Category: ideas | 想法 | 생각 | 考える

Ideas were at the at the heart of why I started this blog. One of the first posts that I wrote there being a sweet spot in the complexity of products based on the ideas of Dan Greer. I wrote about the first online election fought by Howard Dean, which now looks like a precursor to the Obama and Trump presidential bids.

I articulated a belief I still have in the benefits of USB thumb drives as the Thumb Drive Gospel. The odd rant about IT, a reflection on the power of loose social networks, thoughts on internet freedom – an idea that that I have come back to touch on numerous times over the years as the online environment has changed.

Many of the ideas that I discussed came from books like Kim and Mauborgne’s Blue Ocean Strategy.

I was able to provide an insider perspective on Brad Garlinghouse’s infamous Peanut Butter-gate debacle. It says a lot about the lack of leadership that Garlinghouse didn’t get fired for what was a power play. Garlinghouse has gone on to become CEO of Ripple.

I built on initial thoughts by Stephen Davies on the intersection between online and public relations with a particular focus on definition to try and come up with unifying ideas.

Or why thought leadership is a less useful idea than demonstrating authority of a particular subject.

I touched on various retailing ideas including the massive expansion in private label products with grades of ‘premiumness’.

I’ve also spent a good deal of time thinking about the role of technology to separate us from the hoi polloi. But this was about active choice rather than an algorithmic filter bubble.

 

  • The PRISM post

    It took a bit longer to develop this post than normal, I had a number of data points and ideas kicking around my head regarding PRISM when the news came out. I don’t have a definite conclusion from them and they seem to raise as many questions as answers about our wider relationship with technology.

    PRISM Mechanics

    PRISM pulls in meta-data from across the major internet services en-masse. There is speculation about whether this is targeted searches or an overall trawl and whether the data comes directly from the internet companies servers.

    According to PowerPoint slides obtained by The Guardian; the NSA takes data from optical fibres and directly from the servers of US internet services: Microsoft, Yahoo!, Google, Paltalk (a video chatting service that I hadn’t heard of), AOL, Skype, YouTube and Apple. PRISM is pulling meta-data from the internet services.

    What is meta-data?
    The glib answer would be data about data. Examples of meta data that you would come across include the document properties section of a Microsoft Word document. Or ripping a CD into iTunes. This sends information on the length of each CD track and the number of tracks on the CD over the internet to a database service (Sony’s Gracenote (formerly CDDB), Discogs, AMG LASSO, MusicBrainz or freedb) and then come back with what it thinks is the CD and suggested track names and artists.

    In the non-digital world; the games people watching and  animal, mineral or vegetable is a good analogy of using meta data for investigative powers. The old adage about 70 per cent of communication being non-verbal implies the value of meta-data. Real-world meta data includes things like body language, the way we dress, personal space distances (cross-referenced with cultural norms), who we are seen in the company of etc.

    In the intelligence world it could learn about:

    • Who is connected to who
    • How often do they communicate
    • Variations on the patterns (this is what they mean by chatter on terrorist networks increasing or decreasing on 24)

    PRISM and Twitter
    It was interesting that Twitter was noticeable by its absence from the PRISM stories. Some have speculated that it maybe because of the combative nature that Twitter has taken to protecting users information.

    It could also be that the kind of activities intelligence operators would be interested in likely require long form communications.

    A third option is that most of the valuable data one would need from Twitter is already publicly available via social media monitoring tools using their API:

    • Who follows whom – there needs to be a relationship there for direct messages
    • Public @ messages
    • Twitter lists (you can follow account content this way without following the account in question)

    In fact, about the only thing missing would be direct messages, however those can only occur between people whom you know that the person is already connected to and you could watch them come through via their email account.

    Technological flow

    One of the most interesting books about technology that I have read over the past few years is What Technology Wants by Kevin Kelly. When doing the promotion for the book, Kevin was asked by BoingBoing to define his concept of ‘The Technium’

    We all realize that we’re kind of surrounded with technology: there’s little device here recording us, there’s tables, chairs, spoons, light bulbs. Each of these things seem pretty mechanical, pretty inert in a certain sense, not very interactive, you know, a hammer, roads. But each one of these technologies actually requires many other technologies to make and produce. So your little thing in your pocket that you use for a phone might require thousands of other technologies to create it and support it and keep it going, and each of those technologies may require hundreds of thousands of subtechnologies below it. And that network of different technologies and the co-dependency that each of those technologies have on each other forms a virtual organism, a super organism.

    We can keep stepping back and realize that all these technologies are in some ways co-dependent and related and connected to each other in some way and that largest of all the networks of all these technologies together I call the Technium. What it suggests is that technologies like the spoon or light bulb are not standalone independent technologies but are part of the ecosystem of this superorganism and that superorganism, like any kind of network, exhibits behaviors that the individual technologies themselves don’t.

    As a whole the Technium has lifelike properties that the individual technologies do not. So your iPhone is not lifelike and the light bulb is not lifelike but the Technium itself is.

    In some respects, the information access provided by PRISM and the ability to process it is an inevitable part of technology’s march. The latest edition of Wired magazine talks about the Internet of things as a programmable world where use of predictions based on past behaviour would allow services be provided to consumers as they need them:

    • Their air con being turned on at home as they leave the office
    • Their sandwich order started as they come closer to their lunch time spot or coffee shop

    This data would lend itself to physical surveillance as well as communications surveillance, in the same way that satellites and CCTV systems are used in the films Eagle Eye and Enemy of The State.

    And I haven’t even mentioned the kind of data that could be pulled from the health 2.0 systems from the snake-oil of Nike Fuel to medical grade devices.

    Instead of the man on the grassy knoll packing a hunting rifle and scope in the future it could be a Pringle’s can with a wi-fi aerial inside and a scope attached that would be used to send a localised extended range signal to hack the undesirable politician’s insulin dosemeter, pace-maker, hearing aid or TENS unit to facilitate an accidental death.

    All of this makes life a lot easier for employees at intelligence companies, reducing manual labour and expense spent in surveillance; which could then be used to focus on high value targets. The same kind of forces that reshape industries also change government functions including intelligence.

    There would be less people required to sit in a van or walk around town following a subject. Less people required to do Watergate-style break-ins or sit hunched over reel-to-reel tape-recorders.

    If one thinks about these things in terms of the inevitable progress of technology PRISM had to happen; what we feel about it is irrelevant to that process.

    Thinking about The Technium as a concept it is probably no coincidence that quantum computing and cryptography has drawn new interest as states and commercial institutions look provide protection and access to future information networks.

    Ethics

    One of the things that hasn’t been sufficient reflected on yet, due the moral outrage at government surveillance and treason is the wide range of surveillance that people have already willingly submitted themselves to.

    From Bloomberg’s journalists looking at the behaviour of terminal subscribers to behavioural advertising that follows you online and your credit score, commercial businesses have got data acquisition to such an art-form that US department store Target may realise you are pregnant before anyone else.

    As a society we sell our privacy cheaply to allow Facebook to advertise to us, or having a black box tracking our every movement in our car to get cheaper insurance. Our credit card companies analyse a detailed record of our purchase behaviour to try and limit credit card fraud.

    Why is this ok, but government surveillance beyond the pale? Is there something wrong with the ethical calculus at work, or have we sleepwalked into a world we are no longer comfortable in and PRISM has made more people aware of this?

    Shock (the lack of)

    PRISM isn’t a new idea:

    In the 1990s, the UK government is alleged to have used a listening tower at Capenhurst in Cheshire that tapped all the international phone traffic that came from Ireland. Ireland was linked to international networks via a fibre-optic cable called UK-Ireland 1 which came ashore at Holyhead and then transmitted across country via microwave towers. Capenhurst allegedly fell out of use when the design of the Irish telephone network changed. Presumably the equivalent task is completed in a different manner.

    This kind of behaviour sets a precedent.

    In 2000, the European Commission filed a final report on ECHELON claimed that:

    • The US-led electronic intelligence-gathering network existed
    • It was used to provide US companies with a competitive advantage vis-à-vis their European peers; rather like US defence contractors have alleged to undergone by Chinese hackers

    So it is not unreasonable to suspect that the US government would have a 21st century equivalent of ECHELON in place.

    Swiss encryption product company Crypto AG has been accused of rigging its products in order to provide the NSA access to its clients messages. Crypto AG has repeatedly denied these claims.

    The European Union has legislation in place that obliges telecoms companies to keep historic usage data archived for future use by law enforcement agencies.

    Business implications

    For a number of years the US PATRIOT Act has been used by non-US cloud providers as a way of separating US technology companies from their customers. For instance BAe declined to use Microsoft’s Office 365 as they were concerned that their data would be turned over to US-based rivals.

    It was also probably no coincident that foreign government interest in Linux and open source software has increased since the European Commission ECHELON final report back in 2000.

    PRISM is likely to be a timely reminder to foreign companies and other organisations (like research universities) that they are likely to be under sustained attack for US commercial advantage.

    Consumers generally are less concerned about their privacy, so there is likely to be less of an impact to the consumer internet services thought to be involved. However that doesn’t mean that the European Union countries in particular won’t take action against Google and Facebook in particular. Privacy is an emotive political issue, particularly in the former Warsaw Pact countries who used to have an extensive surveillance infrastructure to keep their populace in check.

    Facebook and Google have both had privacy-related legal issues in the past and PRISM gives regulators another reason to go back and look at them.

    UPDATE: Thanks to Hasan Diwan for pointing out that Sweden has banned the use of Google Apps in public institutions due to privacy concerns.

    Foreign policy

    The more paranoid members of the US government may wonder if the disclosure of PRISM and Boundless Informant are timed to coincide with US-China government talks. It certainly looks as if it takes the wind out of US foreign policy around allegations of cyber-war. Both Mr Xi and Mr Obama agreed to disagree about cyber-security in their summit.

    Fuel may be added to the fire amongst conspiracy theorists when the source of the PRISM news coverage Edward Snowden surfaced in Hong Kong.

    It is also interesting that at the time of writing, the Chinese state media haven’t made more of the debacle.

    There are wider implications for US foreign policy; PRISM applies a greater focus (if you will excuse the pun) on exceptionalism in US foreign policy. From US legal system giving itself extra-territorial powers in the case of Megaupload to the PATRIOT Act. This is more likely to be challenged as the US wanes in it’s position as a global super-power.

    PRISM, as it is perceived, damages US arguments around freedom-of-speech. State surveillance is considered to have a chilling effect in civilian discussions and has been criticized in the past, yet PRISM could be considered to do the exactly same thing as the Americans oppose in countries like Iran.

    I don’t think that President Obama will be diminished by the episode.  Liberal leaders such as Bill Clinton and Tony Blair proved to be as war-like, if not more so than their conservative counterparts. More related content from this site here

    More information

    By the numbers: The NSA’s super-secret spy program, PRISM | FP Passport
    European Commission Final Report on Echelon  and coverage that appeared at the time of the report’s release: EU releases Echelon spying report • The Register
    Patriot Act und Cloud Computing | iX – German technology press on the risks posed by the Patriot Act
    Defense giant ditches Microsoft’s cloud citing Patriot Act fears | ZDNet – BAe worried about US intelligence community handing over their information to US-based technology rivals
    US surveillance revelations deepen European fears | Reuters – great if you are European seller of quantum computing cryptography equipment, not so great if you are a US SaaS vendor
    Microsoft, the USA PATRIOT Act, and European cloud computing | Paul Miller – The Cloud of Data
    NSA Global Data Gathering (Old News) – watch a quantum computing-based cryptographic war break out

    What Technology Wants by Kevin Kelly
    Such a Long Journey – An Interview with Kevin Kelly – Boing Boing – on the Technium or the inevitable progress of technology
    In the Programmable World, All Our Objects Will Act as One | Wired.com – why worry about the government spying on you when your coffee shop will at it as well?
    NSA’s Prism surveillance program: how it works and what it can do | guardian.co.uk
    PRISM, The Tech Companies & Monitoring Versus Requests
    The strange similarities in Google, Facebook, and Apple’s PRISM denials | VentureBeat
    Tech Giants Built Segregated Systems For NSA Instead Of Firehoses To Protect Innocent Users From PRISM | TechCrunch
    Obama is the big loser in NSA fallout | Irish Examiner
    EU DGs – Home Affairs – Data retention – historic telecoms reports
    Peng Liyuan’s iPhone could be security risk for China|WantChinaTimes.com – guessing that this hasn’t had more publicity due to imminent meeting of China and US governments. Not too much of loss of face etc

  • Google Glass

    The inspiration for this post on Google Glass came from a conversation that I had with Ian Wood around this time last year and a twitter exchange that I had earlier this week with Excapite. We started off talking about what Tumblr meant to Yahoo! and what it meant in the broader scheme of things in the digital eco-system  and the primacy of mobile device experience in the world now.

    Nigel suggested that the future is likely to look like Google Glass, but that the current device is too early rather like the Apple Newton PDA. Part of the problem is a social one, the device usage is too conscious, so you have the ‘Glasshole’ phenomena as demonstrated by the white men wearing Google Glass tumblr account.

    I suspect that the problem with Google Glass is partly one of execution rather like the HP-150 personal computer of the early 1980s. Why the comparison with a thirty-year old computer design?

    Let me quote from chapter nine of Accidental Empires by Robert X. Cringely

    The other problem with the HP-150 was what was supposed to have been its major selling point—the touchscreen, which was a clever idea nobody really wanted. Not only was it hard to get software companies to make their products work with HP’s touchscreen technology, users didn’t like it. Secretaries, who apparently measure their self-worth by typing speed, didn’t want to take their fingers off the keys. Even middle managers, who were the intended users of the system, didn’t like the touch screen. The technology was clever, but it should have been a tip-off that HP’s own engineers chose not to use the systems. You could walk through the cavernlike open offices at HP headquarters in those days without seeing a single user pointing at his or her touchscreen.

    Funnily enough touch screens were tried again and again. They only seemed to sell in reasonable quantities when they were on devices that:

    • Didn’t have a keyboard (as standard) (PalmPilot, iPhone, iPad)
    • Didn’t try to do the kind of tasks that one would need a keyboard for. When one thinks about the the PalmPilot, the iPad and even the iPhone they are primarly information consumption devices

    I think that the glance up display Google Glass has a level of social and user awkwardness similar to the touch display. Google are on to something, the use of sneaky applications that would provide the right information at the right time. But the very act of using the device is a big tell that is both distracting and takes away the social impact of the information provided.

    If we think about the way similar displays are used in fiction:

    • The Terminator – it isn’t obvious that the data is being used as it is ‘in retina’ but cyborgs are really anti-social. In the first Terminator film, the posters showed the cyborg status information projected on to the inside of the Gargoyle ANSI Classics sported by Arnold Schwartzenegger
    • Jacking in to the ‘net in William Gibson’s sprawl series of novels have goggles and similar visual tools that augment the characters bodies; both of which detach the character socially as they go online or put them outside of the social norm with their artificial nature in the case of body augmentation

    In real-life Zeiss and Sony’s personal cinema video goggle sets detach the user from their surroundings physically by concealing the eyes and psychologically by providing an immersive audio visual experience. So visual overlay may not be the best way of going about things.

    When one thinks about the UN general assembly or news broadcasters, the participants get their cues via a discrete ear phone or assistant whispering within earshot. Sound may be a better way of providing sneak application information. However despite services like Siri the technology for audio input and output may not be there. At least in small discrete package with a reasonable battery life. More related content can be found here.

    More information
    Things are looking up for Google Glass | I, Cringely

  • Nielsen + more news

    Nielsen

    Why Google will crush Nielsen | guardian.co.uk – Nielsen is a global, independent measurement and data company for fast-moving consumer goods, consumer behavior, and media. The independence of Nielsen is something that Google can’t replicate. Nielsen covers 100 countries that have over 90 percent of the world’s GDP. Nielsen also covers about 80 percent of global advertising spend. Nielsen has grown into new markets through strategic acquisitions

    Beauty

    Cosmetics groups move deeper into China – FT.com

    Business

    Working with Chinese contractors | Guardian Professional – interesting balanced analysis of China in Africa. Classic construction industry mess-ups in terms of costing but no great conspiracy

    Consumer behaviour

    Islam could be dominant UK religion in 10 years – census analysis — RT News – indicator of massive demographic change

    Teens aren’t abandoning “social.” They’re just using the word correctly. — Food for Thought — Medium

    Baby Boomers: Every Silver Lining Has a Touch of Grey – CRM Magazine

    Inside the Brain of a Boomer: How Cash-Rich Demo Sees Ads | News – Advertising Age

    Tranisitioning into Retirement: The MetLife Study of Baby Boomers at 65 – (PDF)

    The Sandwich Generation | Pew Social & Demographic Trends

    MediaPost Publications Marketing To Baby Boomer And Senior Customers – Part I 01/07/2013

    Reports and Insights | Introducing Boomers: Marketing’s Most Valuable Generation | Nielsen

    Culture

    A Beginner’s Guide to Tom Moulton, inventor of the remix and the 12″ single – FACT MagazineA Tom Moulton mix appearing on a disco 12″ credits was generally a sign of quality

    Design

    5 tips for building apps for Baby Boomers – iMediaConnection.com – not sure about the responsive web design comment. I think that this is more like avoid bad web design

    Economics

    The biggest mistake 60-year-old men make about the economy – history doesn’t repeat itself, it rhymes

    Asia-Pacific may soon have more outstanding corporate debt than the US, the euro zone and the UK combined – Quartz – I would imagine that the majority of it is Chinese corporates, in particular conglomerates like LeEco and real estate developers

    Obama Talks About How To Build A Rising, Thriving Middle Class – Transcript

    Exclusive: EU threatens trade duties against China’s Huawei, ZTE | Reuters

    Challenging domination of oil’s powerful few – FT.com – post LIBOR scandal investigation. Market dynamics around Brent crude could be similarly exploited (paywall)

    A new forecast points to a plunge in oil and gasoline prices

    Finance

    Argentina mulls opening its banks to money launderers – Quartz

    HSBC Signals 14,000 Jobs Cuts in $3 Billion Savings Plan – Bloomberg“You’re getting cost cuts as a means of sustaining performance and that’s not a great sign,” said Simon Maughan, an analyst at Olivetree Securities Ltd. in London. “What HSBC is showing you is that there is very little growth in the banking industry for years to come.”

    FMCG

    Unilever: Is Creating its Own Tea Pod Machine a Risk Worth Taking? – Analyst Insight from Euromonitor International

    Here’s why McDonald’s needs to slim down its menu

    How to

    Statistical Formulas For Programmers

    Twitter: How to archive event hashtags and create an interactive visualization of the conversation Jisc CETIS MASHe

    13 Ways Brands Can Boost Their Facebook Edgerank Status

    Ideas

    Open 24: Politics of Things: What Art & Design do in Democracy | SKOR

    Innovation

    Exxon Takes Algae Fuel Back to the Drawing Board | MIT Technology Review

    Amazon buys Samsung display subsidiary Liquavista

    A Benz With a Virtual Chauffeur – NYTimes.com – interesting that Daimler-Benz engineers are skeptical of 100% driverless cars in next five years

    Dirty medicine – Fortune Features – if I was a major pharmaceutical company I would be financing a Hollywood film and a book about Ranbaxy to put the generic competition back in the stone age

    Japan: Where medical miracles are waiting to get out of the lab – Fortune Tech

    Chinese physicists create first single-photon quantum memory, leading to quantum internet | ExtremeTech

    ‘Liberator’: Proof that you CAN’T make a working gun in a 3D printer • The Register

    Luxury

    The UK’s fastest growing tourist group endures the slowest visa process – Quartz

    Media

    NYRB 50 Years International Reportage reviewed Gabriel Debenedetti | New Republic – what hard news misses

    Tech City News announces ‘transatlantic tech news alliance’| Journalism.co.uk

    Senior Execs Not Convinced About Social’s Worth – expect to see similar headlines around big data in a few years when the cost | benefit analysis is done

    Why E-Mail Newsletters Won’t Die | Wired.com

    Online

    But Wait. Didn’t Yahoo Try a Deal Like This Before? – NYTimes.com

    Why Yahoo Doesn’t Think Tumblr Has a Porn Problem – AllThingsD

    A better, brighter Flickr « Flickr Blog

    Social Media Pose Riddle for CIA – WSJ.com

    Top 20 sites in Russia by visitors and time spent – Digital Intelligence – VKontakte still huge

    SK to revamp Cyworld – but is it too late as Koreans have moved on to the likes of KakaoTalk, Twitter and Facebook?

    Security

    Leading Security Experts Say FBI Wiretapping Proposal Would Undermine Cybersecurity | Center for Democracy & Technology

    PayPal Says It’s Time to Ditch Passwords and PINs, and Apple may lead the way with iPhone 6 – Digital Lifestyle – Macworld UK

    Software

    Silicon Valley’s assault on Mobile’s Gated Kingdom • The Register – interesting primer on OTT services, which is like web 2.0 for telecoms

    BlackBerry bringing BBM to Android and iOS this summer | The Verge – too late? Andrew Orlowski doesn’t think so: BlackBerry Messenger unleashed: Look out Twitter and Facebook • The Register

    iTunes users spending at the rate of $40/yr. | asymco

    DRM in HTML5 is a victory for the open Web, not a defeat | Ars Technica

    Facebook’s iPhone Culture Builds An Overzealous Home On Android | TechCrunch – it is interesting that Facebook employees choose iPhone though. Says a lot about the appeal of the platform to tech early adopters

    Web of no web

    How two Valve engineers walked away with the company’s augmented reality glasses | The Verge

    Wireless

    Communities Dominate Brands: Q1 Numbers in Bloodbath Year Four: Smartphones Galore

    Five Google I/O Announcements That Matter Outside Silicon Valley – Bloomberg

    Report: Smartphone sales up 61% in Southeast Asia, Android dominates with 70% share – The Next Web

    Nearly 75% Of All Smartphones Sold In Q1 Were Android, With Samsung At 30%; Mobile Sales Overall Nearly Flat: Gartner | TechCrunch

    New Android Boss Finally Reveals Plans for World’s Most Popular Mobile OS | Wired Business | Wired.com

    Samsung is hurting Android – Opinion – Trusted Reviews

  • Vice TV news

    Over the past few weeks I have been watching the team at Vice magazine’s new TV documentary series. The content is familiar territory to people who have watched the Vice YouTube channel, just the segments are joined up into cohesive themes. At the beginning of each episode you can hear Shane Smith introduce the programme with the following refrain:

    The world is changing,
    And no one knows where it’s going
    But we’ll be there uncovering the news, culture and politics
    And expose the absurdity of the modern condition
    This is the world through our eyes,
    This is the world of Vice

    Vice’s news media offering comes from a position that mainstream media has failed to give consumers the information and insights that they need and deserve as part of a modern society. Having heard Shane Smith talk about the offering you get the sense of frustration that has driven the programming. Smith cited the anger felt by the youth that they came across, research that indicated younger consumers were interested in the world around them, but weren’t engaged by current news offerings.

    This is blamed on a lack of integrity within the western news media which is viewed by some to have sold out during the post-9/11 period. And an inability to come to terms with a changing media landscape of social media publishing combining with a smartphone becoming a broadcast studio in the palm of your hand.

    For me Vice looks to have re-invented the news media by going back and borrowing from the journalism of the past. Firstly, Vice stories are one of personal exploration of an issue: a travelogue to find out the different sides of the situation they are examining: whether it is smoking in Indonesia or gun markets in the border regions of Pakistan. This is very reminiscent of the New Journalism movement from Truman Capote and Tom Wolfe to Hunter S. Thompson which put the narrator into the story.

    The edgy, surprising and shocking material reminded me of Italian film-makers Gualtiero Jacopetti and Franco Prosperi’s Mondo series of films. These were often travel vignettes offered up within a theme including:

      • Mondo Cane – focused on different cultural practices around the world that would be alien to a western audience
      • Africa Addio – documented the move to post-colonial government across the continent; with some of the little documentary footage shot of the Zanzibar revolution

    Vice is managing to make the future of news media with ingredients from genres of journalism that grew out of the counterculture.

  • Eight trends for the future

    I have been thinking about were things are going and boiled this down into eight trends or areas. Some of these areas overlap and enable each other, so it’s often hard to tease apart the post-modern tangle into neat categories. But I hope to drill down into these eight trends in more depth in future posts. For now I will give you a high level view of these eight trends for the future:

    • Social hygiene – social as a channel has become engrained into our lives just like the mobile phone, the web and the telephone directory before it. It is no longer a brave new frontier, but a place were audiences expect brands to have even a minimal presence. In the same way that a business without an office address, company accounts or website that can be Googled is found suspect, so it is with their presence on social properties now. In addition, there are consumer expectations to be met in the way that they expect to be able to transact business
    • Contextual technology – from the rise of search to location-based services and consumer preference for applications – much of this has been driven by consumer preference for informations and services that are contextually relevant
    • Divergence – whilst smartphones and tablets may look like general purpose devices that support convergence what is actually happening is that divergence is taking place around different fault lines, understanding those fault-lines is key
    • Prosumption realised – the idea of consumers being the producers, or at least being part of the process within a modern industrial context was envisioned back in 1970 with Alvin Toffler’s book Future Shock as consumers started to be more involved in the delivery of their own services and products from ATMs to phone calls made without operator intervention. The internet has extended it further
    • Brands as online tribes – brands are as much totems of who we are online as in real-life. Communities allow us to self-reinforce our passions in a way that wasn’t possible before. This is further reinforced by algorithms to provide the audience with only the world view they want to see
    • Web-of-no-web – the web as we know it was built on a set of underlying technologies which enable information transport. Not all information is mean’t to reside in a database to be searched, but instead relies on context like location, weather or the contents of your fridge. Web technologies provided an lingua franca for these contextual settings and mobile technologies have facilitated them further. What hasn’t been done too well so far has been the interface to the human
    • Immersive as well as interactive experiences – at the moment the focus has been on interactive content. But contrary to the belief of technologists good quality older passive mediums didn’t disappear. The reason for this was that they allowed consumers to immerse themselves in them, suspend disbelief in ways that haven’t yet been done by interactive media
    • Digital interruption – by the late 1950s the US civil rights movement found that discourse and letters hadn’t moved the needle meaningfully and it took events like Rosa Parkes sit-down protest and the Stonewall riots to move the process forwards towards a more equal rights for all. Underlying internet technologies have facilitated a step-change in protest; moving from vigorous discourse and petitions to website blackouts; denial of service attacks, defacement and account hacking (a digital equivalent of an effective picket line)