Ged Carroll

Category: ideas | 想法 | 생각 | 考える

Ideas were at the at the heart of why I started this blog. One of the first posts that I wrote there being a sweet spot in the complexity of products based on the ideas of Dan Greer. I wrote about the first online election fought by Howard Dean, which now looks like a precursor to the Obama and Trump presidential bids.

I articulated a belief I still have in the benefits of USB thumb drives as the Thumb Drive Gospel. The odd rant about IT, a reflection on the power of loose social networks, thoughts on internet freedom – an idea that that I have come back to touch on numerous times over the years as the online environment has changed.

Many of the ideas that I discussed came from books like Kim and Mauborgne’s Blue Ocean Strategy.

I was able to provide an insider perspective on Brad Garlinghouse’s infamous Peanut Butter-gate debacle. It says a lot about the lack of leadership that Garlinghouse didn’t get fired for what was a power play. Garlinghouse has gone on to become CEO of Ripple.

I built on initial thoughts by Stephen Davies on the intersection between online and public relations with a particular focus on definition to try and come up with unifying ideas.

Or why thought leadership is a less useful idea than demonstrating authority of a particular subject.

I touched on various retailing ideas including the massive expansion in private label products with grades of ‘premiumness’.

I’ve also spent a good deal of time thinking about the role of technology to separate us from the hoi polloi. But this was about active choice rather than an algorithmic filter bubble.

 

  • Bomb, Book and Compass: Joseph Needham and The Great Secret of China by Simon Winchester

    Bomb, Book and Compass

    Simon Winchester’s Bomb, Book and Compass delves into the history of science and innovation. The old adage of the victor writing history applies not only to wars but also the history of innovation and science. Everything you were taught in school about the history of science is likely to be wrong. It usually having a European focus; from the Greeks and Romans to the Italian-based renaissance via the wisdom preserved within the monasteries of Europe during the dark and early medieval ages.

    Book, the book and the compass

    The Chinese, in comparison, were seen as inscrutable and cunning rather like the Fu Manchu character of Sax Rohmer’s novels but less sophisticated than their European counterparts. This diacotomy helped assuage the consciences of empire-builders who had designs on the riches of the Chinese market, from bringing away silk and porcelain to finding a ready market for Indian-grown opium and laying the foundations for the modern-day heroin trade.

    Up until the European’s arrived China was the world’s largest manufacturer, counting for about 30 per cent of the economic activity by value in the world. This time of weakness is what the Chinese refer to as the century of shame, which was finally laid to rest when they claimed back Macau in 1999.

    Joseph Needham

    Bomb, Book & Compass is the story of Cambridge biochemistry professor Joseph Needham and his quest to find the real truth behind the history of science and China’s role within it, he did this during the chaos of the second world war, when he had the chance to get at the documentary evidence.

    He then spent the rest of his life curating and writing material for a vast series of books Science and Civilisation in China. These books were not only a historical record that put China closer to the centre stage position that they deserved in science, but also put the country on a more even standing with the ‘civilised world’ restoring or enhancing its reputation. In some respects Needham’s work could be considered to be the largest unpaid (in that China didn’t pay for it) corporate reputation campaign in the annals of public relations.

    Bomb, Book & Compass is a compelling read, by turns adventure, travelogue and political intrigue. I would recommend it, if nothing else for the very human portrait it paints of Joseph Needham as a man of great intellect and passion, but also a man with some very human failings. More book reviews here.

  • Heirloom Design

    Saul Griffith in a presentation he gave as part of the Long Now Foundation talked about the environmental impact of our stuff. The possessions that we own make up about a quarter of our lifetime carbon footprint. The way to reduce this is to have stuff that lasts longer, and that we want to keep longer. From this came the idea of heirloom design.

    IMGP0699.JPG

    It isn’t new, Sotherby’s and Christies have made very good businesses selling old stuff, Patek Phillipe talks in advertisements as the watch-owner not actually being the owner but the custodian to pass the timepiece on to the next generation and Rolex has an excellent reputation for taking lifelong care of watches it sells.

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    So its a new framing of an old idea, it has been adopted by some eco-conscious businesses such as Howie’s Hand-Me-Down range: a set of bags and a jacket that are so well made and so durable that you want to keep them for their natural life. The examples that are given are a Montblanc pen and a Rolex watch; both of which require considerable upfront investment as well.

    Dieter Rams

    However design also has a case to play in this: look at the prices on eBay for a genuine Charles Eames recliner, or any of Braun’s consumer electronics offerings; classic cars fetch a far higher premium than their newer, more sophisticated cousins because of their styling.

    A second factor comes into heirloom design: design for servicing. Pretty much every part on my Technics turntables are replaceable, contrast this with the Denon DVD player I had which I had spent similar money on, yet the manufacturers couldn’t repair as they didn’t have the parts; or my Nokia E90 communicator which would have cost more to repair than two new Nokia E-series phones. Nokia’s Vertu phone range with their over-engineered cases and dealer-replaceable future proof guts may be the way forward.

    The personally most ironic thing for me is that my Dad has bemoaned the quality with which things have been made for the past 30 years and is a staunch believer in progress through industry may finally have something to agree with the environmentalists on.

    A number of brands practice heirloom design already but don’t shout about it:

    Suggestions from a quick poll I did on Twitter included

    • Bialetti with their user serviceable coffee pots
    • Caterpillar
    • Timberland
    • BMW – they certainly have the service network and they have built up a reputation for having a good build quality
    • Kenwood – the shortwave radio and communications manufacturers
    • TAG (presume they meant TAG Heuer) – not too sure that I would agree with this one, or some others suggested such as Apple, Panasonic and Sony; at least in their consumer goods especially with Panasonic doing away with the 1200 series of turntables
    • DEWALT
    • Dyson
    • Le Creuset
    • Mag Instrument Inc. (Maglite torches)
    • The North Face
    • Stanley Hand Tools
    • Aga
    • Herman Miller – particularly the Aeron chair
    • Cyrus Audio
    • Stokke prams, car seats and other stuff for early childhood
    • Tumi luggage

    Kudos in no particular order to Ruby Quince, Ana Mangahas, Becky McMichael, Stephen Holmes, Tom Wynne-Morgan, Robin Clark and Abigail Harrison for their heirloom design suggestions.

    Which brands do you think represent great heirloom design? Feel free to leave a comment. More design related posts here.

  • Who is your city? by Richard Florida

    Richard Florida is famous for his works on the rise of the creative classes. Who is your city? is an exploration into how clusters develop wrapped up under the guise of a self-help book. The book was recommended by a friend to mine who has been studying architecture and urban design. Florida looks at the characteristics of different cities (predominantly in North America) and explores factors that attract people at different life stages. You can see similar patterns in China around the rise of Shenzhen as a new city in the space of a few decades, or the way London draws talent from across the rest of the UK across various creative services.

    Flordia provides some of the starting points to the age-old regional planning question ‘How do we make another Silicon Valley in <insert region name here>?’ by listing some of the factors involved. There is an interplay between planning and organic effects. Korea is currently facing these challenges as it tried to have Sejong City meet its full potential

    Unlike many books he hasn’t fallen into the classic bad science trap that correlation and causality are the same thing. For instance: whilst no two neighbouring countries with a McDonald’s restaurant may have gone to war, that doesn’t make Ronald McDonald a prime candidate for the next United Nations secretary general.

    The book is interesting in the way that a Malcolm Gladwell book is interesting; I would prefer for Richard Florida to surface more of the modelling and research that went into Who is your city. The book is a serious academic piece of work that is devalued by reducing it to dinner party talking points. The section of questions at the back seem logical enough for someone thinking about relocating, there is no rocket science in them. At the end of it, I was left wondering how much utility did Who is your city? have for the average European or Asian reader? More book reviews here.

  • Google Wave

    The office that I work in has been abuzz about Google Wave and Becky has been gently badgering me to air my thoughts on it. I have been reluctant to give a definitive judgement on it, as I believe that like Twitter; it’s true utility may not become apparent until there are a critical amount of users on it.

    It used to be that device manufacturers created a gizmo but the software on the device was the killer application (for instance the Apple II and VisiCalc, the Macintosh and Aldus PageMaker or the iPhone and 60,000+ applications), with the web the utility and the killer application is the network of people on there.

    Google Wave001

    Google Wave does herald some changes in the web which may require consumers to alter their behaviour.

    But we’re getting a bit ahead of ourselves, what is Google Wave anyway?

    Wave is a personal communications and collaboration tool. Say what? Google has looked trying to innovate by bringing together elements of different tools which are currently used by the members of the public to varying degrees: e-mail, instant messaging, wikis, and social networks.

    When you use it, the bits that are immediately obvious are the instant messaging platform and the ability to share video clips.  The interface isn’t as easy to use as other Google products like GMail so its questionable whether it will eventually find widespread consumer adoption in its present form. It is interesting in that it shows Google’s thinking about web communications.

    The biggest aspect from my perspective is the move from the real-time web to what I term the ‘thought-time web’. When you are typing via instant messenger you don’t display your message until you press return on a conversation. With Wave people can see your message as you type, if you’re like me you work out the structure of what you’re going to say in the dialogue box, editing as you go with cut and past. So having this transparency on your message creation may not be that good an idea.

    With Wave you would have to use another editing programme and cut-and-paste into the Wave dialogue box in order to get the same functionality in message writing. this means that they can jump in at any point in the conversation and it also means message trails will become less meaningful as you can’t see the order in which responses happen against each other in the same way as IM.

    A secondary aspect to this is what I think of as transient data. Think about it in terms of these two hypothetical scenarios:

    • A vulnerable 12-year old is taunted by members of her class who write in a message of hateful language about their weight or colour and then cut-and-paste homework-related dialogue in over the top and hit the return key. The abuse happens in real-time with no apparent evidence that the child can point to in order to get aid from parent or school
    • A consumer is looking for information about a camera, the customer services representative types in the specification of the model that the consumer wants at a too-good-to-be-true price and then cuts and pastes and presses return on a completely different, less favourable offer for the same price. The consumer doesn’t have a leg to stand on

    Contrast this with the current culture of email and Facebook where is there is an evidence or document trail that the victim can use for recourse. The social aspects of thought-time communications a la Google Wave haven’t been fully understood yet and society’s way of dealing with the challenges are likely to take years to iron out.

  • The Playful World by Mark Pesce

    The Playful World was written by Mark Pesce. Pesce was an early pioneer of the web. He was instrumental in bringing a 3d interface to the web through a standard called VRML. This was an early attempt to provide the kind of immersive ‘matrix’ experience envisaged by the likes of William Gibson and Neal Stephenson in cyberpunk literature. Were a digital double of the real world (or more likely a more attenuated digital version) provides for interactions in the virtual realm.

    Since then he has been applying his ingenuity and enterprise to academia  and futurism for the past decade and a half.

    The Playful World was written about a decade ago, yet was very prescient of today’s cutting-edge web and related technology trends:

    • Augmented web – the web provided a data overlay of the real world with applications like locative digital art and turn by turn directions for navigation. Putting this inside glasses rather than on a screen would mirror some of the human computer interaction work done since the 1960s for fighter pilots.
    • The web of things – items become intrinsically linked to the web with all the security risks that entails as well.
    • Custom manufacturing – smaller production runs, intellectual property becomes more important than manufacturing scale. Globalisation gets transformed. Waste could be reduced, though that would be affected by the kind of prototyping one goes through printing items in 3D printing from an existing file.
    • Gaming – lean forward entertainment becomes more immersive, though a lot of the growth in gaming has already happened

    Pesce knits his experiences together into an engaging narrative that would brings all of it together for the reader. If you want to get where things are going I recommend you have a read of Pesce’s book. You can find more book reviews here. More related content here.