Ideas were at the at the heart of why I started this blog. One of the first posts that I wrote there being a sweet spot in the complexity of products based on the ideas of Dan Greer. I wrote about the first online election fought by Howard Dean, which now looks like a precursor to the Obama and Trump presidential bids.
I articulated a belief I still have in the benefits of USB thumb drives as the Thumb Drive Gospel. The odd rant about IT, a reflection on the power of loose social networks, thoughts on internet freedom – an idea that that I have come back to touch on numerous times over the years as the online environment has changed.
Many of the ideas that I discussed came from books like Kim and Mauborgne’s Blue Ocean Strategy.
I was able to provide an insider perspective on Brad Garlinghouse’s infamous Peanut Butter-gate debacle. It says a lot about the lack of leadership that Garlinghouse didn’t get fired for what was a power play. Garlinghouse has gone on to become CEO of Ripple.
I built on initial thoughts by Stephen Davies on the intersection between online and public relations with a particular focus on definition to try and come up with unifying ideas.
Or why thought leadership is a less useful idea than demonstrating authority of a particular subject.
I touched on various retailing ideas including the massive expansion in private label products with grades of ‘premiumness’.
I’ve also spent a good deal of time thinking about the role of technology to separate us from the hoi polloi. But this was about active choice rather than an algorithmic filter bubble.
The politics of Prada challenged what I knew about the luxury brand. I knew that Prada started off as a handbag company that then pivoted into apparel. I also realised that some Prada items probably borrowed from military clothing design and fabric technology, such as Prada’s iconic black Pocono fabric backpacks.
This is pretty common across Italian design with Stone Island CP Company being prime examples. If you would have asked me about the politics of Prada, I would have expected it to be part of the wider anarcho-far left hatred of all prestige brands.
I didn’t realise that Miuccia Prada’s clothing designs reflected her own left wing, pro-feminist politics. The connections of Prada with yachting has less to do with the politics of Prada and more to do with the passion of her husband and business partner Patrizio Bertelli.
One forgets how politics in Italy, had elements of the far left with the Communist Party and the Red Brigades pitted against reactionary right including the Propaganda Due (P2) masonic lodge and the Bologna central station bombing on August 2, 1980. The politics of Prada is by its nature Italian. More related content here.
Aimé Leon Dore x DJ Stretch Armstrong
Aimé Leon Dore got Stretch Armstrong in for a set playing sublime vintage soul 45s.
Scott Galloway on the intersection of economics and technology
Professor Scott Galloway on the intersection of economics, social trends, consumer trends and technology.
Iran-Contra affair
The Iran-Contra affair was how the president Reagan administration, specifically ‘rogue’ elements within it like Oliver North and John Poindexter, came to swap heavy weaponry with the terrorist sponsoring government of Iran in exchange for the release of American hostages, and how money from these deals came to be diverted to a secret and illegal war in Central America.
Sean Munger provided one of the best accounts of it that I have seen outside of the Congressional report.
The most Hong Kong thing I saw all week
HKIB News – a cable and online TV news channel featured a news story about the first trip of local bus company KMB’s electric double decker bus. At the bus stop was a mix of young and middle aged (mostly) male business enthusiasts. In Hong Kong, bus enthusiasts is much more mainstream in the UK. There are shops that sell die-cast scale models of buses in different liveries, so you can get an exact period-correct bus. Bus enthusiasm and the continued popularity of radio controlled car builds as mainstream hobbies were two distinctive aspects of Hong Kong culture for me.
Much of this is down to the limited size of Hong Kong and the public transport infrastructure. Generations of small children have enjoyed some of their happiest memories starting and ending with a bus trip. Buses are the first line of public transport. Hong Kong, (and Singapore) have a good number of young men and women for which it is the dream career. Which is remarkable given that these are part of the developed world and have a good education system.
Instead in the UK, you have a job that pays minimum wage that no one dreams doing.
MLM or multi-level marketing is where people who need to make money buy product from a company like Avon, Amway, Herbalife, Nu-Skin or Tupperware. Usually the franchisee doesn’t buy directly but through a contact. They may be a long way down in a chain of sellers, which means you end up with a pyramid scheme. Some have described the onboarding and seller communications as a cult. (Disclosure, I did a bit of agency work on Nu-Skin when I worked in Hong Kong, I got to see products, but not how they were sold).
Financial freedom
The real product of MLM seems to be hope. Discussing the downside of MLM at this time is important. Financial freedom is going to sound particularly appealing to struggling middle class households wrestling with the cost of living crisis and rising mortgage interest rates.
These videos by Sean Munger give a really good insight into Amway.
Ponzinomics
Robert Fitzpatrick’s self-published Ponzinomics seems to be the most cited book talking about the underbelly of MLM. Here’s an interview with him.
Soviet space programme
Enough time has gone buy for us to know how innovative the Soviet space programme was. Some of the innovations were dictated to them by limitations in production campacity. I came across these films about it.
And how Russian closed cycle rocket engines surprised NASA after the cold war.
I, Claudius
Robert Graves period drama novels I, Claudius and Claudius the God were remade in 1976 as a 13 part TV series. (The first two episodes are called 1a and 1b, presumably to avoid an episode 13, given that theatre as a whole is superstitious). In 1965, the BBC had done a documentary about the unfinished 1937 film version and had found bringing their version to television difficult due to production rights still tied into the 1937 production.
I, Claudius was considered to be a high water mark from point of view of audience viewership of more high brow material and latterly critics consider it to be one of the best TV programmes ever on British TV.
Hello Hong Kong
I received post from friends in Hong Kong and the package had a large sticker highlighting the Hello Hong Kong campaign which the government has been using to paper over the cracks left by its authoritarian pivot.
Hello Hong Kong mandatory sticker.
One part of me thought that ambient media such as the sticker might be a good side hustle for mail services everywhere. As I dug into it, I found out that the staff ‘had to’ put these stickers on the packaging and at least some of them were doing so reluctantly. At least some customers were reluctant for their packages to be ‘propaganda banners’ for the Beijing backed regime. Meanwhile 7/21 alleged government backed triad actions are still fresh in the mind of locals.
YKK
You don’t think about how YKK clothes zips work effortlessly, but this Asianometry documentary gives you insight into the Japanese zip manufacturer.
Starbucks Rewards as massive bank
I used to use the Starbucks pre-payment system back when I could use it in both the UK and Hong Kong, but a rupture came in when Starbucks removed its rewards scheme from stored value cards to an app. So I found this video by ColdFusion reframing the Rewards scheme as a large bank like pool of money more akin to PayPal’s float than Avios loyalty points.
Apollo project astronauts off the record
On everything from the context of Project Apollo through to their views on climate change.
Restaurant of mistaken orders
A Japanese pop-up retail project with restaurant servers who are suffering from dementia. I was sent the link by a friend of mine from Japan – the Restaurant of Mistaken Orders really brings the impact home.
By the 1980s, radio dramas were in decline. This is in stark contrast to the first half of the century when famous literary and comic book characters had their own shows which covered everything from science fiction and fantasy to crime and horror. Famous names like Sherlock Holmes, Count Dracula, Batman, Superman, The Spirit, Buck Rogers, Flash Gordon, Philip Marlowe and Sam Spade all appeared on radio. The Star Wars radio dramas started as a project to fire interest in the genre.
An academic at the University of Southern California looked to respark interest in radio dramas, using the local campus radio station to rejuvenate NPR Playhouse – the umbrella vehicle for radio dramas on the US National Public Radio (NPR).
These aren’t the droids you are looking for by Scott Beale
The university students moved on from adapting short stories and suggested adapting Star Wars. Director George Lucas was an alumni of USC and helped the production licensing the music and sound effects for a nominal dollar fee. The BBC helped out in return for broadcasting rights in the UK and some of the original stars including Mark Hamill signed on as cast members.
USC went on to dramatise two out of the three films from the original Star Wars trilogy. While they were originally multi-part series, an enterprising YouTuber has put them all together.
Star Wars: Return Of The Jedi: originally 6 episodes (1996) – made by HighBridge Audio instead of NPR or USC. HighBridge had distributed the previous recordings as a recording box set and when NPR and USC couldn’t make the recordings, they stepped in to do it instead.
The Star Wars radio dramas, alongside vintage recordings are enjoying a second life on YouTube in parallel to the increased consumer interest in podcast documentary dramas and Audible’s rejuvenation of audio books.
Jack Ryan final season
Amazon Prime’s adaptation of Tom Clancy’s Jack Ryan franchise is probably the best adaptation that I have been. But all good things must come to an end and we are seeing the final season being rolled out. John Krasinski has arguably played the best version of the titular character and the writers have managed to modernise the show sympathetically. They have managed to make each season very relevant. This time Ryan is investigating a conspiracy of crime that might envelope the entire ‘black budget operations’ of the intelligence and defence communities.
The roads lead back to Myanmar via Shan State rebels and an NGO ostensibly set up to help victims of human trafficking. I look forward to seeing where the rabbit hole goes next.
Threads
I am on Threads – a new micro-blogging alternative to Twitter; so far it’s been underwhelming despite the rapid climb in new members. I am also on Mastadon and Post.News.
Godzilla Minus One
While American adaptions of Godzilla feel grandiose and bloated in nature, Japanese adaptions by Toho Pictures have managed to refresh and take an interesting new take on the titular character in Shin Godzilla. Godzilla Minus One changes things up by setting his rampage in a post-war Japan already devastated by the United States.
I was sat thinking about a client project the other day. I was using Miro as a way to articulate my thoughts into something that the creatives could work with. As I stared off at a Post-It note on my wall that made up part of the prototype the idea that the tools are changing sailed in and sat at the front of my thoughts. I became deeply uncomfortable.
At a conscious level I know that technology and the tools that I use based on it are changing all the time. But what made me more uncomfortable was a deeper shift in the model of how the tools interacted with me and where the control sat. Sometimes it feels as if we longer use them, instead they use us. To what end has never been clearly articulated.
This quote from my first agency boss describes the nascent online landscape of the late 1990s:
After 50 years of radio and TV pushing marketing messages at people, it took technology to turn it around so that people pull in the information they want. Today’s new consumer has a cultural comfort with interactivity that just keeps building on itself, and it’s all because the technology is finally where it needs to be to let them do it.
I just couldn’t imagine the same thing being said about the experience of most netizens in our social platform dominated world today. The tools are changing, they now use us more than we use them.
I was particularly struck by this statement quoted in a BBC article and attributed to Thomas Bangalter
“Daft Punk was a project that blurred the line between reality and fiction with these robot characters. It was a very important point for me and Guy-Man[uel] to not spoil the narrative while it was happening.
“Now the story has ended, it felt interesting to reveal part of the creative process that is very much human-based and not algorithmic of any sort.”
That was, he says, Daft Punk’s central thesis: That the line between humanity and technology should remain absolute.
“It was an exploration, I would say, starting with the machines and going away from them. I love technology as a tool [but] I’m somehow terrified of the nature of the relationship between the machines and ourselves.”
A couple of my friends had home computers that were used as glorified games consoles. There was little technological value in playing Daley Thompson’s Decathlon or Frogger using the rubbery keyboard of a Sinclair ZX Spectrum. My school had a computer lab with three seldom used BBC microcomputers and I had one lesson on using Excel during my time in school. This all meant that I really came to computing in the late 1980s and early 1990s. I was a self taught Mac user. From someone who was used to hand writing or typing documents, cut-and-paste was a radical new way of creating a document.
Having my own Mac and printer helped me get through my degree relatively stress free compared to my peers who largely relied on the University’s computer and printing services facilities.
Over the time I have used computing, I’ve noticed that technology tools are changing and not for the better. Computers were seen to be personally empowering and enabling. This age of computing is encapsulated by a phrase attributed to Steve Jobs about the Mac being ‘a bicycle for the mind‘. Steve Jobs also used the analogy of a computing appliance and used both Cuisinart and Sony product philosophies as exemplars for the Apple II and Mac.
In many respect, this was similar to the vision that Stewart Brand had for the ‘back to the land’ hippie movement bible The Whole Earth catalog. The subtitle of the catalog was ‘Access to Tools’. The tools in question were an assortment of recommendations including books, maps, garden implements, specialised clothing, woodworking tools, forestry gear, tents, welding equipment, professional journals, early synthesizers, and personal computers.
Mother of All Demos
Throughout his life Brand has had a knack of being at the right place and at the right time. Including help facilitate Doug Engelbart’s ‘Mother of All Demos‘ – a public demonstration of prototype technologies that mapped out our digital age. Being in the audience for the Mother of All Demos must have been mind-blowing at the time. For an audience that would have found computer terminals transformative, there would have been a realisation that their tools are changing right in front of their eyes.
Cuisinart
Mac Classic
The rounded edges and corners of the Apple II’s plastic case was inspired by Cuisinart, as was the Mac Classic’s ‘sit up and beg‘ stance. The idea that the the Mac was a ‘computing appliance’; something that just worked. For IT professionals of a certain age who had invested in Microsoft skills, this was mistaken for the Mac being a ‘toy’.
Before the web, this led to a religious type split. I have been a proud Mac user since 1989, which gives you an idea on where I sat. The IT professionals did not believe in personal user empowerment, but they would also struggle with the way tools are changing now as well. The thinking of these IT professionals can be seen in the clunky experience of using SAP enterprise software today.
The overlooked HyperCard
Some of the tools were brilliant ideas but didn’t get widespread adoption. My personal favourite of software in this category would be Apple’s HyperCard. HyperCard was a framework that allowed you to build processes from an address book or digital brochures to mind-blowing experiences and even running factories.
For example, Northwest Airlines managed their entire plane maintenance management programme using HyperCard. Nabisco ran at least one factory using HyperCard as an enterprise resource planning platform.
HyperCard was ‘No Code Tools‘ before the founders of AirTable or Zoho Creator were even born.
Danny Goodman who wrote a lot of the guides to HyperCard, went on to write some of the best books for programming assorted web and mobile technologies from JavaScript to iOS development.
This empowerment extended to many web technologies and web services. Email, forums and chat apps radically changed business and personal networks. It was now easier to access information and expertise. The late 1990s and email saw increased worker collaboration across offices and departments. You saw services like Yahoo! Pipes provided to ‘power-user’ consumer netizens during the Web 2.0 era. RSS newsreaders like Newsblur do a similar job, as do social bookmarking services like pinboard.in.
Modal interfaces and software buttons
When electronic products first moved into the home they had mechanical buttons. Buttons limited functionality, but allowed for the creation of highly intuitive products. Buttons have since been proven to be faster and safer to use automotive applications than touch screens. The use of touch screens being driven as by the car manufacturers marketing department. Logic controls were buttons connected to servos that provided a slimmer finish, a more sophisticated looking product.
Depending on the device they also allowed for the use of software.
But sophistication gave way to confusion as buttons often had to do multiple jobs and use a modal interface. I spent a good deal of my childhood programming my parents video recorders and setting the time on their digital watches and clocks in the home and the car.
Modal interfaces have their place. During my time as a student I worked for MBNA in customer service roles. The modal interface of the CardPac software allowed me to move around a customer record much faster than a point and click ‘windows type’ application. This was particularly important handling stressed customers who have been waiting to speak to a customer services rep in a phone queue.
I would switch into edit mode and quickly tab through fields of data faster than scrolling down and hunting and pecking with a mouse and cursor.
It’s not so much fun if you make one error programming a mid-1980s video cassette recorder and have to go cycle through the rest of the process to go back to the beginning and start again.
You also started to see software defined buttons. This appeared on machine tools and music instruments first. If there was ‘Mac like moment’ for software defined switches, it was the launch of the first commercially successful digital synthesiser: the Yamaha DX-7.
The Yamaha DX7 was so powerful, yet challenging to use – that a veritable cottage industry of books and tutorial videos like the one above. One of the most prominent manual writers was Lorenz Rychner, who wrote guides for various Yamaha electronic instruments as well as later Casio, Kawai, Korg and Roland instruments that was inspired by the Yamaha DX7. Eventually when personal computers became used in music production, Yamaha DX7 editing software appeared as well.
Getting these electronic instruments to work saw a new artist credit appear on albums and singles; that of MIDI programmer. In the 1980s, the audio tools are changing, but experts are required to get the most out of them due to software defined buttons. Apple took this to its natural extreme with a MacBook Pro model that replaced function keys with a touch screen that changes controls based on what software programme is being used at a given time.
Pictures under glass
Technology allowed the entire display surface to become software defined buttons, directly with your fingers. This robbed people of the tactic feedback of a button, knob or lever to create a phenomenon of ‘pictures under glass‘. This changes our relationship between our tools and how we interact with them. It also opened up new ways of interaction.
Swiping and gestures
Korean smartphone manufacturer managed to reduce the kind of gesture tracking that was previously in living rooms with Sony EyeToy series of devices controlling a Sony Playstation of Microsoft Kinect into a smartphone handset.
Pantech’s Vega LTE smartphone allowed control at a distance. This was based on technology from eyeSight to do gesture controls.
Within applications, dating app Tinder created gestures that became ‘common language‘ – to swipe left as in reject an option. But the very gesture of swiping left was part of gamification as the tools are changing from working for us, to us working for them. They are no longer tools of personal liberation in terms of ideas and thinking.
Digital drugs
Captology to captured users
To talk about how tools changed and became items of personal enslavement one has to back to the late 1990s. B.J. Fogg is a combination of media theorist and technologist with a doctorate in communications and heading a behavioural design lab at Stanford University.
The insight that B.J. Fogg had was that with the right design cues, computers could become ‘charismatic’ in nature. They could manipulate behaviour. Professor Fogg converted his doctorate paper into a new discipline that he called ‘captology‘ ( from computers as persuasive techologies). By 2003, Fogg had realised that some of the methods had negative impacts on users. He flagged ethical use to his own students and in his book Persuasive Technology: Using Computers to Change What We Think and Do.
Unfortunately, a number of Fogg’s students and readers took these unethical tactics into Silicon Valley businesses and used them as ‘growth hacks’ for brands as diverse as Tinder (swipe right) and Robinhood the stock trading app that gamified transactions. This was the dark side of ‘move fast and break things’ mentality prevalent in Silicon Valley at the time.
Other’s like Fogg’s student Tristan Harris saw what was happening and were horrified. Harris went on to co-found The Center for Humane Technology – an organisation raising awareness of the problems and holding the organisations to account.
Addiction
What was then termed internet addiction or video gaming addiction was by recognised as an issue by both the World Health Organisation (WHO) and the Chinese government. As far back as 2006, China estimated the number of addicts in its country as numbering 2 million children and young adults.
Psychoactive tools
Modern technology didn’t bring a distortion of reality on their own. Regulation and media owners have a lot to do with it. The origin of the modern ‘filter bubble’ was said to be syndicated talk radio host Rush Limbaugh as media regulations were relaxed. This allowed media eco-systems to be created that catered to left wing or right wing views. There was no longer a common view, which people could hold different opinions over, but ‘the truth’ and ‘alternative facts’
“You’re saying it’s a falsehood, and Sean Spicer, our press secretary, gave alternative facts,”
Kellyanne Conway quoted in The Atlantic magazine
A combination of societal isolation, reductive algorithmic models, bad actors and dark pattern designs leave users more vulnerable in the online world. Machine learning and internet content allow for the creation of an overwhelming amount of content.
Whole worlds can be created. This means that there is no social glue of common experiences. There is no consensus and technology enables the bar bell.
Being boring
So enough about digital drugs. Let’s back to something more boring. In the appropriately titled essay The Future is Boring by Eliane Glaser published by Monocle in its Monocle Companion Volume 2: 50 essays for a brighter future; the author discusses the pointless rituals of techno-capitalism. The reason for these pointless rituals is often that the tools are changing, providing useless digitally mediated services and access that is ultimately unfulfilling in both form and function.
I was reluctant to put fingers to keyboards to type up a blog post about ChatGPT for planning. I didn’t want to be THAT person that turns out personal branding content on the latest fad as narcissistic clickbait. There is also a larger question of is it worth using ChatGPT for planning now that it has moved to a subscription model? Finally, while the next evolution of ChatGPT won’t be launched for a while, it propertied abilities seem to be evolving in certain areas the more people use it. Much of what I will cover in ChatGPT for planning also has an application with Bing’s search chat interface, or services like Notion.
Thinking about ChatGPT for planning, came after colleagues working the design team introduced me to their experimental efforts using Midjourney for image creation. Autumn rolled into winter, and ChatGPT started to become more accessible as a tool for the general public.
What is ChatGPT?
ChatGPT is a class of machine learning platforms known as a large language model. It’s given a huge amount of data and analyses it. It then uses that data to build a probability based model for what might come after a given set of terms. For instance, a user may type:
Tell me about Fenway Park, the baseball stadium in Boston
And it would be highly probable that ChatGPT would talk about how the park is home to the Boston Red Sox major league baseball team because there is so much content out online about the Boston Red Sox and Fenway Park.
In this respect, the mechanism of ChatGPT seems to resemble Bayesian inference based on Bayes theorem in output, if not, mode of action.
Bayes Theorem
Named after the mathematician Thomas Bayes, the theorem describes the probability of an event, based on prior knowledge of conditions that might be related to the event. For example, if the risk of having a car accident is known to decrease with the number of years driving without an accident; Bayes’ theorem allows the risk to an individual based on their prior driving record to be assessed more accurately by conditioning it relative to their driving experience, rather than simply assuming that the individual is typical of the wider population.
Bayesian inference
Bayesian inference is a type of statistical inference where Bayes’ theorem is used to update the probability for a hypothesis as more evidence or information becomes available. It works better with dynamically updatable data (like a user correction).
Clear boundaries in using ChatGPT for planning
I could see some obvious risks in ChatGPT in terms of how it works and in how it presents its responses. But, the more that I have looked into ChatGPT, the more that I saw how it could be useful. But that is contingent on having well-defined immutable guard rails are employed in the use of ChatGPT.
A quick story
This isn’t about using ChatGPT for planning, but using ChatGPT to help a friend out in January this year as they worked on their master’s degree. They were studying law and wanted to write an essay on a particular arcane area of law, doing a comparison between how it is implemented in two countries.
We didn’t ask ChatGPT to write the essay, but used it to recommend academic authors who would have written papers on the areas of investigation, with a view to reading their works and incorporating their thinking as citations.
We got names. Some of them wrote about law, but not the specific area that we asked about. Others didn’t seem to exist at all when we looked them up via academic database tools and Google. ChatGPT’s process had somehow conjured them up.
I would not be surprised if these examples that have been called out are just the tip of the iceberg and others have got away with similar practices largely undetected. Also knowledge workers may be reticent to admit whether, or how much they rely on machine learning based tools. Think about that for a moment…
Watchouts of using ChatGPT for planning
ChatGPT can give you an example in terms of writing style. ChatGPT has been used successfully as a church sermon writing tool as an example. But everything needs to be separately fact checked – trust but verify.
Secondly, ChatGPT can be used to ideate around a theme, in a similar way to using a thesaurus. This could be things like language for messaging, inspiration for search terms or even terms to use in the creation of stimuli for mood boards. Again, I would look to check all of this against a thesaurus as well.
Additional inspiration on using ChatGPT for planning
