover domestic appliances logo. I was reminded of this and Death cigarettes when I saw these designs by Viktor Hertz on Designers Couch.
Nothing to do
The one that immediately caught my eye was the Nintendo one especially as the font flows so well for the text.

Categories
艺术与设计 | design | 예술과 디자인

Foursquare’s future or Color’s pivot

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I came across this video from students at the Hong Kong Polytechnic University school of design for a notional mobile web service that they call Experience Sharing.

What I found interesting from the video is the way it incorporates and builds on ideas that Foursquare only hints at. For instance grouping check-ins into journeys or experiences rather than looking them at the venue level, which adds an extra level of meaning to the check-ins.

The notion of sharing with friends rather than random strangers seemed to chime with the way early adopters were tricking and moulding Color into pairing with their social network rather than people who were locatively similar.

Experience Sharing by the nature of its design was not always-on lifestreaming, but instead a deliberate act to augment the user’s real-world experience. I also like that the user is offered a web interface for editing later on as well, similar in concept to what mobile flickr users can do via flickr.com.

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思想 | ideas | 생각 艺术与设计 | design | 예술과 디자인

Dieter Rams thinking about systems

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The V&A put together this interview with Dieter Rams about post-war design as part of an exhibition called Cold War Modern.

His ideas about a universal system rather than individual objects or product ranges are probably used more by digital companies like Google and Apple with their end-to-end services or eco-systems. It seems strange now who the Braun brothers innovation was to realise that consumers would buy good design. A major shake up is needed on this again.

Rams’ house looks so fresh and modern, yet has no apparent digital objects in view on camera. The analogue radios and turnbables he made would blend in well with Apple’s Mac range.